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How a 70-Year-Old Guitar Maker Survived the Digital Age
In this episode of The Pivot Podcast, Lucas and Luna examine how Fender, the iconic guitar manufacturer founded in 1946, navigated the collapse of instrument sales during the 2000s and 2010s. With a focus on their strategic shift from selling hardware to building a digital ecosystem, they explore Fender's launch of Fender Play, a subscription-based learning app, and how the company repositioned itself as a gateway into music rather than just a gear provider. The hosts break down the numbers behind Fender's turnaround, including the 80% drop in beginner guitar sales from the 1990s…
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