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How Harley-Davidson Went From a Struggling Company to Iconic Brand w/ Ken Schmidt
If all you’re known for is what you do, you’ve basically rendered yourself uncompetitive. -Ken Schmidt
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In a competitive marketplace, nothing kills you faster than trying to brand yourself on your product or service. That’s a lesson Harley-Davidson learned the hard way.
At one point, the company was being outpaced by Yamaha, Kawasaki and BMW…until they decided to position themselves differently. They went from a product-focused business…
The skinny
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