Latest / The Official SaaStr Podcast: SaaS | Founders | Investors
How Personio’s CRO Built an AI-Powered Go-To-Market in Just 6 Months: 5 Lessons and 5 Mistakes
Philip Lacor is the CRO of Personio, a $3B+ HR and payroll platform with 1,500 employees, 15,000 customers, and a 400-person sales team. He shared their AI transformation journey at SaaStr AI London — and the learnings are a masterclass for any revenue leader trying to figure out how to actually deploy AI in GTM.
We’re all hearing about AI-native companies crushing it. Replit, Gamma, Harvey.
But what if you’re running a real B2B company? One with 400 salespeople, 15,000 customers, and years of accumulated process debt?
That’s exactly where Personio was in May 2024 when their CEO kicked off an…
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