Why People, Not Just Technology, Are Driving Naivas’ Growth Across East Africa | WRC 2026
In this Omni Talk Retail interview, recorded live from day two of World Retail Congress 2026 in Berlin, Chris Walton talks with Andreas von Paleske, CEO of Naivas, about scaling one of East Africa’s fastest-growing grocery retailers while balancing operational discipline, employee development, and technology transformation.
Drawing from his background in private equity, Andreas shares how Naivas grew from roughly 30 stores to more than 100 locations by focusing on affordable groceries, strong store execution, and long-term investment in frontline employees. The conversation explores why…
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