YouTubeのわざとらしさの正体 ── 人格市場という構造
This episode explores why YouTube feels increasingly artificial. It argues that the platform has shifted from a marketplace of content to a marketplace of personality. Creators are no longer judged mainly by their work, but by how they present themselves. As a result, three common styles emerge: provocative, attention-seeking, and overly sincere personas. Although they appear different, all are driven by the same need to control how they are perceived. This leads to performance replacing authenticity. The episode contrasts this with true expression, which begins with perspective and values…
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