JTG MINI: The (embarrassingly fast) rise and fall of Quibi
It was supposed to be the biggest streaming service the world had ever seen. Launched in 2020 by industry heavyweights Jeffrey Katzenberg (the former head of Dreamworks) and Meg Whitman (former CEO of Ebay), Quibi was expected to end up bigger than Netflix and Youtube combined. It had two billion dollars invested in it and the biggest talent in the world - everyone from Reese Witherspoon to Steven Spielberg - was making shows for it. Yet just six months after launching, the streamer shut down, becoming the second biggest start-up failure in history - behind only Theranos. So what the hell…
The skinny
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