The #1 Mistake That Kills New Product Businesses
Most founders don't fail because their idea is bad, they fail because they burn their time, money, and momentum trying to perfect a prototype instead of building the business around it.
In this episode of the Pitch to Product Podcast, 52Launch Co-Founder Peter Drakulich breaks down one of the most common (and most expensive) mistakes he sees entrepreneurs make: Treating prototyping as the finish line instead of a checkpoint.
A prototype only exists to answer the question of "Will this sell?"
Once people say yes to that, the real work begins: Manufacturing, replicability, cost reduction, and…
The skinny
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