Does Branding Matter? with Trevor Maurer

Bulletproof Dental Practice · Aug 23, 2018 · 57m

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Bulletproof Dental Practice Podcast Episode 78

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Trevor Maurer, President and CEO of Smile Source

Watch full video of the interview by clicking here!

Key Takeaways:

Smile Source is not a DSO, it's an affiliation of great dental practices.

When presented with 4 logos,15% of consumers would choose services from "Dr. John Smith."

"Monarch Dental, Dr. John Smith" has a 22% preference.

"Dr. John Smith, a…