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353. Clara Sieg, Co-Founder & CEO of Loonen

Today, I'm joined by Clara Sieg, co-founder & CEO of Loonen.

Born from Clara's personal mission to avoid toxins in drinking water, Loonen's ultra-filtered, glass-bottled spring water emphasizes purity and transparency, rigorously tested for microplastics and PFAS.

In this episode, we discuss how water quality can influence health outcomes.

We also cover:

The aging US water infrastructure

National distribution and single-serve launch

Building a heritage American beverage brand

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