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Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned

How a Rejected App Store Submission Built a 40M Supply Chain Platform

In Episode 163 of The Founder's Journey, Lucas and Luna dive into the story behind SupplyChainAI, a platform that helps small manufacturers digitize their supplier networks. The founder, Priya Sharma, had her first app rejected by the Apple App Store in 2021 for being 'too niche' — a rejection that forced her to pivot from a consumer-facing idea to a B2B supply chain tool. Today, the company processes over $2 billion in annual transactions and just closed a $12 million Series B. Lucas and Luna unpack the rejection, the pivot, and the specific lessons Priya learned about…

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