Latest / Taking The Supply Chain Pulse / Transforming the Healthcare Supply Chain with Mark Van Sumeren
Transcript
- 0:05Fred Crans: Hello again everybody.
- 0:06Fred Crans: This is Fred Kranz from St Onge here today with another episode of Taking the Supply Chain Pulse.
- 0:11Fred Crans: Today we are honored to have Mark VanSummeren, a man for all seasons and a man who has seen healthcare and the healthcare supply chain from many different perspectives supply chain from many different perspectives.
- 0:29Fred Crans: Mark is a 2021 inductee in the Bellwether League's National Healthcare Supply Chain Hall of Fame and a former well, we weren't really colleagues.
- 0:34Fred Crans: He was a big shot.
- 0:35Fred Crans: I was just a little dude working at Capgemini.
- 0:38Fred Crans: So, mark, good to see you.
- 0:40Fred Crans: Thanks for coming.
- 0:42Mark Van Sumeren: Fred, thank you for the introduction.
- 0:44Mark Van Sumeren: I have to tell you the honor is mine.
- 0:51Mark Van Sumeren: When you reached out and asked if I would consider to do this, I think my answer couldn't come out quickly enough.
- 0:54Mark Van Sumeren: It was certainly yes.
- 0:54Mark Van Sumeren: I think you're doing a great thing and I've always enjoyed my interactions with you.
- 1:01Mark Van Sumeren: You're a unique and treasured asset in this industry, so thank you.
- 1:05Fred Crans: Okay, the check will be there tomorrow.
- 1:08Fred Crans: Okay, thank you.
- 1:09Fred Crans: Anyway, mark, one of the things about your background and we should go through this usually my first question is tell us about who you are and how you got to where you are today.
- 1:23Fred Crans: But we sort of can march through everything you've done from where you started to where you are today, because the one thing that I've tried to do with this podcast is introduce a lot of hardworking people that don't get to go to conferences and don't get to get out and meet really influential folks, to people that they might not be fortunate enough to meet and to see and experience different viewpoints from different places within the industry.
- 1:51Fred Crans: And you really have a ton of bases covered.
- 1:55Fred Crans: So why don't you tell us about how you started out, where you were along the way, what you did at each place, and there's one position title that I need you to explain and that is at Logisource.
- 2:08Fred Crans: You're a strategic advisor and board observer.
- 2:10Fred Crans: Is the board that bad that they have to be observed at Logisource?
- 2:15Mark Van Sumeren: No, that's an excellent point.
- 2:17Mark Van Sumeren: Board observer is actually a formalized role in the probably in the public or privately funded world, and what it means is that you have all the rights and obligations and participation at a board level.
- 2:33Mark Van Sumeren: You just don't have a vote, and it happens to be.
- 2:36Mark Van Sumeren: It's a private equity backed company and they value, hopefully, my ideas and insight at the board level, but I don't get to take a vote on any of the governance matters.
- 2:51Fred Crans: I thought they were shady and needed someone to keep an eye on them.
- 2:54Mark Van Sumeren: No, not by any stretch.
- 2:58Fred Crans: So tell us about yourself and how you got to where you are today.
- 3:02Mark Van Sumeren: Okay, fred, some people might say it's that I'm just schizophrenic or, said in a different light, it's that I've got this insatiable appetite for learning and doing different things.
- 3:13Mark Van Sumeren: So, over geez, really, what's been a 45 plus year career.
- 3:18Mark Van Sumeren: I, you know I've been all over the healthcare industry and dealing with a lot of different.
- 3:24Mark Van Sumeren: I've been all over the healthcare industry and dealing with a lot of different roles, organizations and that sort of thing.
- 3:28Mark Van Sumeren: So, just in a nutshell, I started out of undergraduate as a management engineer at what is now the Detroit Medical Center.
- 3:36Mark Van Sumeren: So I was doing nurse staffing, pharmacy unit, dose, productivity, type standards, so a lot of operation work.
- 3:44Mark Van Sumeren: At the time I was finishing my MBA and once that was finished I joined what was then Ernst Winnie, which was the precursor to Ernst Young and then Capgemini Ernst Young where you and I met up.
- 4:00Mark Van Sumeren: But I was hired there to do operations consulting.
- 4:04Mark Van Sumeren: Again, it was a lot of productivity work, understaffing work and the like, and I did that for several years before getting ANSI again and became a market leader in the state of Wisconsin for the practice and really had oversight to everything that we're doing, whether it be finance, reimbursement, mergers and acquisitions.
- 4:26Mark Van Sumeren: So it really gave me a flavor for a broader view of the health care industry and also that allowed me to stay engaged and meaningful and productive for 20 years.
- 4:43Mark Van Sumeren: When I went to E&W at the time I said I would do it for two years.
- 4:47Mark Van Sumeren: I'd go back into hospital administration, which is what my passion was at the time, and every two years I kept finding a place of where I could deal with my customers and deal with smart people like you, fred, and the others that we had an opportunity to work with, and so I kept evolving in that role and as I moved up from senior consultant ultimately to partner in the firm, the last responsibility that I took charge of was to launch and then oversee our healthcare supply chain practice.
- 5:24Mark Van Sumeren: E&y at the time had a tremendous supply chain practice outside of healthcare.
- 5:30Mark Van Sumeren: I had a lot of great practitioners inside of healthcare and we organized it into a service line and grew it to.
- 5:38Mark Van Sumeren: I think at one point we had a hundred people for it.
- 5:40Mark Van Sumeren: When we're running that practice and those people are now you'll see them all across the industry in very meaningful roles, and so I take great pride in helping to launch and and build that practice but, more importantly, really launch and advance the careers of of dozens of really great people who are making an impact.
- 6:02Mark Van Sumeren: Uh well, from what was then Capgemini, after the sale of the practice to the French firm, I was recruited to join Owens Minor, first to start and build their consulting practice, but very quickly moved into a different role, one that was much more critical at that point in time, and that was to be the chief strategist and business intelligence officer of healthcare distribution and Owens Minor in particular, making the transition from being an acute med surg distributor serving only hospitals in the United States, to an international provider and manufacturer, and not only acute care but non-acute as well.
- 7:02Mark Van Sumeren: So it was really launching that movement.
- 7:05Mark Van Sumeren: Well, in 2000 and what would have been 2014, I decided that the career had gone on long enough and there was a convergence of several factors that said you know it's time to actors that said you know it's time to retire and let others kind of take the reign and enjoy life, as it were.
- 7:33Mark Van Sumeren: Well, my wife said you're not sitting home for you know, five days a week, 24 hours a day, or seven days a week.
- 7:38Mark Van Sumeren: She said you got to do something, and so quickly.
- 7:42Mark Van Sumeren: Thereafter I joined the board of a private equity backed company that was in the healthcare laundry business out of the Southeast Crown Healthcare Laundry, so that was 10 years ago.
- 7:55Mark Van Sumeren: I joined that board, I continue on that board and through a sale from one private equity group to another and really have enjoyed that involvement.
- 8:06Mark Van Sumeren: It led to joining a second board with that same private equity group and it's in the diagnostic imaging parts and services business and I continue to be the chair of that board.
- 8:22Mark Van Sumeren: And then that led to LogicSource where I initially joined on as an advisor to help them move.
- 8:30Mark Van Sumeren: This was a 15-year-old company serving indirect procurement outside of healthcare with companies like Lululemon and a lot of other retail businesses Titleist for the golfers in the room and they saw a need to move into healthcare.
- 8:46Mark Van Sumeren: So I was helping facilitate that transition.
- 8:50Mark Van Sumeren: Due to an untimely passing of their healthcare leader, I was asked a year ago, march, to run that vertical for a period of time and I agreed to do it until we stabilized or got its it's really it's foot on the ground and then found a replacement, a full-time replacement, which we did on May 1st, which enabled me to step back into my strategic advisor role and at the same time take on the board observer role.
- 9:21Mark Van Sumeren: So, but through all of that and that was kind of a long-winded answer, but one of the things that I'm quite proud of is that it ranged from operations, productivity, finance, reimbursement, m&a, supply chain and governance, and dealing with not-for-profit healthcare organizational health systems to a partnership, to a French-owned partnership, to a public company, to a US-based public company, to now private equity-backed company.
- 9:55Mark Van Sumeren: So I've really gotten an understanding of how the financial or the business model affects how people get things done, how decisions are made, and how it impacts their ability to work with customers and clients as well.
- 10:08Mark Van Sumeren: So I'll stop there and catch a breath and allow you to ask another follow-up question there, brett.
- 10:13Fred Crans: Yeah.
- 10:14Fred Crans: So, as you're in each of these different roles, there are a couple that I would be interested in seeing how manufacturers see health care in the supply chain.
- 10:26Fred Crans: I'd be interested in seeing overall, with your experience in operations and mergers and acquisition, and productivity and supply chain and governance how do you see the health care industry as a whole compared to other industries?
- 10:45Fred Crans: Okay, let me just for the folks out there.
- 10:50Fred Crans: In 2022, the GDP for the United States was $25.43 trillion and healthcare comprised $4.4 trillion of that, which is what?
- 11:06Fred Crans: 17%, which is a huge number Given all that.
- 11:11Fred Crans: That's made up among a whole lot of sort of little guys compared to gigantic industries such as auto and some of the other stuff.
- 11:22Fred Crans: So what's your overall view of healthcare as an industry, as the way it's led and the challenges or opportunities that are out there?
- 11:34Mark Van Sumeren: Okay, I'll preface my remarks with this comment and then, before I launch into the criticism of the industry, most, if not all, of us that have spent our careers in healthcare you, I, the audience, listening in the people we deal with every day elect to be in this industry by choice, and the choice is driven by a passion for helping people at times of their greatest need.
- 12:02Mark Van Sumeren: There's something about the makeup of people in this industry that we are passionate about serving others and, as a result, I think we do a lot of great things in this industry.
- 12:16Mark Van Sumeren: The downside of this is that I think we lose sight of the importance of discipline, of, you know, our fiduciary responsibility of doing things cost effectively and of being bold, and some of this comes back to.
- 12:47Mark Van Sumeren: I mentioned that I've worked across all types of organizations, from for-profit to not-for-profit, to partnerships, et cetera, and criticize as much as you want of the capitalistic model that our country is built on, but one of the things that it does is it forces us to deal with scarce resource and how to make difficult choices.
- 13:06Mark Van Sumeren: To a large degree not completely that doesn't does not exist at the same level as it does.
- 13:37Mark Van Sumeren: Doesn't exist in health care at the same level as outside.
- 13:41Mark Van Sumeren: The ramifications that I see and I see this every day in dealing with my clients and dealing with my peers and dealing with organizations from the inside as well as the outside is that we are afraid to make tough choices sometime or we are slow to make those choices because we don't have that financial discipline to hone to the degree that it needs to be.
- 14:14Mark Van Sumeren: And it's a problem.
- 14:14Mark Van Sumeren: I see customers day after day after day where you know, as outsiders often come in and say there are ways that money can be saved, where the response is one of you know we're afraid of our own shadow, in that I can't move too fast, I can't be too bold, I can't take a risk, even though that risk can be appropriately managed.
- 14:43Mark Van Sumeren: And the financial health of not only the organization, the industry as a whole, depends on the ability to move further, faster than we've been able to go at this point in time under the current way of thinking and operating.
- 15:00Mark Van Sumeren: That's a pretty severe condemnation and I apologize to the people that are offended, but I've seen it too many times that we need to get out of our own way or somebody's going to do it for us.
- 15:14Fred Crans: Yep, you know.
- 15:16Fred Crans: Just to get back to when we worked together at Capgemini and sort of to compare the difference with the type of projects that we did, which were, I would call, largely non-salary expense reduction projects, we did one in a large academic industry in the excuse me system in the south, where we were tasked with taking what $19.5 million out of the operating budget and we were called in by the CEO that was about to retire.
- 15:51Fred Crans: We were also interacting with the CFO and when we come in, it always seemed to me that every time I worked on a major project, we were called in by somebody who thought they were in trouble and needed immediate relief.
- 16:06Fred Crans: And then when we walked in, all the people that were there were either frightened by us being there or wanted us out as quickly as possible because they didn't want us to find out what was going on.
- 16:18Fred Crans: And we never always with seemingly very little effort were able to find the dollars quite quickly that they needed to take out of the budget.
- 16:31Fred Crans: And my feeling then was that there are a lot of people in these places that had nice positions and were trying to skate to the finish line without, as you said about me one time, you spent 50 years and haven't been found out yet.
- 16:48Fred Crans: But is that really?
- 16:54Fred Crans: Is that a fair assumption, or not.
- 16:57Mark Van Sumeren: I think that's a fair assumption, that there are a lot of people that, and I don't necessarily blame the individual, I blame the system that rewards small steps, that rewards activity as opposed to progress and I want to reinforce that point in a minute or elaborate on it and it discourages risk-taking and I don't mean risk that put patients in harm's way, I'm talking about risk that you know we're going to have to try something because the status quo is not working for us.
- 17:36Mark Van Sumeren: And what I see to elaborate on that point a little bit is I see people busier than they've ever been, making less progress.
- 17:46Mark Van Sumeren: We just don't have a sense of urgency and an ability to move as fast as the nature of the challenge requires.
- 18:00Mark Van Sumeren: That's why consultants are affected.
- 18:02Mark Van Sumeren: Consultants come in and they cut through all of that and their incentive is to move quickly and to deliver at a pace and look for the big opportunities and hopefully deliver on them.
- 18:17Mark Van Sumeren: They're almost hired to overcome the inertia that exists, and we've got to find a way to overcome inertia.
- 18:25Mark Van Sumeren: Here's the other thing is that you know, if you ask anyone in the audience, they'll say, yeah, healthcare is probably behind from a supply chain perspective, from other perspectives than many other industries and we'll all say that.
- 18:39Mark Van Sumeren: And then the same people turn around and when you say here's an opportunity, they'll say, well, where else has it been done in healthcare?
- 18:50Mark Van Sumeren: Or show me the healthcare benchmarks, yeah, okay.
- 18:53Mark Van Sumeren: Well, if we're already saying the healthcare is behind, wouldn't you rather see the evidence and what we can learn from other industries that are doing the same thing and are further along and maybe have, because of the financial or organizational model behind them, have been more adept at delivering on those, and say you know, what can we learn from that?
- 19:21Mark Van Sumeren: Obviously, we need to put the understanding of the healthcare domain and the idiosyncrasies of this market behind it.
- 19:29Mark Van Sumeren: But you know we deal a lot in, you know, the procurement of things that don't go into patient care.
- 19:37Mark Van Sumeren: Well, those same things, whether it be marketing or IT or financial services or whatever it is, are also being procured by non-healthcare organizations.
- 19:47Mark Van Sumeren: So what can we learn from them?
- 19:48Mark Van Sumeren: Seems to me that that shouldn't be a barrier, that should be an advantage, and we're getting back to that inertia we go back to well, I want to see it.
- 20:01Mark Van Sumeren: Where it's been done in healthcare.
- 20:02Mark Van Sumeren: Well, that's great.
- 20:03Mark Van Sumeren: If you want to set the bar low, let's set the bar high.
- 20:06Mark Van Sumeren: We need to.
- 20:08Fred Crans: Yeah, you know, but traditionally the response for the old guys like me was always yeah, well, health care is different.
- 20:16Fred Crans: Remember that we're different than those other industries.
- 20:19Fred Crans: But here's the deal.
- 20:20Fred Crans: I know that you I think you went to the University of Michigan, right?
- 20:26Mark Van Sumeren: I mean I don't know the other U of M for you, Fred.
- 20:29Fred Crans: I don't know what makes me think that If we were on camera today and this were a video as well as audio, there's more memorabilia up there than there is in baseball stuff in Cooperstown.
- 20:40Fred Crans: But anyway, guys like me, the old folks we came in from the military, many of us, and we learned our way up.
- 20:50Fred Crans: Today we're developing formally educated supply chain leaders.
- 20:57Fred Crans: Can you talk about that a little bit?
- 21:00Mark Van Sumeren: Yeah, it's long overdue.
- 21:01Mark Van Sumeren: This influx of supply chain talent that have been trained and educated in the discipline is long overdue in this in the discipline is long overdue in this industry.
- 21:14Mark Van Sumeren: But we face a challenge and, by the way, there are some outstanding supply chain programs across the country that are building expertise that we should draw upon.
- 21:28Mark Van Sumeren: I'll even speak of my friends across up the state here.
- 21:31Mark Van Sumeren: Michigan State has one of the top, if not the top, supply chain programs Tennessee's great, arizona State's great, georgia Tech is great, and I could go on and on.
- 21:42Mark Van Sumeren: Penn State has an outstanding program.
- 21:43Mark Van Sumeren: I'm not leaving anybody out because there are a number of great ones.
- 21:47Mark Van Sumeren: The challenge we have as an industry is other industries have figured out how valuable those folks are and they're hiring them away.
- 21:57Mark Van Sumeren: And are we willing to reward and compensate those people at the same level that our brother and outside of healthcare are doing?
- 22:08Mark Van Sumeren: And look at the high-flying companies over the last 10 or 20 years.
- 22:15Mark Van Sumeren: What you really find is that they're high-flying because they figured out supply chain and how to build a business model around an effective, efficient, time-sensitive supply chain organization and are delivering just tremendous value as a result of it.
- 22:34Mark Van Sumeren: You know we've come a long way in healthcare.
- 22:37Mark Van Sumeren: Bringing supply chain back out of the materials management purchasing days in the basement where nobody knows who you are.
- 22:45Mark Van Sumeren: You know, keep them in the dark corner to where you know at least there's in many cases there's a seat at the table.
- 22:52Mark Van Sumeren: But we've got a long way to go still in terms of the strategic role of supply chain in the health care business decision making model and, you know, building supply chain organizations of the scale necessary to really make a difference in this industry of the scale necessary to really make a difference in this industry.
- 23:15Fred Crans: Yeah, you know that's true that we are making progress, but I've always thought that number one supply chain has operated on the principle of heroic intervention.
- 23:24Fred Crans: We're at our best when something goes bad and we can pull a rabbit out of a hat and point to it for four years and then, immediately after that situation has passed, it's back to business as before, which is, lower your prices and get rid of people.
- 23:41Fred Crans: Those are the two things that you hear, and we want to become strategic.
- 23:46Fred Crans: But we have done this.
- 23:49Fred Crans: I want you to respond to this.
- 23:51Fred Crans: I don't think we, as supply chain folks, have demonstrated many of us that we are worthy of being considered that are strategic thinkers in this field.
- 24:15Mark Van Sumeren: And they're pushing the envelope and they're in the executive suite, they're part of the strategic thinking in the organization, but that it's not nearly at the level that it should be as the norm in this industry, and some of that is a lack of awareness and appreciation of the impact that true supply chain, strategic supply chain leadership can be Part of it is.
- 24:40Mark Van Sumeren: It goes back to the point you made, quite frankly, is that there are people that are that don't want to push that envelope, particularly late in their career.
- 24:52Mark Van Sumeren: That's a big test.
- 24:55Mark Van Sumeren: We need some people earlier in their career, younger, that have a voice, that think strategically, that think beyond lowest unit price and think about impact on the organization, think about strategic partnerships, that think about, you know, supply chain from the point of sourcing all the way through to delivery, but from a end-to-end view.
- 25:27Mark Van Sumeren: And a lot of those you know are going to come out of industry, they're going to come out of academia or advanced training, but we're going to have to give them the authority, the responsibility, and the seat at the table are in those seats in the health system that you know are going to have to step aside and make room for these people to to take it beyond where we've been able to to this point yeah, and a couple things.
- 26:02Fred Crans: number one, uh, being active, as are you with the bellwether league, uh, we see a lot of the future famers and the young folks that are there that are really impressive and I know are going to take things further.
- 26:14Fred Crans: A second thing that I think is a real possibility out there, and I think more organizations should think about it, is using us old folks in a different role mentors and interim transitionary leaders to identify people that are newcomers, that can be leading supply chains, and sort of hooking on to them for a year or two to get them to the point where they can take the reins.
- 26:41Fred Crans: I think that'd be a role to get.
- 26:44Fred Crans: We need to get out of the way of the younger folks that's my opinion, but we need to be able to help.
- 26:50Fred Crans: We need to be able to help them too, you know.
- 26:52Mark Van Sumeren: Yeah, yeah, so there's.
- 26:53Mark Van Sumeren: You know we're at an interesting point in the healthcare supply chain in that there are, you know, a lot of people that have carried.
- 27:02Mark Van Sumeren: You know they carried the water for getting us from the days when we were.
- 27:08Mark Van Sumeren: You know we're down in the basement Boy.
- 27:11Mark Van Sumeren: Don't even think about getting involved with physician preference items.
- 27:14Mark Van Sumeren: Remember that that.
- 27:15Mark Van Sumeren: You know it was way too important to leave it to the procurement experts.
- 27:19Mark Van Sumeren: You know we've come a long way.
- 27:22Mark Van Sumeren: This generation, our generation of supply chain leaders, have really accomplished a lot.
- 27:30Mark Van Sumeren: There's a whole lot more to be accomplished and you know we probably don a whole lot more to be accomplished and you know we probably don't have the runway to do it.
- 27:39Mark Van Sumeren: So let's mentor the people and give them the opportunities that you know those people that have the smarts they're a lot brighter than you and I are by long shot They've got the runway, they've got the political skills, in my view, to be able to pull off.
- 27:52Mark Van Sumeren: They need some mentoring and they need some coaching and they they need some people like us to run interference and say it's OK to take some of these risks, or you really need to listen to these people and rethink the way that that we're doing these things.
- 28:05Fred Crans: Yeah, a lot of that is.
- 28:06Fred Crans: They probably need some coaching in that 90 percent of the job that's political so that they can do the 50 that's operational, you know absolutely yeah well, hey, one one thing, uh, I wanted to uh before we go.
- 28:19Fred Crans: One one thing I wanted to ask you from your o m days um, you know there's a whole lot of folks the the larger idns are becoming pretty much uh legitimate standalone supply chains or they're doing partnerships with some of the distributors.
- 28:36Fred Crans: What do you think is the transitioning role and challenge for traditional distributors such as O&M?
- 28:46Mark Van Sumeren: Well, like any organization, business models need to evolve with the times and traditional distribution grew up.
- 28:58Mark Van Sumeren: Remember, there were 7,000 independent hospitals in this country when I started my career and the majority are part of larger systems that provide the geographic concentration that you can deliver the things that you needed, kind of a third party distribution, to accomplish.
- 29:23Mark Van Sumeren: That doesn't mean, however, that every product needs to go direct from manufacturer to the receiving dock.
- 29:31Mark Van Sumeren: The economics of that don't work either, um, but the organ, the, the distributors, um, need to continue to morph along the lines of where is the value that comes from?
- 29:44Mark Van Sumeren: Um, uh, consolidating the, the logistics, as well as the information and providing predictability and service levels in that chain.
- 29:59Mark Van Sumeren: And it doesn't.
- 30:02Mark Van Sumeren: You know the model of everything comes bulk from the manufacturer and then gets repackaged, re allotted, if you will, to go back to the or to go to the health system.
- 30:16Mark Van Sumeren: It just doesn't work that same way because the, the business, the needs have changed, so you've got to evolve with it.
- 30:25Mark Van Sumeren: I don't think the, the role of the, the intermediary, goes away.
- 30:29Mark Van Sumeren: I think it changes.
- 30:30Mark Van Sumeren: The same thing with the GPOs.
- 30:33Mark Van Sumeren: The GPOs were formed to consolidate group purchasing power, you know, amongst these 7,000 hospitals.
- 30:40Mark Van Sumeren: Well, you know the big systems have enough clout and, by the way, have a pretty substantial ability to commit to the volume that they commit to, unlike unrelated parties that are part of a GPO.
- 30:53Mark Van Sumeren: Does that mean the GPO should all go away?
- 30:56Mark Van Sumeren: Absolutely not.
- 30:56Mark Van Sumeren: The model has to change to fit the times and I think we're living through that struggle with both of those types of intermediaries at this point in time.
- 31:06Mark Van Sumeren: And you know the work's not done yet.
- 31:10Fred Crans: Yeah, interesting.
- 31:11Fred Crans: So are you overall optimistic about healthcare supply chain future, or are you undecided?
- 31:20Mark Van Sumeren: Well, I'm by nature an optimist, so I'm going to take that side of it.
- 31:24Mark Van Sumeren: But it comes with a challenge and that is you know what was the phrase I think was a book lead, follow or get out of the way.
- 31:33Mark Van Sumeren: We need some leadership to affect the transition and to stop hanging on to the way we've always done things.
- 31:44Mark Van Sumeren: Yeah, that's the ultimate argument we always hear by the way and this gets back to the role of the health system, the supply chain vis-a-vis the intermediaries, you know well-run supply chain organizations and other industries.
- 31:58Mark Van Sumeren: It's not a zero-sum game, it's not all us or all them, it's where do you find the appropriate balance and who is best qualified to perform what role in that chain?
- 32:12Mark Van Sumeren: You know I've seen this pendulum go from.
- 32:16Mark Van Sumeren: You know it should all be distribution due.
- 32:18Mark Van Sumeren: It should all be in-house, because you know we're going to attach ourselves to that outrageous less than 1% profit margin that the distributors make.
- 32:30Mark Van Sumeren: You know.
- 32:30Mark Van Sumeren: No, I mean that's foolhardy.
- 32:33Mark Van Sumeren: You know, do what you're best at and get really, really good at it.
- 32:37Mark Van Sumeren: That does not mean that you should be doing everything.
- 32:40Fred Crans: Right.
- 32:41Fred Crans: Well, mark, this has been really good.
- 32:43Fred Crans: Now I have a question that's got nothing to do with what we talked about.
- 32:47Fred Crans: I know that you're a proud Michigan alum and, as a University of Miami alumnus, you know Ohio State is my second favorite team too, with everyone else's number one.
- 32:58Fred Crans: So I want to ask you this question 1997, michigan won a national championship.
- 33:07Fred Crans: They had a guy named Brian Greasy playing quarterback.
- 33:11Fred Crans: Uh, they had a guy named brian greasy playing quarterback.
- 33:15Fred Crans: Subsequent to that, they had this other guy that was a walk-on, slow uh dude that was, uh, um, became quarterback, named tom something or tom brady.
- 33:23Fred Crans: So who is, who is a better quarterback in college greasy or brady?
- 33:29Mark Van Sumeren: uh well, the?
- 33:30Mark Van Sumeren: The answer to that is quite easy.
- 33:31Mark Van Sumeren: First of all, as a corrective, b Greasy was the walk-on and Tom Brady was a scholarship.
- 33:36Mark Van Sumeren: Oh, really but he was fourth string on that team.
- 33:38Mark Van Sumeren: Oh, okay, but in 1997, Brian Greasy was the best quarterback on that team and he deserved, he earned that role and he delivered on it.
- 33:51Mark Van Sumeren: He deserved, he earned that role and he delivered on it.
- 34:00Mark Van Sumeren: Now, Tom Brady, what he has been, he has said repeatedly since that time and you know he's a competitor, he's an uber competitor, as we all know.
- 34:05Mark Van Sumeren: His reaction to that was to work harder to make himself better.
- 34:10Mark Van Sumeren: So tom brady became tom brady, and part of which, because he languished on the bench behind three other pretty darn good quarterbacks, brian greasy went and played, had a, you know, a decent nfl career, right, quite the same as tom brady, uh.
- 34:28Mark Van Sumeren: But but brian greasy was better prepared to leave that lead that team in 1997, and it showed Now the postscript on that is that Tom Brady then fought Drew Henson for the starting position.
- 34:42Mark Van Sumeren: A year later Drew Henson was the All-American out of high school in both baseball and football.
- 34:49Mark Van Sumeren: He was the shiny object and Lloyd Card tried to give them both the opportunity and just about every time that Drew Henson started a game in 98, Tom Brady came in and cleaned up and won the games for them.
- 35:05Mark Van Sumeren: So that year I would argue that Tom Brady was the best quarterback in the team, even though he was only a part-time starter.
- 35:13Fred Crans: Boy, that was a truly political answer I got to give you that I speak the truth.
- 35:22Mark Van Sumeren: I know, I know you do.
- 35:23Fred Crans: I know you do.
- 35:24Fred Crans: Hey, mark, it's been great having you on and I want to thank you.
- 35:28Fred Crans: You know it's always great to see and talk with you, and your insights are excellent and I think this has been good for everyone.
- 35:35Fred Crans: So thanks for joining us and hope to have you on again sometime in the future.
- 35:40Mark Van Sumeren: Fred, it was my pleasure.
- 35:41Mark Van Sumeren: Thank you for doing this, Thank you for inviting me to participate, and hopefully people take away a few good thoughts and weren't overly offended by my challenge to us as practitioners in the industry.
- 35:56Mark Van Sumeren: We've got more we can do.
- 35:57Mark Van Sumeren: We just we have to believe in ourselves and believe in those that are coming behind us.
- 36:03Fred Crans: Okay, I agree.
- 36:04Fred Crans: I couldn't agree with you more.
- 36:05Fred Crans: Okay, mark, thanks, have a great, have a great week and we'll see you at, maybe at Aram and, for certain, at the Bellwether League ceremonies in October.
- 36:16Mark Van Sumeren: Talk to you later.
- 36:17Mark Van Sumeren: Thank you, Fred.
- 36:18Fred Crans: Bye.