Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Use Offline Data to Dominate Online Maps
Most local businesses treat Google Maps as a digital billboard, but the real winners use it as a feedback loop for their physical operations. In this episode, we look at how a mid-sized regional HVAC company in Ohio used offline customer data—specifically service completion times and parts inventory—to optimize their Google Business Profile categories and post schedules. The result wasn't just more clicks; it was a twenty percent increase in high-intent calls from customers who were already on the map. We break down why connecting your back-office reality to your front-door presence is…
The skinny
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