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Lightning Round: Costco Brisket, Corvette Dreams & Cheerios Chaos · Omni Talk Retail

• 0:00
  All
• 0:00
  right,
• 0:00
  you
• 0:00
  guys,
• 0:00
  let's
• 0:00
  go
• 0:01
  to
• 0:01
  the
• 0:01
  lightning
• 0:01
  round.
• 0:01
  We're
• 0:01
  going
• 0:02
  to
• 0:02
  continue
• 0:02
  a
• 0:02
  Costco
• 0:02
  conversation.
• 0:03
  Bryson,
• 0:04
  this
• 0:04
  first
• 0:04
  one's
• 0:05
  going
• 0:05
  to
• 0:05
  you,
• 0:05
  but
• 0:05
  Brooks
• 0:06
  will
• 0:06
  let
• 0:06
  you
• 0:06
  answer
• 0:06
  it,
• 0:07
  too,
• 0:07
  because
• 0:07
  of
• 0:07
  your
• 0:08
  love
• 0:08
  of
• 0:08
  Costco,
• 0:09
  the
• 0:09
  hot
• 0:09
  dogs,
• 0:09
  and
• 0:10
  all
• 0:10
  of
• 0:10
  the
• 0:11
  above.
• 0:12
  Bryson,
• 0:12
  Costco
• 0:13
  is
• 0:13
  in
• 0:13
  the
• 0:13
  news
• 0:14
  a
• 0:14
  lot
• 0:14
  this
• 0:14
  week.
• 0:15
  What's
• 0:15
  your
• 0:15
  favorite
• 0:15
  Costco
• 0:16
  product,
• 0:16
  and
• 0:17
  is
• 0:17
  it
• 0:17
  worth
• 0:17
  getting
• 0:18
  inside
• 0:18
  Costco
• 0:19
  an
• 0:19
  extra
• 0:19
  hour
• 0:20
  early
• 0:20
  to
• 0:20
  procure
• 0:20
  it?
• 0:21
  Yeah,
• 0:22
  no.
• 0:22
  Absolutely.
• 0:22
  Great
• 0:22
  question.
• 0:23
  So
• 0:23
  an
• 0:23
  exciting
• 0:24
  one,
• 0:24
  too.
• 0:24
  So,
• 0:24
  you
• 0:24
  know,
• 0:24
  first
• 0:25
  off,
• 0:25
  caveat
• 0:25
  that
• 0:25
  with
• 0:25
  I
• 0:26
  have
• 0:26
  four
• 0:26
  children
• 0:26
  under
• 0:27
  the
• 0:27
  age
• 0:27
  of
• 0:27
  14,
• 0:27
  so
• 0:28
  I
• 0:28
  am
• 0:28
  in
• 0:28
  Costco
• 0:29
  a
• 0:29
  lot.
• 0:29
  Right.
• 0:30
  Quite
• 0:31
  a
• 0:31
  bit.
• 0:32
  If
• 0:32
  I
• 0:32
  had
• 0:32
  to
• 0:32
  break
• 0:32
  it
• 0:32
  down,
• 0:33
  though,
• 0:33
  what's
• 0:33
  my
• 0:33
  absolute
• 0:33
  favorite
• 0:34
  item
• 0:34
  to
• 0:34
  buy
• 0:34
  there?
• 0:35
  You
• 0:35
  know,
• 0:35
  I
• 0:35
  really
• 0:36
  go
• 0:36
  for
• 0:37
  the
• 0:37
  brisket.
• 0:37
  I've
• 0:38
  really,
• 0:38
  you
• 0:38
  know,
• 0:38
  kind
• 0:38
  of
• 0:38
  got
• 0:39
  into
• 0:40
  smoking
• 0:40
  meats
• 0:41
  over
• 0:41
  the
• 0:41
  past
• 0:42
  number
• 0:42
  of
• 0:42
  years
• 0:43
  and
• 0:43
  really
• 0:43
  trying
• 0:43
  to
• 0:44
  hone
• 0:44
  that
• 0:44
  as
• 0:44
  a
• 0:44
  skill.
• 0:44
  You
• 0:45
  know,
• 0:45
  love
• 0:45
  all
• 0:45
  things
• 0:45
  Texas
• 0:46
  when
• 0:46
  it
• 0:46
  comes
• 0:46
  to
• 0:46
  barbecue,
• 0:47
  and
• 0:47
  in
• 0:48
  trying
• 0:48
  to
• 0:48
  emulate
• 0:48
  that
• 0:48
  as
• 0:48
  best
• 0:49
  I
• 0:49
  can
• 0:49
  in
• 0:49
  Arizona,
• 0:50
  albeit,
• 0:50
  you
• 0:51
  know,
• 0:51
  it's
• 0:51
  still
• 0:51
  a
• 0:51
  struggle
• 0:51
  and
• 0:52
  still
• 0:52
  learning,
• 0:53
  but
• 0:53
  that
• 0:53
  is
• 0:53
  probably,
• 0:54
  you
• 0:54
  know,
• 0:54
  my
• 0:54
  favorite
• 0:54
  item
• 0:55
  when
• 0:55
  I
• 0:55
  go
• 0:55
  shop
• 0:56
  there
• 0:56
  amongst,
• 0:56
  you
• 0:56
  know,
• 0:57
  a
• 0:57
  multitude
• 0:57
  of
• 0:57
  others.
• 0:59
  The
• 0:59
  shift
• 1:00
  to
• 1:00
  offering,
• 1:00
  you
• 1:01
  know,
• 1:01
  one
• 1:01
  hour
• 1:01
  earlier
• 1:01
  shopping
• 1:02
  convenience,
• 1:03
  you
• 1:03
  know,
• 1:03
  for
• 1:03
  the
• 1:06
  business
• 1:06
  members,
• 1:06
  you
• 1:07
  know,
• 1:07
  is
• 1:07
  that
• 1:07
  a
• 1:07
  value
• 1:07
  proposition
• 1:08
  that
• 1:08
  I
• 1:08
  would
• 1:08
  go
• 1:08
  in
• 1:08
  to
• 1:09
  buy
• 1:09
  that
• 1:09
  product
• 1:09
  early
• 1:09
  enough?
• 1:10
  No.
• 1:10
  But,
• 1:10
  you
• 1:10
  know,
• 1:10
  it
• 1:11
  is
• 1:11
  compelling
• 1:11
  enough
• 1:11
  for
• 1:11
  me
• 1:12
  to
• 1:12
  avoid
• 1:12
  the
• 1:12
  congestion
• 1:13
  in
• 1:13
  the
• 1:13
  lines.
• 1:13
  Yes.
• 1:14
  You
• 1:14
  know,
• 1:14
  given
• 1:14
  the,
• 1:15
  you
• 1:15
  know,
• 1:15
  affinity
• 1:15
  I
• 1:15
  have
• 1:15
  for
• 1:16
  Costco
• 1:16
  and
• 1:16
  the
• 1:16
  frequency
• 1:16
  I'm
• 1:17
  there,
• 1:17
  I
• 1:17
  kind
• 1:17
  of
• 1:18
  have
• 1:18
  an
• 1:18
  endearing
• 1:18
  term
• 1:18
  for
• 1:19
  Costco.
• 1:19
  I
• 1:19
  call
• 1:19
  it
• 1:19
  Zombieland.
• 1:20
  You
• 1:20
  get
• 1:21
  in
• 1:21
  there
• 1:21
  in
• 1:21
  high
• 1:21
  peak
• 1:21
  areas,
• 1:22
  you
• 1:22
  get
• 1:22
  everybody
• 1:22
  just
• 1:23
  meandering
• 1:23
  around
• 1:23
  with
• 1:23
  their
• 1:24
  cards,
• 1:24
  trying
• 1:24
  all
• 1:24
  the
• 1:25
  samples.
• 1:25
  You
• 1:26
  know,
• 1:26
  if
• 1:26
  you
• 1:26
  just
• 1:26
  want
• 1:26
  to
• 1:26
  get
• 1:26
  in
• 1:26
  and
• 1:27
  get
• 1:27
  out,
• 1:27
  becomes
• 1:27
  a
• 1:27
  bit
• 1:27
  of
• 1:27
  a
• 1:28
  challenge.
• 1:28
  So,
• 1:28
  yeah,
• 1:28
  the
• 1:29
  ability
• 1:29
  to
• 1:29
  kind
• 1:29
  of
• 1:29
  avoid
• 1:30
  that
• 1:30
  congestion
• 1:30
  would
• 1:31
  be
• 1:31
  compelling
• 1:31
  enough
• 1:31
  for
• 1:31
  me.
• 1:32
  All
• 1:32
  right,
• 1:33
  Brooks,
• 1:34
  are
• 1:34
  you.
• 1:35
  Is
• 1:35
  the
• 1:35
  hot
• 1:35
  dog
• 1:35
  your
• 1:36
  favorite
• 1:36
  product,
• 1:36
  or
• 1:36
  do
• 1:36
  you
• 1:36
  have
• 1:37
  another
• 1:37
  product
• 1:37
  that
• 1:37
  you'd
• 1:37
  buy?
• 1:38
  Hey,
• 1:38
  my
• 1:39
  family
• 1:39
  still
• 1:39
  goes
• 1:40
  to
• 1:40
  Costco
• 1:40
  just
• 1:41
  for
• 1:41
  lunch.
• 1:42
  We
• 1:42
  don't.
• 1:43
  Don't
• 1:43
  even
• 1:43
  go
• 1:43
  back.
• 1:44
  Well,
• 1:45
  maybe
• 1:45
  lunch.
• 1:45
  And
• 1:45
  the
• 1:46
  produce.
• 1:47
  Well,
• 1:47
  maybe
• 1:47
  lunch,
• 1:48
  produce
• 1:48
  and
• 1:49
  the
• 1:49
  gas.
• 1:49
  Those
• 1:50
  three
• 1:50
  things.
• 1:51
  All
• 1:51
  right.
• 1:52
  Nice,
• 1:52
  nice.
• 1:53
  You
• 1:53
  know,
• 1:53
  the
• 1:53
  interesting,
• 1:54
  subtle
• 1:54
  theme
• 1:54
  of
• 1:54
  this,
• 1:55
  too,
• 1:55
  is,
• 1:55
  you
• 1:55
  know,
• 1:55
  makes
• 1:55
  me
• 1:56
  wonder
• 1:56
  if
• 1:56
  Costco's
• 1:57
  getting
• 1:57
  severe
• 1:58
  customer
• 1:59
  survey
• 1:59
  feedback
• 2:00
  or
• 2:00
  data
• 2:00
  that
• 2:00
  the
• 2:01
  parking
• 2:01
  lots
• 2:01
  are
• 2:01
  too
• 2:02
  congested,
• 2:02
  you
• 2:02
  know,
• 2:03
  and
• 2:03
  it's.
• 2:03
  It's
• 2:03
  hampering
• 2:04
  them.
• 2:04
  It's.
• 2:04
  It's
• 2:05
  potentially
• 2:05
  a
• 2:05
  real
• 2:05
  tell
• 2:06
  here
• 2:06
  all
• 2:06
  right,
• 2:06
  question
• 2:07
  two
• 2:07
  to
• 2:07
  Bryson.
• 2:08
  GM
• 2:09
  unveiled
• 2:09
  the
• 2:09
  quickest
• 2:10
  Corvette
• 2:11
  ever
• 2:11
  with
• 2:12
  its
• 2:12
  ZR1X
• 2:13
  hypercar,
• 2:14
  which
• 2:15
  goes
• 2:15
  from
• 2:15
  zero
• 2:15
  to
• 2:16
  60
• 2:16
  miles
• 2:17
  per
• 2:17
  hour
• 2:17
  in
• 2:17
  less
• 2:18
  than
• 2:18
  two
• 2:18
  seconds.
• 2:19
  Seconds
• 2:19
  earlier
• 2:19
  this
• 2:20
  week.
• 2:20
  Where
• 2:20
  does
• 2:21
  the
• 2:21
  Corvette
• 2:21
  rank
• 2:22
  for
• 2:22
  you
• 2:22
  in
• 2:22
  the
• 2:23
  pantheon
• 2:23
  of
• 2:24
  great
• 2:24
  automobiles?
• 2:26
  So,
• 2:26
  Brooks,
• 2:26
  I
• 2:26
  think
• 2:27
  you
• 2:27
  were
• 2:27
  the
• 2:27
  one
• 2:27
  passionate
• 2:27
  about
• 2:28
  this
• 2:28
  actually,
• 2:28
  given
• 2:28
  your
• 2:29
  affinity
• 2:29
  for
• 2:29
  automobiles.
• 2:30
  So
• 2:30
  I'll
• 2:30
  let
• 2:30
  you
• 2:31
  take
• 2:31
  that
• 2:31
  one.
• 2:32
  Hey,
• 2:33
  for
• 2:33
  me,
• 2:33
  Nothing
• 2:33
  beats
• 2:34
  the
• 2:34
  1982
• 2:35
  Pontiac
• 2:36
  Firebird
• 2:36
  Trans
• 2:37
  Am
• 2:37
  from
• 2:38
  Knight
• 2:38
  Rider.
• 2:38
  Does
• 2:39
  anybody
• 2:39
  remember
• 2:39
  that?
• 2:40
  Of
• 2:40
  course.
• 2:41
  Of
• 2:41
  course.
• 2:41
  Pontiac
• 2:42
  Firebird.
• 2:43
  Or
• 2:43
  maybe
• 2:43
  even
• 2:44
  my
• 2:44
  first
• 2:44
  car,
• 2:44
  which
• 2:45
  was
• 2:45
  a
• 2:45
  1978
• 2:46
  baby
• 2:47
  blue
• 2:47
  Ford
• 2:47
  Fairmont
• 2:48
  station
• 2:48
  wagon.
• 2:50
  Oh,
• 2:50
  my
• 2:50
  God.
• 2:50
  That
• 2:51
  had
• 2:51
  a
• 2:51
  aftermarket
• 2:52
  JVC
• 2:53
  cassette
• 2:54
  deck.
• 2:55
  Oh,
• 2:55
  my
• 2:55
  gosh.
• 2:56
  Oh,
• 2:56
  my
• 2:56
  God.
• 2:56
  I
• 2:57
  think
• 2:57
  I'd
• 2:57
  skip
• 2:57
  that
• 2:57
  one,
• 2:57
  but
• 2:58
  I
• 2:58
  take
• 2:58
  the
• 2:58
  Corvette
• 2:58
  Stingray
• 2:59
  every
• 2:59
  day
• 3:00
  of
• 3:00
  the
• 3:00
  week
• 3:00
  and
• 3:00
  twice
• 3:00
  on
• 3:01
  Sundays.
• 3:01
  Go
• 3:01
  ahead,
• 3:02
  Bryson.
• 3:03
  So.
• 3:03
  So,
• 3:03
  Brooks,
• 3:03
  fun
• 3:04
  fact
• 3:04
  that
• 3:04
  I
• 3:04
  don't
• 3:04
  think
• 3:04
  we've
• 3:05
  talked
• 3:05
  about,
• 3:05
  but
• 3:05
  you
• 3:06
  know,
• 3:06
  my
• 3:06
  cousin's
• 3:06
  husband
• 3:06
  was
• 3:07
  involved
• 3:07
  with
• 3:07
  the
• 3:07
  reboot
• 3:08
  of
• 3:08
  Knight
• 3:08
  Rider
• 3:08
  in
• 3:09
  lead
• 3:09
  and
• 3:09
  they
• 3:09
  shift
• 3:10
  the
• 3:10
  Ford,
• 3:10
  the.
• 3:11
  The
• 3:11
  Mustang
• 3:12
  in
• 3:12
  that
• 3:12
  regards.
• 3:12
  What
• 3:12
  are
• 3:12
  your
• 3:12
  thoughts
• 3:13
  there?
• 3:15
  Well,
• 3:16
  you
• 3:16
  just
• 3:16
  created
• 3:16
  some
• 3:17
  sadness
• 3:17
  for
• 3:17
  me.
• 3:20
  Just
• 3:20
  died
• 3:20
  a
• 3:20
  little
• 3:21
  bit.
• 3:21
  Just
• 3:22
  died
• 3:22
  a
• 3:22
  little
• 3:22
  bit.
• 3:22
  I'm
• 3:23
  headed
• 3:23
  to
• 3:23
  Costco
• 3:24
  now.
• 3:24
  Oh,
• 3:25
  my
• 3:25
  gosh.
• 3:25
  Well,
• 3:25
  I
• 3:25
  have
• 3:26
  a.
• 3:26
  I
• 3:26
  have
• 3:26
  another
• 3:26
  option
• 3:27
  for
• 3:27
  you,
• 3:27
  brooks.
• 3:28
  Question
• 3:28
  number
• 3:28
  three.
• 3:29
  This
• 3:29
  year,
• 3:30
  McDonald's
• 3:30
  is
• 3:31
  celebrating
• 3:31
  50
• 3:32
  years
• 3:32
  of
• 3:32
  the
• 3:32
  Egg
• 3:32
  McMuffin.
• 3:33
  In
• 3:33
  case
• 3:34
  that
• 3:34
  sounds
• 3:34
  more
• 3:34
  appealing
• 3:35
  to
• 3:35
  you
• 3:35
  than
• 3:35
  the
• 3:35
  hot
• 3:35
  dog,
• 3:36
  if
• 3:37
  not
• 3:37
  the
• 3:37
  egg
• 3:37
  McMuffin,
• 3:38
  describe
• 3:38
  your
• 3:38
  perfect
• 3:39
  breakfast
• 3:39
  sandwich.
• 3:41
  Oh,
• 3:41
  hey,
• 3:42
  I'll
• 3:42
  be
• 3:42
  right
• 3:42
  back.
• 3:42
  I'm
• 3:43
  going
• 3:43
  out
• 3:43
  right
• 3:43
  now
• 3:44
  to
• 3:44
  get
• 3:44
  an
• 3:44
  egg
• 3:44
  McMuffin.
• 3:45
  I
• 3:45
  want
• 3:45
  that.
• 3:47
  Hey,
• 3:47
  from
• 3:47
  New
• 3:48
  Jersey.
• 3:48
  Everything
• 3:49
  starts
• 3:49
  and
• 3:49
  ends
• 3:49
  with
• 3:50
  Bagel
• 3:50
  Masters
• 3:51
  Egg
• 3:51
  everything
• 3:52
  bagel.
• 3:54
  They
• 3:54
  used
• 3:54
  to
• 3:55
  sell
• 3:55
  T
• 3:55
  shirts
• 3:56
  at
• 3:56
  Bagel
• 3:56
  Masters
• 3:57
  with
• 3:57
  the
• 3:57
  words
• 3:58
  I
• 3:58
  love
• 3:58
  gluten.
• 4:01
  Nice.
• 4:02
  I
• 4:02
  think
• 4:02
  I'm
• 4:02
  with
• 4:02
  you.
• 4:03
  My
• 4:03
  perfect
• 4:03
  breakfast
• 4:03
  sandwich
• 4:04
  also
• 4:04
  has
• 4:04
  a
• 4:04
  bagel.
• 4:05
  All
• 4:05
  right,
• 4:05
  last
• 4:05
  one.
• 4:07
  Cheerios.
• 4:07
  Has
• 4:07
  recently
• 4:07
  pulled
• 4:08
  and
• 4:08
  discontinued
• 4:09
  Honey
• 4:09
  Nut
• 4:09
  Cheerios,
• 4:10
  Medley
• 4:10
  Crunch,
• 4:11
  Chocolate
• 4:11
  peanut
• 4:12
  butter
• 4:12
  Cheerios
• 4:12
  and
• 4:12
  Honey
• 4:13
  Nut
• 4:13
  Cheerios
• 4:14
  Minis
• 4:14
  from
• 4:14
  its
• 4:14
  from
• 4:15
  store
• 4:15
  shelves.
• 4:16
  Let's
• 4:17
  see.
• 4:17
  Bryson,
• 4:17
  I
• 4:17
  think
• 4:18
  this
• 4:18
  one
• 4:18
  goes
• 4:18
  to
• 4:18
  you.
• 4:18
  If
• 4:18
  not,
• 4:19
  we'll
• 4:19
  just
• 4:19
  figure
• 4:19
  it
• 4:20
  out.
• 4:20
  How
• 4:20
  saddened
• 4:21
  are
• 4:21
  you
• 4:21
  by
• 4:21
  this
• 4:22
  news?
• 4:22
  And
• 4:22
  given
• 4:22
  the
• 4:22
  choice,
• 4:23
  are
• 4:23
  you
• 4:23
  more
• 4:23
  straight
• 4:24
  up
• 4:24
  Cheerios
• 4:24
  or
• 4:25
  more
• 4:25
  Honey
• 4:25
  Nut?
• 4:26
  So
• 4:27
  not
• 4:27
  affected
• 4:27
  by
• 4:28
  this
• 4:28
  one.
• 4:28
  So
• 4:28
  I
• 4:28
  am
• 4:28
  straight
• 4:29
  up
• 4:29
  Honey
• 4:29
  Nut
• 4:29
  Cheerios.
• 4:30
  Bowl
• 4:30
  of
• 4:30
  Honey
• 4:31
  Nut
• 4:31
  Cheerios.
• 4:31
  You
• 4:31
  know,
• 4:32
  if
• 4:32
  I'm
• 4:32
  feeling
• 4:32
  crazy,
• 4:33
  a
• 4:33
  little
• 4:33
  sliced
• 4:33
  banana
• 4:33
  in
• 4:34
  there.
• 4:34
  It's
• 4:34
  kind
• 4:34
  of
• 4:34
  the
• 4:34
  perfect
• 4:34
  little
• 4:35
  breakfast
• 4:35
  if
• 4:35
  I'm
• 4:36
  on
• 4:36
  the
• 4:36
  go
• 4:37
  I
• 4:37
  think,
• 4:37
  you
• 4:37
  know,
• 4:37
  what
• 4:38
  I
• 4:38
  am
• 4:38
  saddened
• 4:38
  by
• 4:39
  and
• 4:39
  surprised
• 4:39
  by
• 4:39
  at
• 4:39
  the
• 4:40
  same
• 4:40
  time
• 4:40
  is
• 4:40
  just
• 4:41
  the
• 4:41
  proliferation
• 4:41
  of
• 4:42
  SKUs
• 4:42
  that
• 4:42
  you
• 4:42
  know,
• 4:43
  Cheerios
• 4:43
  has
• 4:43
  introduced.
• 4:44
  I
• 4:44
  think,
• 4:44
  you
• 4:45
  know,
• 4:45
  last
• 4:45
  looking
• 4:45
  at
• 4:45
  the
• 4:45
  website,
• 4:46
  there's
• 4:46
  over
• 4:46
  23
• 4:46
  different
• 4:47
  varieties.
• 4:48
  Again
• 4:48
  being
• 4:49
  that
• 4:49
  long
• 4:49
  term,
• 4:49
  you
• 4:49
  know,
• 4:50
  loyalist
• 4:50
  to
• 4:50
  Honey
• 4:50
  Nut,
• 4:51
  I
• 4:51
  didn't
• 4:51
  realize
• 4:51
  their
• 4:51
  extensive,
• 4:52
  the
• 4:52
  extensivity
• 4:53
  of
• 4:53
  their
• 4:53
  portfolio
• 4:54
  went
• 4:54
  that
• 4:54
  deep.
• 4:55
  So
• 4:55
  it
• 4:55
  was
• 4:55
  a
• 4:55
  bit
• 4:55
  surprised
• 4:56
  to
• 4:56
  see
• 4:57
  kind
• 4:57
  of
• 4:57
  the,
• 4:57
  the
• 4:57
  number
• 4:57
  of
• 4:57
  extensions.
• 4:58
  But
• 4:58
  I
• 4:58
  think
• 4:58
  also
• 4:59
  too
• 4:59
  it
• 4:59
  speaks
• 4:59
  to,
• 4:59
  you
• 5:00
  know,
• 5:00
  them
• 5:00
  staying
• 5:00
  close
• 5:01
  to
• 5:01
  the
• 5:01
  consumer
• 5:01
  trends
• 5:02
  and
• 5:03
  understanding
• 5:03
  what's
• 5:03
  top
• 5:03
  of
• 5:03
  mind
• 5:04
  for
• 5:04
  consumer.
• 5:04
  I
• 5:04
  think,
• 5:04
  you
• 5:05
  know,
• 5:05
  recently
• 5:05
  they've
• 5:05
  launched
• 5:06
  into
• 5:06
  a
• 5:06
  protein
• 5:06
  based
• 5:07
  cereal
• 5:08
  so
• 5:08
  capturing
• 5:08
  it
• 5:08
  on
• 5:08
  that
• 5:09
  health
• 5:09
  and
• 5:09
  wellness
• 5:09
  aspect.
• 5:10
  So
• 5:10
  I
• 5:10
  think,
• 5:11
  you
• 5:11
  know,
• 5:11
  kudos
• 5:11
  to
• 5:11
  Cheerios
• 5:12
  for
• 5:12
  staying
• 5:12
  relevant,
• 5:13
  staying
• 5:13
  top
• 5:13
  of
• 5:13
  mind,
• 5:14
  you
• 5:14
  know,
• 5:14
  being
• 5:14
  willing
• 5:15
  to
• 5:15
  take
• 5:15
  those
• 5:15
  risks
• 5:16
  and
• 5:16
  identify
• 5:16
  potential
• 5:17
  new
• 5:17
  opportunities
• 5:18
  in
• 5:18
  test
• 5:19
  and
• 5:19
  learn.
• 5:19
  So
• 5:19
  I
• 5:20
  think
• 5:20
  it's
• 5:20
  a
• 5:20
  natural
• 5:20
  evolution.
• 5:21
  Am
• 5:21
  I
• 5:21
  saddened
• 5:22
  by
• 5:22
  it?
• 5:22
  You
• 5:22
  know,
• 5:22
  not
• 5:22
  directly
• 5:23
  because
• 5:23
  I
• 5:23
  think
• 5:23
  it
• 5:24
  also
• 5:24
  speaks
• 5:24
  to,
• 5:24
  you
• 5:24
  know,
• 5:25
  them
• 5:25
  being
• 5:25
  at
• 5:25
  the
• 5:25
  forefront
• 5:26
  of
• 5:26
  trying
• 5:26
  new
• 5:26
  options
• 5:26
  and
• 5:27
  bringing
• 5:28
  different
• 5:28
  flavor
• 5:28
  combinations
• 5:29
  forward.
• 5:30
  You
• 5:30
  and
• 5:30
  me
• 5:30
  both.
• 5:31
  I
• 5:31
  went
• 5:31
  on
• 5:31
  the
• 5:31
  website
• 5:31
  yesterday
• 5:32
  too.
• 5:32
  I
• 5:32
  couldn't
• 5:32
  believe
• 5:32
  how
• 5:33
  many
• 5:33
  SKUs
• 5:33
  they
• 5:33
  had
• 5:34
  and
• 5:34
  yeah,
• 5:35
  and
• 5:35
  interesting
• 5:35
  news
• 5:35
  from
• 5:35
  General
• 5:36
  Mills
• 5:36
  overnight
• 5:36
  too
• 5:36
  that
• 5:37
  they're
• 5:37
  going
• 5:37
  to
• 5:37
  remove
• 5:38
  artificial
• 5:38
  colors
• 5:39
  and
• 5:39
  flavorings
• 5:40
  in
• 5:40
  their
• 5:40
  products
• 5:40
  by
• 5:41
  I
• 5:41
  think
• 5:41
  2027
• 5:42
  if
• 5:42
  I'm
• 5:42
  not
• 5:42
  mistaken.
• 5:43
  So
• 5:43
  yeah,
• 5:44
  a
• 5:44
  lot
• 5:44
  happening
• 5:45
  in
• 5:45
  the
• 5:45
  food
• 5:45
  industry
• 5:45
  right
• 5:45
  now.