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Latest / The Home Care CEO

Referral Architecture: 5 Audit‑Proof Referral Paths That Deliver Your First 10 Clients in 45 Days

This episode teaches new non‑medical home care CEOs how to build a predictable, compliant referral engine from day one. Using lessons drawn from Scott McKenzie and HCAB's 531+ licensed agency launches, Daniel, Claire, and Sophia work through five distinct referral pathways — clinical partners, senior living liaisons, community care managers, financial planners for seniors, and direct family outreach — and show exactly how each pathway converts, what documentation regulators expect, and how to measure ROI. You'll hear a real HCAB client case from Florida (state licensing and referral…

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