Latest / Omni Talk Retail / Jose Gomez on ETAM’s US Expansion & Global Growth | WRC 2026
Transcript
- 0:00Hello,
- 0:00everyone.
- 0:00This
- 0:00is
- 0:01Omnitalk
- 0:01Retail.
- 0:01I'm
- 0:02Chris
- 0:02Walton
- 0:02and
- 0:03we
- 0:03are
- 0:03coming
- 0:03to
- 0:03you
- 0:03live
- 0:04from
- 0:04the
- 0:04World
- 0:04Retail
- 0:05Congress
- 0:05in
- 0:05Berlin
- 0:06from
- 0:06the
- 0:06Vusion
- 0:07podcast
- 0:07studio.
- 0:08Now,
- 0:08joining
- 0:08me
- 0:09is
- 0:09a
- 0:09man
- 0:09we've
- 0:09had
- 0:09on
- 0:10the
- 0:10program
- 0:10before,
- 0:11Jose
- 0:12Gomez,
- 0:12the
- 0:13Chief
- 0:13Development
- 0:13Officer
- 0:14of
- 0:14etam.
- 0:15Jose,
- 0:15welcome
- 0:16back.
- 0:16It's
- 0:16been
- 0:16a
- 0:16couple
- 0:17years
- 0:17since
- 0:17we
- 0:17saw
- 0:17you
- 0:17in
- 0:17Paris.
- 0:18It
- 0:19has
- 0:19been
- 0:20time
- 0:20flies.
- 0:20Thank
- 0:21you
- 0:21for
- 0:21having
- 0:21me.
- 0:22Yeah,
- 0:22it's
- 0:22great
- 0:22to
- 0:22see
- 0:23you.
- 0:23So
- 0:23what
- 0:23brings
- 0:23you
- 0:24back
- 0:24to
- 0:24World
- 0:24Retail
- 0:25Congress
- 0:25this
- 0:25year?
- 0:26How
- 0:26many
- 0:26times
- 0:26have
- 0:26you
- 0:26been
- 0:26here.
- 0:28Since
- 0:28the
- 0:28beginning,
- 0:292007?
- 0:30I
- 0:30haven't
- 0:30missed
- 0:31one.
- 0:31You
- 0:31haven't
- 0:31missed
- 0:32a
- 0:32single
- 0:32one?
- 0:32I
- 0:32haven't
- 0:33missed
- 0:33a
- 0:33single
- 0:33one.
- 0:33Only
- 0:34the
- 0:34one
- 0:34that
- 0:34they
- 0:34did
- 0:34not
- 0:35do
- 0:35through
- 0:35Covid.
- 0:37I
- 0:37guess
- 0:37I
- 0:37have
- 0:38a
- 0:38pass
- 0:38since
- 0:38it
- 0:38wasn't
- 0:39happening.
- 0:39Oh,
- 0:39my
- 0:40God.
- 0:40Yeah,
- 0:40you
- 0:40do.
- 0:40So
- 0:40you're
- 0:41almost.
- 0:41So
- 0:41next
- 0:41year
- 0:41will
- 0:41be
- 0:41like
- 0:4220
- 0:42years
- 0:42of
- 0:42experience.
- 0:42Next
- 0:43year
- 0:43it
- 0:43will
- 0:43be
- 0:43like
- 0:4420
- 0:44years.
- 0:44I
- 0:44was
- 0:45the
- 0:45original
- 0:46members.
- 0:46I
- 0:46was
- 0:47in
- 0:47the
- 0:48advisory
- 0:48board
- 0:49as
- 0:49well.
- 0:49And
- 0:51listen,
- 0:51I
- 0:51keep
- 0:52coming
- 0:52because
- 0:53this
- 0:53is
- 0:53a
- 0:53great
- 0:54gathering
- 0:54of
- 0:55sea
- 0:55level
- 0:56executives.
- 0:57The
- 0:57quality
- 0:58of
- 0:58the
- 0:58talks
- 0:59and
- 0:59what
- 0:59we
- 0:59share
- 0:59there
- 1:00is.
- 1:00It's
- 1:01a
- 1:01phenomenal.
- 1:01It's
- 1:01a
- 1:01phenomenal
- 1:02Congress.
- 1:02It
- 1:02really
- 1:03is.
- 1:03It
- 1:03really
- 1:03is.
- 1:03Yeah.
- 1:03The
- 1:04caliber
- 1:04of
- 1:04people
- 1:04here
- 1:04is
- 1:05very,
- 1:05very
- 1:05topping.
- 1:06What
- 1:06is
- 1:06different
- 1:07about
- 1:07it
- 1:07now,
- 1:08say,
- 1:08versus
- 1:0919
- 1:09years
- 1:09ago?
- 1:09What's
- 1:10the
- 1:10biggest
- 1:10difference?
- 1:10I'm
- 1:11curious.
- 1:11You
- 1:11mean
- 1:12about
- 1:12the
- 1:12Congress
- 1:12or
- 1:13about
- 1:13the
- 1:13Congress?
- 1:14The
- 1:14Congress
- 1:15evolves
- 1:15every
- 1:16year.
- 1:16Yeah.
- 1:17Every
- 1:17year
- 1:17is
- 1:18a
- 1:18different.
- 1:18Because
- 1:18the
- 1:19Congress
- 1:19evolves
- 1:20with
- 1:20what's
- 1:20going
- 1:20on.
- 1:21And
- 1:22in
- 1:2220
- 1:23years.
- 1:23And
- 1:23you
- 1:23don't
- 1:24have
- 1:24to
- 1:24go
- 1:24back
- 1:2420
- 1:25years.
- 1:25Yeah,
- 1:25the
- 1:26war
- 1:26from
- 1:2620
- 1:26years
- 1:26was
- 1:27very
- 1:27different.
- 1:28But
- 1:28war
- 1:28from
- 1:2910
- 1:29years
- 1:29ago
- 1:30is
- 1:30where
- 1:31most
- 1:31of
- 1:31the
- 1:31troubles,
- 1:32you
- 1:32know,
- 1:32started
- 1:32happening.
- 1:33Right.
- 1:34And
- 1:35it's
- 1:35the
- 1:35new
- 1:35normal.
- 1:36Yeah,
- 1:36right.
- 1:37Yeah.
- 1:37And
- 1:37even
- 1:37with
- 1:38the
- 1:38AI,
- 1:38you
- 1:38know,
- 1:39like
- 1:39AI
- 1:39coming
- 1:39on
- 1:40the
- 1:40scene,
- 1:40that's
- 1:40been
- 1:40a
- 1:40topic
- 1:41today
- 1:41for
- 1:41sure.
- 1:42AI
- 1:42is
- 1:42a
- 1:43big
- 1:43topic,
- 1:43of
- 1:44course,
- 1:44this
- 1:44year,
- 1:44but
- 1:45it
- 1:45was
- 1:45also
- 1:46last
- 1:46year
- 1:47and
- 1:47it
- 1:47was
- 1:47also
- 1:48when
- 1:48I
- 1:48met
- 1:49you.
- 1:49Yeah.
- 1:49For
- 1:50the
- 1:50first
- 1:50time.
- 1:51Because
- 1:51it
- 1:52was
- 1:52just
- 1:52starting
- 1:52off
- 1:52and
- 1:53it
- 1:53was.
- 1:54It
- 1:54was.
- 1:54And
- 1:55it
- 1:55is
- 1:55developing
- 1:56story
- 1:56at,
- 1:57you
- 1:57know,
- 1:58light
- 1:59speed.
- 1:59Right,
- 1:59right.
- 2:00So
- 2:00similar
- 2:00question
- 2:01then.
- 2:01I'm
- 2:01curious
- 2:02too.
- 2:02So
- 2:02because
- 2:02you've
- 2:02been
- 2:03Chief
- 2:03Development
- 2:03officer
- 2:04Since
- 2:04what,
- 2:042015
- 2:06at
- 2:06a
- 2:06time.
- 2:06Yes,
- 2:072015.
- 2:08Yeah.
- 2:08How
- 2:08has
- 2:09development
- 2:09changed
- 2:10over
- 2:10that
- 2:11period
- 2:11of
- 2:11time?
- 2:11Like,
- 2:12or
- 2:12has
- 2:12it
- 2:12not
- 2:12changed
- 2:13that
- 2:13much?
- 2:13I'm
- 2:13curious.
- 2:14It
- 2:14has,
- 2:16it
- 2:16has.
- 2:17In
- 2:17the
- 2:17way
- 2:17we
- 2:18do
- 2:18development.
- 2:19Okay.
- 2:19The
- 2:19business
- 2:20models
- 2:20continue
- 2:20to
- 2:21be
- 2:21the
- 2:21same,
- 2:22but
- 2:22we
- 2:22apply
- 2:22them
- 2:23differently.
- 2:24We
- 2:25continue
- 2:25to
- 2:25do
- 2:25franchise,
- 2:26we
- 2:26continue
- 2:27to
- 2:27do
- 2:27consignment,
- 2:28we
- 2:28continue
- 2:29to
- 2:29do
- 2:30joint
- 2:30ventures.
- 2:31We
- 2:32apply
- 2:32them
- 2:32very
- 2:32differently.
- 2:33Franchising
- 2:3420
- 2:34years
- 2:34ago
- 2:35was
- 2:35a
- 2:35lot
- 2:35more
- 2:35prominent
- 2:36because
- 2:37the
- 2:37economic
- 2:37conditions
- 2:38at
- 2:38the
- 2:38time,
- 2:38globally,
- 2:39in
- 2:40a
- 2:40global
- 2:40world,
- 2:41allowed
- 2:42for
- 2:42the
- 2:42proliferation
- 2:43of
- 2:43that
- 2:44type
- 2:44of
- 2:44model.
- 2:45Today,
- 2:45depending
- 2:46on
- 2:46what
- 2:46parts
- 2:46of
- 2:47the
- 2:47world,
- 2:47is
- 2:47a
- 2:47little
- 2:48more
- 2:48difficult.
- 2:48So
- 2:49you
- 2:49need
- 2:49to
- 2:49apply
- 2:49other
- 2:50types
- 2:50of
- 2:51business
- 2:51model
- 2:51like
- 2:52consignment,
- 2:53when
- 2:53you
- 2:53can
- 2:54do
- 2:54it,
- 2:54or
- 2:55if
- 2:55the
- 2:56country
- 2:56has
- 2:58significant
- 2:58potential,
- 2:59then
- 3:00is
- 3:00where
- 3:00we
- 3:00are
- 3:01ready
- 3:01to
- 3:01go
- 3:02in
- 3:02and
- 3:02franchise.
- 3:03I'm
- 3:04sorry,
- 3:04enjoying
- 3:04venture
- 3:05and
- 3:06become
- 3:06partners,
- 3:07become
- 3:07real
- 3:08partners
- 3:08of
- 3:08the
- 3:09venture.
- 3:09So
- 3:10how
- 3:10do
- 3:10you
- 3:10decide
- 3:10which
- 3:11model
- 3:11is
- 3:11right
- 3:11for
- 3:12which
- 3:12areas
- 3:12of
- 3:12the
- 3:12country?
- 3:14Is
- 3:14there
- 3:14a
- 3:15formula,
- 3:16a
- 3:16framework
- 3:16that
- 3:16you
- 3:17tend
- 3:17to
- 3:17use
- 3:19more
- 3:19than
- 3:19a.
- 3:19Formula
- 3:20is
- 3:20the
- 3:21economic
- 3:21conditions
- 3:22on
- 3:22the
- 3:22environment
- 3:22that
- 3:23dictate
- 3:23different
- 3:24parts
- 3:24of
- 3:24the
- 3:24world.
- 3:26The
- 3:26country,
- 3:26whatever
- 3:26that
- 3:27country
- 3:27is,
- 3:27is
- 3:28very
- 3:29significant
- 3:29in
- 3:30the
- 3:30terms
- 3:30of
- 3:30potential
- 3:31and
- 3:32in
- 3:32terms
- 3:33of
- 3:33potential
- 3:33of
- 3:33the
- 3:34revenue
- 3:34you
- 3:34can
- 3:34generate
- 3:35and
- 3:35the
- 3:35units
- 3:35that
- 3:35you
- 3:36can
- 3:36open.
- 3:36I
- 3:37don't
- 3:37mind
- 3:37considering
- 3:38a
- 3:38joint
- 3:38venture
- 3:38in
- 3:38there
- 3:39because
- 3:39joint
- 3:39ventures
- 3:40have
- 3:40to
- 3:40have
- 3:40scale.
- 3:41Everything
- 3:41has
- 3:41to
- 3:41have
- 3:42a
- 3:42scale.
- 3:42But
- 3:43a
- 3:43joint
- 3:43venture
- 3:43has
- 3:43to
- 3:43have
- 3:44scale.
- 3:44So
- 3:44in
- 3:44there,
- 3:45for
- 3:45me,
- 3:46it's
- 3:46more
- 3:46than
- 3:46justified.
- 3:47It's
- 3:47probably
- 3:47my
- 3:48preferred
- 3:48way
- 3:48to
- 3:48go
- 3:50into
- 3:50one
- 3:50of
- 3:51those
- 3:51big
- 3:51strategic
- 3:52markets.
- 3:52Is
- 3:52it
- 3:52okay?
- 3:53Yeah.
- 3:54We
- 3:55have
- 3:55one
- 3:55going
- 3:55on
- 3:56right
- 3:56now
- 3:56that
- 3:56we've
- 3:56done
- 3:57a
- 3:57few
- 3:57years
- 3:59in
- 3:59Mexico
- 4:00and
- 4:01it's
- 4:01doing
- 4:02really
- 4:02good.
- 4:02And
- 4:03I'm
- 4:03considering
- 4:04others
- 4:04in
- 4:04other
- 4:04parts
- 4:04of
- 4:05the
- 4:05world.
- 4:06And
- 4:06the
- 4:07typical
- 4:07franchise,
- 4:08as
- 4:08we
- 4:08used
- 4:09to
- 4:09do
- 4:09it,
- 4:09continues
- 4:10to
- 4:10be
- 4:11alive.
- 4:11It
- 4:11is
- 4:11possible
- 4:12to
- 4:12do
- 4:12it.
- 4:14Conditions
- 4:14have
- 4:14changed
- 4:15a
- 4:15little
- 4:15bit
- 4:15in
- 4:15terms
- 4:16of
- 4:16what
- 4:16the
- 4:17brand
- 4:17represents.
- 4:18You
- 4:18need
- 4:18a
- 4:19strong
- 4:19ISP
- 4:20to
- 4:20be
- 4:21significant
- 4:23in
- 4:23the
- 4:23market.
- 4:24And
- 4:25normally
- 4:26the
- 4:26consignment,
- 4:27we
- 4:27do
- 4:27it
- 4:27in
- 4:28Europe
- 4:28mostly
- 4:29because
- 4:29it's
- 4:30the
- 4:30simple
- 4:30model.
- 4:31There
- 4:31is
- 4:31no
- 4:31customs
- 4:32where
- 4:32share
- 4:32one
- 4:33currency.
- 4:34So
- 4:34it's
- 4:35like
- 4:35managing
- 4:35your
- 4:36own
- 4:36stores,
- 4:36right?
- 4:37Yeah.
- 4:37Do
- 4:37you
- 4:37ever
- 4:38have
- 4:38anybody
- 4:38move
- 4:38from
- 4:38franchisees
- 4:39to
- 4:39another
- 4:40model?
- 4:40We
- 4:41have.
- 4:41You
- 4:41have?
- 4:41Yeah.
- 4:42How
- 4:42does
- 4:42that
- 4:42work?
- 4:42We
- 4:43have,
- 4:43but
- 4:44it's
- 4:44a
- 4:45process.
- 4:46You
- 4:47start
- 4:48on
- 4:49the
- 4:49season.
- 4:50No,
- 4:50basically
- 4:52it
- 4:52is
- 4:52a
- 4:53process
- 4:53in
- 4:53many
- 4:53ways.
- 4:54Right.
- 4:54In
- 4:54the
- 4:54logistical
- 4:55way
- 4:57a
- 4:57typical
- 4:57franchisee
- 4:58will
- 4:58come
- 4:58and
- 4:58buy.
- 4:59And
- 4:59then
- 4:59there
- 4:59is
- 4:59a
- 4:59lot
- 4:59of
- 5:00assistance
- 5:00that
- 5:00we
- 5:01provide
- 5:01to
- 5:01that
- 5:01franchisee.
- 5:02But
- 5:02we
- 5:02don't
- 5:03manage
- 5:03the
- 5:03stock.
- 5:04The
- 5:04consignment
- 5:05model,
- 5:05we
- 5:05do
- 5:06manage
- 5:06the
- 5:06operation
- 5:07like
- 5:07we
- 5:07will
- 5:07manage
- 5:08any
- 5:08other
- 5:08unit
- 5:09that
- 5:09we
- 5:09have
- 5:09in
- 5:10our
- 5:10chain.
- 5:11So
- 5:11we
- 5:11become
- 5:11not
- 5:12only
- 5:12the
- 5:12owners
- 5:13of
- 5:13the
- 5:13stock,
- 5:13but
- 5:14we
- 5:14also
- 5:14become
- 5:14the
- 5:14managers
- 5:15of
- 5:15that
- 5:16stock
- 5:16with
- 5:17the
- 5:17local
- 5:17assistance
- 5:18of
- 5:18the
- 5:18partner
- 5:19in
- 5:19that
- 5:19area.
- 5:20Okay,
- 5:20so
- 5:20it
- 5:20does
- 5:20happen.
- 5:21Okay,
- 5:21I
- 5:21was
- 5:21curious.
- 5:22It
- 5:22does
- 5:22happen.
- 5:23And
- 5:24every
- 5:24year
- 5:24I
- 5:24have
- 5:24a
- 5:25list
- 5:25of
- 5:25countries
- 5:25that
- 5:25I
- 5:26say,
- 5:26well,
- 5:26this
- 5:27one,
- 5:27it
- 5:27might
- 5:27work,
- 5:28or
- 5:28I
- 5:28may
- 5:28have
- 5:29more
- 5:29potential
- 5:29if
- 5:30I
- 5:30switch
- 5:30them
- 5:31between
- 5:31regular
- 5:32franchise
- 5:32and
- 5:32the
- 5:32consignment
- 5:33model.
- 5:33But
- 5:34there
- 5:34is
- 5:34a
- 5:34list
- 5:34of
- 5:34requirements
- 5:35that
- 5:35you
- 5:35need
- 5:35to
- 5:36hit
- 5:36in
- 5:36order
- 5:36for
- 5:37consignment
- 5:37model
- 5:38to
- 5:38work.
- 5:38Well,
- 5:38that
- 5:38was
- 5:38gonna
- 5:38be
- 5:39my
- 5:39next.
- 5:39Okay,
- 5:39that
- 5:39was
- 5:39gonna
- 5:40be
- 5:40my
- 5:40next
- 5:40question.
- 5:40Like,
- 5:40how
- 5:40do
- 5:41you
- 5:41think
- 5:41about
- 5:41how
- 5:42do
- 5:42you
- 5:42coordinate
- 5:43all
- 5:43that?
- 5:43Like,
- 5:43do
- 5:43you
- 5:43have
- 5:44a
- 5:44list
- 5:44of
- 5:44requirements
- 5:45depending
- 5:45on
- 5:46the
- 5:46model
- 5:46and
- 5:46a
- 5:46different
- 5:47structure
- 5:47of
- 5:47support
- 5:48depending
- 5:48on
- 5:48the
- 5:48model,
- 5:49or
- 5:49do
- 5:50you
- 5:50try
- 5:50to
- 5:50keep
- 5:50it
- 5:50as
- 5:50similar
- 5:51as
- 5:51possible
- 5:52for
- 5:52the
- 5:52brand's
- 5:52pur.
- 5:54No,
- 5:54it's
- 5:54different.
- 5:55Each
- 5:55business
- 5:56model.
- 5:57Each
- 5:57business
- 5:57model
- 5:58has
- 5:59its
- 5:59own
- 5:59characteristics
- 6:00and
- 6:00its
- 6:00own
- 6:01team,
- 6:01and
- 6:01it's
- 6:01work
- 6:02very
- 6:02differently.
- 6:02If
- 6:03you
- 6:03are
- 6:03on
- 6:03the
- 6:03traditional
- 6:04franchise
- 6:05model,
- 6:06we
- 6:06have
- 6:06conventions
- 6:07that
- 6:07the
- 6:08people
- 6:08come
- 6:08to.
- 6:09You
- 6:09know,
- 6:09our
- 6:09franchisees
- 6:10come
- 6:10to
- 6:11Paris
- 6:11four
- 6:11times
- 6:11a
- 6:11year.
- 6:12They
- 6:12make
- 6:12their
- 6:12buys,
- 6:13and
- 6:13then
- 6:14we
- 6:14can
- 6:14refresh
- 6:15through
- 6:15our
- 6:15website
- 6:16every
- 6:16month
- 6:17what
- 6:18they
- 6:18may
- 6:18need
- 6:18additionally.
- 6:19Okay,
- 6:20if
- 6:20we're
- 6:20on
- 6:20consignment
- 6:21model,
- 6:21we
- 6:22manage
- 6:23from
- 6:23the
- 6:23central
- 6:23stock,
- 6:24like
- 6:26regular
- 6:26store,
- 6:26and
- 6:27if
- 6:27it's
- 6:27a
- 6:27joint
- 6:27venture,
- 6:28obviously
- 6:28belongs
- 6:28to
- 6:29part
- 6:29of
- 6:29the
- 6:29group.
- 6:29So
- 6:29it's
- 6:30like
- 6:30another
- 6:30store.
- 6:30Right.
- 6:31There's
- 6:31no
- 6:31difference
- 6:31in
- 6:31there.
- 6:32Yeah,
- 6:32man,
- 6:32you
- 6:32got
- 6:33a
- 6:33complicated
- 6:33job,
- 6:34but
- 6:34it
- 6:34sounds
- 6:34very,
- 6:34very
- 6:35cool.
- 6:35So
- 6:35last.
- 6:36Last
- 6:36time
- 6:36we
- 6:36talked,
- 6:36you
- 6:37guys
- 6:37had
- 6:37just
- 6:37gone
- 6:37into
- 6:38Miami,
- 6:38right?
- 6:39Yes.
- 6:39Right.
- 6:40So
- 6:40how's
- 6:40that
- 6:41going?
- 6:41Like,
- 6:41how's.
- 6:41How's
- 6:42that
- 6:42going?
- 6:42How's
- 6:42the
- 6:42US
- 6:43Market
- 6:43shaping
- 6:43up?
- 6:44It's.
- 6:44It's
- 6:45going
- 6:45well.
- 6:45You
- 6:46know,
- 6:46the
- 6:46US
- 6:46Market
- 6:46is
- 6:47a
- 6:47very
- 6:47challenging
- 6:48market
- 6:48as
- 6:48well
- 6:49as
- 6:49a
- 6:50lot
- 6:50of
- 6:50things
- 6:50that
- 6:50happened
- 6:51since
- 6:51the
- 6:51two
- 6:52years
- 6:52ago
- 6:52that
- 6:52we,
- 6:53we
- 6:53talked.
- 6:55Yes.
- 6:57You
- 6:57know,
- 6:57tariffs
- 6:59coming
- 6:59in,
- 6:59a
- 6:59lot
- 6:59of
- 7:00uncertainty
- 7:00of
- 7:01what's
- 7:01going
- 7:01to
- 7:01happen
- 7:01to
- 7:02the
- 7:02business.
- 7:03We.
- 7:04Since
- 7:04we
- 7:04talked
- 7:04to
- 7:05you,
- 7:05we
- 7:05opened
- 7:0655
- 7:08corners
- 7:09at
- 7:09Nordstrom's.
- 7:10Oh,
- 7:11yeah,
- 7:11that's
- 7:11right.
- 7:13It's
- 7:14going
- 7:14well.
- 7:14It's
- 7:14going
- 7:15really
- 7:15well.
- 7:15The
- 7:15customer
- 7:16likes
- 7:16it.
- 7:17But
- 7:17that
- 7:18adjustment
- 7:18that
- 7:18we
- 7:18have
- 7:19all
- 7:19through
- 7:20last
- 7:20year
- 7:20on,
- 7:21you
- 7:21know,
- 7:22trying
- 7:22to
- 7:22keep
- 7:22the
- 7:23price
- 7:23as
- 7:24close
- 7:24as
- 7:24possible
- 7:24to
- 7:24the
- 7:25regional
- 7:25while
- 7:25taking
- 7:26the
- 7:26impact
- 7:27of
- 7:27the
- 7:27tariffs
- 7:28in
- 7:28the
- 7:28US
- 7:29that
- 7:29was
- 7:30quite
- 7:30an
- 7:30exercise.
- 7:30But,
- 7:31you
- 7:31know,
- 7:31it's.
- 7:32Anything
- 7:33they
- 7:33throw
- 7:33at
- 7:33us
- 7:34at
- 7:34retailers
- 7:34today
- 7:35is
- 7:35just
- 7:36to
- 7:36prove
- 7:36and
- 7:37to
- 7:37build
- 7:37resilience.
- 7:38Right.
- 7:38Every
- 7:38time
- 7:39we
- 7:39come
- 7:39out
- 7:39of
- 7:39one
- 7:39of
- 7:39these,
- 7:40we
- 7:40come
- 7:40stronger
- 7:41than
- 7:42before.
- 7:43Do
- 7:43you
- 7:43ever
- 7:43wish
- 7:43you
- 7:43would
- 7:44just.
- 7:44You
- 7:44could
- 7:44just
- 7:44say,
- 7:45okay,
- 7:45let's
- 7:45just
- 7:45not
- 7:45change
- 7:46anything
- 7:46for
- 7:46a
- 7:46Little
- 7:46bit,
- 7:47though,
- 7:47macroeconomics,
- 7:48like,
- 7:48let's
- 7:48just
- 7:48keep
- 7:48everything
- 7:49a
- 7:49little
- 7:49bit
- 7:49the
- 7:49same.
- 7:50My
- 7:50God,
- 7:51that
- 7:51happened
- 7:52when
- 7:52I
- 7:52started
- 7:53my
- 7:53career
- 7:53over
- 7:5320
- 7:54years
- 7:54ago,
- 7:55like,
- 7:55I
- 7:56don't
- 7:56know,
- 7:5625
- 7:56years
- 7:56ago,
- 7:57that
- 7:57the
- 7:58world
- 7:58was
- 7:58a
- 7:58lot
- 7:58more
- 7:58stable.
- 7:59We
- 7:59had
- 7:59recessions
- 8:00every
- 8:01five
- 8:01years.
- 8:02We
- 8:02had
- 8:02a
- 8:02recession
- 8:03that
- 8:03lasted
- 8:03one
- 8:04or
- 8:04two
- 8:04years.
- 8:05Now,
- 8:05since
- 8:052008,
- 8:06the
- 8:06financial
- 8:07crisis
- 8:07since
- 8:08then,
- 8:08we
- 8:08have
- 8:08crises
- 8:09every
- 8:09year,
- 8:10every
- 8:10two
- 8:10years.
- 8:10If
- 8:11it's
- 8:11not,
- 8:11one
- 8:11thing
- 8:11is
- 8:12the
- 8:12other,
- 8:12and
- 8:13that's
- 8:13the
- 8:13way
- 8:13we
- 8:14are.
- 8:14You
- 8:14know,
- 8:15we're
- 8:15used
- 8:15to
- 8:16operating
- 8:16and
- 8:17I
- 8:17don't
- 8:17think
- 8:17it's
- 8:17going
- 8:17to
- 8:18change
- 8:18anytime
- 8:18soon.
- 8:19Yeah.
- 8:19The
- 8:19number
- 8:19one
- 8:20word
- 8:20in
- 8:20retail
- 8:20is
- 8:20resiliency.
- 8:21You
- 8:21said
- 8:21it.
- 8:22I
- 8:22mean,
- 8:22it
- 8:22is.
- 8:22You
- 8:23have
- 8:23to
- 8:23be
- 8:23resilient
- 8:23to
- 8:24have
- 8:24in
- 8:24this
- 8:25business.
- 8:25You
- 8:25know
- 8:25how
- 8:25you
- 8:26react
- 8:26to
- 8:26those
- 8:26shocks
- 8:28because
- 8:29you
- 8:29can't
- 8:29really
- 8:29prepare
- 8:30for
- 8:30them
- 8:31because
- 8:31you
- 8:32don't
- 8:32know.
- 8:32Right.
- 8:33So
- 8:33when
- 8:33it
- 8:34hits
- 8:34you,
- 8:35the
- 8:35success
- 8:35is
- 8:36in
- 8:36the
- 8:36reaction
- 8:36time
- 8:37and
- 8:38what
- 8:38you
- 8:38apply.
- 8:38Right.
- 8:39Yeah.
- 8:39And
- 8:39how
- 8:39do
- 8:39you
- 8:39take
- 8:40advantage
- 8:40of
- 8:40the
- 8:40opportunity
- 8:41that
- 8:42others
- 8:42may
- 8:42or
- 8:42may
- 8:42not
- 8:42see
- 8:43in
- 8:43front
- 8:43of
- 8:43them,
- 8:43given
- 8:44the
- 8:44situation?
- 8:44Because
- 8:45there
- 8:45is
- 8:45always
- 8:46advantage,
- 8:46There
- 8:47is
- 8:47always
- 8:47a
- 8:47possibility.
- 8:48It's
- 8:49hard,
- 8:49but
- 8:50there
- 8:50is
- 8:50always
- 8:50a
- 8:50way
- 8:51to
- 8:52find.
- 8:53There's
- 8:54always
- 8:54a
- 8:54way
- 8:54to
- 8:55find
- 8:55your
- 8:55way.
- 8:55Yeah.
- 8:56It
- 8:56reminds
- 8:56me
- 8:56of
- 8:56saying
- 8:57that
- 8:57like
- 8:57for
- 8:57every
- 8:57trend,
- 8:58there's
- 8:58a
- 8:58counter
- 8:58trend.
- 8:59Correct.
- 8:59You
- 8:59know,
- 9:00I'm
- 9:00curious
- 9:00though.
- 9:01So
- 9:02is
- 9:02there
- 9:02anything
- 9:03you
- 9:03wish.
- 9:03Well,
- 9:04let
- 9:05me
- 9:05ask
- 9:05it
- 9:05this
- 9:05way.
- 9:05Is
- 9:05there
- 9:05anything
- 9:06you
- 9:06wish
- 9:06you
- 9:06knew
- 9:07then
- 9:08that
- 9:08you
- 9:08know
- 9:08now
- 9:09about
- 9:09entering
- 9:09the
- 9:09US
- 9:10Market
- 9:10that
- 9:10other
- 9:10people
- 9:11that
- 9:11are
- 9:11considering
- 9:11entry?
- 9:12Because
- 9:12I
- 9:12talked
- 9:12to
- 9:12somebody
- 9:13at
- 9:13the
- 9:13Retail
- 9:13Technology
- 9:13show
- 9:14last
- 9:14week
- 9:14that
- 9:14was
- 9:14thinking
- 9:14about
- 9:15entering
- 9:15the
- 9:15US
- 9:15market
- 9:16from
- 9:16Europe.
- 9:16So
- 9:17I'm
- 9:17curious,
- 9:17like,
- 9:18what,
- 9:18what
- 9:18would
- 9:19you
- 9:19do
- 9:19again?
- 9:19What
- 9:19would
- 9:19you
- 9:20do
- 9:20differently
- 9:20if
- 9:20you
- 9:20were
- 9:21trying
- 9:21to
- 9:21enter
- 9:21the
- 9:21US
- 9:22Market
- 9:22for
- 9:22the
- 9:22first
- 9:22time?
- 9:24I
- 9:24don't
- 9:25think
- 9:25you
- 9:25can
- 9:26learn.
- 9:27You
- 9:27can
- 9:27learn
- 9:28a
- 9:28little
- 9:28bit.
- 9:28You
- 9:29can
- 9:29learn
- 9:29a
- 9:29little
- 9:29bit
- 9:30from
- 9:30other
- 9:31people's
- 9:31experiences,
- 9:33but
- 9:33I
- 9:33don't
- 9:34think
- 9:34what
- 9:35the
- 9:35experience
- 9:35of
- 9:36a
- 9:36different
- 9:36retailer
- 9:36will
- 9:37be
- 9:37exactly
- 9:37the
- 9:37same
- 9:38experience
- 9:39for
- 9:39another
- 9:39one.
- 9:40So
- 9:41I
- 9:41think
- 9:41you
- 9:41can
- 9:42all
- 9:42the
- 9:42more
- 9:42you
- 9:42can
- 9:43learn,
- 9:43the
- 9:43better.
- 9:44But
- 9:44being
- 9:45in
- 9:45the
- 9:45market,
- 9:46that's
- 9:46you
- 9:46the
- 9:46real
- 9:47learning
- 9:47curve
- 9:47and
- 9:48that's
- 9:48what
- 9:48you
- 9:48have
- 9:48to
- 9:49go
- 9:49through,
- 9:49especially
- 9:49in
- 9:50a
- 9:50market
- 9:50that
- 9:50is
- 9:50as
- 9:50important
- 9:51as,
- 9:52as
- 9:52the
- 9:52US
- 9:53and
- 9:53as
- 9:53competitives
- 9:54with
- 9:54all
- 9:54the
- 9:55shocks
- 9:55that
- 9:55the
- 9:55US
- 9:56Market
- 9:56has
- 9:56suffered
- 9:57in
- 9:58the
- 9:58last
- 9:59couple
- 9:59of
- 9:59years.
- 9:59So
- 10:00your
- 10:00point
- 10:00being?
- 10:00Do
- 10:01something,
- 10:01Try
- 10:01something.
- 10:02Learn
- 10:02from
- 10:02it
- 10:03to
- 10:03understand.
- 10:04Yeah.
- 10:05And
- 10:05course
- 10:05correct.
- 10:05And
- 10:06course
- 10:06correct.
- 10:06Got
- 10:06it.
- 10:07All
- 10:07right,
- 10:07well,
- 10:07let's
- 10:07get
- 10:07you
- 10:08out
- 10:08of
- 10:08here
- 10:08on
- 10:08this.
- 10:08So
- 10:09I'm
- 10:09curious,
- 10:10do
- 10:10you
- 10:10think
- 10:10that
- 10:10is
- 10:11there
- 10:11any
- 10:11market
- 10:11that
- 10:11you
- 10:12think,
- 10:12as
- 10:12you
- 10:12look
- 10:12at
- 10:12it
- 10:13geographically,
- 10:13that
- 10:13is
- 10:14under
- 10:14penetrated
- 10:16in
- 10:16your
- 10:16mind
- 10:16today
- 10:17and
- 10:17that
- 10:17if
- 10:17you
- 10:18cracked
- 10:18it,
- 10:19you
- 10:19know,
- 10:19it'd
- 10:20make
- 10:20a
- 10:20significant
- 10:20difference
- 10:21for
- 10:21you?
- 10:23Oh,
- 10:23I
- 10:23mean,
- 10:23there's
- 10:24a
- 10:24lot
- 10:24of
- 10:24markets
- 10:24where
- 10:24we
- 10:25underpenetrate.
- 10:26You
- 10:26know,
- 10:26we
- 10:26have
- 10:27around
- 10:271500
- 10:28stores
- 10:29in
- 10:29around
- 10:2955
- 10:30countries,
- 10:31more
- 10:31or
- 10:31less.
- 10:33So
- 10:33in
- 10:33some
- 10:33of
- 10:33the
- 10:33countries,
- 10:35we
- 10:35are
- 10:36still
- 10:36a
- 10:36lot
- 10:36of
- 10:36markets
- 10:36were
- 10:37under
- 10:37penetrated
- 10:37even
- 10:38without
- 10:38going
- 10:39away
- 10:40in
- 10:40our
- 10:40home
- 10:40country.
- 10:41In
- 10:41Europe,
- 10:42you
- 10:42know,
- 10:42we
- 10:43could
- 10:43do
- 10:43more
- 10:43in
- 10:43Germany,
- 10:45Spain,
- 10:45a
- 10:46little
- 10:46more,
- 10:46but
- 10:46we
- 10:46are
- 10:47pretty
- 10:47much
- 10:47France,
- 10:48definitely
- 10:48not.
- 10:48We're
- 10:49completely
- 10:49covered.
- 10:49We
- 10:49are
- 10:50the
- 10:50leader
- 10:50of
- 10:50lingerie
- 10:51in
- 10:51the
- 10:51market.
- 10:52We're
- 10:53not
- 10:53in
- 10:53Italy,
- 10:53so
- 10:54we
- 10:54could
- 10:54go
- 10:54to
- 10:55Italy.
- 10:56The
- 10:56US
- 10:57Is
- 10:57another
- 10:58big
- 10:58market.
- 10:59You
- 10:59know,
- 10:59despite
- 11:00the
- 11:01difficulties,
- 11:02you
- 11:02know,
- 11:03of
- 11:03entering
- 11:03a
- 11:03market
- 11:04like
- 11:04that,
- 11:04if
- 11:05you
- 11:05make
- 11:05it,
- 11:05you
- 11:05make
- 11:05it
- 11:06really
- 11:06big.
- 11:07There
- 11:08is
- 11:08Asia,
- 11:09where
- 11:09we
- 11:09exit
- 11:10through
- 11:10Covid.
- 11:11Okay.
- 11:12And
- 11:12we
- 11:12haven't
- 11:12been
- 11:13back.
- 11:13So
- 11:13that's
- 11:13on
- 11:14my
- 11:14plate
- 11:14again,
- 11:15coming
- 11:15over.
- 11:15But,
- 11:16you
- 11:16know,
- 11:17so
- 11:17the
- 11:17world
- 11:17is
- 11:17a
- 11:18very
- 11:18large
- 11:18place.
- 11:18So,
- 11:19yes,
- 11:19we
- 11:19are
- 11:19under
- 11:20penetrated
- 11:20in
- 11:20a
- 11:21lot
- 11:21of.
- 11:21In
- 11:21a
- 11:21lot
- 11:21of
- 11:21the
- 11:21markets
- 11:22that
- 11:22I
- 11:22wish
- 11:23that
- 11:23I
- 11:23wish
- 11:23I
- 11:23could
- 11:23be.
- 11:24Oh,
- 11:24my
- 11:24God.
- 11:24You
- 11:24got
- 11:25to
- 11:25be
- 11:25the
- 11:25busiest
- 11:25guy
- 11:25here,
- 11:26my
- 11:26friend.
- 11:27You
- 11:27got
- 11:27to
- 11:27be
- 11:27so
- 11:28busy.
- 11:28I
- 11:28think
- 11:28every
- 11:29retailer
- 11:29is
- 11:29very
- 11:29busy
- 11:30at
- 11:30the
- 11:30moment.
- 11:30True.
- 11:31That's
- 11:31very
- 11:31true.
- 11:31But
- 11:31different.
- 11:32Different
- 11:32retailers
- 11:32bite
- 11:33off
- 11:33different
- 11:33things,
- 11:33too.
- 11:34But
- 11:34I've
- 11:34been
- 11:34noticing
- 11:34you
- 11:35milling
- 11:35around,
- 11:35and
- 11:36you
- 11:36seem
- 11:36like
- 11:36a
- 11:36busy
- 11:36guy.
- 11:37A
- 11:37lot
- 11:37of
- 11:37people
- 11:37want
- 11:37to
- 11:37talk
- 11:37to
- 11:38you
- 11:38too.
- 11:38So
- 11:38thanks
- 11:38for
- 11:38taking
- 11:39the
- 11:39time,
- 11:39of
- 11:39course,
- 11:40Your
- 11:40busy
- 11:40schedule,
- 11:40to
- 11:40meet
- 11:41with
- 11:41us.
- 11:41It's
- 11:41always
- 11:41a
- 11:41pleasure
- 11:42to
- 11:42have
- 11:42back
- 11:42and
- 11:43enjoy
- 11:43catching
- 11:44up
- 11:44with
- 11:44you.
- 11:44It's
- 11:44a
- 11:44good
- 11:44time.
- 11:44Thank
- 11:45you.
- 11:45Same
- 11:45here.
- 11:45Thank
- 11:45you
- 11:45for
- 11:46having
- 11:46me.
- 11:46And
- 11:46I'll
- 11:47see
- 11:47you
- 11:47in
- 11:47a
- 11:47year.
- 11:47All
- 11:48right.
- 11:48Sounds
- 11:48great,
- 11:48man.
- 11:49Thank
- 11:49you.
- 11:49Bye
- 11:49Bye.
- 11:49Thank
- 11:50you.
- 11:50And
- 11:50to
- 11:50all
- 11:51our
- 11:51fans
- 11:51out
- 11:51there,
- 11:51as
- 11:51always,
- 11:52be
- 11:52careful
- 11:52out
- 11:52there.