Why Are Museum Wall Texts So Bad?
The humble wall label at an art exhibition has a funny status. It feels, on the one hand, like a side note or an afterthought. On the other, it is a first point of contact and literal guide for a visitor looking to know more.
There is an entire undersung discipline, Visitor Studies, which has put a lot of time into thinking about how museums communicate. And yet, even so, some of the most prestigious exhibitions in the world are crawling with texts that I can barely understand. As a matter of fact, I’ve griped so much about bad text at art biennials and shows that I try not to do it anymore…
The skinny
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