Tough T&Cs, dodgy media buying, Swans or ugly ducklings?
Welcome to the latest Mumbrellacast, scandal-free since 2023 (unless we missed something in the T&Cs).
The biggest non-war, non-AI news at the moment is the Sydney Swans player controversy.
We don't dwell on the details -- mainly because it is a developing story -- but instead look at what this scandal (and others like it) means for team and player sponsorships in sport in the future.
With millions in gambling money soon to go south, and brands increasingly wary of controversy, might we see a situation where professional sporting leagues become underfunded due to brand reticence? Will this…
The skinny
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