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Crisis Communication, AI, and Public Trust: What Alerting Authorities Can Learn from Dr. Tim Coombs
What happens when emergency alerts fail, misinformation spreads, or organizations lose public trust during a crisis?
In this episode of The Alerting Authority, Jeannette Sutton and Eddie Bertola sit down with Dr. W. Timothy Coombs, one of the most cited crisis communication scholars in the world and creator of the Situational Crisis Communication Theory (SCCT).
The conversation explores the relationship between crisis communication, disasters, alerts, warnings, and organizational accountability. Dr. Coombs explains how effective communication brings crisis management plans to life and why…
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