Generative Engine Optimization: Dominate AI Search | 12th Nov 2025
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Redefining Visibility in the Age of ChatGPT, Gemini, and AI-Powered Discovery
In this episode of the Colaberry AI Podcast, we unpack a groundbreaking academic paper, Generative Engine Optimization: How to Dominate AI Search, by Mahe Chen and colleagues, which introduces a bold new concept—Generative Engine Optimization (GEO). As AI search engines like ChatGPT and Google Gemini increasingly replace traditional search, the rules for visibility and discoverability are changing forever.
The study’s large-scale experiments reveal that AI search engines systematically favor…
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