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22. Ryan Howsam: I'll make a Seniors Ryder Cup happen
He built a successful business from scratch and owns one of sport’s biggest global brands. But aged 38, Ryan Howsam could not even afford to put petrol in his car.
Ian Botham and Bill Beaumont get Ryan talking about the move from double glazing salesman to serial entrepreneur, the gamble of taking over the former European Senior Tour, and why he renamed it the Legends Tour to give it a bigger future.
He opens up about sponsorship, brand building, and the commercial reality behind sports businesses that look glamorous from the outside but are incredibly hard to make profitable.
You’ll…
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