The Material That Gets Colder in the Sun — The Physics Startup Redefining Cooling with Yaron Shenhav
A roof that gets colder under sunlight. A paint that cools a building without electricity. A startup that turned a laser-lab theory into a factory product sold to Amazon, Volkswagen, and AB InBev.
That’s not sci-fi—it’s SolCold, and it’s the kind of “impossible” physics that only becomes real when someone refuses to quit.
When Yaron Shenhav was a master’s student in electronic engineering, he couldn’t shake a paradox: why do we burn energy to create cold? That thought—plus an overheated apartment—sparked a decade-long obsession that became a new class of nanoparticle coatings. These materials…
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