NRF Big Show 2026 Breaks Records: 42,000 Attendees, Middle East Expansion & Retail Tech Trends
In this episode of Five Things Friday, Alex sits down live at the show with Ryf Quail to unpack what made this year’s event the biggest on record from 41–42,000 attendees, packed expo halls, and record exhibitor meetings, to a major global expansion announcement that reshapes the future of retail events.Ryf shares first-hand insights on:Why exhibitors recorded 200+ meaningful meetings on the show floorHow NRF has evolved into a truly global retail platformThe launch of NRF Big Show Middle East in Saudi Arabia (March 2027)Why international attendance now accounts for over a third of total…
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