Latest / Hurdle with Emily Abbate / Episode 40: Hurdle LIVE feat. Jessy Dover, Adam Kallen, Marah Lidey & Naomi Hirabayashi

Transcript

Episode 40: Hurdle LIVE feat. Jessy Dover, Adam Kallen, Marah Lidey & Naomi Hirabayashi · Hurdle with Emily Abbate

• 0:02
  Speaker 1: Holy wow, I cannot even believe that I'm saying this.
• 0:06
  Speaker 1: Welcome to episode forty forty of Hurdle, a podcast that
• 0:10
  Speaker 1: talks to everyone from entrepreneurs and CEOs to athletes about
• 0:13
  Speaker 1: how they got through tough times hurdles of sorts by
• 0:16
  Speaker 1: leaning into wellness. Today's live episode comes from a recent
• 0:21
  Speaker 1: discussion I hosted in collaboration.
• 0:22
  Speaker 2: With we Work Labs in New York City, and essentially.
• 0:25
  Speaker 1: We Work Labs as a home for early stage startups
• 0:28
  Speaker 1: around the world and they provide programming and resources to
• 0:31
  Speaker 1: help entrepreneurs just like me give their big ideas a
• 0:34
  Speaker 1: real shot. In the episode, I sit down with Adam
• 0:38
  Speaker 1: Callan of Gene Motorcycles, Jesse Dover of Daggie Dover, and
• 0:42
  Speaker 1: mar Laidy and Naomi hereby Ashi of Shine. All four
• 0:46
  Speaker 1: of these rock stars have worked their butts off to
• 0:48
  Speaker 1: build great companies from the ground up, and that can
• 0:51
  Speaker 1: obviously be a super stressful undertaking total understatement. So we
• 0:57
  Speaker 1: talked a lot about finding balance and how they make
• 0:59
  Speaker 1: time for things like mindfulness and working out, and they
• 1:02
  Speaker 1: offer up really great tips for incorporating the important stuff
• 1:05
  Speaker 1: into your day to day routines. This pod is loaded
• 1:08
  Speaker 1: with goodness, like really awesome book suggestions. We talk about
• 1:12
  Speaker 1: all the effective ways to lead growing teams. We talk
• 1:16
  Speaker 1: about the importance of unplugging, and so so much more.
• 1:19
  Speaker 2: I don't want to spoil too much of it here.
• 1:21
  Speaker 1: But trust me, a lot of laughs, a lot of
• 1:24
  Speaker 1: really aha moments, and just a really good time. Before
• 1:29
  Speaker 1: we get into the episode, a few great offers to
• 1:31
  Speaker 1: josh your way thanks to today's guests. Jesse's company dagnied Over.
• 1:34
  Speaker 1: If you don't know of it, you should. It's a
• 1:36
  Speaker 1: functional bad company. They've got everything from wallets and backpacks
• 1:40
  Speaker 1: to carry alls and they just release these awesome Mac bookcases.
• 1:45
  Speaker 2: Over on app dot com.
• 1:47
  Speaker 1: They're offering hurdle listeners an exclusive deal.
• 1:50
  Speaker 2: Go on over to dagniedover dot com.
• 1:52
  Speaker 1: You can use the code hurdle twenty at checkout for
• 1:55
  Speaker 1: twenty percent off your purchase. Again, that's dagnidover dot com.
• 1:58
  Speaker 1: Hurdle twenty at check out for twenty percent off of
• 2:01
  Speaker 1: your purchase. And then also the leads that Shine want
• 2:04
  Speaker 1: you to have your daily as they call it, I
• 2:07
  Speaker 1: Got this.
• 2:08
  Speaker 2: Shine is a platform that they built.
• 2:09
  Speaker 1: It sends free daily text messages with motivational quotes positive
• 2:13
  Speaker 1: affirmations and actions you can take to just be a
• 2:15
  Speaker 1: better you.
• 2:16
  Speaker 2: An example of.
• 2:17
  Speaker 1: A text that I got this morning, I can do blank,
• 2:20
  Speaker 1: but I could never do blank. Spoiler alert you can
• 2:23
  Speaker 1: do big things, Emily, step one, shed self doubt. Try
• 2:27
  Speaker 1: it with this mantra and then there's a click off
• 2:29
  Speaker 1: to go get some more content on their website. And
• 2:31
  Speaker 1: I think it's just really refreshing, honestly, because how many
• 2:34
  Speaker 1: times you look at your phone and you pick it
• 2:36
  Speaker 1: up and you feel like super anxious.
• 2:38
  Speaker 2: But with Shine, it's just like a nice reminder that
• 2:41
  Speaker 2: I can handle whatever the day throws my way.
• 2:43
  Speaker 1: You know, you've got to check it out for yourself.
• 2:45
  Speaker 1: They're offering hurdle listeners an exclusive deal. It's fifty percent
• 2:48
  Speaker 1: off a premium plan. Just add on over to Shine
• 2:52
  Speaker 1: text dot com slash Hurdle to claim your offer. Again,
• 2:55
  Speaker 1: that's Shine text dot Com slash Hurdle And I believe
• 2:58
  Speaker 1: that's it, my friends. With that, let's get to hurdling,
• 3:12
  Speaker 1: all right, what's up New York?
• 3:14
  Speaker 3: Hi?
• 3:15
  Speaker 4: I'm I can't keep track of where I am.
• 3:17
  Speaker 3: Sometimes I don't know.
• 3:21
  Speaker 1: I'm gonna run through this line of wonderful humans next
• 3:24
  Speaker 1: to me. And introduce you, and then what we'll do
• 3:26
  Speaker 1: is we'll have you talk a little bit about your business,
• 3:30
  Speaker 1: who you are, that kind of stuff. Maybe maybe share
• 3:34
  Speaker 1: with me a fun fact. I know I should have
• 3:39
  Speaker 1: I should have prepped you with that. Okay, to my right,
• 3:42
  Speaker 1: the co founders of Shine, I have Mara Lidi and
• 3:46
  Speaker 1: Naomi Herebayashi. I feel so good every time I say that.
• 3:50
  Speaker 5: Right.
• 3:51
  Speaker 6: One time, I what my what I thought was my
• 3:53
  Speaker 6: best friend in college rot me check if you spelled
• 3:55
  Speaker 6: my last name wrong, and I couldn't cash it because
• 3:56
  Speaker 6: she didn't how to stle my last name.
• 3:57
  Speaker 1: So thank you, Lindsay Bisha. Well, welcome to you both.
• 4:01
  Speaker 1: Why don't you tell me a little bit about Shine. Yeah,
• 4:05
  Speaker 1: so thank you for having us. We're really excited to
• 4:08
  Speaker 1: be here.
• 4:08
  Speaker 6: Mar and I were talking earlier about this panel, and
• 4:11
  Speaker 6: there's all the industry events that you go to where
• 4:13
  Speaker 6: you know, you do your talking points, but this is
• 4:14
  Speaker 6: the most this is like what we live every single day.
• 4:17
  Speaker 7: So we're just really really proud to be here.
• 4:19
  Speaker 6: We co founded Shine based on the belief that wellbeing
• 4:24
  Speaker 6: should be accessible more accessible for everyone, which means more affordable,
• 4:28
  Speaker 6: more representative, and easier than it's ever been, and that
• 4:32
  Speaker 6: idea came from Mara and I actually meeting eight years
• 4:36
  Speaker 6: ago at dosothing dot org. I know, it's crazy a
• 4:39
  Speaker 6: long time, which is one of the largest organizations in
• 4:43
  Speaker 6: the world for young people in social action. And while
• 4:46
  Speaker 6: we were there, two big things happened. So Mara was
• 4:49
  Speaker 6: the director of mobile product and messaging. I was a
• 4:52
  Speaker 6: chief marketing officer and we basically helped scale the organization
• 4:57
  Speaker 6: from zero to five million members, text my as being
• 5:00
  Speaker 6: a large part of that. And at the same time
• 5:02
  Speaker 6: we became close friends that helped each other navigate credit
• 5:06
  Speaker 6: scores or feeling some shame over credit scores, relationship advice,
• 5:10
  Speaker 6: how to be good managers at a young age, and
• 5:13
  Speaker 6: when we took a step back, we realized there was
• 5:14
  Speaker 6: a massive opportunity to actually take our friendship and productize
• 5:18
  Speaker 6: it based on our experience and text messaging, and that
• 5:21
  Speaker 6: was the concept for our first product, which is a
• 5:24
  Speaker 6: daily message that helps you notice and accept your emotions.
• 5:28
  Speaker 6: Fast forward two and a half years later, we have
• 5:30
  Speaker 6: three million members. We have a new product called Shine Talks,
• 5:33
  Speaker 6: which is motivational audio experiences that live in iOS and Android,
• 5:37
  Speaker 6: and we are every single day getting up to make
• 5:40
  Speaker 6: it easier to take care of yourself at a time
• 5:42
  Speaker 6: when it's never been more important.
• 5:45
  Speaker 1: Well said, thanks for coming, guys, thank you, thanks for
• 5:49
  Speaker 1: having us.
• 5:49
  Speaker 3: And fun fact, Naomi just had a baby two months ago.
• 5:53
  Speaker 7: This is a big night out, so thanks for having me.
• 5:57
  Speaker 3: I'm like, wow, wow, Yeah, I had a niece the
• 6:00
  Speaker 3: same but I had a niase, which is exciting, like
• 6:02
  Speaker 3: we had.
• 6:02
  Speaker 4: The baby together.
• 6:02
  Speaker 7: Though in a lot of ways, you were there. She
• 6:04
  Speaker 7: knows your voice more than anyone.
• 6:06
  Speaker 4: Well welcome, thanks for coming. All right.
• 6:09
  Speaker 1: Adam Callen, founder of Jane Motorcycles. Nice to have you, Adam. Hi, Emily,
• 6:16
  Speaker 1: tell me a little bit about Jane.
• 6:18
  Speaker 8: So, first of all, thank you for having me, and
• 6:20
  Speaker 8: it's an honor to be here. So Jane Motorcycles is
• 6:24
  Speaker 8: a men's clothing brand.
• 6:25
  Speaker 5: Essentially, we do outerwear.
• 6:29
  Speaker 8: We made clothes for men both on the bike and
• 6:33
  Speaker 8: off the bike, so's you can wear protective armor, but you.
• 6:36
  Speaker 5: Don't look like you've been on a motorcycle.
• 6:39
  Speaker 8: It's a little bit more fashionable and that's something that
• 6:42
  Speaker 8: we've always wanted to create.
• 6:43
  Speaker 5: But it's not just a clothing brand. We have a cafe.
• 6:47
  Speaker 5: We have a full coffee shop and we build custom motorcycles, which, by.
• 6:52
  Speaker 8: The way, it's funny that you two look like you
• 6:54
  Speaker 8: should be working in a garage right now.
• 6:56
  Speaker 1: Justin and I are both wearing denim jumpsuits and neither
• 6:59
  Speaker 1: of us planned to do this.
• 7:01
  Speaker 5: I love it you're both hired. But so we we
• 7:06
  Speaker 5: build customer motorcycles.
• 7:07
  Speaker 8: So essentially it's motorcycles, clothing, and coffee. It's to create
• 7:11
  Speaker 8: this community of a lot of creatives, entrepreneurs, people that
• 7:16
  Speaker 8: just want to kind of come together and create something different.
• 7:20
  Speaker 8: And we're in Williamsburg and I hope to, you know,
• 7:23
  Speaker 8: invite all of you to come out and check it out.
• 7:26
  Speaker 1: Whenever I talk to anyone that lives in Williamsburg and
• 7:29
  Speaker 1: I mentioned your name and Jane.
• 7:31
  Speaker 4: They all say, I love to go get coffee there. Everyone.
• 7:34
  Speaker 8: It's funny because because you know, motorcycles can be really
• 7:37
  Speaker 8: kind of a scary thing for some people and they're
• 7:39
  Speaker 8: intimidated by it. And we wanted to create something like
• 7:44
  Speaker 8: the least opposite of what would be considered intimidating. So
• 7:47
  Speaker 8: we named it Jane Motorcycles, and we have you know,
• 7:51
  Speaker 8: moms with.
• 7:52
  Speaker 5: Their strollers coming in for coffee.
• 7:55
  Speaker 8: Fifty percent of people that walk in don't even ride
• 7:57
  Speaker 8: a motorcycle, have any interesting motorcycles, but they.
• 7:59
  Speaker 5: Just they're intrigued by what they see.
• 8:01
  Speaker 8: So we wanted to kind of cross over and transcend motorcycles.
• 8:05
  Speaker 1: Awesome, Yeah, well thanks for coming tonight. And last, but
• 8:09
  Speaker 1: not least, Jesse Dover. She's one of the co founders
• 8:13
  Speaker 1: of Dagney Dover. Welcome, you look great.
• 8:15
  Speaker 9: Thanks as Do you tell me a little bit.
• 8:18
  Speaker 4: About Dagney Jesse.
• 8:20
  Speaker 10: Yeah, so I am creative director and co founder of
• 8:23
  Speaker 10: Dagney Dover, which is a performance bag brand. Basically, what
• 8:26
  Speaker 10: we do is make everyday bags super duper functional, also
• 8:31
  Speaker 10: cool and incredibly high quality at a great price point.
• 8:38
  Speaker 10: I think a lot of you, or some of you
• 8:40
  Speaker 10: I have seen some Dagney bags. Actually in the audience tonight.
• 8:43
  Speaker 10: We'll be raffling off a bag later. So if you
• 8:45
  Speaker 10: don't know us, you'll get to know us. That was
• 8:48
  Speaker 10: from Nice. That's my favorite and I like jumpsuits. Obviously
• 8:55
  Speaker 10: it would be my fun fact.
• 8:56
  Speaker 2: I guess, oh, Adam, you didn't give us a fact.
• 9:01
  Speaker 5: All right, a fun fact. Let me think.
• 9:04
  Speaker 8: We don't have a dog, but we live in a
• 9:06
  Speaker 8: building with about fifty dogs, and we kind of steal
• 9:10
  Speaker 8: the dogs and make them kind of our dogs. So
• 9:13
  Speaker 8: we're kind of a dog thief family. And it's not
• 9:21
  Speaker 8: necessarily a good thing or a bad thing, but it's
• 9:23
  Speaker 8: a fun fact.
• 9:24
  Speaker 4: All right, it's a good thing.
• 9:27
  Speaker 2: I think it's a good thing.
• 9:29
  Speaker 8: We stalk their Instagram accounts and we really like make
• 9:33
  Speaker 8: sure that.
• 9:34
  Speaker 5: Yeah, I know it goes deep.
• 9:35
  Speaker 4: So it's like you on Netflix.
• 9:37
  Speaker 5: Yeah, yeah, I like it.
• 9:39
  Speaker 3: I'm done with that.
• 9:41
  Speaker 4: My quick fun fact is.
• 9:45
  Speaker 1: My brother and I have the same birthday and we're
• 9:47
  Speaker 1: four years apart.
• 9:49
  Speaker 4: Isn't that fun?
• 9:50
  Speaker 5: I know.
• 9:52
  Speaker 1: Well, I've been using that as my fun fact since
• 9:54
  Speaker 1: I was like ever had to give fun facts.
• 9:56
  Speaker 4: It's a quick go too.
• 9:58
  Speaker 3: Okay.
• 9:58
  Speaker 1: So all of you are co founders and entrepreneurs and
• 10:03
  Speaker 1: so that means that you're pretty busy. Tell me what
• 10:08
  Speaker 1: one thing that you do for yourself to stay well is.
• 10:12
  Speaker 1: So that can be anything from fitness to mindfulness to
• 10:16
  Speaker 1: how do you give back to you? What's your form
• 10:19
  Speaker 1: of self love in the wellness arena?
• 10:22
  Speaker 4: Whoever wants to start us off.
• 10:24
  Speaker 3: Yeah, I can start something that we So Shine has
• 10:27
  Speaker 3: been around a high Christina team member. Shine has been
• 10:31
  Speaker 3: around for for two and a half years now, and
• 10:35
  Speaker 3: I think in the really really early days especially, it's
• 10:38
  Speaker 3: very easy for your your hustle to bleed into your
• 10:42
  Speaker 3: entire life and can you actually show up hands who
• 10:46
  Speaker 3: here is an entrepreneur now are considering entrepreneurship? Cool? Yeah,
• 10:51
  Speaker 3: I think knowing that it looks like like half the
• 10:54
  Speaker 3: rum or over. I think one of the most important
• 10:56
  Speaker 3: things you can do is find a way to set
• 10:58
  Speaker 3: boundaries for yourself. It sounds like incredibly cliche. There's a
• 11:01
  Speaker 3: million articles on like boundaries and what that looks like,
• 11:04
  Speaker 3: and the moment you get started in this, you're like,
• 11:06
  Speaker 3: what were boundaries ever? Like, what does that even mean? Right?
• 11:09
  Speaker 3: So a really lightweight way that we started to do
• 11:11
  Speaker 3: that really early on was self care Saturdays. So Saturdays
• 11:15
  Speaker 3: we don't check email, we're not online, there's zero expectation
• 11:19
  Speaker 3: of communication. It's actually similar for Sundays too, but Sundays,
• 11:22
  Speaker 3: you know, if we want to get ahead, everybody has
• 11:24
  Speaker 3: that like Sunday night scaries happening, right, So like Sunday's
• 11:27
  Speaker 3: kind of like a half day in actuality in terms
• 11:29
  Speaker 3: of like the freedom you feel. But I think just
• 11:33
  Speaker 3: being you know, we're young in New York City, and
• 11:36
  Speaker 3: we just have so much like good happening that you
• 11:39
  Speaker 3: can It's easy to forget that when you're sucked into
• 11:42
  Speaker 3: your KPIs and the fundraising process and invest your feedback
• 11:46
  Speaker 3: and all of the things that you kind of end
• 11:48
  Speaker 3: up living and dying for as an entrepreneur. But you can't.
• 11:51
  Speaker 3: You can't let that define how you function on a
• 11:54
  Speaker 3: day to day basis. And I think it's much easier
• 11:56
  Speaker 3: said than done, and we're always working on that. But
• 11:59
  Speaker 3: one way that I think is really light weight is
• 12:00
  Speaker 3: to give yourself a day, like give yourself some sort
• 12:04
  Speaker 3: of rules and boundaries that don't have to permeate every
• 12:07
  Speaker 3: single day. They don't have to feel like they scale
• 12:09
  Speaker 3: to every moment, but they can feel like this is
• 12:11
  Speaker 3: the dam and to put myself first, or this is
• 12:13
  Speaker 3: the dam and to see my community. That's been really
• 12:15
  Speaker 3: important and we've had that for the past two and
• 12:17
  Speaker 3: a half years since we started.
• 12:18
  Speaker 1: Is there anything you do consistently on a Saturday that
• 12:21
  Speaker 1: you look forward to aside from not checking your email?
• 12:25
  Speaker 3: I mean brunch, yeah, you know, like I like a
• 12:29
  Speaker 3: good mimosa.
• 12:31
  Speaker 8: Yeah.
• 12:32
  Speaker 3: I think that's the thing is I think, you know,
• 12:34
  Speaker 3: there's so many things that can be valuable, like working
• 12:36
  Speaker 3: out and making sure you're taking care of yourself. But
• 12:39
  Speaker 3: I don't limit, you know, and I just kind of like,
• 12:41
  Speaker 3: I'm going dancing this Saturday with some friends, you know,
• 12:43
  Speaker 3: And I think it's important to just have that space
• 12:46
  Speaker 3: for yourself. And it sounds again like so obvious, but
• 12:49
  Speaker 3: you would be surprised once you're sucked into this process
• 12:52
  Speaker 3: and the system, how much you forget that you know,
• 12:55
  Speaker 3: it's not about you, know, maybe you're managing a team,
• 12:58
  Speaker 3: maybe you're you have a co founder, maybe you have
• 13:00
  Speaker 3: a partner at home, Like, there's so many people that
• 13:02
  Speaker 3: need things from you. So to remember to give yourself,
• 13:05
  Speaker 3: even just the time and space, even if it's open ended,
• 13:08
  Speaker 3: I think is just valuable in itself.
• 13:11
  Speaker 1: Nothing says love to me like spicy bloody maryms. Nothing
• 13:15
  Speaker 1: so good, so good extra olives for me, SeeMe.
• 13:19
  Speaker 10: All right, Jessie, I would say to kind of piggyback
• 13:23
  Speaker 10: off of what you said. I think there's a lot
• 13:24
  Speaker 10: of anxiety around starting a business and or running one
• 13:27
  Speaker 10: because you always feel like everything well, it kind of
• 13:29
  Speaker 10: does start and end with you. And so something that
• 13:33
  Speaker 10: I've done that I think has changed, like fundamentally my
• 13:37
  Speaker 10: general happiness levels in life, because just you know, having
• 13:41
  Speaker 10: the freedom that comes with running your own business doesn't
• 13:45
  Speaker 10: necessarily make you happy.
• 13:46
  Speaker 9: It does make you fulfilled in one way.
• 13:48
  Speaker 10: But I think incorporating a spiritual practice of some sort
• 13:52
  Speaker 10: in addition to like whatever workouts you do and other
• 13:55
  Speaker 10: wellness practices you do, is incredibly impactful. I didn't how
• 14:00
  Speaker 10: impactful it could be before I started, so like I'll
• 14:03
  Speaker 10: just like go to church with a friend. Sometimes I'm
• 14:07
  Speaker 10: not really necessarily a very religious person, but I find
• 14:10
  Speaker 10: that just getting into like a spiritual place. Sometimes it's yoga,
• 14:14
  Speaker 10: sometimes it's just meditating like once or twice a day. Lately,
• 14:18
  Speaker 10: I've been really into sound baths and like breath breath work,
• 14:25
  Speaker 10: breath therapy, I think has been something that was like,
• 14:30
  Speaker 10: you know, to me, like it used to be working
• 14:33
  Speaker 10: out a lot, and I hit a point where I
• 14:35
  Speaker 10: was like, Okay, your bod's starting to kind of fall apart,
• 14:37
  Speaker 10: Like what else can you do to like mentally get
• 14:38
  Speaker 10: what you got.
• 14:39
  Speaker 9: From working out? And I learned that just.
• 14:42
  Speaker 10: Becoming a more spiritual being on the day to day
• 14:45
  Speaker 10: has really helped.
• 14:46
  Speaker 9: Me with that.
• 14:47
  Speaker 1: Can I just ask a novice sound bath question, please
• 14:50
  Speaker 1: do I don't know if anyone knows how sound baths
• 14:52
  Speaker 1: work or if I'm just totally on the outside, But
• 14:55
  Speaker 1: how does one create a sound bath on their own,
• 14:58
  Speaker 1: like at home?
• 14:59
  Speaker 4: Or do you have to go do it somewhere?
• 15:00
  Speaker 9: No, no, you can't.
• 15:01
  Speaker 10: I like to go do it somewhere because I find
• 15:03
  Speaker 10: that if I'm outside of my own environment, it makes
• 15:06
  Speaker 10: me less distracted, like visually and otherwise.
• 15:11
  Speaker 9: But I think, so I go to I'm to just
• 15:14
  Speaker 9: give a shout out now.
• 15:15
  Speaker 10: I go to Brooklyn called Maha Rose and it's incredible.
• 15:19
  Speaker 10: There's some really cool teachers there. And what they'll do
• 15:22
  Speaker 10: is they they set up basically their own little band
• 15:26
  Speaker 10: of spiritual instruments.
• 15:28
  Speaker 9: Excuse me because I have no idea.
• 15:29
  Speaker 10: What they're called is like xylophones and like other cool stuff,
• 15:32
  Speaker 10: and you lay down on the floor like on a
• 15:34
  Speaker 10: yoga mat or a blanket, and they'll kind of take
• 15:38
  Speaker 10: you through this like hour or two hour sound journey
• 15:41
  Speaker 10: that kind of just like takes you, I guess, out
• 15:44
  Speaker 10: of reality and and makes you turn in turn inside.
• 15:49
  Speaker 10: If you wanted to do it at home, I'm sure
• 15:50
  Speaker 10: you could just set up a yoga. Matt and I
• 15:52
  Speaker 10: have looked on Spotify, not Shopify, Spotify and they have
• 15:58
  Speaker 10: sound bath journeys you can go through, so you can
• 16:00
  Speaker 10: just click play and if you're a premium member. I
• 16:04
  Speaker 10: would recommend not doing it if you're not a premium
• 16:06
  Speaker 10: member because the ads will definitely interrupt your flow.
• 16:10
  Speaker 9: But yeah, you can probably create.
• 16:11
  Speaker 1: It out amazing, amazing, I should. I'm in let's right,
• 16:15
  Speaker 1: let's maybe next week.
• 16:16
  Speaker 9: I'm down.
• 16:17
  Speaker 4: We have to wear these outfits? Yes, all right, Adam.
• 16:23
  Speaker 8: So, for both mentally and physically, I definitely tie in surfing.
• 16:29
  Speaker 8: There is no place on Earth I'd rather be than
• 16:32
  Speaker 8: in the ocean paddling.
• 16:36
  Speaker 5: It is not.
• 16:37
  Speaker 8: Only an amazing physical experience, but it's a mental and
• 16:41
  Speaker 8: spiritual practice for me.
• 16:43
  Speaker 5: The world kind of slows down.
• 16:44
  Speaker 8: I can't check my emails, I am because I can
• 16:48
  Speaker 8: tend to be in this world very kind of aggressive
• 16:50
  Speaker 8: and not aggressive, but it's like all over the place,
• 16:52
  Speaker 8: and while I'm in the ocean, I everything kind of
• 16:56
  Speaker 8: slows down for me. It helps with my really relationships,
• 17:01
  Speaker 8: it helps me focus, it helps my business, it helps
• 17:04
  Speaker 8: my friendships and my family. So that's number one. I
• 17:09
  Speaker 8: love to serve being in New York City, it's not
• 17:12
  Speaker 8: so easy to surf. The weights aren't always good. So
• 17:15
  Speaker 8: I feel like I'm at my best when I'm working
• 17:17
  Speaker 8: out four to five days a week, and that looks
• 17:20
  Speaker 8: like whether I'm running, lifting weights, i am training muay Thai.
• 17:27
  Speaker 8: I'm taking the class with my fiance who teaches it
• 17:32
  Speaker 8: right here. You should all take check it out. It's
• 17:33
  Speaker 8: called the class. It's amazing.
• 17:38
  Speaker 1: It's really called the class. You can explain it. I mean,
• 17:40
  Speaker 1: all well before you explain it. What I will say
• 17:43
  Speaker 1: disclaim about disclaber about the class is it's probably the
• 17:46
  Speaker 1: most New York thing you could do.
• 17:48
  Speaker 4: In New York.
• 17:49
  Speaker 5: Okay, so it's very in New York.
• 17:52
  Speaker 8: It's it's a it's got a spiritual boot camp where
• 17:58
  Speaker 8: you are working. It's a physical experience where your your
• 18:02
  Speaker 8: training and your and every song is a different body
• 18:04
  Speaker 8: part and you start from the body from the your
• 18:06
  Speaker 8: lower body and you work your way up. But it's, uh,
• 18:08
  Speaker 8: there're all like moves you've done in the past, but
• 18:10
  Speaker 8: with the with the song sequence and everything that you've done,
• 18:13
  Speaker 8: it kind of like opens up your heart and it's
• 18:15
  Speaker 8: and you're get while getting an amazing workout. You're getting
• 18:18
  Speaker 8: like you're moving through other stuff that you go through
• 18:21
  Speaker 8: in life, and it's it's it's not just the physical,
• 18:23
  Speaker 8: it's it's it's the mental and it's a it's it's
• 18:26
  Speaker 8: a it's amazing you explained it.
• 18:28
  Speaker 4: A lot better than I could have.
• 18:30
  Speaker 1: That was good spiritual boot camp, great descriptor the you're
• 18:34
  Speaker 1: also a.
• 18:34
  Speaker 4: Really cool couple.
• 18:35
  Speaker 7: I want to say thank you.
• 18:39
  Speaker 8: No sound the class uncertain, But so that's like on
• 18:43
  Speaker 8: the physical side of things. On the mental side, I
• 18:47
  Speaker 8: have a weekly men's meditation group where we on a
• 18:52
  Speaker 8: group level meditate together and we hold each other accountable
• 18:57
  Speaker 8: by creating We have a work statements that we come
• 19:01
  Speaker 8: up with, and so each work statement will be something
• 19:05
  Speaker 8: that holds you accountable to your feelings or your fears,
• 19:07
  Speaker 8: your anxieties, or your goals, and we all check in
• 19:10
  Speaker 8: with each other throughout the week to kind of make
• 19:11
  Speaker 8: sure that we're actually being accountable to that. And that's
• 19:14
  Speaker 8: just been an amazing kind of like Northern Star for
• 19:17
  Speaker 8: me the for each week. And I one other thing
• 19:20
  Speaker 8: is I host an alcoholics anonymous meeting at my place
• 19:23
  Speaker 8: of business every Wednesday night. About fifty guys come and
• 19:28
  Speaker 8: it's a bunch of entrepreneurs, creatives, restauranteurs, just people that
• 19:33
  Speaker 8: suffer from addiction and alcoholism that are just trying to
• 19:37
  Speaker 8: live their best life. And somebody with one day will
• 19:40
  Speaker 8: come in that is just trying to save their life
• 19:42
  Speaker 8: or and we all kind of surround each other and
• 19:45
  Speaker 8: help each other.
• 19:45
  Speaker 5: And be of service to each other.
• 19:46
  Speaker 8: And it's by far the most proud thing I've ever
• 19:49
  Speaker 8: done creatively.
• 19:51
  Speaker 5: It's just been a game changer for me.
• 19:53
  Speaker 4: That's awesome.
• 19:54
  Speaker 1: You just added a twenty nineteen goal to my list,
• 19:56
  Speaker 1: which is fine. And mindfulness group, I raise your hand here.
• 20:00
  Speaker 1: If you meditate regularly, all right? I love meditating. I
• 20:05
  Speaker 1: feel great when I do it. I actually genuinely do
• 20:08
  Speaker 1: it most often around four o'clock in the afternoon, which
• 20:11
  Speaker 1: I know is a little weird, but I'll step into
• 20:13
  Speaker 1: I'm a Wee Work member and I'll step into a
• 20:15
  Speaker 1: we Work phone booth and hit a quick ten minute
• 20:19
  Speaker 1: distress headspace. Big on Headspace recommend it highly to all
• 20:23
  Speaker 1: of you, and so I'll hit a ten minute headspace
• 20:25
  Speaker 1: and it helps me like come back to myself and
• 20:28
  Speaker 1: chill out and probably not freak out about things that
• 20:30
  Speaker 1: aren't worth freaking out over But your meditation group sounds awesome.
• 20:37
  Speaker 4: I'm a little jealous. I'm all jealous.
• 20:38
  Speaker 1: I'll have to female female meditation group. Jesse's like, I'm in,
• 20:43
  Speaker 1: I'm in. So all right, Well let's talk a little
• 20:45
  Speaker 1: bit about that. Obviously, you guys focus a lot on
• 20:48
  Speaker 1: mental health with what you do at Shine.
• 20:51
  Speaker 4: Is there anything that you find your.
• 20:57
  Speaker 1: Your members kind of speak most too struggling with from
• 21:02
  Speaker 1: a mental health perspective. I mean, obviously mental health encompasses
• 21:05
  Speaker 1: a lot of different things. We all have a lot
• 21:06
  Speaker 1: of different struggles. But is there anything in particular that
• 21:08
  Speaker 1: you find people are voicing out or voicing concerns over
• 21:11
  Speaker 1: more than more than often than other things.
• 21:16
  Speaker 6: The number one thing when we actually did a survey
• 21:19
  Speaker 6: was around balance. And balance is such a like who's
• 21:23
  Speaker 6: not struggling with balance?
• 21:24
  Speaker 7: Everyone is?
• 21:24
  Speaker 6: But if you break it down, I think what it
• 21:27
  Speaker 6: actually is is around pressure. Pressure to perform, pressure to
• 21:32
  Speaker 6: fulfill different roles, pressure to be at one hundred percent
• 21:35
  Speaker 6: in every single role in your life. When we all
• 21:38
  Speaker 6: know that, I think, particularly as women were needing to
• 21:42
  Speaker 6: because of pressure, fulfill a lot more roles at once.
• 21:45
  Speaker 7: I liken it too.
• 21:47
  Speaker 6: When you get more responsibility at work, but you don't
• 21:50
  Speaker 6: get a pay raise or a job like title change.
• 21:52
  Speaker 6: We're just expected to do all the things. So I
• 21:56
  Speaker 6: think pressure specifically around how you can be the best
• 22:01
  Speaker 6: realistically when there's too much. It's actually too much, like
• 22:05
  Speaker 6: you can't have it all, you can't be the best
• 22:07
  Speaker 6: at every single relationship and role in your life. And
• 22:10
  Speaker 6: so what does that look like and what we help
• 22:13
  Speaker 6: our community do And what has been a big theme
• 22:15
  Speaker 6: from the last year is the concept of autonomy, just
• 22:18
  Speaker 6: reminding ourselves of the agency that we have within our
• 22:21
  Speaker 6: own life to actually practice emotional discipline and lead versus
• 22:27
  Speaker 6: react to our life. I think that is a collective
• 22:30
  Speaker 6: that a lot of us are feeling right now.
• 22:32
  Speaker 7: I know we talk about this all the time. I
• 22:33
  Speaker 7: feel it individually.
• 22:35
  Speaker 6: Is this idea that we've all co signed an expectation
• 22:38
  Speaker 6: where we can always be on we can always give
• 22:40
  Speaker 6: our best.
• 22:41
  Speaker 7: It's like go bigger, go.
• 22:42
  Speaker 6: Bigger, go home, like I'm in it, like you can
• 22:46
  Speaker 6: sleep when you're dead. And the reality is is that
• 22:47
  Speaker 6: actually doesn't work. We burn out, we suffer. We look
• 22:52
  Speaker 6: at what is like a very big, ambitious and exciting
• 22:56
  Speaker 6: life and we resent it. And so what we're helping
• 22:58
  Speaker 6: our community do is take a step back and say,
• 23:02
  Speaker 6: of that balance, which is basically synonymous with pressure, like
• 23:05
  Speaker 6: what pressure are you putting on yourself? And what pressure
• 23:08
  Speaker 6: is external? And how can you better distill and identify
• 23:12
  Speaker 6: what are the real pressures and are perceived pressures? Because
• 23:15
  Speaker 6: real pressure is real. But often when when I think
• 23:18
  Speaker 6: about the things that stress me out the most, or
• 23:20
  Speaker 6: the things that I get the most in my head around,
• 23:23
  Speaker 6: it's often other people's perception of me versus if I
• 23:27
  Speaker 6: take that kind of mindful moment and just say like
• 23:29
  Speaker 6: is this real? Is it about me? Is it about
• 23:32
  Speaker 6: like what I actually need to do? Or is it
• 23:34
  Speaker 6: about what I think that other people think that I
• 23:36
  Speaker 6: should be doing. And so that that pressure and reminder
• 23:40
  Speaker 6: of autonomy was a huge theme from last year and
• 23:44
  Speaker 6: looking forward is it's going to be interesting to see
• 23:46
  Speaker 6: how that manifests when we actually remind ourselves of our power.
• 23:49
  Speaker 6: How much healthier can we be, how many more jobs
• 23:52
  Speaker 6: can be created, how many more entrepreneurships will emerge when
• 23:55
  Speaker 6: we just remind ourselves the power that we have to
• 23:57
  Speaker 6: dictate our life versus just responding to it.
• 24:01
  Speaker 4: Yeah, I think something that's really powerful.
• 24:04
  Speaker 1: I just mentioned that one of my goals now is
• 24:07
  Speaker 1: to obviously start some sort of meditation group.
• 24:09
  Speaker 4: But what's really.
• 24:10
  Speaker 1: Powerful is just this idea that you touched upon, of
• 24:14
  Speaker 1: the goal to say no more often as well.
• 24:16
  Speaker 4: I think a lot of the times when we.
• 24:19
  Speaker 1: Say yes, it's because we care so passionately.
• 24:22
  Speaker 4: About the people.
• 24:23
  Speaker 1: That we involve ourselves with and we want to make
• 24:25
  Speaker 1: them happy. But when you take a step back, sometimes
• 24:27
  Speaker 1: saying yes actually does a huge disservice to you. And
• 24:30
  Speaker 1: so you have to think about if you don't take
• 24:33
  Speaker 1: that time to prioritize your mental health, then how can
• 24:36
  Speaker 1: you be the best version of yourself for other people?
• 24:38
  Speaker 1: Which is something that can be super sticky. Is that
• 24:40
  Speaker 1: something you can relate to.
• 24:42
  Speaker 8: Yeah, I mean it's it's kind of like that thing
• 24:47
  Speaker 8: you hear on every airplane trip. It's like, you know,
• 24:50
  Speaker 8: if the oxygen masks comes down, you have to put
• 24:53
  Speaker 8: your oxygen mask first before you help anybody else out.
• 24:56
  Speaker 8: So if you're not taking care of yourself, how you
• 25:00
  Speaker 8: take care of anybody else?
• 25:01
  Speaker 4: Exactly exactly?
• 25:02
  Speaker 3: And I think a question worth asking where when you're
• 25:05
  Speaker 3: kind of in the middle of it and you're like
• 25:06
  Speaker 3: should I do this or should I not do this?
• 25:08
  Speaker 3: Is is it sustainable? In that Let's say I said
• 25:12
  Speaker 3: you should have inbox zero today, like sorry to cause
• 25:14
  Speaker 3: people anxiety, right, but like you should get back to
• 25:16
  Speaker 3: every single person that reaches out to you today on Slack, text, message,
• 25:20
  Speaker 3: email in fifteen minutes. And you might say yeah, I could,
• 25:24
  Speaker 3: And I would say is that sustainable? And if you
• 25:25
  Speaker 3: say no, if it's not sustainable, that means it's impossible. Right.
• 25:29
  Speaker 3: What you're saying by saying it's not sustainable is it's
• 25:32
  Speaker 3: not possible. It's not possible for me to continue to
• 25:35
  Speaker 3: do this. So we set ourselves up, to Naomi's pointing,
• 25:37
  Speaker 3: to this level of impossibility, this expectation of doing things
• 25:42
  Speaker 3: that we never necessarily agreed to do, but because of
• 25:45
  Speaker 3: the responsiveness that we feel like we need to have.
• 25:48
  Speaker 3: And I do think this over indexes for women, but generally,
• 25:50
  Speaker 3: the responsiveness that we think we need to have has
• 25:53
  Speaker 3: put us in a position where we think, like, yeah,
• 25:55
  Speaker 3: I could just do this today, Well I'll just do
• 25:56
  Speaker 3: this tomorrow, and that leads to a level that we
• 25:59
  Speaker 3: know just is and it's not possible, which means that
• 26:02
  Speaker 3: something has to give, and that it's usually us, and
• 26:04
  Speaker 3: it's usually our mental health and how we feel on
• 26:06
  Speaker 3: a daily basis. So it's just that's like a gut
• 26:08
  Speaker 3: check that I think is really helpful for when you're questioning,
• 26:13
  Speaker 3: like can I do this tonight It's like nine pm,
• 26:15
  Speaker 3: I just got home from a really long day. I
• 26:17
  Speaker 3: need to get back to these emails. I gotta do
• 26:19
  Speaker 3: that thing, and just questioning, you know, is it external
• 26:21
  Speaker 3: and internal? And also like is it sustainable if I
• 26:23
  Speaker 3: do this tomorrow and I did this the day after
• 26:25
  Speaker 3: and I did this the day after, is that sustainable?
• 26:27
  Speaker 3: If not, if that means it's impossible. So don't set
• 26:29
  Speaker 3: yourself up for.
• 26:30
  Speaker 6: That's really quickly the I'm reading Essentialism, Has anyone read that?
• 26:35
  Speaker 7: It's really good.
• 26:36
  Speaker 6: I read it around the new year and come back
• 26:38
  Speaker 6: from attorney leave, and it was a very powerful read
• 26:41
  Speaker 6: coming into the new year around like, actually, life is
• 26:43
  Speaker 6: filled of mostly non essential things like non essential emails,
• 26:47
  Speaker 6: non essential meetings, non essential conversations, and what we have
• 26:50
  Speaker 6: to do. The biggest challenge for our generation is actually
• 26:52
  Speaker 6: not how do we deal with technology, it's how do
• 26:55
  Speaker 6: we practice self direction and self discipline? Because there's so
• 26:59
  Speaker 6: much distraction and all things, a lot of times are
• 27:03
  Speaker 6: created equal in terms of the weight and urgency in
• 27:05
  Speaker 6: which we respond to them.
• 27:06
  Speaker 7: But the reality is very few things in our day are.
• 27:09
  Speaker 6: Essential, and so it's up to us to figure out
• 27:11
  Speaker 6: how we self direct to identify the essential. But an
• 27:13
  Speaker 6: example that it gives in that which is very related
• 27:16
  Speaker 6: to well being is the have you heard the example
• 27:18
  Speaker 6: of how like you reward someone at performance by making
• 27:21
  Speaker 6: them a manager where they stop performing on the thing.
• 27:24
  Speaker 6: And it's a similar aspect of saying yes, Like there's
• 27:28
  Speaker 6: a lot of positive reinforcement that you'll get from saying yes.
• 27:30
  Speaker 6: You're like the go to person, you're the problem solver,
• 27:32
  Speaker 6: or you're the person everyone can always rely on. You'd
• 27:34
  Speaker 6: want to be in like a bunker with this person.
• 27:36
  Speaker 6: But if you keep saying yes, over time, the ability
• 27:39
  Speaker 6: to be that clutch person gets completely watered down because
• 27:44
  Speaker 6: you're so burnt out. And so what originally made you
• 27:47
  Speaker 6: that go to like, oh, I always want that person
• 27:49
  Speaker 6: on my team get gets destroyed if you don't consciously
• 27:53
  Speaker 6: get up every single day and say, what are the
• 27:55
  Speaker 6: most essential things I'm going to do with my time?
• 27:57
  Speaker 6: And I have to have the emotional discipline to say
• 27:59
  Speaker 6: no to protect my ability to perform, to continue to
• 28:02
  Speaker 6: be that person.
• 28:04
  Speaker 1: I like that you brought up books. I'm big on books.
• 28:07
  Speaker 1: I'm a big bookkeeper. And I'm going to pose this
• 28:12
  Speaker 1: question to all of you. If you have to give
• 28:15
  Speaker 1: someone a gift and it is a book, do you
• 28:18
  Speaker 1: have a book that you might lean to to give
• 28:21
  Speaker 1: to someone else. So last year, two years ago actually,
• 28:25
  Speaker 1: and last year I read it. A girlfriend gave me
• 28:28
  Speaker 1: the book Journey to the Heart, and I read it.
• 28:32
  Speaker 4: I stole it.
• 28:34
  Speaker 1: I read it every single day for all of twenty eighteen.
• 28:37
  Speaker 1: And I think I personally sold like a thousand copies
• 28:40
  Speaker 1: of this book by posting it on Instagram. But it
• 28:44
  Speaker 1: was really motivating for me to really take time in
• 28:47
  Speaker 1: the morning's first thing when I woke up. The way
• 28:49
  Speaker 1: that the book is formatted is that each day has
• 28:51
  Speaker 1: its own individual meditation. And so starting my day with
• 28:55
  Speaker 1: a meditation, starting fresh thinking about something that was like
• 28:59
  Speaker 1: not the thousand things on my to do list or
• 29:02
  Speaker 1: the things that were stressing me out from the day before,
• 29:04
  Speaker 1: really helped me turn.
• 29:05
  Speaker 4: Inward and give back to myself in the morning.
• 29:07
  Speaker 1: So if you were gonna ask me that question, that's
• 29:09
  Speaker 1: what I would say, so, now I pose it to
• 29:11
  Speaker 1: all of you. You have the opportunity to give someone
• 29:13
  Speaker 1: a book, What book do you give them?
• 29:17
  Speaker 10: Well, are we the same person, because that's the one
• 29:19
  Speaker 10: that I was going to tell everyone to buy. So
• 29:21
  Speaker 10: definitely get that one if you don't have it. I
• 29:24
  Speaker 10: think that in terms of other books that could be
• 29:28
  Speaker 10: good rex Evolve your Brain. I bought it because one
• 29:32
  Speaker 10: of my like health mentors had suggested that I grab it.
• 29:39
  Speaker 9: And I started reading it.
• 29:40
  Speaker 10: It was like it's kind of thick, it was very daunting,
• 29:42
  Speaker 10: But what it talks about is the psychology of how
• 29:44
  Speaker 10: to change your habits and like why habits form, and
• 29:48
  Speaker 10: in the way that the messages were crafted, it was
• 29:50
  Speaker 10: really helpful for me to understand, like why I was
• 29:53
  Speaker 10: repeating the same things over and over again, healthy or
• 29:55
  Speaker 10: unhealthy and kind of shift some of my behaviors in
• 30:00
  Speaker 10: a way that was like sustainable for me long term.
• 30:03
  Speaker 10: And I think that one is like great for everything
• 30:06
  Speaker 10: beyond health. It was actually really helpful for changing certain
• 30:09
  Speaker 10: habits like in my whole life that I.
• 30:12
  Speaker 9: Wasn't really super proud of. Evolve your Brain really good.
• 30:19
  Speaker 8: So I would give the book. It's called the Mask
• 30:22
  Speaker 8: of Masculinity by Lewis Howes. And basically what it's about
• 30:29
  Speaker 8: is it's an amazing book for men, but it's an
• 30:32
  Speaker 8: incredible book for men and women. And it is basically
• 30:37
  Speaker 8: uncovering the different masks that we as men grow up
• 30:42
  Speaker 8: wearing our whole life, Like the mask of being an athlete,
• 30:46
  Speaker 8: the mask of finances, the mask of being stoic, the
• 30:50
  Speaker 8: mask of the know it all, the joker, like, all
• 30:53
  Speaker 8: of these masks that we grow up learning to kind
• 30:57
  Speaker 8: of put in front of us that are false masks,
• 31:01
  Speaker 8: you know, like you grow up and you're here like
• 31:03
  Speaker 8: you know, you know, man up or like you know,
• 31:05
  Speaker 8: grow up hair, like all the things that like really
• 31:08
  Speaker 8: kind of hide who you really are as a man.
• 31:10
  Speaker 8: And this book uncovers these masks in a way that
• 31:13
  Speaker 8: like really like lets you be vulnerable and lets you
• 31:16
  Speaker 8: be a real authentic man and be be able to
• 31:22
  Speaker 8: be like truthful with yourself and like and and just
• 31:25
  Speaker 8: remove the mask. And for me, it's it was a
• 31:27
  Speaker 8: very important book because I didn't grow up with the
• 31:29
  Speaker 8: very positive male role models. I had, you know, a
• 31:34
  Speaker 8: dad who was like a horrible communicator, and I had
• 31:38
  Speaker 8: some like physical like abuse in my in my in
• 31:41
  Speaker 8: my childhood.
• 31:41
  Speaker 5: So that's what I thought a man was.
• 31:45
  Speaker 8: Like, you know, you fight, and and you and and
• 31:47
  Speaker 8: and you just have to like not be sensitive and
• 31:53
  Speaker 8: and this book is has flipped that on its head
• 31:55
  Speaker 8: and it's really like showed me how to like really
• 31:58
  Speaker 8: open up and and be live life what like.
• 32:01
  Speaker 5: A real man would live. So I would give that
• 32:03
  Speaker 5: to anybody.
• 32:04
  Speaker 3: That's awesome. Thank you, You're awesome. I want you to
• 32:11
  Speaker 3: speak to like a lot of groups of different people just.
• 32:15
  Speaker 4: Are going to go on to speaking. It's different works
• 32:19
  Speaker 4: around here.
• 32:20
  Speaker 3: It's really cool. And I think vulnerability matters generally, and
• 32:23
  Speaker 3: I think particularly being a man and and like having
• 32:27
  Speaker 3: different life experiences, it's it's really important to share that.
• 32:29
  Speaker 3: So thanks for China similar in a similar vein of
• 32:33
  Speaker 3: of like my experiences affecting how I would recommend a
• 32:36
  Speaker 3: book Rich Dad, Poor Dad is a really good book.
• 32:38
  Speaker 3: It teaches you a lot about your patterns with finances
• 32:42
  Speaker 3: and I see shaking your head. Yeah. More than anything
• 32:45
  Speaker 3: from like religion to political views, the number one habit
• 32:49
  Speaker 3: that we inherent from our parents is the way that
• 32:51
  Speaker 3: we handle finances. There's a really good Oprah video of
• 32:55
  Speaker 3: her talking to Will Smith and Jada Pinkett about this
• 32:57
  Speaker 3: if anybody's interested, but in and in the video, Will
• 33:00
  Speaker 3: Smith says, like, you know, I achieved all this success,
• 33:03
  Speaker 3: I had this money, all this fame, and I was
• 33:05
  Speaker 3: still living like I was poor, The way that I
• 33:07
  Speaker 3: would spend money, the way that I thought about my
• 33:10
  Speaker 3: He didn't say self care, but ultimately like how he
• 33:12
  Speaker 3: invested in himself was in this kind of more sporadic,
• 33:16
  Speaker 3: short term way that feels like on the surface or
• 33:19
  Speaker 3: to make you happy. And I do think when I
• 33:22
  Speaker 3: think about the things that make me better, it's how
• 33:25
  Speaker 3: do I connect who I am and who I've grown
• 33:27
  Speaker 3: up to be with where I want to go and
• 33:29
  Speaker 3: who I want to be. And one of the and
• 33:32
  Speaker 3: why I loved your examples, I think one of the
• 33:33
  Speaker 3: things that can be difficult is that there's not a
• 33:37
  Speaker 3: ton of representation and a lot of media right including
• 33:40
  Speaker 3: the books that we were reading on a daily basis.
• 33:41
  Speaker 3: So I think it's really helpful just as a more
• 33:44
  Speaker 3: generic piece of advice to connect the leadership and entrepreneurship
• 33:49
  Speaker 3: and just generally like advice books you read with your
• 33:51
  Speaker 3: own experience and then becoming because it's really good by
• 33:54
  Speaker 3: Michelle Obama, it's really good.
• 33:57
  Speaker 1: You already gave me one. Do you have anything else
• 33:59
  Speaker 1: you want to throw on to the book stack.
• 34:01
  Speaker 6: The other one that I would that I actually have
• 34:03
  Speaker 6: most actively gifted is Gratitude by Oliver Sacks, and he's
• 34:08
  Speaker 6: just he was the first author I remember really humanizing
• 34:13
  Speaker 6: psychology in a really powerful way. And Gratitude is a
• 34:15
  Speaker 6: book of four essays. It's very short, and he wrote
• 34:18
  Speaker 6: them in his last stages of life. And part of
• 34:22
  Speaker 6: why you become a founder is for legacy. You want
• 34:25
  Speaker 6: to do something great in the time that we have
• 34:27
  Speaker 6: on this planet. And he built such a meaningful legacy
• 34:31
  Speaker 6: that wasn't about ego, but was about serving and empathizing
• 34:34
  Speaker 6: with a very marginalized community of people that are experiencing
• 34:37
  Speaker 6: severe neurological and like other mental health conditions. And I
• 34:42
  Speaker 6: found Gratitude to be one of the most beautiful perspectives
• 34:48
  Speaker 6: on end of life that is so much more than
• 34:51
  Speaker 6: just end of life. It's really like, how do you
• 34:53
  Speaker 6: carry that perspective and level of gratitude and compassion with
• 34:57
  Speaker 6: you every single day? So you can read it in
• 34:59
  Speaker 6: like thirty minutes. He also wrote The Man Who misok
• 35:02
  Speaker 6: his wife for Hat, which is another great book I
• 35:03
  Speaker 6: highly recommend.
• 35:05
  Speaker 1: Something I love that Mara did for Adam just now
• 35:08
  Speaker 1: is that she told him that she really appreciated what
• 35:11
  Speaker 1: he had to share, and it made me think about
• 35:14
  Speaker 1: something that I've done in my roles as a manager.
• 35:18
  Speaker 1: I obviously I work for myself now as an entrepreneur
• 35:21
  Speaker 1: and with the pod and with everything, but when I
• 35:23
  Speaker 1: was a manager in house at different publications, a skill
• 35:28
  Speaker 1: that I worked on a lot was telling my employees
• 35:30
  Speaker 1: when I really appreciated something they did, or recognizing when
• 35:34
  Speaker 1: they did something well, and really voicing that I had
• 35:38
  Speaker 1: concern and care and appreciation for everything that they did.
• 35:41
  Speaker 1: So what is a skill that as a leader you
• 35:45
  Speaker 1: have kind of honed in on or really fine tuned
• 35:49
  Speaker 1: as you've grown different teams.
• 35:52
  Speaker 3: That's deep.
• 35:54
  Speaker 4: I only go too.
• 35:57
  Speaker 3: I think feedback is a good example in that it
• 36:02
  Speaker 3: is there's always new levels of challenges over over the
• 36:05
  Speaker 3: years as you kind of go embark on your own journey.
• 36:09
  Speaker 3: I think for Naomi and I, uh, bridging the gap
• 36:13
  Speaker 3: between management and leadership, which can be two very different things.
• 36:17
  Speaker 3: It has been just something that we've been learning. So
• 36:21
  Speaker 3: as a really good manager at other jobs. Sometimes my
• 36:23
  Speaker 3: job was to protect people from the CEO. Like sometimes
• 36:26
  Speaker 3: my job was to like to like be like, my
• 36:28
  Speaker 3: job is to advocate for you, right, And that doesn't
• 36:31
  Speaker 3: mean that like CEOs are like bad or top down.
• 36:32
  Speaker 3: It just means that I felt like a shield. What
• 36:36
  Speaker 3: do you do when you're the CEO?
• 36:38
  Speaker 5: Right?
• 36:38
  Speaker 3: Like, So I think we're we're fifteen people now and
• 36:42
  Speaker 3: we just have such an incredible, incredible team. The team
• 36:44
  Speaker 3: is just so passion driven and everyone is there for
• 36:48
  Speaker 3: the right reasons that they have a bachelor. Everyone is
• 36:51
  Speaker 3: there for the company. And one way we think about
• 36:54
  Speaker 3: that is like when we hire as are you a
• 36:56
  Speaker 3: first principal thinker, meaning do you think more than anything
• 36:59
  Speaker 3: about the company's success? Then like I have the best
• 37:02
  Speaker 3: idea or I really want to make Mari Naomi happy,
• 37:05
  Speaker 3: But are you joining us as a partner somebody who's
• 37:07
  Speaker 3: really thinking about the first principle of the business, which
• 37:09
  Speaker 3: is what's best for our members? And that is really
• 37:12
  Speaker 3: beautiful And I think by nature of that, our team
• 37:15
  Speaker 3: can be really hard on themselves because they're there for
• 37:18
  Speaker 3: the right reasons and they're really passionate about the work
• 37:20
  Speaker 3: that they're doing, and they just care very deeply. So
• 37:24
  Speaker 3: not only can we have people that are hold themselves accountable,
• 37:27
  Speaker 3: but sometimes too accountable, and so in our role what
• 37:30
  Speaker 3: we find we always need to balance is of course,
• 37:33
  Speaker 3: like more than anything as a leader, it's the vision.
• 37:35
  Speaker 3: It's what are we building this for, what are we
• 37:37
  Speaker 3: going towards right? And that doesn't always equate to like
• 37:42
  Speaker 3: managing on a day to day basis, but that to
• 37:43
  Speaker 3: me is the most important thing we can do as
• 37:45
  Speaker 3: leaders of the company. And then on a day to
• 37:47
  Speaker 3: day basis, I think to your original question of what
• 37:49
  Speaker 3: are the things that we've got like worked on, is
• 37:52
  Speaker 3: the ability to give really specific feedback. So feedback style
• 37:56
  Speaker 3: we adopted from our previous organization is called SBI feedback.
• 38:00
  Speaker 3: SBI feedback stands for Situation Behavior Impact. The idea is
• 38:04
  Speaker 3: that you give SBI feedback on a ratio of seven
• 38:06
  Speaker 3: to one, so seven positive, one constructive, and that you're
• 38:10
  Speaker 3: being very specific. So yesterday in that meeting, when you
• 38:13
  Speaker 3: gave a presentation about our product roadmap, I thought you
• 38:15
  Speaker 3: were really concise and clear, and the impact was that
• 38:18
  Speaker 3: everybody walked away with a really great understanding of what
• 38:20
  Speaker 3: we're going to be doing and feels more motivated towards
• 38:24
  Speaker 3: our product own map, right, So it sounds really simple,
• 38:26
  Speaker 3: but being able to give that in person, to document
• 38:30
  Speaker 3: it publicly, we publicly praise, privately critique. All of those
• 38:34
  Speaker 3: values are a part of how we lead and we
• 38:38
  Speaker 3: set the vision for the organization, and we also make
• 38:41
  Speaker 3: sure we hold ourselves to that standard of seven to one.
• 38:43
  Speaker 3: We make sure that our team is really clear on
• 38:45
  Speaker 3: one of the things that we really love about how
• 38:47
  Speaker 3: you do your job and how can other people know
• 38:50
  Speaker 3: that so that you can keep doing what you're doing
• 38:52
  Speaker 3: and they can see that and look up to that.
• 38:54
  Speaker 3: And then we have one on ones and quarterly reviews
• 38:56
  Speaker 3: where we're using that time to give the feedback on
• 38:59
  Speaker 3: the things that we think our constructive feedback that you
• 39:01
  Speaker 3: can work on.
• 39:02
  Speaker 5: That's awesome. Are you available? Are you available to help
• 39:05
  Speaker 5: us out over here?
• 39:08
  Speaker 3: Well, I think it's hard, and I think you know
• 39:10
  Speaker 3: that's not to say it's by any means like something
• 39:13
  Speaker 3: you know that happened overnight. And I think probably for
• 39:16
  Speaker 3: you all too, like one of the hardest things as
• 39:17
  Speaker 3: an entrepreneurs. You care so much, you care so deeply
• 39:20
  Speaker 3: about the team, and you're also so busy and so
• 39:23
  Speaker 3: figuring out like how to balance those things and how
• 39:25
  Speaker 3: to do that. I think for us, having that threshold
• 39:28
  Speaker 3: for feedback has been one way that's like really lightweight
• 39:31
  Speaker 3: for us to execute. That might mean that like, oh,
• 39:33
  Speaker 3: we missed that one on one yesterday, but we're gonna
• 39:35
  Speaker 3: reschedule for tomorrow, and you feel terrible in the moment,
• 39:37
  Speaker 3: but you're like, am I giving that person clear feedback often?
• 39:41
  Speaker 3: And if you say yes, then it feels like we're
• 39:43
  Speaker 3: we're hitting a bar at least we feel good about.
• 39:45
  Speaker 5: Yeah. I was just going to say, we're.
• 39:48
  Speaker 8: My company's a very small company too, We have about
• 39:50
  Speaker 8: ten employees as well. And for for a challenge that
• 39:53
  Speaker 8: recently have come up for us is we kind of
• 39:56
  Speaker 8: treat everybody like family, and the sciens can get blurred
• 40:01
  Speaker 8: between responsibility and and family and and and creating boundaries.
• 40:07
  Speaker 8: And so that's been a challenge for me to like
• 40:09
  Speaker 8: because I want to just I'm a people pleaser and
• 40:11
  Speaker 8: I want everybody to love me, and firing somebody is
• 40:13
  Speaker 8: like it hurts me to fire people, but I have
• 40:17
  Speaker 8: to get better at that when it's just when it's
• 40:19
  Speaker 8: not appropriate for them to continue working with us. So
• 40:23
  Speaker 8: for me, I guess the challenge of being a leader
• 40:25
  Speaker 8: would be creating those boundaries and still, you know, making
• 40:28
  Speaker 8: a comfortable place to work, in a comfortable place where
• 40:30
  Speaker 8: everybody wants to come and feel part of and buy
• 40:33
  Speaker 8: into the to the mission, but to know that like
• 40:38
  Speaker 8: I can't be their friend.
• 40:40
  Speaker 5: I can be friendly with them, but I can't be
• 40:42
  Speaker 5: their friend.
• 40:44
  Speaker 1: What's something that you do to make your employees want
• 40:47
  Speaker 1: to keep coming back?
• 40:50
  Speaker 8: I mean, they get as much free coffee as they want,
• 40:55
  Speaker 8: uh throw at We do throw a good party.
• 40:59
  Speaker 5: But you know, we're pretty We're not a corporate We're
• 41:05
  Speaker 5: not very corporate.
• 41:06
  Speaker 8: We're very we have fun. It's hard because because our
• 41:11
  Speaker 8: people like working at our place, because it's I hate
• 41:14
  Speaker 8: to sound cheesy, but like it's a cool place to
• 41:17
  Speaker 8: work and people just like like the people that come
• 41:19
  Speaker 8: in and interacting with people, so like they're meeting really
• 41:21
  Speaker 8: fun people and cool people and smart people, and that
• 41:24
  Speaker 8: alone for them is worth it to them.
• 41:26
  Speaker 5: And me and my business partner are we.
• 41:29
  Speaker 8: Try to laugh a lot and like have fun and
• 41:33
  Speaker 8: just like make people feel like they're not necessarily at work.
• 41:37
  Speaker 1: Yeah, and it's you can see that the all four
• 41:40
  Speaker 1: of you have built businesses that you're really passionate about
• 41:43
  Speaker 1: because you're all like nodding vigorously as Adam saying, everyone
• 41:46
  Speaker 1: that comes in that works with us as fun. I
• 41:49
  Speaker 1: think that's a really strong testament to what you're building,
• 41:52
  Speaker 1: all of you.
• 41:53
  Speaker 4: It's really special.
• 41:55
  Speaker 10: Yeah, fun is really really really important because otherwise what's
• 41:58
  Speaker 10: the point really, so to build off of what you
• 42:02
  Speaker 10: guys both said, Actually those are awesome things in terms
• 42:05
  Speaker 10: of like the framework and review process incredibly important and
• 42:09
  Speaker 10: I try to live by that as well. And then
• 42:13
  Speaker 10: the other thing actually on top of that that I
• 42:15
  Speaker 10: try to do is keep people really engaged in continuously
• 42:19
  Speaker 10: learning so that there's no like stagnation or like getting bored.
• 42:26
  Speaker 10: So just continue to like create situations. And you don't
• 42:31
  Speaker 10: have to really spend money to do this. I don't
• 42:33
  Speaker 10: think if a lot of you are entrepreneurs, I have
• 42:35
  Speaker 10: sometimes that's a little bit scary it was for us
• 42:37
  Speaker 10: at first. But creating and enriching situations where people can
• 42:40
  Speaker 10: learn things, so like having other founders come in and
• 42:43
  Speaker 10: do chats, or like making it like, you know, treating
• 42:49
  Speaker 10: people as individuals because they are all different. Like some
• 42:53
  Speaker 10: people in the office want to learn a language, they
• 42:54
  Speaker 10: leave a little bit early one day to go to
• 42:56
  Speaker 10: their own language class. So making sure that like you
• 42:59
  Speaker 10: are filling them with inspiration, but also like enough time
• 43:04
  Speaker 10: and thoughtfulness to like full be fulfilled in the rest
• 43:08
  Speaker 10: of their life as well, because you know, life is
• 43:11
  Speaker 10: like a lot more than just work. Although we're very
• 43:14
  Speaker 10: passionate about work, and I think about work most.
• 43:17
  Speaker 9: Of the time.
• 43:17
  Speaker 10: To be totally honest, I think one thing that I
• 43:21
  Speaker 10: would have that I've tried to try to spread, but
• 43:24
  Speaker 10: I would have also liked to have known earlier in
• 43:26
  Speaker 10: my career, like when we started, is that, like work
• 43:28
  Speaker 10: is one piece of the equation that's going to make
• 43:30
  Speaker 10: you happy. And making sure that like everybody on our
• 43:34
  Speaker 10: team kind of like understands and practices that is important
• 43:37
  Speaker 10: to us as well.
• 43:38
  Speaker 1: I love that It's it sounds to me like you're saying,
• 43:42
  Speaker 1: enable your employees to find other things that find them joy.
• 43:46
  Speaker 4: Yes, okay, I.
• 43:48
  Speaker 1: Was doing a prompt in that fifty two list to
• 43:52
  Speaker 1: Happiness Journal. It's been it's like on every shelf at
• 43:55
  Speaker 1: Anthropology and every j cru and Urban outfitters and everything,
• 43:58
  Speaker 1: and so one of the prompts the book is write
• 44:01
  Speaker 1: down the things that bring you joy. And I sat
• 44:03
  Speaker 1: there for about ten minutes staring at this piece of paper,
• 44:07
  Speaker 1: thinking that it would be so easy to articulate everything
• 44:11
  Speaker 1: that makes me happy, but also struggled a little bit
• 44:14
  Speaker 1: with this idea that a lot of the things that
• 44:16
  Speaker 1: make me happy are actually what I am doing for
• 44:19
  Speaker 1: quote unquote work, which makes me also feel very fortunate
• 44:22
  Speaker 1: and very blessed and very lucky. So I pose the
• 44:24
  Speaker 1: question to all of you, as very integrated people in
• 44:28
  Speaker 1: your business, what is something outside of your business that
• 44:32
  Speaker 1: brings you true joy?
• 44:37
  Speaker 3: I can go I'm actually doing. I got just randomly.
• 44:41
  Speaker 3: My intention for this year was community, which meant being
• 44:45
  Speaker 3: more involved in my own community, being more involved in
• 44:47
  Speaker 3: like Brooklyn and just like the city council and all
• 44:49
  Speaker 3: that kind of stuff. And I randomly got for Secret
• 44:52
  Speaker 3: Santa fifty two lists to community, which I guess is
• 44:55
  Speaker 3: that same franchise. And I think, just generally, you know,
• 44:59
  Speaker 3: even when na, I mean, I think about, like I
• 45:01
  Speaker 3: don't know, on a daily basis, like how are we
• 45:03
  Speaker 3: sustaining ourselves? It really is helpful. And this is coming
• 45:07
  Speaker 3: from an introvert like somebody who really enjoys alone time
• 45:10
  Speaker 3: and being by myself. And I'm happy to over index
• 45:13
  Speaker 3: in that category anytime I find I found that, Like
• 45:18
  Speaker 3: through the couple two and a half years we've been
• 45:20
  Speaker 3: doing this, there are moments where I thought, like, oh,
• 45:23
  Speaker 3: it's about being alone. It's about just like I just
• 45:26
  Speaker 3: need to turn off and be by myself. And I would,
• 45:28
  Speaker 3: I would, I would go towards that direction more than
• 45:31
  Speaker 3: anything else. And I missed. I missed people like I
• 45:34
  Speaker 3: missed relationships. I missed my friends. You know, Nami and
• 45:37
  Speaker 3: I work together, but we're like real life friends and
• 45:39
  Speaker 3: we you know, we like we have this now like
• 45:42
  Speaker 3: ritual where every Friday we get to debrief and like
• 45:45
  Speaker 3: just to like brain dumb from the week and if
• 45:47
  Speaker 3: a lot of cocktails, old fashions and if we didn't
• 45:50
  Speaker 3: if we didn't do that, and when we don't do that,
• 45:52
  Speaker 3: you feel the impact. And I don't think that everyone
• 45:55
  Speaker 3: has to have a co founder necessarily or it has
• 45:57
  Speaker 3: to look like that, but I think in this, in
• 46:00
  Speaker 3: this journey, I think it's really important to have anyone
• 46:04
  Speaker 3: that you find to be someone that you trust and
• 46:06
  Speaker 3: you value their perspective and their opinion to be able
• 46:09
  Speaker 3: to get feedback to brain dump, to like and not
• 46:12
  Speaker 3: the friend you feel like you need to like get
• 46:14
  Speaker 3: dressed up to hang out with because we all know
• 46:15
  Speaker 3: there's like a different group of friends that you're like,
• 46:18
  Speaker 3: those are the people that, like, I love them, but
• 46:19
  Speaker 3: like I gotta be on my a game conversation wise,
• 46:22
  Speaker 3: like the friend that you can like be in sweats
• 46:24
  Speaker 3: and just be like, I'm just I'm fine right now.
• 46:26
  Speaker 3: I'm not having a good day or bad day. I'm
• 46:27
  Speaker 3: just fine. Let's watch Netflix or whatever. And I think
• 46:31
  Speaker 3: that you know that that could take a lot of
• 46:33
  Speaker 3: different forms, whether that's family, it could be your favorite podcast.
• 46:36
  Speaker 3: But I do think for me, it's been community, and
• 46:38
  Speaker 3: it's been having even just one or two people, including
• 46:42
  Speaker 3: my co founder, that I at least on a weekly basis,
• 46:45
  Speaker 3: get time with. And I just one last point on this.
• 46:48
  Speaker 3: I think, particularly as women, we get to this place
• 46:51
  Speaker 3: sometimes where we feel crazy, where we're like, am I crazy?
• 46:55
  Speaker 3: And that can be from like a tough meeting at work,
• 46:57
  Speaker 3: a tough conversation, a weird inner action with an investor,
• 47:01
  Speaker 3: a like product thing you thought of that maybe didn't
• 47:03
  Speaker 3: work out. And I know, personally, if I spend too
• 47:07
  Speaker 3: much time in my own like bubble, I'm like, it's
• 47:10
  Speaker 3: you you're crazy, right, And so I think I know
• 47:13
  Speaker 3: I've mentioned this a lot about like our intersectionality and
• 47:16
  Speaker 3: how it affects our experience, but I think it is
• 47:17
  Speaker 3: really important to remember that who we are in our
• 47:20
  Speaker 3: life experience colors all of this, and privilege colors all
• 47:24
  Speaker 3: of this, and I think we are obviously very privileged
• 47:27
  Speaker 3: to even have this opportunity, and there are different nuances
• 47:30
  Speaker 3: to our experiences that it just really really matters to
• 47:33
  Speaker 3: have a sounding board, to be able to validate and
• 47:36
  Speaker 3: give you feedback and just give you a place outside
• 47:38
  Speaker 3: of yourself to get some context.
• 47:41
  Speaker 4: Connections bring you joy? What brings you joy?
• 47:46
  Speaker 6: Similar to like what are the things outside of work
• 47:48
  Speaker 6: and community? The most immediate thing that came to mind
• 47:51
  Speaker 6: is I have a group of friends. Mostly it's at
• 47:55
  Speaker 6: least high school, but a lot of us grew up
• 47:57
  Speaker 6: like middle school, elementary school together. I know it's very
• 48:00
  Speaker 6: rare in terms of having friends like over that span
• 48:03
  Speaker 6: that whole period, and so I feel really lucky. And
• 48:05
  Speaker 6: twice a year we get together. We do Chrismaica in December,
• 48:08
  Speaker 6: and we do an annual girls trip every August where
• 48:12
  Speaker 6: we all pretend that we're fifteen years old, we get
• 48:14
  Speaker 6: kind of drunk and we dance and have a really
• 48:17
  Speaker 6: good time.
• 48:18
  Speaker 11: I wasn't yeah, yeah, no, I mean yeah, it's cool. No,
• 48:24
  Speaker 11: I mean it's it's evolved, it's evolved, and it sounds
• 48:27
  Speaker 11: really it sounds like, I mean, it's like friends.
• 48:30
  Speaker 7: But I think specifically, what always.
• 48:35
  Speaker 6: Has been really meaningful about our relationship and what we
• 48:38
  Speaker 6: like really kind of saw each other, you know, instantly connecting,
• 48:42
  Speaker 6: was this idea that entrepreneurship to me always felt very binary.
• 48:45
  Speaker 7: It's like that person is an entrepreneur.
• 48:47
  Speaker 6: That person is the person that is like all in,
• 48:49
  Speaker 6: doesn't have anything else going on their life.
• 48:51
  Speaker 7: The only way to be.
• 48:52
  Speaker 6: An entrepreneur is to like live, like sleep, die, everything
• 48:56
  Speaker 6: your company. And we all know that, Like there's a
• 48:59
  Speaker 6: little bit of that that's true in terms of just
• 49:00
  Speaker 6: the level of personal investment. Yes, But what I found
• 49:04
  Speaker 6: really interesting and like cool and fascinating about Mara is
• 49:07
  Speaker 6: she was so driven. She was so aspirational to me
• 49:11
  Speaker 6: in terms of someone that I really admired and someone
• 49:13
  Speaker 6: that I really wanted to be like professionally. And I
• 49:15
  Speaker 6: called the sleepover test. It's like, who would you want
• 49:17
  Speaker 6: to have a sleepover with? I want to have a
• 49:18
  Speaker 6: sleepover with mar like we could just chill and watch
• 49:21
  Speaker 6: Netflix and have fun. To your point of like those
• 49:23
  Speaker 6: people that you can be off with, And I struggle
• 49:26
  Speaker 6: to see that in entrepreneurship, and now that we're in it,
• 49:30
  Speaker 6: and we're redefining this new person of what it means
• 49:33
  Speaker 6: to be an entrepreneur, someone that is very passionate about
• 49:36
  Speaker 6: their career and the company they're building, but can also
• 49:39
  Speaker 6: take a step back and breathe and be in normal
• 49:41
  Speaker 6: human beings. Sometimes the group of girls that I'm friends
• 49:45
  Speaker 6: with when we're together, there is we don't ever talk
• 49:47
  Speaker 6: about work. Half of them are like, what do you
• 49:49
  Speaker 6: do Understand how you guys get fun?
• 49:51
  Speaker 7: I don't understand it.
• 49:52
  Speaker 6: And that's amazing because it's not about that. It's about
• 49:55
  Speaker 6: a point of reference and a point of just kind
• 49:57
  Speaker 6: of like.
• 49:58
  Speaker 7: Pure joy that is so needed.
• 50:02
  Speaker 6: And also totally rejects this idea that as you get
• 50:07
  Speaker 6: older as as a woman, that the way that you
• 50:09
  Speaker 6: fulfill that is in more kind of like traditional monogamous
• 50:13
  Speaker 6: ways like we it's it's truly like these are the
• 50:15
  Speaker 6: women that make me feel home. And I love my husband,
• 50:18
  Speaker 6: and I love my child, and I love my girlfriends
• 50:21
  Speaker 6: dress as much, Adam.
• 50:25
  Speaker 5: I'm those are all great things.
• 50:29
  Speaker 8: I mean, I love New York City, but I love
• 50:32
  Speaker 8: to get out of New York City.
• 50:34
  Speaker 5: Yes, New York City can.
• 50:36
  Speaker 8: I mean, I'm from Los Angeles and I love nature
• 50:38
  Speaker 8: and I love being outdoors and I love to.
• 50:41
  Speaker 5: Breathe real oxygen.
• 50:44
  Speaker 4: And New York only has fake oxygen.
• 50:47
  Speaker 5: Yeah.
• 50:48
  Speaker 8: Uh. And so if I can get away, even if
• 50:51
  Speaker 8: it's just out like upstate or you know, out east,
• 50:55
  Speaker 8: travel is very important to kind of reach oge large
• 51:00
  Speaker 8: my batteries because living in New York City is exciting
• 51:03
  Speaker 8: and it's great and there's no city like it, and
• 51:06
  Speaker 8: you can hustle and you can get anything done. But
• 51:09
  Speaker 8: I will burn out if I just continue to go
• 51:13
  Speaker 8: by hard seven days a week. So just getting away
• 51:17
  Speaker 8: and going, I mean, I love the beach.
• 51:19
  Speaker 5: I love, I love. I sound like such a California dude.
• 51:23
  Speaker 6: It's cool, but owning who you are Californias like just
• 51:25
  Speaker 6: means healthy too.
• 51:26
  Speaker 7: It's like it's a good thing.
• 51:28
  Speaker 4: No, I know that sounds great, super stressed.
• 51:31
  Speaker 5: So hopefully you know I just like to get away
• 51:34
  Speaker 5: and to travel. I would say that for.
• 51:35
  Speaker 4: Sure, Jesse, what brings you joy, aside from soundbaths.
• 51:39
  Speaker 9: Yeah, and jumps. It's obviously I like to play.
• 51:43
  Speaker 10: I think that when we were first starting our company,
• 51:45
  Speaker 10: something that we forgot to do that we didn't necessarily
• 51:48
  Speaker 10: know that we were doing. It's sort of the trap
• 51:50
  Speaker 10: that you were talking about, which was like twenty four
• 51:53
  Speaker 10: to seven, it's all about work. It's all about the company.
• 51:55
  Speaker 10: We need to get it like off the ground. We
• 51:57
  Speaker 10: have to be the first people to market. And something
• 52:01
  Speaker 10: that I had I was I think we were all
• 52:03
  Speaker 10: missing a little bit, was just like remembering to be playful.
• 52:07
  Speaker 9: And so I really enjoy playing with like my little brother.
• 52:10
  Speaker 10: My youngest brother's eight, and he just makes me laugh
• 52:13
  Speaker 10: man Like he posts the funniest videos online and when
• 52:17
  Speaker 10: I'm with him, I'm like so so present and I
• 52:20
  Speaker 10: act like a six year old. But I also try
• 52:22
  Speaker 10: to bring that into the office sometimes, like you can
• 52:25
  Speaker 10: get caught up thinking about the future and you're not
• 52:27
  Speaker 10: necessarily always in the present minds you're planning for what's next,
• 52:30
  Speaker 10: or who's going to get this done, or how are
• 52:32
  Speaker 10: we going to like make all of our goals for
• 52:34
  Speaker 10: twenty nineteen before the end of February, and having moments
• 52:39
  Speaker 10: where you're allowing yourself to be present and like the
• 52:42
  Speaker 10: rest of the office to be present.
• 52:43
  Speaker 9: I think is really really important.
• 52:46
  Speaker 10: And I do kind of the same thing where we
• 52:48
  Speaker 10: take a couple times of year, me and my friends
• 52:50
  Speaker 10: that I grew up with from elementary school, and none
• 52:52
  Speaker 10: of them live in New York, but we'll go to
• 52:55
  Speaker 10: a destination that does not have internet access or phone
• 53:00
  Speaker 10: access and we'll just play, like hike, front around, cook
• 53:06
  Speaker 10: like do normal things where we can be completely one
• 53:08
  Speaker 10: hundred percent present, and that brings me complete joy.
• 53:13
  Speaker 4: You know what's crazy.
• 53:14
  Speaker 1: The last place that I was in that didn't have
• 53:16
  Speaker 1: internet or phone access, I went back to my high
• 53:19
  Speaker 1: school to talk and they block it all of it.
• 53:22
  Speaker 4: There's no phone service at the high school. There's no internet.
• 53:25
  Speaker 1: I was walking through the hall taking a video I
• 53:27
  Speaker 1: was going to talk to a journalism class and one
• 53:29
  Speaker 1: of the students walks by me and she says, without
• 53:32
  Speaker 1: like me even having a chance to look at her,
• 53:34
  Speaker 1: if you're going to try to post that on snapchat,
• 53:35
  Speaker 1: it's not going to work here. I was like, oh, well,
• 53:39
  Speaker 1: thank you for that. Can you show me where mister
• 53:41
  Speaker 1: Braxi's class is?
• 53:42
  Speaker 5: Thank you?
• 53:43
  Speaker 4: Okay, great joy? I love it. I love it.
• 53:46
  Speaker 1: Okay, So we're starting to wind down here, and a
• 53:50
  Speaker 1: way that I typically like to wind down hurdle is
• 53:54
  Speaker 1: by asking everyone on the show. And you've all had
• 53:57
  Speaker 1: this opportunity with me, but maybe a new tidbit to
• 54:01
  Speaker 1: offer everyone in the audience one of the best pieces
• 54:04
  Speaker 1: of advice that you've been offered in your career, so
• 54:08
  Speaker 1: you can come from anyone that's really impacted you and
• 54:11
  Speaker 1: maybe your leadership style or how you carry yourself day
• 54:14
  Speaker 1: to day.
• 54:17
  Speaker 3: I think one of the best pieces of advice I
• 54:21
  Speaker 3: could give that I think we learned is to know
• 54:24
  Speaker 3: your power, and that comes into play in a lot
• 54:27
  Speaker 3: of different scenarios. But I think particularly as entrepreneurs, you
• 54:30
  Speaker 3: just feel really exposed, Like you feel like your heart's
• 54:33
  Speaker 3: like out I hear this is what having children is like.
• 54:35
  Speaker 3: I don't know, but it's like you feel like something
• 54:38
  Speaker 3: that like the thing that you're putting all of this,
• 54:41
  Speaker 3: like vulnerability and energy and your life. It feels like
• 54:44
  Speaker 3: into is out there for people to judge and for
• 54:47
  Speaker 3: people to critique and sometimes invest in or not invest in.
• 54:52
  Speaker 3: And you know, Nami and I've raised three rounds of funny.
• 54:54
  Speaker 3: Now we've gotten hundreds and hundreds of no's, And part
• 54:58
  Speaker 3: of that is that in our example of venture capitalists,
• 55:03
  Speaker 3: like their whole job is to say no to people.
• 55:05
  Speaker 3: I mean mostly right, it's to find like that one
• 55:07
  Speaker 3: needle in the haystack, but ninety nine percent of their
• 55:10
  Speaker 3: meetings they have to say no to people is to
• 55:12
  Speaker 3: judge people. And as entrepreneurs, your whole job is to
• 55:15
  Speaker 3: put your heart on your sleeve and sell a huge,
• 55:18
  Speaker 3: huge vision for what you want to accomplish in the world.
• 55:21
  Speaker 3: And so that dynamic can lead to a power structure,
• 55:24
  Speaker 3: particularly based on who you are, where you're from, what
• 55:26
  Speaker 3: you look like, that feels like you don't have any power.
• 55:31
  Speaker 3: But I think the thing that we learned, and this
• 55:32
  Speaker 3: is through investors, this is through vendors, like our legal
• 55:36
  Speaker 3: team agencies, is that it is because of who you
• 55:42
  Speaker 3: are and what you have experienced, that you're uniquely positioned
• 55:45
  Speaker 3: to do exactly what you're doing or what you're going
• 55:48
  Speaker 3: to do. And remembering that and like really feeling that
• 55:52
  Speaker 3: is the only way you'll be able to navigate whatever
• 55:54
  Speaker 3: world you're entering into, and like trusting that gut. I
• 55:57
  Speaker 3: think it's a common trope and it's not it's not you.
• 56:00
  Speaker 3: It's the way that the system is set up. But
• 56:03
  Speaker 3: in that we don't feel like we have power in
• 56:05
  Speaker 3: moments where there are people who are well practiced and
• 56:07
  Speaker 3: well trained in wielding that power. But you do have
• 56:11
  Speaker 3: your own unique power, and that's exactly why you should
• 56:13
  Speaker 3: be doing the thing that you're doing. And so get
• 56:15
  Speaker 3: validation on your idea, get feedback, grow, be open to that.
• 56:19
  Speaker 3: But don't forget that this whole system works because we
• 56:22
  Speaker 3: come up with ideas, right, and we try and get
• 56:25
  Speaker 3: funny for those ideas, or we grow those ideas on
• 56:27
  Speaker 3: our own. But that's the only way that it works.
• 56:29
  Speaker 3: So just know that power.
• 56:31
  Speaker 1: Another goal for twenty nineteen speak as well as Mara
• 56:35
  Speaker 1: in front of large groups of people.
• 56:38
  Speaker 4: I'm working on it.
• 56:39
  Speaker 1: It's a slow it's a slow test, slow burden, all right,
• 56:42
  Speaker 1: someone else, give me some good advice here.
• 56:48
  Speaker 8: Kind of similar to what you were saying. Somebody told
• 56:50
  Speaker 8: me this a long time ago, is to embrace being
• 56:55
  Speaker 8: a beginner, like really really like relish the fact of
• 57:00
  Speaker 8: being a beginner. Because when you're a beginner, first of all,
• 57:03
  Speaker 8: you only have that one chance to be a beginner
• 57:05
  Speaker 8: in whatever venture you're taught you're about to start.
• 57:08
  Speaker 5: And.
• 57:10
  Speaker 8: You're not going to have all the answers, but you're
• 57:13
  Speaker 8: going to and you're gonna make mistakes and you're going
• 57:16
  Speaker 8: to fail, like like your venture cabals are going to
• 57:20
  Speaker 8: say no to you, and and you're you're going to
• 57:23
  Speaker 8: make wrong decisions. But if if you if you realize
• 57:27
  Speaker 8: that you're a beginner, you can pivot and you can
• 57:29
  Speaker 8: make edits and you can.
• 57:31
  Speaker 5: Make changes and.
• 57:34
  Speaker 8: You take your ego out of it and know that
• 57:38
  Speaker 8: you don't have all the answers, but but you can
• 57:40
  Speaker 8: ask people for help. Something that's like my ego has
• 57:44
  Speaker 8: always prevented me from asking people in my prior life
• 57:47
  Speaker 8: to ask people for help.
• 57:49
  Speaker 5: And it's okay to not have all the answers. And
• 57:55
  Speaker 5: we're not perfect.
• 57:57
  Speaker 8: I'm not saying don't strive for perfection, but if you
• 58:02
  Speaker 8: are constantly waiting for that perfect, perfect, perfect moment to
• 58:06
  Speaker 8: make that to put that foot forward, you're never.
• 58:08
  Speaker 5: Going to do anything.
• 58:09
  Speaker 8: So embrace the beginning of it. And I just seem
• 58:13
  Speaker 8: there's something really beautiful in that.
• 58:15
  Speaker 1: I think it's also understanding that mistakes or failures don't
• 58:20
  Speaker 1: need to be viewed as mistakes and failures. They can
• 58:22
  Speaker 1: be viewed as lessons, and that's something that I've definitely
• 58:26
  Speaker 1: been working on throughout the past few years for sure.
• 58:29
  Speaker 4: Specifically advice, I think I.
• 58:33
  Speaker 9: Have a couple.
• 58:34
  Speaker 10: The first one is get comfortable being uncomfortable, because you'll
• 58:37
  Speaker 10: spend a lot of time being uncomfortable being a beginner,
• 58:40
  Speaker 10: getting said no to knowing that everything really you're going
• 58:45
  Speaker 10: to encounter when you start a business is most likely
• 58:48
  Speaker 10: for the first time, and being comfortable and that in
• 58:52
  Speaker 10: that place where you're like a little bit unsure or
• 58:54
  Speaker 10: you're thinking about it before bed, like, be cool with that.
• 58:57
  Speaker 10: It's going to be fine. You'll get through it. Everything
• 59:00
  Speaker 10: is temporary. And then the other thing that I found
• 59:04
  Speaker 10: to be actually really helpful in practice was less best
• 59:07
  Speaker 10: nothing else. And when we were first starting, we wanted
• 59:10
  Speaker 10: to do everything, like there's so much opportunity.
• 59:11
  Speaker 9: As soon as you start to dig into your idea,
• 59:13
  Speaker 9: you're like, WHOA, we.
• 59:14
  Speaker 10: Could do this, and we could do that, and then
• 59:15
  Speaker 10: we can have this whole club of people that are
• 59:16
  Speaker 10: doing this, and then we could start with this other
• 59:18
  Speaker 10: platform because it makes total sense. And we would get
• 59:22
  Speaker 10: to points frequently where we'd be at a little bit
• 59:24
  Speaker 10: of a stand still, because we're like, we can only
• 59:26
  Speaker 10: do like a tiny fraction of each of those projects
• 59:29
  Speaker 10: every single day. So making sure that we were I guess,
• 59:33
  Speaker 10: making sure that we were all three comfortable with doing
• 59:37
  Speaker 10: less and doing it better and giving each other the
• 59:39
  Speaker 10: space and the time to make sure that we could
• 59:41
  Speaker 10: do that was really really important. And although something is
• 59:45
  Speaker 10: a great idea, I think obviously, as you pointed out before,
• 59:48
  Speaker 10: like you can only do something once you start taking
• 59:51
  Speaker 10: the first steps, and so I think that like calming down,
• 59:55
  Speaker 10: making sure that you're comfortable doing a little bit less
• 59:58
  Speaker 10: is really really key, and then just taking those first
• 1:00:01
  Speaker 10: few steps and knowing that you're not going to do
• 1:00:03
  Speaker 10: everything right away it's okay.
• 1:00:05
  Speaker 4: I love that.
• 1:00:06
  Speaker 1: And again, there's so much beauty and being a beginner
• 1:00:09
  Speaker 1: and starting and it can feel really intimidating, but know
• 1:00:12
  Speaker 1: that everyone, at some point in their life, in so
• 1:00:14
  Speaker 1: many different instances, is a beginner, and and you're definitely
• 1:00:18
  Speaker 1: not alone in doing that.
• 1:00:20
  Speaker 6: Naomi, uh say, something that I struggle with the most
• 1:00:27
  Speaker 6: that is still still like very much a work in
• 1:00:29
  Speaker 6: progress is I was not prepared for the level of
• 1:00:33
  Speaker 6: insecurity that happens when you do something big, when you
• 1:00:37
  Speaker 6: actually like take the risk. You try something totally new,
• 1:00:40
  Speaker 6: you're completely exposed, you're you're an amateur at it, and
• 1:00:44
  Speaker 6: that you know, it feels really obvious. But I really
• 1:00:47
  Speaker 6: struggle to figure out who I was as a co CEO,
• 1:00:50
  Speaker 6: as a founder.
• 1:00:52
  Speaker 7: A lot of where I had.
• 1:00:55
  Speaker 6: Just really like gained my confidence and like sense of
• 1:00:58
  Speaker 6: self was from being the the like very collaborative, approachable person,
• 1:01:03
  Speaker 6: and that sometimes works as a co CEO, and sometimes
• 1:01:05
  Speaker 6: that doesn't work. Sometimes you have to be much more direct,
• 1:01:09
  Speaker 6: you have to be more firm, you have to have
• 1:01:11
  Speaker 6: more conviction. And it took me a while to unravel
• 1:01:16
  Speaker 6: what that meant. It was like a lot of self exploration.
• 1:01:19
  Speaker 6: And I wish someone had told me that. Of course,
• 1:01:22
  Speaker 6: like when you feel absolute conviction and you're kind of
• 1:01:26
  Speaker 6: coming off this high of taking this huge leap and
• 1:01:28
  Speaker 6: you've gotten some level of validation to take that leap,
• 1:01:30
  Speaker 6: Otherwise you wouldn't be there. There's going to be a
• 1:01:33
  Speaker 6: huge cliff, there's going to be a dip, at least
• 1:01:36
  Speaker 6: for me, in that it's not where you'll stay. But
• 1:01:41
  Speaker 6: what it is is a completely new experience that's building
• 1:01:44
  Speaker 6: to something bigger than you could have ever imagined. I've
• 1:01:47
  Speaker 6: learned more in the last two and a half years
• 1:01:50
  Speaker 6: at Shine as a co founder than I learned in
• 1:01:54
  Speaker 6: all of my you know, twelve years of experience professionally.
• 1:01:58
  Speaker 6: And it was such a like self exposition that I
• 1:02:02
  Speaker 6: just wasn't prepared for it, quite honestly, And it's helped
• 1:02:04
  Speaker 6: me to realize that it's a progress and a process
• 1:02:07
  Speaker 6: and all that stuff, but to be self compassionate around
• 1:02:12
  Speaker 6: like that uncomfortable, like weird, am.
• 1:02:15
  Speaker 7: I doing this right?
• 1:02:15
  Speaker 6: Feeling is coming from doing something totally new, and I
• 1:02:18
  Speaker 6: just wish I had given myself more space to tell
• 1:02:22
  Speaker 6: myself that at the beginning. Now it's like it's just
• 1:02:24
  Speaker 6: it's just part of it. But at the beginning, it
• 1:02:26
  Speaker 6: felt like I was doing it wrong or I wasn't
• 1:02:28
  Speaker 6: wasn't tough enough.
• 1:02:31
  Speaker 1: The cool down, as I'll call this question, the last
• 1:02:34
  Speaker 1: tidbit from all of you. We talked a lot tonight
• 1:02:37
  Speaker 1: about goals for the new year. I feel like everyone's
• 1:02:39
  Speaker 1: talking about those until at least February, when you have
• 1:02:42
  Speaker 1: to have them all done. So the last question I'll
• 1:02:45
  Speaker 1: ask you guys today, what's a what's a goal you have?
• 1:02:48
  Speaker 4: Hurdle talks a lot about health and wellness.
• 1:02:51
  Speaker 1: What's a goal or thought you have on how you
• 1:02:53
  Speaker 1: can be a little bit healthier. I think a little
• 1:02:56
  Speaker 1: bit more wellness throughout twenty nineteen.
• 1:03:01
  Speaker 6: For me, So I, yeah, I just had a baby.
• 1:03:03
  Speaker 6: She's two and a half months old. She's awesome, and
• 1:03:06
  Speaker 6: you know there was there is a reality to being
• 1:03:09
  Speaker 6: a founder and attorney leave and what does that look like?
• 1:03:12
  Speaker 6: And something that I decided early on that is still
• 1:03:17
  Speaker 6: working on it is that one, I'm doing a great job.
• 1:03:20
  Speaker 6: I just have to tell myself every single day that
• 1:03:22
  Speaker 6: I'm doing a great job or it will just like
• 1:03:26
  Speaker 6: both sides lose, right, the company loses and like she loses.
• 1:03:30
  Speaker 6: The second thing is that quality over quantity. I'm not
• 1:03:34
  Speaker 6: with her twenty four to seven, but when I'm with her,
• 1:03:38
  Speaker 6: I try to put my phone down, look her in
• 1:03:40
  Speaker 6: the eye, and be as present as possible with this
• 1:03:42
  Speaker 6: like new bundle of joy. And three trying to remember
• 1:03:48
  Speaker 6: the lessons that I picked up in pregnancy, which was
• 1:03:50
  Speaker 6: I was so much kinder to myself when I was
• 1:03:52
  Speaker 6: pregnant than I ever was before, and it should not
• 1:03:54
  Speaker 6: take becoming pregnant to talk to myself that way and
• 1:03:57
  Speaker 6: to set more boundaries and to just be more self compassionate.
• 1:04:02
  Speaker 6: I should be that way anyways, And so how am
• 1:04:04
  Speaker 6: I carrying that with me.
• 1:04:07
  Speaker 7: Forever?
• 1:04:07
  Speaker 6: Not just because I was pregnant. I should just do,
• 1:04:10
  Speaker 6: I should just do all the time. So she's helped
• 1:04:12
  Speaker 6: me a lot, and yeah, just being being present with
• 1:04:15
  Speaker 6: her and being kind to myself about this new journey
• 1:04:17
  Speaker 6: that I'm on as a as a new.
• 1:04:19
  Speaker 4: Mom wellness goals twenty nineteen.
• 1:04:22
  Speaker 3: You're doing a great job. I think. For me, it's
• 1:04:28
  Speaker 3: so I don't know if it's a secret, but I
• 1:04:30
  Speaker 3: love control. I really enjoyed controlling things. So when I
• 1:04:34
  Speaker 3: sat like a New Year's resolution or an intention, I'm like,
• 1:04:36
  Speaker 3: this is how I'm gonna do it. And to your point,
• 1:04:39
  Speaker 3: like eighty percent of New Year's resolutions fall off by
• 1:04:41
  Speaker 3: mid February, and just generally, I think control is a
• 1:04:45
  Speaker 3: double edged sword. I've read something really beautiful recently about
• 1:04:49
  Speaker 3: intention setting in that it's an Eastern practice just around
• 1:04:55
  Speaker 3: this idea of when we set intentions, we often try
• 1:04:58
  Speaker 3: to then control those intentions and play around what does
• 1:05:00
  Speaker 3: it look like? But intention really means just reception like openness. Right,
• 1:05:06
  Speaker 3: So if my intention is community this year, or if
• 1:05:09
  Speaker 3: it's like, you know, we want to ship a certain
• 1:05:11
  Speaker 3: product or raise a certain amount of funding, just being
• 1:05:13
  Speaker 3: open to receiving that and letting things happen. So my
• 1:05:17
  Speaker 3: goal is to trust the process and trust the process
• 1:05:20
  Speaker 3: before to me sounded like lazy. I don't know, it
• 1:05:24
  Speaker 3: sounded like but but I can't trust it. I got
• 1:05:26
  Speaker 3: to take care of it. Who if I don't handle it,
• 1:05:27
  Speaker 3: who's going to handle it? And I think that that
• 1:05:30
  Speaker 3: is certainly, you know, there's some there's a place that
• 1:05:32
  Speaker 3: that comes from that has has propelled me to where
• 1:05:34
  Speaker 3: I am, and that I really enjoy handling things and
• 1:05:39
  Speaker 3: that's great and also good things. I believe that good
• 1:05:43
  Speaker 3: things happen because there is a level of openness to
• 1:05:47
  Speaker 3: those things and they come to you in a way.
• 1:05:50
  Speaker 3: And I think we can get in our own way
• 1:05:51
  Speaker 3: by trying to make it come to us in the
• 1:05:53
  Speaker 3: way that we think it should and to overplan and
• 1:05:56
  Speaker 3: like prioritize and process. And so it's very difficult for me.
• 1:06:01
  Speaker 3: And not that I'm like very organized, it's just that
• 1:06:03
  Speaker 3: I'm very I like to control things. So I think
• 1:06:06
  Speaker 3: I think trusting the process this year, well, just to
• 1:06:09
  Speaker 3: your point, Jesse, just really help me enjoy it a
• 1:06:11
  Speaker 3: lot more versus feeling like it's Friday night at nine pm.
• 1:06:16
  Speaker 3: I just went to the Alamo. My partner and I
• 1:06:19
  Speaker 3: get home and I'm like, ah, I didn't send that
• 1:06:20
  Speaker 3: email and I didn't do that thing, Like is that
• 1:06:22
  Speaker 3: going to cause you know, X y Z thing to happen?
• 1:06:25
  Speaker 3: And I think when you can, when you can like
• 1:06:26
  Speaker 3: allow yourself to just be open and like truly trust
• 1:06:29
  Speaker 3: the process, it doesn't feel like every little thing needs
• 1:06:32
  Speaker 3: to be controlled and that you know, you'll get to
• 1:06:34
  Speaker 3: it goals.
• 1:06:39
  Speaker 8: I think what I'm really striving for is to have
• 1:06:43
  Speaker 8: real deep human connection, not just the kind that I
• 1:06:50
  Speaker 8: can tend to have, which is like, hey, what's.
• 1:06:52
  Speaker 5: Up, how are you you?
• 1:06:53
  Speaker 8: Good?
• 1:06:53
  Speaker 5: Okay? Cool? Nice? Why yeah?
• 1:06:56
  Speaker 8: And then just kind of one minute conversation and on
• 1:07:00
  Speaker 8: and onto the next because I I can tend to.
• 1:07:04
  Speaker 5: I can.
• 1:07:05
  Speaker 8: If I'm being honest, I tend to be very superficial
• 1:07:08
  Speaker 8: at times with conversation and I don't like that.
• 1:07:11
  Speaker 5: And I and I want to really challenge.
• 1:07:13
  Speaker 8: Myself to to to have like a like a real
• 1:07:17
  Speaker 8: human interaction with people and and slow down and really
• 1:07:22
  Speaker 8: like the city is like you can there's a million
• 1:07:25
  Speaker 8: things going on at once, and you can you can
• 1:07:27
  Speaker 8: get kind of caught up in that, and I feel
• 1:07:29
  Speaker 8: like it's okay to slow down and kind.
• 1:07:31
  Speaker 5: Of just just.
• 1:07:33
  Speaker 8: Just take some time with with a friend, a family member,
• 1:07:36
  Speaker 8: or like a stranger and just meet somebody and just
• 1:07:38
  Speaker 8: really like have a conversation.
• 1:07:41
  Speaker 4: Life goes pretty fast sometimes, you know.
• 1:07:43
  Speaker 10: Yeah, Jesse, I think that mine would be it's pay
• 1:07:55
  Speaker 10: us attention to what you look like and more attention
• 1:07:58
  Speaker 10: to how you feel. As a fitness junkie I would
• 1:08:03
  Speaker 10: call myself, I think I've been naturally kind of always
• 1:08:07
  Speaker 10: driven slightly by like the way that my body looks.
• 1:08:11
  Speaker 10: And I think, as much as I would like to
• 1:08:14
  Speaker 10: say that that is not part of what drives me
• 1:08:17
  Speaker 10: to work out and be healthy, it is. And actually
• 1:08:19
  Speaker 10: one thing that I learned from someone in the office
• 1:08:22
  Speaker 10: really wise is not actually here is to really like
• 1:08:26
  Speaker 10: turn inward, focus on how I feel and kind of
• 1:08:30
  Speaker 10: do what I think is right. That's not to say
• 1:08:32
  Speaker 10: I'm not gonna I'm not going to stop working out
• 1:08:34
  Speaker 10: and being active and healthy, but being driven by like
• 1:08:39
  Speaker 10: internally kind of what's going on is something that I
• 1:08:42
  Speaker 10: would like to do this year.
• 1:08:44
  Speaker 1: I love that I'm all about that. I I'll just
• 1:08:47
  Speaker 1: chime in quickly about mine. I sat down with Ryan Flaherty.
• 1:08:53
  Speaker 1: He is the senior director of Performance at Nike at
• 1:08:56
  Speaker 1: their headquarters, and he said something to me that really
• 1:08:59
  Speaker 1: resonated for this year, which is to be where your
• 1:09:01
  Speaker 1: feed are. I think it's so easy in our world
• 1:09:05
  Speaker 1: of social media and connection and multitasking and building and
• 1:09:09
  Speaker 1: everything that we're all doing all the time to not
• 1:09:12
  Speaker 1: be fully present. So to touch on your point about
• 1:09:15
  Speaker 1: just being where your feed are, listening, developing those genuine connections,
• 1:09:19
  Speaker 1: and just knowing that where you are right now is
• 1:09:23
  Speaker 1: exactly where you need to.
• 1:09:24
  Speaker 4: Be and really to trust that. So that's what I'm.
• 1:09:27
  Speaker 1: Trying to do more of in twenty nineteen. Let's give
• 1:09:30
  Speaker 1: it up for these guys. How awesome are they? Right again?
• 1:09:37
  Speaker 1: Thank you so much to WeWork Labs for having us here.
• 1:09:41
  Speaker 1: If you don't already, follow Hurdle on Instagram at Hurdle Podcast,
• 1:09:45
  Speaker 1: also subscribe to Hurdle in the iTunes store.
• 1:09:49
  Speaker 4: I would really appreciate it.
• 1:09:50
  Speaker 1: Feel free to take your phones out right now and
• 1:09:52
  Speaker 1: take lots of photos and tag Hurdle and all of
• 1:09:54
  Speaker 1: these lovely people, and also share it with a friend.
• 1:09:58
  Speaker 4: It means a lot to me.
• 1:10:00
  Speaker 1: Started Hurdle about a year ago and it's a huge
• 1:10:03
  Speaker 1: passion project and something that I've had so much fun
• 1:10:06
  Speaker 1: meeting some.
• 1:10:06
  Speaker 4: Of you here in the audience and continue.
• 1:10:08
  Speaker 1: To travel the globe literally and meet awesome humans. So
• 1:10:13
  Speaker 1: where can they find all of you on social media?
• 1:10:16
  Speaker 1: Where they can they find your businesses? Give them the lowdown,
• 1:10:20
  Speaker 1: give them the deats.
• 1:10:25
  Speaker 3: If you feel like life's tough and you need a
• 1:10:27
  Speaker 3: pep talk on a daily basis, Shine will be your
• 1:10:29
  Speaker 3: daily pep talk. How does I feel we're trying that out?
• 1:10:31
  Speaker 5: Now?
• 1:10:33
  Speaker 4: That marketing lingue on me.
• 1:10:34
  Speaker 3: You're like looking at a video concept. Shine is your daily.
• 1:10:36
  Speaker 4: I got this.
• 1:10:37
  Speaker 3: It's your daily. I got this. That's right. So but
• 1:10:40
  Speaker 3: in all seriousness, I think everything we talked about today
• 1:10:43
  Speaker 3: is incredibly relative to what we're doing at Shine, and
• 1:10:46
  Speaker 3: we're helping you practice self compassion on a daily basis.
• 1:10:48
  Speaker 3: So if you go to the app story and download Shine,
• 1:10:51
  Speaker 3: we'll send you a free daily text message that'll help
• 1:10:53
  Speaker 3: you check in with yourself. There's two research backed articles
• 1:10:55
  Speaker 3: that are brand new every day in that messaging experience,
• 1:10:58
  Speaker 3: and then you get access to our audio library.
• 1:11:00
  Speaker 1: Of Pep Talks and it's at Shine Text on Instagram, right,
• 1:11:04
  Speaker 1: got you, Adam.
• 1:11:06
  Speaker 8: You can find us on Instagram, Twitter, all of social
• 1:11:12
  Speaker 8: tags at Jane Motorcycles jn E Motorcycles. I'm Adam Underscore
• 1:11:18
  Speaker 8: Jane Moto and you can also find us at our
• 1:11:22
  Speaker 8: brick and mortar store in Williamsburg. We'd love to have
• 1:11:25
  Speaker 8: all you there and hope to see you guys.
• 1:11:27
  Speaker 9: Jesse at Dagni Dover d A g n E d
• 1:11:31
  Speaker 9: O V E R.
• 1:11:32
  Speaker 10: And we also have a pop up open right now
• 1:11:34
  Speaker 10: actually at four nineteen Broom if you want to stop in.
• 1:11:37
  Speaker 4: I am at Emily a bodie.
• 1:11:39
  Speaker 1: Also make sure if you have a hurdle moment that
• 1:11:42
  Speaker 1: you want to share with me, feel free to email me.
• 1:11:44
  Speaker 1: It's just Emily at hurdle dot us. And that's it.
• 1:11:48
  Speaker 1: Another hurdle conquered. Thanks guys, es