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How Meta's Muse Changes the Banking Relationship
Agentic AI: Powering the Self-Driving Bank: https://www.digitalbankingreport.com/trends/agentic-ai-powering-the-self-driving-bank/
A bank or credit union that judges Meta's Muse by whether it moves deposits is watching the wrong risk. Within about 10 days of launch, Muse was the most downloaded free app on the iPhone, and it reads customer accounts through Plaid.
Meta's chief AI officer has challenged people to see whether Muse can find them $1,000, and the Muse Money Challenge gives customers a low-risk reason to connect their accounts. A forgotten subscription or a lower bill is a small…
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