
Say Hej Hej to Swedish Hot Dogs | How Amelia Eudailey Built the Hej Hej Pop-Up Brand
When I say Swedish hot dogs will change your life, it’s true! And they did for techie turned chef Amelia Eudailey.
In this episode of The Perfect Bite, host Sarah Perkins sits down with chef and entrepreneur Amelia Eudailey, founder of the cult-favorite pop-up concept Hej Hej (pronounced “hey hey”!). Known for its Scandinavian-inspired hot dogs, Swedish candy, and playful menu, Hej Hej has built a loyal following through pop-ups, catering, and creative storytelling—all before opening a traditional restaurant.
Amelia didn’t follow a typical culinary path. After working in tech and startups…
The skinny
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