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335: You're Selling Change! -with Victor Antonio
Stop overthinking the sales process... remember that you're selling change!
That's the message of today's guest, as sales legend Victor Antonio joins the program to help outline the "why" in "why people buy".
But let's take that a bit further... why do people buy in politics? Can we approach politics the same way we approach the decision-making processes for B2B & B2C sales?
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The skinny
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