CTV Advertising and the 70-30 Media Plan with Leif Welch of Jamloop
Leif Welch named his company after a music startup that failed inside a year, and he kept the name through the rebuild anyway, because the idea sitting underneath it, connecting buyers and sellers with more transparency than either of them was used to, had always been the part worth keeping. The first Jamloop was a marketplace for musicians to find new and used gear, with a social network for local players attached to it.
Jamloop is now a platform for brands and their agencies to advertise on streaming television. Welch describes it as a Facebook or Google Ads style platform for the connected…
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