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Why Your Competitors Are Winning With Podcast Marketing
Lucas and Luna explore why more brands are launching their own podcasts as a marketing channel, using data from a 2026 Content Marketing Institute study showing 74% of B2B marketers now use branded audio. They break down how HubSpot's podcast network drives 3x higher lead conversion than blog content, and why a small e-commerce brand called Birch & Bark grew email signups 40% in six months with a weekly audio show. Lucas explains the 'listener intimacy' advantage: average podcast session length of 28 minutes versus 2.5 minutes on a blog page. Luna pushes back on the production…
The skinny
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