Reaching The Right people: Target Audience vs Ideal Client

Beauty Moves Podcast · Jun 9, 2023 · 11m

There is a difference between your target audience and your ideal client. Understanding your target audience helps you reach a larger group while knowing your ideal client allows you to focus your efforts on those most likely to become loyal customers. Being able to distinguish the two is what's going to help you create compelling content, better marketing strategies and ultimately increase your sales. In the episode, I talk about the difference between your target audience versus ideal client and describe the distinctive benefits they have on your business strategy. Get in touch with Coyetta…