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DAY 232: The 2x Rule and Why Past Travel Clients Are Worth Double
Past travel clients may be the most overlooked source of repeat bookings, referrals, and steady revenue in your travel agency. In this episode of Travel Agency in a Year, Rachel breaks down the 2x Rule: why the travelers you have already served can be worth far more than a brand-new cold lead.
You’ll learn why referral marketing is still one of the most trusted ways to grow a travel business, how to think about the real lifetime value of a past client, and what to do instead of treating a completed trip as the end of the relationship.
If you are always chasing new travel leads but have not…
The skinny
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