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Transcript

From Wall Street to Following Passion: Hayden's Journey of Film, Innovation and Creative Ventures · All About The Joy

• 0:01
  Carmen Lezeth: Hey everybody, welcome to All About the Joy.
• 0:04
  Carmen Lezeth: It's nice to see everyone.
• 0:06
  Carmen Lezeth: Rick Costa, as always.
• 0:07
  Carmen Lezeth: Hayden, hi, it's nice to meet you.
• 0:10
  Carmen Lezeth: Nice to meet you, Carmen and Rick Hi so we were not able to hang out with you in the green room.
• 0:17
  Carmen Lezeth: You literally just came on and I told you we have to go on because I'm never late.
• 0:23
  Hayden Craddolph: Yes yes.
• 0:23
  Carmen Lezeth: What happened?
• 0:24
  Carmen Lezeth: Did we catch you at a bad night?
• 0:26
  Hayden Craddolph: No, I can tell your audience what I was dealing with.
• 0:28
  Hayden Craddolph: I'm just dealing with a little bit of a family emergency in Philadelphia.
• 0:33
  Hayden Craddolph: So I was just coming up from visiting my father who just got out of the hospital.
• 0:35
  Hayden Craddolph: So not to damper the show, but that's why I was running a little bit late.
• 0:41
  Carmen Lezeth: Oh no, I hope everything's okay.
• 0:42
  Carmen Lezeth: Hey, mario, hi Melanie, hello everyone.
• 0:49
  Carmen Lezeth: Rick, I'm so sorry because I also cut you off as well, so I apologize a little bit, but I've never met Hayden either, so I always like to tell people where I've met everyone.
• 0:55
  Carmen Lezeth: So I'm going to start with that first, because you're one of the first people that I'm interviewing that I've never even spoken to, but one of your representatives on LinkedIn reached out to me and for the first time, as Rick knows, I get so many requests for people to come on the show and it's always like some weird thing.
• 1:12
  Carmen Lezeth: The last one was that I always talk about is like a bobcat, something or other.
• 1:17
  Carmen Lezeth: I was like I don't know how that's going to work.
• 1:20
  Carmen Lezeth: So it's nice to meet you, but I really want to talk about Hayden Films and also which is your film festival that you've been doing for, I think, about 20 years.
• 1:31
  Carmen Lezeth: And I really want to talk about first where you started, because you have an interesting background from what I was able to dig up, where you grew up as a military brat but then turn around and somehow made it to Wall Street, correct?
• 1:45
  Carmen Lezeth: And then you're in the Hollywood world.
• 1:46
  Hayden Craddolph: So please, Very, very strange path.
• 1:50
  Hayden Craddolph: Yes, so definitely I come from a military family, lived in the Lehigh Valley, berks County, lived out in Los Angeles and when I went to my undergraduate at Kutztown University I was a track star and was all about finance and business To your point.
• 2:07
  Hayden Craddolph: I ended up getting an opportunity to work on Wall Street.
• 2:10
  Hayden Craddolph: But I always had this passion for film, watching films, seeing all the nuances of mistakes, continuity, errors.
• 2:19
  Hayden Craddolph: So I always knew I had this passion of science, computer science and filmmaking.
• 2:24
  Hayden Craddolph: But it was always just a passion that was just on the side.
• 2:26
  Hayden Craddolph: I liked astronomy, the universe, stuff like that.
• 2:29
  Carmen Lezeth: So Wait, wait.
• 2:30
  Carmen Lezeth: What do you mean?
• 2:30
  Carmen Lezeth: Astronomy Whoa, whoa, whoa whoa.
• 2:32
  Carmen Lezeth: So you're a sci-fi person.
• 2:33
  Carmen Lezeth: Right?
• 2:35
  Carmen Lezeth: Are you a sci-fi geek?
• 2:37
  Hayden Craddolph: I'm beyond a sci-fi geek.
• 2:38
  Hayden Craddolph: The reason Hayden films is Hayden films is because of Lucasfilm, so I'll get to that.
• 2:44
  Carmen Lezeth: I'm wearing a t-shirt.
• 2:46
  Carmen Lezeth: I'm wearing this t-shirt, okay, because I was like.
• 2:49
  Carmen Lezeth: I wonder if you'll be able to make the connection why I'm wearing this t-shirt.
• 2:52
  Hayden Craddolph: Yeah, I mean, right behind me I have the episode one poster on my wall.
• 2:55
  Hayden Craddolph: I just blurred it out so people wouldn't see all my messy.
• 2:58
  Carmen Lezeth: Oh, that's so awesome.
• 2:59
  Carmen Lezeth: Okay, oh, go ahead, all right.
• 3:06
  Carmen Lezeth: So, estrana, hey, alma, how are you?
• 3:06
  Carmen Lezeth: I think I told you we do have people who come and visit us, so we'll interrupt once in a while.
• 3:08
  Carmen Lezeth: Hi, cynthia.
• 3:09
  Carmen Lezeth: Cynthia's usually on the show, but she chose Rick.
• 3:12
  Carmen Lezeth: I'm telling you she chose not to come on the show tonight because I know she's watching the premiere of 9-1-1, which is on tonight.
• 3:18
  Carmen Lezeth: We have a huge love of well, I have a huge love of the show.
• 3:27
  Carmen Lezeth: Me and Cynthia are a little bit crazed about firemen right now.
• 3:29
  Carmen Lezeth: We can't help it.
• 3:30
  Hayden Craddolph: But go ahead, I'm so sorry, you know, just had an opportunity to really think about some of my own personal passions of maybe directing a film project and things of that nature.
• 3:42
  Hayden Craddolph: So ended up going back to Kutztown University and thinking about just taking some basic theater classes, initially, and because I just wanted to understand the whole process that an actor may go through.
• 3:53
  Hayden Craddolph: And someone recognized me at the school and said why are you thinking about theater classes?
• 3:58
  Hayden Craddolph: You should go to the telecommunications program.
• 4:01
  Hayden Craddolph: I said telecommunications, this program actually exists.
• 4:04
  Hayden Craddolph: I went in there, saw the studio and all everything that was going on.
• 4:08
  Carmen Lezeth: Wait.
• 4:08
  Carmen Lezeth: So I'm going to.
• 4:09
  Carmen Lezeth: I'm going to back it up a little bit, cause I don't know what you mean by telecommunications.
• 4:12
  Hayden Craddolph: I'm dating myself.
• 4:15
  Hayden Craddolph: So telecommunications was the name of the program before I started.
• 4:18
  Hayden Craddolph: Then it was changed to electronic media, which I got my master's in, and now it's film and cinema.
• 4:26
  Hayden Craddolph: So it's evolved over time.
• 4:27
  Hayden Craddolph: But I was the person coming back after working on Wall Street for a few years and they offered me a graduate assistantship and said hey, do you want to come back work on some of these film ideas and theater and we'll pay for you to go to school and you'll help us.
• 4:41
  Hayden Craddolph: I'm jealous.
• 4:42
  Carmen Lezeth: I just got really jealous right there, if it's not me up for that.
• 4:45
  Rick Costa: I'm coming back I always say if it's free, it's for me.
• 4:49
  Rick Costa: It's for me exactly, I agree with you 100%.
• 4:51
  Hayden Craddolph: I love that.
• 4:52
  Hayden Craddolph: Yeah, I see the Jurassic Park, don't hide it.
• 4:55
  Carmen Lezeth: I'm not hiding it, I just I can stand up.
• 4:57
  Carmen Lezeth: But you know the reason why.
• 5:00
  Carmen Lezeth: First of all, I don't have a Star Wars t-shirt.
• 5:02
  Carmen Lezeth: I don't, I'm sorry, because I'm more of a Star Wars t-shirt.
• 5:05
  Carmen Lezeth: I have a.
• 5:05
  Hayden Craddolph: Star Wars t-shirt under my regular blue shirt.
• 5:08
  Carmen Lezeth: You know why the connection to George Lucas is right.
• 5:12
  Hayden Craddolph: Of course Industrial magic probably did, the special effects Most likely did.
• 5:17
  Carmen Lezeth: I'm going to tell the story because I was trying to look for something to connect, because I know you really like George Lucas and you have his quote everywhere.
• 5:24
  Carmen Lezeth: So, neck, because I know you're you really like George Lucas and you have his quote everywhere.
• 5:28
  Carmen Lezeth: So I want to get more into the minutiae of that.
• 5:29
  Carmen Lezeth: Please use that word.
• 5:29
  Carmen Lezeth: But so here's the thing Steven Spielberg was filming the uh, jurassic Park and he was ending Jurassic Park, the production of it, and he was beginning Schindler's List, and there was a huge snowstorm and he really wanted to shoot during that snowfall or whatever it was.
• 5:48
  Carmen Lezeth: So he called George Lucas his best friend, he calls him best friend and asked him if he would do all the sound editing, finish the sound editing for Jurassic Park, and that was the whole.
• 6:00
  Carmen Lezeth: I never wear other logo shirts on my show, but for you I wanted to honor that.
• 6:05
  Carmen Lezeth: You love George Lucas.
• 6:07
  Hayden Craddolph: So that's all I got, though yes.
• 6:09
  Carmen Lezeth: Okay, but why George Lucas?
• 6:10
  Carmen Lezeth: Is it a movie?
• 6:13
  Hayden Craddolph: It's just growing up watching Star Wars and just understanding the passion of.
• 6:18
  Hayden Craddolph: I was always a Darth Vader fan, right, darth Vader was my favorite fan, my favorite character growing up before, because obviously episode four, five and six came out first, before one, two and three, so you were right put into the middle of the narrative.
• 6:33
  Hayden Craddolph: It wasn't until later on, in episode two, where Darth Vader was Hayden Christensen and I'm Hayden Kredoff.
• 6:40
  Hayden Craddolph: It was pretty cool that Hayden and Hayden so my favorite character ended up being actually portrayed by a person with my namesake.
• 6:48
  Hayden Craddolph: So that was pretty cool.
• 6:49
  Hayden Craddolph: But no, I really just understood the passion between the hero's journey, and most people don't realize that Darth Vader is a fallen hero.
• 6:57
  Hayden Craddolph: He is the hero of the saga, he is the chosen one, so he does bring balance to the force.
• 7:02
  Hayden Craddolph: So it's just going through that whole process of how he goes through to save the universe is pretty cool, and I just think that's just a motif of what you can go through in your own personal challenges in life, and you can do that through Darth Vader or Superman.
• 7:17
  Hayden Craddolph: So I've got a couple characters that I've anointed myself with.
• 7:22
  Carmen Lezeth: Wait, you're also DC Comics.
• 7:24
  Carmen Lezeth: God, you're on the wrong show.
• 7:25
  Hayden Craddolph: No, listen, I get it.
• 7:26
  Hayden Craddolph: Most of my people that work for me are Marvel people.
• 7:29
  Hayden Craddolph: I said listen, this is a DC office, so pick a character, pick Batman, pick Martian Manhunter, wonder Woman, batman.
• 7:36
  Hayden Craddolph: I already picked Superman, so you can't have Clark Kent.
• 7:40
  Carmen Lezeth: Wow, that's so awesome, Rick.
• 7:41
  Carmen Lezeth: I don't mean to cut you off, I'm just so intrigued.
• 7:44
  Carmen Lezeth: It's actually good we didn't talk in the green room actually.
• 7:46
  Carmen Lezeth: Yeah, I knew when.
• 7:48
  Hayden Craddolph: I was looking at everything when I was driving.
• 7:50
  Hayden Craddolph: I said we'll be fine.
• 7:52
  Hayden Craddolph: We'll be fine, we don't need to prep, we're just going to go get it.
• 7:56
  Carmen Lezeth: Yeah, no.
• 8:01
  Hayden Craddolph: Go ahead, Rick.
• 8:02
  Hayden Craddolph: I was going to Jones, for sure there will never be another voice like that.
• 8:05
  Hayden Craddolph: That is true, yeah, I hope they were doing some magical projects behind the scenes, because I would have come out with a Darth Vader show before some other projects.
• 8:14
  Hayden Craddolph: But that would have been me.
• 8:15
  Hayden Craddolph: They wouldn't want me running Lucasfilm.
• 8:18
  Carmen Lezeth: I don't know what it is, but I don't love Star Wars.
• 8:21
  Hayden Craddolph: Okay, did you ever watch Star Wars correctly?
• 8:23
  Carmen Lezeth: Oh yeah, but only four or five of the originals.
• 8:25
  Carmen Lezeth: I call them the original.
• 8:26
  Carmen Lezeth: So yeah, it's his original but I it's not that I don't love it, but Rick knows this, everybody knows this I tend to like what I call bubblegum sci-fi, like happy endings and joy and so things like Battlestar Galactica and Star Wars, and I'll watch them and I'll enjoy them, or X-Files, whatever, but it's just, it's darker, it's a little bit darker, yeah.
• 8:52
  Hayden Craddolph: So it's a little bit of a longer narrative too, because the story takes nine movies, at least six, the original six, obviously, I'm not sure about the second.
• 9:02
  Carmen Lezeth: But did you like the ones after the originals as much as you like the originals?
• 9:06
  Hayden Craddolph: well the reason why and I know it's different now because obviously and I don't want to sit here and ever bash lucas films but obviously he sold it, I think 2012, 2013, so I can say what I'm about to say.
• 9:19
  Hayden Craddolph: I think what happened in seven, eight and nine rogue one was a pretty good standalone, but I think what they did seven seven was a remake.
• 9:25
  Hayden Craddolph: 9, rogue One was a pretty good standalone, but I think what they did in 7, 7 was a remake of 4.
• 9:27
  Hayden Craddolph: But that was just pretty much a remake of 4 for the 21st century, and I get it.
• 9:31
  Hayden Craddolph: They wanted to retell a story which was the same story and the whole Rey story in Episode 7 was no different than the whole Luke story in Episode 4.
• 9:39
  Hayden Craddolph: 7, 8, I don't know what happened there.
• 9:41
  Hayden Craddolph: I don't know why they got confused with that.
• 9:43
  Hayden Craddolph: They turned off the whole fan base and everything with those two movies, which really took it somewhere else.
• 9:49
  Hayden Craddolph: That really didn't need to go.
• 9:53
  Hayden Craddolph: But getting back to your original point, the reason I personally liked one, two and three and now, if you look back at it now, I get it 1999, I think 99, it was when episode one came out.
• 10:03
  Hayden Craddolph: We were talking about the first film that was all done digitally, so you had some initial issues.
• 10:11
  Hayden Craddolph: Jaja Brinks was a new character.
• 10:12
  Hayden Craddolph: They were trying to connect to a new, younger generation.
• 10:15
  Hayden Craddolph: So it wasn't just it wasn't perfect, but because of that film, because of star Wars episode one, it opened up everything else that happened afterwards with Avatar and all the other Titanic things that's true.
• 10:29
  Hayden Craddolph: Because a lot of people don't realize that Industrial Light and Magic is a Lucasfilm company.
• 10:35
  Hayden Craddolph: That's right.
• 10:35
  Hayden Craddolph: Every single one of the films that are out there from Lord of the Rings, jurassic Park, dc movies, marvel movies the special effects are done by industrial light magic.
• 10:45
  Hayden Craddolph: But one, two and three the reason why I personally enjoyed them, although one wasn't my favorite I wanted to see the fall of Anakin.
• 10:54
  Hayden Craddolph: I wanted to see how it occurred.
• 10:56
  Hayden Craddolph: Because when you see four, five and six, when you're a young person, you're like Darth Vader's just here.
• 11:01
  Hayden Craddolph: Why is he so evil?
• 11:02
  Hayden Craddolph: How did he fall?
• 11:03
  Hayden Craddolph: How did he become this person, and so I waited 20 years to finally see that happen.
• 11:07
  Carmen Lezeth: To see that happen.
• 11:08
  Hayden Craddolph: right, they weren't perfect films, but if you compare those three films, 1, 2, and 3 to 7, 8, and 9, they're masterpieces in my opinion.
• 11:16
  Carmen Lezeth: Right, right right.
• 11:18
  Hayden Craddolph: Yeah.
• 11:18
  Carmen Lezeth: Okay, I just want to say that Mario Dawson said that you're 100% accurate, so you know it's a done deal.
• 11:25
  Carmen Lezeth: It's a done deal.
• 11:27
  Hayden Craddolph: I can talk about Star Wars for the whole show, but no, no, it's okay, I'm laughing because I'm thinking Rick is like really excited.
• 11:35
  Carmen Lezeth: Rick is like yes, he's totally into sci-fi.
• 11:39
  Hayden Craddolph: I go to Comic-Con.
• 11:40
  Hayden Craddolph: Well, I didn't.
• 11:41
  Hayden Craddolph: I go to Comic-Con normally Comic-Con San Diego every two years, do you really?
• 11:46
  Hayden Craddolph: Yeah, we do.
• 11:46
  Hayden Craddolph: I didn't go.
• 11:47
  Hayden Craddolph: My last time was there 2023.
• 11:51
  Hayden Craddolph: I was there and I wasn't there for two years, two or three years because of the global pandemic and all that stuff that was going on, and then that last full time I was there was 2019.
• 12:04
  Hayden Craddolph: Then I was there 2017, 2015.
• 12:05
  Hayden Craddolph: I usually go every two years.
• 12:08
  Carmen Lezeth: I worked for this company and of course I was in charge of all the money.
• 12:11
  Carmen Lezeth: And the guys had come up to me.
• 12:13
  Carmen Lezeth: They're like we have to go to San Diego.
• 12:15
  Carmen Lezeth: They thought I was so dumb that I didn't know what was going on, but they needed to do a business trip and they wanted it paid for.
• 12:22
  Carmen Lezeth: And so they came to it this elaborate explanation as to why they had to go to San Diego.
• 12:26
  Carmen Lezeth: And I was like guys, if you want to go to Comic-Con?
• 12:36
  Hayden Craddolph: just say so, it's not a big deal, just go.
• 12:37
  Hayden Craddolph: People are like oh, do you want to go to the Comic-Con in New York and these other places?
• 12:39
  Hayden Craddolph: I said no, once you go to Comic-Con San Diego, none of the rest, you got to go to the original one, for sure.
• 12:43
  Hayden Craddolph: Didn go to comic con san diego, none of the rest, you got to go to the original one, for sure, didn't rick?
• 12:50
  Hayden Craddolph: Didn't you go to comic con too, to the new york one?
• 12:51
  Hayden Craddolph: I did one.
• 12:52
  Hayden Craddolph: Okay, that that's a close second, but at the javis convention center I believe right.
• 12:53
  Rick Costa: Yes, yeah, it's an experience.
• 12:54
  Rick Costa: Yeah, you'll have to come to the san diego one rick, we'll have to do like a show if you're into comics or any of that stuff at all, you need to at at least go to one Comic-Con just to experience that.
• 13:04
  Hayden Craddolph: Exactly, exactly.
• 13:06
  Carmen Lezeth: And you don't have to admit that you've ever been to one either.
• 13:08
  Carmen Lezeth: For those who are like me, who will never admit that you've ever been to one, because I've never been to one.
• 13:14
  Carmen Lezeth: Okay, so you we were talking about you going from college, going to wall street.
• 13:20
  Carmen Lezeth: I have a financial background and I ended up in the same kind of boat where I was working for Thompson Financial.
• 13:26
  Carmen Lezeth: I ended up going to college because of them and then I ended up moving right out to Hollywood.
• 13:31
  Carmen Lezeth: So I'm curious when did you always knew you'd be involved in film, or yeah?
• 13:37
  Hayden Craddolph: I mean, I don't know if I always knew, I just knew that the passion was always there and, like I said, it gets to skid.
• 13:43
  Hayden Craddolph: Getting back to the Kutztown story, I came back enrolled in the electronic media program and I had this idea for a character and it was called the Hallucinator.
• 13:54
  Hayden Craddolph: And so this character was going to go through and have these hallucinations and dream sequences and filmmakers from around the world were going to shoot the dream sequences and point of view and I was going to actually edit those dream sequences in this narrative right, it was going to be this interactive film and it was way before its time.
• 14:14
  Hayden Craddolph: It was before YouTube and all the interactive properties and platforms that we know of.
• 14:20
  Hayden Craddolph: So I pitched the idea to the Small Business Development Center and they said what else have you done creatively?
• 14:26
  Hayden Craddolph: I said what are you talking about?
• 14:26
  Hayden Craddolph: I'm like working with all these professors working on this film project.
• 14:29
  Hayden Craddolph: And then they said who else?
• 14:31
  Hayden Craddolph: Who do you know in Hollywood?
• 14:32
  Hayden Craddolph: I said I don't know anyone in Hollywood.
• 14:33
  Hayden Craddolph: So you're going to make this pretty cool project, working with all these filmmakers from around the world, and you're going to become this big director.
• 14:40
  Hayden Craddolph: I said, okay, I see the work.
• 14:41
  Hayden Craddolph: What if I took?
• 14:42
  Carmen Lezeth: some of the money that I raised and create a $10,000 grand prize for the best short film.
• 14:53
  Hayden Craddolph: create my own technology.
• 14:55
  Hayden Craddolph: So in 2004, 20 years ago, we created the Hayden Films Online Film Festival.
• 15:00
  Hayden Craddolph: We put a $10,000 grand prize out there.
• 15:02
  Hayden Craddolph: We took the 50 top films from around the world under 35 minutes in length.
• 15:07
  Hayden Craddolph: They competed on our website, haydenfilmscom at the time for 60 days, competing against each other.
• 15:14
  Hayden Craddolph: It was open to any genre, as long as it was 35 minutes or length.
• 15:18
  Hayden Craddolph: And then we picked the top four films and then we took them to New York City to their Directors Guild of America Theater, them on the big screen, which is what they want that whole brick and mortar event but this is the in-person part of the film festival, because you still do that now yeah, so that's always part of it.
• 15:34
  Hayden Craddolph: Our film festival is always online first.
• 15:36
  Hayden Craddolph: Right, then we take the films offline and celebrate them in a brick and mortar environment okay, before you go, you go further.
• 15:43
  Carmen Lezeth: I just want to say I think way ahead of your time because no one was doing that in 2004, doing online like an online festival.
• 15:53
  Hayden Craddolph: Nope, that's cool.
• 15:55
  Hayden Craddolph: It was pretty cool.
• 15:57
  Hayden Craddolph: Everyone, I remember back in the day they said no one's going to watch films on your laptop and your phone.
• 16:03
  Hayden Craddolph: And, as I said, you guys are wrong.
• 16:04
  Hayden Craddolph: You guys are so wrong.
• 16:06
  Hayden Craddolph: And what was so cool about it is that our first three years we got some of the best short films from USC, nyu international films.
• 16:17
  Hayden Craddolph: We were getting real great content and some of the filmmakers that made our top four each year are now working in the industry, doing great work.
• 16:24
  Hayden Craddolph: So our first three years was in new york and then our fourth year, we went out to los angeles demi moore, kirsten dunst dunst they both submitted films.
• 16:34
  Hayden Craddolph: They ended up coming to our event.
• 16:35
  Hayden Craddolph: So that's so.
• 16:37
  Hayden Craddolph: Our film festival is always about technology first.
• 16:40
  Hayden Craddolph: Then it wasn't like an annual brick and mortar event.
• 16:43
  Hayden Craddolph: It was always something that was fluid and moving around so is this how?
• 16:48
  Carmen Lezeth: now I'm not sure how to say it's sembo.
• 16:50
  Carmen Lezeth: Is that how you say how you developed into?
• 16:53
  Hayden Craddolph: exactly so sembo.
• 16:55
  Hayden Craddolph: Sembo is a is a net new company.
• 16:58
  Carmen Lezeth: It's a sas platform okay, you just okay, wait, whoa I'm?
• 17:02
  Hayden Craddolph: gonna go.
• 17:02
  Hayden Craddolph: I'll try to keep it down, if you want.
• 17:04
  Carmen Lezeth: No, I know my people, so we look it.
• 17:08
  Carmen Lezeth: This is the neighborhood we're hanging out, we're hanging out.
• 17:10
  Hayden Craddolph: We're on the stoop.
• 17:11
  Carmen Lezeth: We're on the stoop.
• 17:12
  Carmen Lezeth: We're on the stoop, we're just chilling.
• 17:14
  Carmen Lezeth: Now talk like a normal person.
• 17:18
  Hayden Craddolph: All right, so let me try to break it.
• 17:20
  Hayden Craddolph: Yeah, so instead of now, 20 years later, people embed YouTube videos onto the website.
• 17:28
  Carmen Lezeth: Cynthia just said.
• 17:28
  Carmen Lezeth: So you were Netflix before Netflix, exactly, I love it.
• 17:32
  Hayden Craddolph: So, cynthia, you're a hundred percent right.
• 17:35
  Hayden Craddolph: So, semboo, go to Semboocom.
• 17:38
  Hayden Craddolph: For those that are out there, semboo allows you to launch your own Netflix on your website, your own Hulu, your own Apple TV.
• 17:46
  Hayden Craddolph: So you've you're able to install a complete media library with all the compliments that Netflix has on your own website.
• 17:55
  Hayden Craddolph: So you're not putting YouTube or Vimeo, but that was a by-product of our festival and the technology that we created.
• 18:02
  Carmen Lezeth: It's amazing that you did that, so you're the founder of that as well.
• 18:06
  Carmen Lezeth: You created that as well, correct?
• 18:08
  Carmen Lezeth: How does it work?
• 18:09
  Carmen Lezeth: Do I purchase a monthly pass, or yeah, I'm getting confused by Sembo and then how you can view the film festival, because we want people to see the film festival now.
• 18:20
  Hayden Craddolph: We want people to see some of the films.
• 18:22
  Hayden Craddolph: You can go on our film, our festival page right now.
• 18:26
  Carmen Lezeth: So everybody will be able to see it there too, and I'll put it on the website, no problem.
• 18:29
  Carmen Lezeth: Okay, so here is can't post messages to some channels, oh, it's saying it can't, so it'll go to some of them, but not all the channels.
• 18:40
  Hayden Craddolph: So for those that are out there watching right now.
• 18:42
  Hayden Craddolph: So if you click on the site and you scroll down, the voting is ended for this current competition.
• 18:49
  Hayden Craddolph: However, for those that still want to watch some great film, we've received 55 films from all over the world so you can go there.
• 18:55
  Hayden Craddolph: That library that you see, that's the simbu technology that's on the hayden Films website.
• 19:02
  Carmen Lezeth: That same technology can go on Google.
• 19:05
  Carmen Lezeth: I'm going to cut you for a second.
• 19:06
  Carmen Lezeth: I'm going to cut you.
• 19:07
  Carmen Lezeth: So for the audio, because this will air on the podcast.
• 19:11
  Carmen Lezeth: On Sunday it's haydenfilmsinstituteorg If you go there, and then it's forward slash festival.
• 19:19
  Hayden Craddolph: You'll see the rest of it.
• 19:20
  Hayden Craddolph: Or you can just go to haydenfilmsinstituteorg and you'll see a button on the right hand side View Festival, and you can see everything right there.
• 19:27
  Carmen Lezeth: Okay, go ahead with the Sembu.
• 19:28
  Carmen Lezeth: You're saying that the technology that we see there?
• 19:31
  Hayden Craddolph: I don't know, rick, do you have the page open?
• 19:33
  Hayden Craddolph: But the technology that is in the page, all that technology is actually being embedded, placed on, trying to use layman terms, that technology is the Sembu technology.
• 19:47
  Hayden Craddolph: So you're not leaving Hayden Films to go watch the film on Sembu, you're watching it on Hayden Films.
• 19:53
  Hayden Craddolph: So, carmen, if you had your own website and you wanted to have a media library, a podcast or VOD content, sembu allows you to have the website.
• 20:04
  Carmen Lezeth: Let's say carmensuarezcom or carmenlesetcom because I do have a website, so wait, but then how is it different?
• 20:11
  Carmen Lezeth: Because I do have that up on my website.
• 20:13
  Carmen Lezeth: So how would it be more beneficial for me to have it on All About the Joy?
• 20:18
  Carmen Lezeth: We have that website too and I always try to put up.
• 20:21
  Carmen Lezeth: It can't hold all of our live streams, so I only do the social medias You're saying it would hold.
• 20:28
  Hayden Craddolph: So again, just think about Sembu working with universities, EDU content, film festivals, sports content it really doesn't matter, right?
• 20:38
  Hayden Craddolph: If you have content, we're not saying don't do your social media.
• 20:42
  Hayden Craddolph: We're not saying don't do YouTube, but micro content should go on YouTube.
• 20:46
  Hayden Craddolph: And then you direct everything back to your media library on your website, which is the Sembu technology.
• 20:52
  Hayden Craddolph: But the best part about Sembu is you're able to activate a payment plan.
• 20:56
  Hayden Craddolph: So if you want to have a 799 payment plan like Disney Plus, or 1499 plan like Netflix, sembu allows you to layer a payment plan right on top of your content.
• 21:07
  Hayden Craddolph: If you want to do live streaming, like we're doing right now, sembu technology will allow you to push your live feed right to your website, like this feed right now.
• 21:18
  Hayden Craddolph: I'm sure it has RTMP code.
• 21:20
  Carmen Lezeth: It does, but I can't do it to my website.
• 21:25
  Hayden Craddolph: Sembu will allow this program, as we speak right now, to go to your website with one simple click of a button.
• 21:34
  Carmen Lezeth: Interesting.
• 21:36
  Rick Costa: And so the big difference is you can monetize.
• 21:39
  Hayden Craddolph: You can monetize.
• 21:39
  Hayden Craddolph: You can do your own ads, you can do pre-roll advertising, you can do banner ads, and then you can do pre-roll advertising.
• 21:45
  Hayden Craddolph: You can do banner ads, and then you can do subscription base um as well, on top of your content.
• 21:49
  Hayden Craddolph: So again, if it wasn't for Hayden Films, we wanted to have been able to do you want to show whatever it is you're?
• 21:57
  Carmen Lezeth: I'm not trying to be all up in your business, but I see your website.
• 22:00
  Carmen Lezeth: Oh wait, but can you just do it on ours?
• 22:04
  Carmen Lezeth: Can you share?
• 22:06
  Hayden Craddolph: I can if I have a share function.
• 22:08
  Carmen Lezeth: Look, it's like carmen set up already thinking.
• 22:10
  Carmen Lezeth: But I want the friends and family plan okay so you guys see my screen right now okay, I don't.
• 22:17
  Carmen Lezeth: I think I have to do this.
• 22:19
  Hayden Craddolph: Wait one second there you go okay so this is senbucom.
• 22:23
  Hayden Craddolph: So so right now Sembucom, there are three prices right there.
• 22:30
  Carmen Lezeth: Okay.
• 22:31
  Hayden Craddolph: Because it is software that you're purchasing and then so this particular software, when you log in, I'll log in as Hayden right now.
• 22:40
  Hayden Craddolph: So if I log into my account right now, this is where I manage everything on my.
• 22:49
  Hayden Craddolph: So this is all my content.
• 22:51
  Hayden Craddolph: This is where I can set up ads, advertising.
• 22:55
  Hayden Craddolph: This is where I can manage my payments, if I want to charge for certain content.
• 23:02
  Carmen Lezeth: It's friendly, it's user friendly.
• 23:04
  Hayden Craddolph: It's beyond friendly, Beyond Friendly.
• 23:06
  Hayden Craddolph: So if I go to Hayden Films, if I go down here, all of these content right here, purchase plan.
• 23:12
  Hayden Craddolph: This right here allows me to leverage the Simbu technology.
• 23:17
  Hayden Craddolph: What kind of payment do I want to purchase?
• 23:20
  Hayden Craddolph: And then I gain access to this VOD content.
• 23:23
  Carmen Lezeth: Oh, Rick, you already went and saw some of these movies, didn't you?
• 23:26
  Carmen Lezeth: I?
• 23:27
  Rick Costa: did, I did yeah.
• 23:28
  Carmen Lezeth: And what did you think about the software but, more importantly, about the films that you watched?
• 23:33
  Rick Costa: The software.
• 23:33
  Rick Costa: There's nothing to think about you.
• 23:34
  Rick Costa: Literally just click the button Exactly it starts.
• 23:37
  Hayden Craddolph: So right here is another one of our use cases, and he focuses on speakers that come in, but again, these aren't YouTube videos.
• 23:45
  Hayden Craddolph: This is all a media library that he's able to control YouTube videos.
• 23:50
  Carmen Lezeth: This is all a media library that he's able to control.
• 23:52
  Hayden Craddolph: That is so cool.
• 23:53
  Hayden Craddolph: Yeah, so for anyone that's out there, I know that Semboo's always been a challenging product to explain, but this is where you can really do every single thing in one solution and really, again, I'll just try to make it as easy as possible.
• 24:07
  Hayden Craddolph: Set up your own Netflix.
• 24:11
  Carmen Lezeth: Okay, wait, are we staying on this page?
• 24:13
  Hayden Craddolph: We can actually leave, I'll stop sharing.
• 24:15
  Hayden Craddolph: That's okay, are the files hosted?
• 24:17
  Rick Costa: on Senbu servers, or we would still be able to host ourselves.
• 24:21
  Hayden Craddolph: Yeah, let me stop sharing my screen Leave.
• 24:23
  Carmen Lezeth: That's all right, I clicked you off already.
• 24:25
  Hayden Craddolph: We're off Good.
• 24:26
  Hayden Craddolph: So the way it works is all of your content is still being hosted by Sembu, right?
• 24:32
  Hayden Craddolph: So we have a partnership with AWS, which is Amazon Web Services.
• 24:36
  Hayden Craddolph: Amazon Web Services does all the cloud computing for Netflix, Disney, Hulu, Sembu and others.
• 24:44
  Hayden Craddolph: So when you upload it to Sembu, it is going to the cloud, which is powered by AWS, but once it's in Sembu, it pushes it to your website and then that's when you can create different playlists and that's when you can really leverage the power.
• 24:59
  Hayden Craddolph: And I'm going to talk briefly and again, I don't want to talk too negatively about YouTube, but right now, if you look at it.
• 25:06
  Carmen Lezeth: We're on YouTube right now.
• 25:08
  Hayden Craddolph: When you're on YouTube, there's only a very small percentage of creators or publishers that can take advantage of their creator rev share.
• 25:17
  Hayden Craddolph: You have to have 1,000 subscribers, you have to have 4,000 hours of watch time.
• 25:21
  Hayden Craddolph: You have to go through all these hoops.
• 25:22
  Hayden Craddolph: With Sembu, it's a turnkey solution.
• 25:25
  Hayden Craddolph: You can install the software, you can monetize from day one, you can live stream from day one, you can live stream from day one.
• 25:32
  Hayden Craddolph: You can still use some of the third parties, like the stream that you're on right now.
• 25:36
  Hayden Craddolph: You can live stream through Zoom, through Restream, through other properties, custom code, whatever you want to do.
• 25:43
  Hayden Craddolph: But the best part about it is that once you upload your content, it's always going to be in the cloud.
• 25:49
  Hayden Craddolph: If you decide to leave us, you would download your content and you would get a zip drive of all your content.
• 25:56
  Carmen Lezeth: It's interesting because one of the things I struggle with is I have a lot of followers on TikTok but I don't live stream on TikTok because it's just.
• 26:05
  Carmen Lezeth: It's a whole different, cumbersome thing to do.
• 26:08
  Carmen Lezeth: But I could probably monetize on TikTok.
• 26:11
  Carmen Lezeth: And then it's like you have YouTube but I don't have enough followers to even consider that an option at the moment.
• 26:17
  Carmen Lezeth: But if I could have people come to my website, that would make it a much more viable thing, because then I could just tell people come to All About the Joy, or Carmen Suarez.
• 26:26
  Hayden Craddolph: Yeah, because, again, if you look at again, leverage YouTube, it allows you to create all those micro content pieces for three minutes.
• 26:34
  Hayden Craddolph: You'd have all about the joy, right?
• 26:37
  Hayden Craddolph: You'd have a three minute clip, maybe the three minute highlight, you'd have your description, your hashtags, your description, but then the embedded link would go back to your own website, which would be the SEMBU installation, your own merch, your own e commerce.
• 26:52
  Hayden Craddolph: If you're selling different products and services, it's all happening on your website.
• 26:56
  Carmen Lezeth: And so that's the only thing you'd have to do.
• 26:58
  Carmen Lezeth: You just purchase the monthly or whatever works for your company or whatever.
• 27:02
  Carmen Lezeth: So let's say you do the $75 a month.
• 27:03
  Carmen Lezeth: That's all you need to do.
• 27:06
  Carmen Lezeth: You guys set up everything else.
• 27:08
  Hayden Craddolph: Exactly.
• 27:08
  Hayden Craddolph: So what happens?
• 27:09
  Hayden Craddolph: Yeah, exactly, you would log in, create an account.
• 27:13
  Hayden Craddolph: If you want VOD, only at 75 a month if you want to have two concurrent live streams.
• 27:18
  Hayden Craddolph: That's the professional package.
• 27:21
  Hayden Craddolph: So let's say Carmen and Rick.
• 27:22
  Hayden Craddolph: Let's say Rick is doing an event at the Javis Convention Center, he's doing a panel discussion and he brings his own film crew.
• 27:29
  Hayden Craddolph: Convention center, he's doing a panel discussion and he brings his own film crew.
• 27:34
  Hayden Craddolph: He can take his iPhone pro-consumer iPhone connect to a free Streamlabs app, push that through Sembu onto the website and, carmen, you could be out in San Diego doing a whole separate podcast.
• 27:44
  Hayden Craddolph: One podcast can be monetized, one could be free and that's two concurrent live streams.
• 27:49
  Hayden Craddolph: On YouTube.
• 27:49
  Hayden Craddolph: You can only do one concurrent live stream.
• 27:52
  Hayden Craddolph: With our system we can do all the way up to 50 concurrent live streams, which is ideal for universities that might have four or five basketball games going on because they have a basketball tournament, but then they have some speakers on the north side of campus.
• 28:05
  Hayden Craddolph: So the great thing about our tagline is Sembu is distribution your way.
• 28:12
  Carmen Lezeth: We always ask the question because, remember, we have an audio part of this.
• 28:15
  Carmen Lezeth: So Alma just asked how long will we be able to view the films?
• 28:20
  Hayden Craddolph: Good question.
• 28:20
  Hayden Craddolph: So we're going to actually believe it or not.
• 28:22
  Hayden Craddolph: The films are going to be available through the rest of the year.
• 28:24
  Hayden Craddolph: That new update, there's a new press release and everything.
• 28:28
  Hayden Craddolph: So some of our re-skinning of the website is going to happen.
• 28:31
  Hayden Craddolph: So the big event is going to be October 25th, 26, 27.
• 28:36
  Hayden Craddolph: That's the in-person celebration.
• 28:37
  Hayden Craddolph: I guess we'll talk about that in a minute, but you guys can definitely enjoy films now through the rest of the year on the small screen, as you see it, and then, of course, on the big screen.
• 28:47
  Hayden Craddolph: You'll get to be able to see the films in Reading, pennsylvania, from October 25th through the 27th.
• 28:54
  Hayden Craddolph: We're going to have a red carpet experience.
• 28:56
  Hayden Craddolph: We're going to have different panel discussions and we're going to have all the films.
• 29:01
  Hayden Craddolph: And then, on top of it, we're giving out a $25,000 grand prize this time, which is way bigger than we've ever done before and is there any stipulation to those people that win that, like they win the ten thousand dollars?
• 29:13
  Carmen Lezeth: can they use it for anything, or what is it?
• 29:15
  Hayden Craddolph: for, yeah, no, it's a cash prize.
• 29:17
  Hayden Craddolph: So that's one of the things that differentiate us from a lot of other festivals and competitions out there, where sometimes they're really in-kind donations and there's all these different things that are going.
• 29:27
  Hayden Craddolph: No, it'll be a real check and our goal and our hope is that they'll pay off some of their credit card debt for this current film or they can reach a prize for, maybe, some of their new projects and things of that nature.
• 29:42
  Hayden Craddolph: So, yes, we are a nonprofit.
• 29:43
  Hayden Craddolph: So two companies.
• 29:45
  Carmen Lezeth: Hayden Films Institute is a nonprofit organization focusing on film festivals screenplay competitions community I really want to emphasize that because I think it's really important.
• 29:55
  Carmen Lezeth: People are more willing to spend some money when they know it's a nonprofit organization.
• 30:01
  Carmen Lezeth: So please check out the films at the festival because it's a nonprofit.
• 30:06
  Carmen Lezeth: You're helping a good cause and yeah, that's why I asked the question.
• 30:09
  Carmen Lezeth: And then Sembu, but that's a software program.
• 30:10
  Carmen Lezeth: You're helping a good cause and yeah, that's why I asked the question, and then Sembu, but that's a software program.
• 30:12
  Carmen Lezeth: That's a whole other so that's a net new.
• 30:13
  Hayden Craddolph: That's a standalone company that was inspired by some of the work that we did with Hated Films.
• 30:19
  Hayden Craddolph: So the work that we did through Hated Films, we said, well, maybe our software that we built in-house could be used for other film festivals, educational organizations, sports educational organizations.
• 30:32
  Hayden Craddolph: So that's how senbu came about.
• 30:32
  Hayden Craddolph: But the answer, cynthia's question.
• 30:35
  Carmen Lezeth: Let's ask the question first.
• 30:36
  Carmen Lezeth: So I'm sorry, I know you're new to this.
• 30:38
  Carmen Lezeth: We're gonna have you back on a regular basis.
• 30:40
  Carmen Lezeth: Cynthia just asked are there any films that you reject?
• 30:45
  Carmen Lezeth: What is the criteria for the films?
• 30:47
  Carmen Lezeth: I'm gonna add this who also judges the films?
• 30:49
  Carmen Lezeth: So go ahead.
• 30:50
  Hayden Craddolph: Yeah, again, great questions Again.
• 30:52
  Hayden Craddolph: Our festival is so very unique, the actual festival itself.
• 30:57
  Hayden Craddolph: The criteria is films under 45 minutes or length 45 minutes.
• 31:03
  Hayden Craddolph: It used to be 35.
• 31:04
  Hayden Craddolph: We upped it a little bit so it's under 45 minutes, any genre, right.
• 31:09
  Hayden Craddolph: Any genre in under 45 minutes, once those films come in.
• 31:13
  Hayden Craddolph: We do have a core team of in-house judges of five to seven judges that watch all the films.
• 31:21
  Hayden Craddolph: They take all the films and try to narrow it down to 50, but then it's up to the public.
• 31:28
  Hayden Craddolph: Once those 50 films have been selected, they go online because we want the worldwide audience to actually view and rate the film.
• 31:38
  Hayden Craddolph: So a net new viewer.
• 31:41
  Hayden Craddolph: They have to watch at least five films on the whole 50 category for their rating to qualify.
• 31:48
  Hayden Craddolph: So you can't just come and vote on your buddy's film.
• 31:51
  Carmen Lezeth: Right, we love.
• 31:52
  Hayden Craddolph: Carmen's movie.
• 31:53
  Hayden Craddolph: Don't just watch Carmen's movie.
• 31:56
  Hayden Craddolph: It's not like American Idol, where it's a popularity contest.
• 31:59
  Hayden Craddolph: It's the best overall rated film that gets selected.
• 32:04
  Hayden Craddolph: So we pick the top four films based on overall rating and then the festival runs for 60 days.
• 32:10
  Hayden Craddolph: So each filmmaker is, in essence, their own little mini marketeer.
• 32:14
  Hayden Craddolph: So they're promoting our festival and their film, but which drives traffic to all of the content, because there's great stories and we feel that those stories are gaining a voice online.
• 32:28
  Carmen Lezeth: This is actually pretty unique and really regular folk making decisions on cause.
• 32:33
  Carmen Lezeth: I thought you were going to say something like we have five people who are industry professional, which always there's a place for that.
• 32:41
  Carmen Lezeth: I'm not saying there isn't.
• 32:42
  @Haydenfilms: Yeah.
• 32:43
  Carmen Lezeth: Love this kind of from the ground, regular people making the decisions.
• 32:48
  Hayden Craddolph: Yeah.
• 32:48
  Hayden Craddolph: So the first cut is definitely we have some professors and some industry panelists, so we do go through a pretty decent, laborious process to try to get the best of the best, but after that we want the worldwide audience, because the thing that we've learned over the last 20 years is that and I think one of the things that Sundance did when Robert Redford created Sundance is it was all about the independent film world, independent film spirit.
• 33:18
  Hayden Craddolph: But as the festival became super popular, then you saw more and more contemporary, commercial-based films getting all the notoriety.
• 33:27
  Hayden Craddolph: We feel that the audience of the world, the global world, is going to tell us what is the best story.
• 33:32
  Hayden Craddolph: So if they tell us what the best story is, then we've gotten a really good value of those votes which are online there's also something really encouraging about like, as you're talking, maybe I'll do a short film because you don't feel so intimidated.
• 33:47
  Carmen Lezeth: Because when you think about sundance or you think about the Academy, you're thinking like I need to be so and so, blah, blah, blah.
• 33:53
  Carmen Lezeth: And so there's also something encouraging about this because it feels like it'd be real people watching it.
• 33:58
  Carmen Lezeth: It doesn't mean you don't have to have a lot of experience and make a great film.
• 34:01
  Carmen Lezeth: I'm sure you have a lot of great films.
• 34:03
  Carmen Lezeth: What are some that you reject, as Cynthia was asking?
• 34:10
  Hayden Craddolph: What that you reject, as Cynthia was asking what might be reasons for rejection, and we go to the basics.
• 34:13
  Hayden Craddolph: Right, and this goes back to the whole Lucasfilm.
• 34:15
  Hayden Craddolph: So, right, you have audio is very important, right?
• 34:18
  Hayden Craddolph: If you have good audio, it's going to enhance your film.
• 34:21
  Hayden Craddolph: If you have good lighting, it's going to enhance your film writing you probably need a good story first, first of all you need a good story, but things that are going to reject it is a filmmaker will have a good story first.
• 34:29
  Hayden Craddolph: First of all, you need a good story, but things that are going to reject it is a filmmaker will have a great story, but you can't hear anything right, yeah, good point yeah, definitely a great story.
• 34:38
  Hayden Craddolph: Good audio, good editing, good lighting it all goes down to really the technical stuff.
• 34:43
  Hayden Craddolph: Eventually does this look good, but the story definitely is the most important.
• 34:48
  Hayden Craddolph: You can't fix a bad story.
• 34:49
  Hayden Craddolph: And then, of course, I think the actors that pour their heart and soul into the craft is also important.
• 34:55
  Hayden Craddolph: So the whole thing is, each film stands on its own merit, if that makes any sense, because there's experimental films that come in that you would never think that would make the top 50, but they're so good in so many different factions, then they make the top 50 and then they resonate with the world.
• 35:14
  Hayden Craddolph: Right, our job is to narrow it down to the top 50.
• 35:19
  Hayden Craddolph: I see another good question.
• 35:21
  Carmen Lezeth: This is from Alma and she says have you ever done a scholarship component for film students?
• 35:27
  Hayden Craddolph: Yeah, so that's a really good question.
• 35:29
  Hayden Craddolph: Because of the success of our film festival, the Olivet's Boys and Girls Club reached out to us and we did this very small project and we were going to go in and teach some high school students how to write, shoot direct public service announcements to bring an awareness to weapons in high school.
• 35:52
  Hayden Craddolph: And it was through PAX USA.
• 35:53
  Hayden Craddolph: It was a nonprofit organization we partnered with in New York City so we went in.
• 35:57
  Hayden Craddolph: It was a very small group of students and so we went in there with ourselves and some of our interns to try to help them tell their stories right to raise awareness about weapons and guns in school.
• 36:09
  Hayden Craddolph: That was the inspiration behind a bigger project where we took 50 at-risk teens from Redding Pennsylvania, we brought them to Kutztown University over a 64-hour program.
• 36:21
  Hayden Craddolph: Johnny Ray Gill from NBC flew out and helped us co-produce it and we worked with the students over eight weeks and we created a $10,000 scholarship for students.
• 36:31
  Hayden Craddolph: That created a public service announcement to reduce youth violence, domestic violence, chemical abuse, things of that nature, and we taught them how to tell those stories and we were really proud of that project.
• 36:43
  Hayden Craddolph: Yes, we're looking to do more of those projects and that's part of more of our community-based programming.
• 36:52
  Carmen Lezeth: I'm going to switch gears for a moment and ask you this how would?
• 36:56
  Carmen Lezeth: This has nothing to do with your organization at the moment, but what would you tell someone who is just starting out and wants to be a filmmaker?
• 37:05
  Carmen Lezeth: What would you tell them should be the first thing they should concentrate on or do, or what are the next steps?
• 37:12
  Hayden Craddolph: Well, that's a good question.
• 37:13
  Hayden Craddolph: So there's obviously two main paths, right?
• 37:16
  Hayden Craddolph: So path number one is being passionate picking up a camera.
• 37:23
  Hayden Craddolph: A lot of people are like, oh, I don't know what to do.
• 37:26
  Hayden Craddolph: As soon as you pick up a camera and get your friends in a living room and start teaching them how to do a scene, you're a director.
• 37:33
  Hayden Craddolph: So, my first thing is pick up a camera as early as humanly possible and try to do some sort of project, whatever it is, but you obviously have the path to go to school right.
• 37:42
  Hayden Craddolph: You can do it the traditional way Temple University, NYU, DeSales University, USC.
• 37:54
  Hayden Craddolph: You could do the school route, or your phone, obviously.
• 37:56
  Hayden Craddolph: Or the second way is there's so many people that are good at business.
• 37:59
  Hayden Craddolph: You may have a good idea.
• 38:01
  Hayden Craddolph: You might not be the best writer, you might not be the best cinematographer.
• 38:05
  Hayden Craddolph: You're a great person who knows how to do business and that's what a producer does and you bring in all the right pieces to build a film project.
• 38:14
  Hayden Craddolph: So go to school.
• 38:16
  Hayden Craddolph: If that's your passion.
• 38:17
  Hayden Craddolph: Definitely it's very important.
• 38:19
  Hayden Craddolph: Or pick up a camera, surround yourself with some good people that are hungry and just do it okay, I keep hearing a small accent where I thought you were from pennsylvania I am from pennsylvania, but I moved around a little bit.
• 38:32
  Hayden Craddolph: Who knows what accent I picked up?
• 38:33
  Rick Costa: I look at the very, very beginning.
• 38:36
  Carmen Lezeth: You sounded southern, I was like he's from down south or something he said he said camera or something yeah he said it like what's his name, what's his?
• 38:47
  Carmen Lezeth: Tyler Perry says, scared and, like you know, like from down south my brother.
• 38:52
  Rick Costa: He was in the air force, so he had to move around a lot, and so his kid yeah, I was in ROTC air force ROTC.
• 38:58
  Hayden Craddolph: My dad was a marine, my grandfather was an army, my uncle was an army and all kinds of in the same family.
• 39:05
  Rick Costa: Wow, yeah yep yeah and you have to move around so your kids are going to pick up all kind of accents exactly exactly what is your plan for the future of the hayden institute?
• 39:18
  Carmen Lezeth: is that different from hayden films?
• 39:20
  Hayden Craddolph: so it's hayden films is one word.
• 39:21
  Hayden Craddolph: Hayden films is one word, just like lucasfilm.
• 39:22
  Hayden Craddolph: It's Hayden Films is one word.
• 39:23
  Hayden Craddolph: Hayden Films is one word, just like Lucasfilm, it's not two words Hayden Films.
• 39:26
  Carmen Lezeth: Just like Lucasfilms, people Haydenfilmsorg Okay.
• 39:33
  Hayden Craddolph: Haydenfilmsinstituteorg or just Hayden Films Institute.
• 39:36
  Carmen Lezeth: Okay, oh, so it's the same thing.
• 39:39
  Hayden Craddolph: Hayden Films Institute is our nonprofit organization.
• 39:41
  Hayden Craddolph: Hayden Films LLC was the original company 20 years ago, but it evolved into a nonprofit in 2011.
• 39:50
  Hayden Craddolph: It evolved.
• 39:51
  Carmen Lezeth: So what is the future?
• 39:52
  Carmen Lezeth: What is the future of this organization after this film festival?
• 39:56
  Carmen Lezeth: Are you going to do this every year Because you've been doing it, not every year?
• 40:00
  Hayden Craddolph: No, so it's not every year because there's a big technical component to it.
• 40:03
  Hayden Craddolph: However, so it's not every year because there's a big technical component to it.
• 40:06
  Hayden Craddolph: However, based on where we are now with Sembu and Hayden Films, we envision that we're going to be on a biannual basis.
• 40:12
  Hayden Craddolph: So last year we did our first screenplay competition, so we gave out our first prize for our winning best short screenplay.
• 40:21
  Hayden Craddolph: So after this festival, which will be the in-person festival, then, we're going to announce our screenplay competition that'll run for a year.
• 40:34
  Carmen Lezeth: Then we'll go back to the festival, so every year we're going to rotate.
• 40:35
  Carmen Lezeth: This is amazing.
• 40:35
  Carmen Lezeth: I didn't even know about the screenplay part.
• 40:36
  Hayden Craddolph: Yep.
• 40:37
  Hayden Craddolph: So we did a screenplay competition last year, which was our first one.
• 40:40
  Hayden Craddolph: So we're now on Hayden Films 5.0 for the festival.
• 40:44
  Hayden Craddolph: We just left Hayden Films 1.0 screenplay competition.
• 40:48
  Hayden Craddolph: So in January it's going to convert to the Hayden Films 2.0 screenplay competition, then Hayden Films 6.0, and then it'll keep going like that.
• 40:57
  Carmen Lezeth: This is what you do solidly, all day long, all day long.
• 41:01
  Hayden Craddolph: And then, of course, we have the other major program that we have is called the Hayden Films Agency.
• 41:07
  Hayden Craddolph: So the Hayden Films Agency is where we take a team of scholars, students and professionals, and so it's really this hybrid team.
• 41:16
  Hayden Craddolph: They do website development, they do social media management, they do graphic design you name it, they do it.
• 41:23
  Hayden Craddolph: They do video production, and so that's one of the things that happens to be one of the really good programs that we do, so small and medium sized companies, or even large companies, can have a real, true agency that's empowering students from all over the area to really do some great work.
• 41:41
  Hayden Craddolph: So, I just want you to know.
• 41:43
  Carmen Lezeth: You know what your screen is still sharing, not on the live stream, but in my corner.
• 41:49
  Hayden Craddolph: I don't know.
• 41:50
  Hayden Craddolph: I'm sorry.
• 41:51
  Carmen Lezeth: No, it's okay, Unless you don't want me to see no, no, no, I'm not sharing anything crazy.
• 41:56
  Carmen Lezeth: So, we can share your screen.
• 41:58
  Carmen Lezeth: I'm happy to do.
• 41:58
  Carmen Lezeth: Okay, what am I?
• 41:59
  Carmen Lezeth: What is this?
• 41:59
  Carmen Lezeth: That we're doing this?
• 42:00
  Hayden Craddolph: was the agency component.
• 42:02
  Hayden Craddolph: So, if there's, this is where we really do a great job working with students, mainly in the Northeast, but we have students like right now we have a student that's all the way out in Los Angeles with us.
• 42:13
  Carmen Lezeth: Oh, this is.
• 42:13
  Carmen Lezeth: I didn't call you, Do you?
• 42:14
  Hayden Craddolph: want me to show you this real quick.
• 42:17
  Carmen Lezeth: Yeah, wait, oh, you mean in between.
• 42:18
  Carmen Lezeth: Yeah, yeah, that would be so much easier because you can tell.
• 42:22
  Hayden Craddolph: I don't want to disrupt your show.
• 42:23
  Carmen Lezeth: It's only a minute and a half, but have you not realized that this show is all about you at the moment?
• 42:29
  Carmen Lezeth: I don't want it to be all about me.
• 42:32
  Carmen Lezeth: You'll have to come back and just hang out on the show because I adore you now.
• 42:37
  Carmen Lezeth: But I'm always suspicious of when people ask to be on the show and I don't know them.
• 42:42
  Hayden Craddolph: Yeah.
• 42:42
  Carmen Lezeth: But you're cool.
• 42:43
  Carmen Lezeth: Now You're vetted, I'm good, awesome, okay, so explain again what you're showing, because remember what you're about to see You're going to play this in a second.
• 42:51
  Hayden Craddolph: So this is where you're going to see our students.
• 42:54
  Hayden Craddolph: This was a by-product of the Youth Media Initiative that we talked about earlier.
• 42:58
  Hayden Craddolph: When we did that program, where we helped the 50 at-risk teens, there was a company Berks Women in Crisis that knew about all the stuff that we were doing.
• 43:09
  Hayden Craddolph: They said, hey, you're always doing this really high quality video projects for yourself.
• 43:12
  Hayden Craddolph: Can you do a project for us?
• 43:14
  Hayden Craddolph: And our students were like man, we should create our own in-house agency.
• 43:18
  Hayden Craddolph: So then that was the birth of the agency arm in 2020, where we have students and we probably had about 50 students over the last 10 years that really do great work and they're not going out and getting dry cleaning or coffee runs.
• 43:32
  Carmen Lezeth: They're actually doing this work.
• 43:33
  Carmen Lezeth: Are you going to show this on the screen.
• 43:35
  Hayden Craddolph: I'll show it right now you ready?
• 43:36
  Hayden Craddolph: Yeah, this is our students in action and this is what we do with them.
• 43:40
  Hayden Craddolph: Right now, you ready.
• 43:43
  @Haydenfilms: Welcome to Hayden Films.
• 43:44
  @Haydenfilms: Here we elevate your brand through our passion and creativity, with messaging that is effective in growing your business, with our unique perspective, because everyone has a story to tell and we want to come along for the show.
• 43:57
  @Haydenfilms: Today is the day to elevate your brand to new heights because your brand is a part of you.
• 44:05
  @Haydenfilms: Today is the day to elevate your brand to new heights because your brand is a part of you.
• 44:08
  @Haydenfilms: No project is too small or too big, so why don't you bring your story to life?
• 44:13
  @Haydenfilms: We provide you personalized attention with a team of scholars, students and professionals who are ready to get the job done.
• 44:22
  @Haydenfilms: Connect with your audience on a deeper level through a professionally built website that beautifully illustrates what your brand is all about.
• 44:30
  @Haydenfilms: Social media allows you to reach a wider audience and is essential for any brand or business.
• 44:36
  @Haydenfilms: Lastly, our professional video production services will take your business to new heights, heights that it has never been before.
• 44:46
  @Haydenfilms: So what are you waiting for?
• 44:58
  Hayden Craddolph: So that was a byproduct.
• 45:00
  Hayden Craddolph: So the festival led to a community project, which led to the agency, which also was also the inspiration for Sembu.
• 45:09
  Hayden Craddolph: So the agency and Sembu really were byproducts of the work that we did for the festival.
• 45:16
  Carmen Lezeth: Yeah, rick, isn't, adam one of your people.
• 45:18
  Rick Costa: Yes, yes.
• 45:19
  Carmen Lezeth: He's asking who's the guest.
• 45:22
  @Haydenfilms: You have to watch from the beginning.
• 45:27
  Carmen Lezeth: He's watching on his phone.
• 45:28
  Rick Costa: I can't see, too small for my eyes I like the video, the music in the video, because it makes you like transit first this is going to be exciting, check us out.
• 45:35
  Rick Costa: And then it transitions like oh, this is more focused now, and then it gets to more, this is gonna be deep it's very film well done.
• 45:41
  Carmen Lezeth: It's very george lucas-y.
• 45:44
  Rick Costa: I had a question going backwards about the voting.
• 45:47
  Rick Costa: It's closed now.
• 45:49
  Hayden Craddolph: Yeah it's closed now.
• 45:51
  Rick Costa: But you said you have to at least watch five videos, correct.
• 45:53
  Rick Costa: And then, once that happens, is there like a separate page to vote on?
• 45:57
  Hayden Craddolph: No.
• 45:58
  Hayden Craddolph: So it's like a little.
• 45:59
  Hayden Craddolph: You have to follow the rules.
• 46:01
  Hayden Craddolph: They're underneath the films and it walks you through the process, step one, step two.
• 46:06
  Hayden Craddolph: It's like a rating that you would see on amccom or on the rating mechanism that you would see on, like netflix, where you would already see it activated.
• 46:16
  Hayden Craddolph: But it's that same kind of thing where you would hover over the stars and activate the boat okay, I watch a guy.
• 46:23
  Rick Costa: He does a daily youtube show for half an hour but then he goes.
• 46:27
  Rick Costa: Now we're going to transition over into my private server and that's where you go see the good stuff.
• 46:32
  Hayden Craddolph: Youtube may not want you to know or see or whatever, so using Cemboo, you could do something like that you can, and the great thing about it is you would be able to upload all your content now again, of course, we're not looking for any type of and I'll just say it, and it sounds dirty, but we're not looking to partner with porn companies or anyone that's doing anything that's bizarre and crazy.
• 46:54
  Hayden Craddolph: We want to partner with sports companies, nonprofit organizations, educational institutions, sports people, podcasters.
• 47:02
  Carmen Lezeth: But Rick's people are.
• 47:03
  Carmen Lezeth: I'm just laughing, because Rick's people are religious people rightters, but Rick's people are.
• 47:06
  Carmen Lezeth: I'm just laughing, because Rick's people are religious people right.
• 47:07
  Hayden Craddolph: Religious people is perfect.
• 47:08
  Hayden Craddolph: No, it's ideal for anyone that wants to do virtual live streams for congregations or if they want to do something for their parishioners, this is ideal.
• 47:19
  Carmen Lezeth: Okay, hayden, you know that you keep putting this in the private chat.
• 47:22
  Carmen Lezeth: No, it's okay, rick.
• 47:24
  Carmen Lezeth: Am I the only one who has access to the regular chat?
• 47:26
  Carmen Lezeth: Yes, okay, so it's okay, I'm putting it in there.
• 47:30
  Hayden Craddolph: Yeah, the only reason I put that link in there is that, again, for the tickets, we would love to have you guys and your listeners.
• 47:38
  Hayden Craddolph: It's a three-day event red carpet experience on Friday.
• 47:42
  Hayden Craddolph: Saturday, we're going to have workshops all day long.
• 47:45
  Hayden Craddolph: We're going to be shooting.
• 47:47
  Hayden Craddolph: We're going to be at Alvernia University in Reading where we're going to shoot little three-minute sizzle reels for companies that want to attend.
• 47:54
  Hayden Craddolph: We're going to do photography for new LinkedIn photos.
• 47:57
  Hayden Craddolph: If you want, you get to watch all types of panel discussions on Saturday, and then Sunday you get to see all the films on the big screen at the Miller Center and then, of course, you get to participate in an award ceremony and there's gonna be food and snacks throughout the weekend and everything of that nature as well.
• 48:14
  Carmen Lezeth: I'm so proud of myself.
• 48:16
  Carmen Lezeth: I see that Ticker at the bottom.
• 48:18
  Carmen Lezeth: If you wanna get the tickets, it's right there, it's filmfreewaycom.
• 48:23
  Carmen Lezeth: Forward slash Hayden Films.
• 48:25
  Carmen Lezeth: Forward slash tickets.
• 48:27
  Rick Costa: Yep.
• 48:27
  Rick Costa: Another way I could see this being used too is if somebody wants to like, do courses, be like.
• 48:32
  Rick Costa: Of course, here's our free course, but if you want further education, sign up for this, and this is how much it costs, and you can watch all our videos or whatever.
• 48:39
  Carmen Lezeth: You know who this would be great for.
• 48:40
  Carmen Lezeth: It'd be great for Andrea.
• 48:41
  Carmen Lezeth: We'll have to let her.
• 48:42
  Carmen Lezeth: She's one of the people that comes to and hangs out too, and her whole consulting business they could totally use something like this.
• 48:51
  Hayden Craddolph: We have an author and a consultant that's using Sembu right now.
• 48:54
  Hayden Craddolph: He's written a book.
• 48:55
  Hayden Craddolph: He has a series of 10 videos, a 10 part series, that you can purchase for $25 a year, and so you can and again, distribution your way.
• 49:04
  Hayden Craddolph: Every single person that either has a VOD library wants to create a VOD library or a live stream library can leverage Sembu.
• 49:12
  Hayden Craddolph: And we're not saying leave your social media, we're not saying leave YouTube, but use those products as ancillary, start bringing everything back to you versus video on demand.
• 49:26
  Hayden Craddolph: You could do one time subscription exactly and you can do pre-roll ads, mid-roll, post-roll, you can do banner campaigns, everything that's pretty talk.
• 49:36
  Hayden Craddolph: Maybe we can work with you guys and get you access to the software so you can test it out for us no, I'm totally.
• 49:43
  Carmen Lezeth: This was not what I was expecting.
• 49:45
  Carmen Lezeth: I have to be honest with you.
• 49:46
  Hayden Craddolph: Well, no, you were saying, oh, this guy's late.
• 49:48
  Hayden Craddolph: He's running late and I do apologize, I was dodging the raindrops, I'm like I'm running up the stairs.
• 49:54
  Carmen Lezeth: No, no, here's the thing.
• 49:56
  Carmen Lezeth: Look at, aiden, I don't know how many live streams you do, but I do them weekly.
• 50:01
  Carmen Lezeth: We're in our second year, right, rick?
• 50:02
  Carmen Lezeth: Yeah, rick does daily.
• 50:04
  Carmen Lezeth: He does a daily show.
• 50:06
  Carmen Lezeth: Next month will be nine years, every single day.
• 50:12
  Carmen Lezeth: He's been doing it nine years, all right, all right.
• 50:13
  Carmen Lezeth: So for me, what's really interesting is that in this whole process is a lot of people will say they want to be on the show, and I'm very selective because if there's no connection for me, there's no way for me to, and also, I work a 40, 50 hour a week job, right?
• 50:33
  Carmen Lezeth: So many people will say they want to be on the show and then they don't.
• 50:34
  Carmen Lezeth: Like, your person responded to every question I had, was on point.
• 50:37
  Carmen Lezeth: So I was like, okay, he's going to make it.
• 50:38
  Carmen Lezeth: But when it's five minutes of and I was like I told that brother to be here 10 minutes early I was like he ain't going to be on the show.
• 50:45
  Carmen Lezeth: I already know it.
• 50:46
  Rick Costa: I know we were like what are we going to talk about now?
• 50:48
  Rick Costa: He ain't going to show up.
• 50:50
  Hayden Craddolph: It's crazy, because I was in front of my computer like 11 up and I'm just reading some of the notes.
• 50:55
  Hayden Craddolph: Real quick I said, oh shoot, I got to hit the button.
• 50:59
  Carmen Lezeth: No, this is great and you're talk to you too.
• 51:01
  Rick Costa: I mean, it's just, I saw something because of course, we try to research everybody and there was a mention that, a movie that really impacted you, which I then watched and I was like, wow, the aviator with yeah, what's his name?
• 51:14
  Rick Costa: Leonardo dicaprio.
• 51:16
  Rick Costa: Yes, yeah wow.
• 51:18
  Hayden Craddolph: First of all, the aviator.
• 51:19
  Hayden Craddolph: It's a sleeper film and it's one of my favorite sleeper films out there.
• 51:25
  Hayden Craddolph: Not a lot of people talk about it.
• 51:26
  Hayden Craddolph: I think it's very similar to Shawshank Redemption.
• 51:29
  Hayden Craddolph: It's one of those kind of like films that's so good but it's like very eclectic.
• 51:33
  Hayden Craddolph: But I would strongly recommend people to watch the aviator if you haven't seen it.
• 51:37
  Rick Costa: Yeah, cause to me he was like tell me again, I can't do it.
• 51:46
  Hayden Craddolph: Tell me again I can't do it, and why exactly?
• 51:48
  Hayden Craddolph: No, he persevered.
• 51:48
  Hayden Craddolph: He did hell's angels, which was the first silent film, and then he had to reshoot it, put sound onto it.
• 51:50
  Hayden Craddolph: Obviously he was a little eclectic, but it's a good film, yeah, yeah okay, I have.
• 51:56
  Carmen Lezeth: We're gonna have some questions.
• 51:57
  Carmen Lezeth: We're gonna do the bravo questions.
• 51:59
  Carmen Lezeth: Wait, did you want to say anything else, hayden, about Sembo?
• 52:03
  Carmen Lezeth: I actually really like the idea of Sembo.
• 52:07
  Hayden Craddolph: I think I might be able to use it yeah, like I said, if you want to do a formal demo where I'm not just bouncing all over, I walk you through everything, we would love to have you guys as a use case partner, because what you guys are doing is great.
• 52:20
  Hayden Craddolph: I love your show, I love the conversation, I like the sit down stoop environment that you've created.
• 52:25
  Hayden Craddolph: This is a great show.
• 52:26
  Hayden Craddolph: But again, last but not least, sembu is going to store everything.
• 52:30
  Hayden Craddolph: If you want to cut up the content later on micro content for social, and we're going to have different functionality where you can.
• 52:36
  Carmen Lezeth: Well, I just paid a whole lot of money.
• 52:38
  Carmen Lezeth: Okay, let's talk about this for a moment, though, because this is interesting to me, for a regular person who has a small business and I have my trademark All About the Joy, whatever.
• 52:47
  Carmen Lezeth: This is a real thing I'm doing, it's not a pretend thing.
• 52:50
  Carmen Lezeth: And we also have merch at allaboutthejoycom.
• 52:52
  Carmen Lezeth: I'm throwing that in there too, but what happens is Restream will only hold it.
• 52:57
  Carmen Lezeth: I know, right, we have cups, and Restream will only hold your videos for so long, and then they drop it.
• 53:04
  Carmen Lezeth: It's like you have it for 15 days, so I download the entire video, but now I had to buy another terabyte of cloud space in order to store it, and here's the thing that happens.
• 53:17
  Carmen Lezeth: Then I have to download it again when I'm cutting it up, so I have like multiple.
• 53:20
  Carmen Lezeth: It gets very confusing for me.
• 53:22
  Carmen Lezeth: So there's a part of it that feels like I could just store it with you and it can also just be on my website at the same time.
• 53:31
  Carmen Lezeth: Exactly.
• 53:32
  Hayden Craddolph: Exactly.
• 53:32
  Hayden Craddolph: Yeah, we should talk afterwards.
• 53:35
  Hayden Craddolph: Why don't we set up a formal demo?
• 53:39
  Hayden Craddolph: You will save yourself at least two of those steps for sure, At least two of those steps that you don't really want to.
• 53:46
  Hayden Craddolph: And if this, if your our stream has RT PMT which I believe it does it's going to push right into Sembu and it'll store it automatically for you, so you're not going to have to upload, and all that other you'll skip like two steps.
• 53:59
  Carmen Lezeth: Right, but then also people will have access to the entire live stream, not just on YouTube, but they'll have it on my website and I'll have it on my website if I want to use it and do clips or whatever.
• 54:11
  Hayden Craddolph: Exactly, and then you'll be able to create different playlists.
• 54:13
  Hayden Craddolph: You'll be able to create different playlists of the long form content If you want to cut it up.
• 54:19
  Carmen Lezeth: Cynthia said it earlier, she's sold Because it's been one of my frustrations of spending so much money and then still being all over the place.
• 54:27
  Carmen Lezeth: But okay, cool, all right, we'll talk later about that, but all right, what is your favorite word?
• 54:34
  Hayden Craddolph: what is my favorite word um?
• 54:36
  Carmen Lezeth: we're we're doing this in honor of the action studio track speed.
• 54:42
  Hayden Craddolph: What is it Track speed?
• 54:45
  Carmen Lezeth: I don't even know what that means.
• 54:47
  Hayden Craddolph: That's my favorite word, it's a conjunction Track speed like running track speed.
• 54:51
  Hayden Craddolph: I'll say, come on, let's go track speed.
• 54:52
  Hayden Craddolph: So that's my favorite little catchphrase Track speed.
• 54:55
  Hayden Craddolph: Let's like a hustle, let's go.
• 54:58
  Carmen Lezeth: Oh, okay, so made up words.
• 55:00
  Carmen Lezeth: Okay, you asked for a favorite words.
• 55:02
  Carmen Lezeth: I'm giving you a favorite word.
• 55:03
  Carmen Lezeth: I learned a word today.
• 55:05
  Carmen Lezeth: I love it.
• 55:06
  Hayden Craddolph: I'm giving you Hayden on.
• 55:07
  Hayden Craddolph: Hayden isms Hayden.
• 55:10
  Carmen Lezeth: No, he did not just say that Hayden ism like Carmen isms Rick, what's your word?
• 55:15
  Rick Costa: Love.
• 55:17
  Hayden Craddolph: Yeah.
• 55:18
  Carmen Lezeth: Okay, that's a good one.
• 55:18
  Carmen Lezeth: Mine is joy.
• 55:19
  Carmen Lezeth: Everyone knows my joy.
• 55:20
  Hayden Craddolph: I love it, but anyways, backspeed.
• 55:22
  Hayden Craddolph: I know it's two words, but no.
• 55:25
  Carmen Lezeth: I'm making it like one word now Track speed.
• 55:27
  Carmen Lezeth: Come on, let's hustle.
• 55:28
  Carmen Lezeth: I'm going to use it tomorrow at work.
• 55:29
  Carmen Lezeth: Okay, what is your least favorite word?
• 55:33
  Hayden Craddolph: Oh man, you're killing me with these questions, cause I don't like the word moist.
• 55:41
  Carmen Lezeth: Moist, can I tell you that is a weird one, because I don't know why.
• 55:47
  Carmen Lezeth: Is it the word itself or the connotation of it?
• 55:51
  Hayden Craddolph: A combination of two just the word moist and a connotation, it's just.
• 55:56
  Rick Costa: I don't know.
• 55:57
  Hayden Craddolph: It's painful for some reason.
• 55:58
  Carmen Lezeth: It came actually from.
• 55:59
  Carmen Lezeth: Somebody in the actor's studio said it, and it's become like a thing.
• 56:03
  Carmen Lezeth: It's a famous, I forget which one, but that's where that came from.
• 56:07
  Carmen Lezeth: Rick, what's your least favorite word?
• 56:09
  Carmen Lezeth: Can't?
• 56:09
  Carmen Lezeth: And it's become like a thing.
• 56:10
  Rick Costa: It's a famous, I forget which one but that's where that came from.
• 56:12
  Carmen Lezeth: Rick, what's your least favorite word?
• 56:14
  Carmen Lezeth: Can't?
• 56:14
  Carmen Lezeth: Yeah, mine is no.
• 56:14
  Carmen Lezeth: Don't tell me no.
• 56:15
  Carmen Lezeth: You know what I mean.
• 56:16
  Carmen Lezeth: Don't tell me no.
• 56:16
  Carmen Lezeth: All right, what turns you on?
• 56:19
  Hayden Craddolph: Passion.
• 56:20
  Hayden Craddolph: I love passionate people.
• 56:23
  Hayden Craddolph: I love seeing passion.
• 56:26
  Hayden Craddolph: I love it pouring out of someone.
• 56:27
  Hayden Craddolph: Yeah, I can see it immediately.
• 56:29
  Hayden Craddolph: If you have passion, it's just I can totally see it too.
• 56:32
  Carmen Lezeth: You know you have that right.
• 56:33
  Carmen Lezeth: You got passion.
• 56:34
  Hayden Craddolph: I hope so.
• 56:35
  Hayden Craddolph: Thank you for saying that.
• 56:36
  Hayden Craddolph: I'm just, it's one of my biggest.
• 56:37
  Hayden Craddolph: I'm passionate and if I see someone have passion, it's pretty pretty good, pretty cool Rick.
• 56:45
  Rick Costa: Besides Linda Carter.
• 56:46
  Carmen Lezeth: No.
• 56:48
  Hayden Craddolph: Okay.
• 56:49
  Carmen Lezeth: Okay.
• 56:49
  Carmen Lezeth: Wonder Woman All right, that's what turns you on.
• 56:53
  Carmen Lezeth: Okay, is that your answer?
• 56:54
  Carmen Lezeth: We can go with that.
• 56:56
  Rick Costa: Possibilities.
• 56:57
  Carmen Lezeth: Oh, possibilities.
• 56:58
  Carmen Lezeth: Okay, Minus kindness.
• 57:00
  Carmen Lezeth: I know that's weird, but I love when I see someone being kind to somebody else.
• 57:05
  Carmen Lezeth: I really get so happy.
• 57:06
  Carmen Lezeth: It's dorky, but it's true.
• 57:07
  Carmen Lezeth: I really thought about that.
• 57:09
  Carmen Lezeth: Okay, what turns you off?
• 57:12
  Hayden Craddolph: I think giving up because I'm an entrepreneur there's no giving up in entrepreneurship.
• 57:17
  Hayden Craddolph: You have to grind it, you have to work hard, and I just think we're in this world where you see so many people right on the edge of turning something into something positive, but then they just throw up their hands and give up.
• 57:31
  Carmen Lezeth: So it's hard though it's hard, though I get tired, I have to tell you sometimes I'm like you know what?
• 57:40
  Carmen Lezeth: And I'll tell Rick, I, I sometimes I'm like I just I come home, I run home Thursday night and I take a shower and then I come on and I'm trying to be happy, but it's hard to keep wanting to do the thing you want to do.
• 57:53
  Carmen Lezeth: Like I'm jealous of you in a good way though, Cause you get, you're inspiring me because you're doing this, you're doing something you love and it's on all these different parts and it's helping other people and it's just awesomeness Like I love it.
• 58:06
  Carmen Lezeth: So I'm inspired by you.
• 58:08
  Carmen Lezeth: Alma just said can't stand learned helplessness.
• 58:11
  Carmen Lezeth: We're going to have to dig deep on that next time you're on the show, alma.
• 58:15
  Carmen Lezeth: That's a good one, rick.
• 58:17
  Carmen Lezeth: What turns you off?
• 58:19
  Rick Costa: Arrogance.
• 58:22
  Carmen Lezeth: Mine is bullies.
• 58:23
  Carmen Lezeth: I hate a bully.
• 58:25
  Carmen Lezeth: Okay, what sound or noise do you love?
• 58:30
  Hayden Craddolph: All right, so you're pulling out.
• 58:32
  Carmen Lezeth: All this is from the bull I said to you no, no, no, you're listening.
• 58:36
  Carmen Lezeth: Good, you have had a week.
• 58:40
  Hayden Craddolph: All right.
• 58:41
  Hayden Craddolph: So this is now.
• 58:42
  Hayden Craddolph: You could just say baby's crying, so there was an episode I'm obsessed with light speed, Okay.
• 58:49
  Hayden Craddolph: So it's like this weird thing that because that's you know, I love the universe.
• 58:53
  Hayden Craddolph: So the sound of light speed when they depict it in the history channel, it's like, so anything that has light speed you know the Millennium Falcon going through light, you know the Enterprise, Starship Enterprise I just like the sound of like like warp, drive, light speed.
• 59:09
  Hayden Craddolph: I just really enjoy that sound.
• 59:11
  Carmen Lezeth: I'm changing my answer.
• 59:12
  Carmen Lezeth: Wait a minute, light speed.
• 59:15
  Rick Costa: What's the scale between Star Wars like and Star Trek?
• 59:19
  Hayden Craddolph: Oh, in terms of the light speed.
• 59:20
  Rick Costa: No, your likability of the franchises, of the franchises, oh my likability, oh the franchises, oh.
• 59:24
  Hayden Craddolph: My likability, oh wow.
• 59:25
  Hayden Craddolph: So that's a good question.
• 59:26
  Hayden Craddolph: Obviously, star Wars is number one, but I'm old school with Star Trek.
• 59:33
  Hayden Craddolph: I really like the old school William Shatner versions and Leonard Nimoy ones.
• 59:38
  Hayden Craddolph: Rafa Khan Episode 2, is probably the greatest Star Wars Star Trek films of all time in my opinion, but I really do think that was some really good work on some of those projects.
• 59:48
  Hayden Craddolph: They got a little campy on episode, I think it was.
• 59:51
  Carmen Lezeth: Bubblegum, bubblegum Star.
• 59:53
  Hayden Craddolph: Trek.
• 59:53
  Hayden Craddolph: Yeah, exactly, bubblegum number three, search for Spock wasn't too bad.
• 59:57
  Hayden Craddolph: I think it was Coming Home.
• 59:58
  Hayden Craddolph: It was number four, but there was some good work in there.
• 1:00:00
  Hayden Craddolph: I mean Gene Roddenberry did a great job in terms of what he did in the 60s and really leveraged Star Trek to really bring out some really good opportunities to deal with social issues and everything that he did in that time frame.
• 1:00:14
  Hayden Craddolph: So I just like the Gene Roddenberry Star.
• 1:00:16
  Carmen Lezeth: Trek.
• 1:00:16
  Carmen Lezeth: We like you in general, so it's OK that you don't understand that Star Trek will always be better than Star Wars.
• 1:00:24
  Carmen Lezeth: No, it's definitely not better because you have a character, and Marvel is always better than DC Comics, absolutely not Superman's number one.
• 1:00:31
  Hayden Craddolph: You can't come on now.
• 1:00:32
  Hayden Craddolph: Listen, listen, I'm on the same team as Dr Henry.
• 1:00:35
  Rick Costa: Where would Star Wars be without Star Trek?
• 1:00:37
  Rick Costa: Because it was first, wasn't it?
• 1:00:38
  Hayden Craddolph: Exactly, that's true.
• 1:00:46
  Carmen Lezeth: Wait, have you seen 2001, A Space Odyssey?
• 1:00:48
  Hayden Craddolph: I did.
• 1:00:49
  Carmen Lezeth: Okay.
• 1:00:50
  @Haydenfilms: All right, you're in.
• 1:00:50
  @Haydenfilms: Of course he did.
• 1:00:51
  Hayden Craddolph: Of course I had to make sure.
• 1:00:53
  Hayden Craddolph: Look it, trust me, I didn't miss that.
• 1:00:56
  Carmen Lezeth: Rick, you know that there are people I won't say who did not see it until I mentioned it to them.
• 1:01:02
  Hayden Craddolph: The first 45 minutes people are like what are we watching?
• 1:01:04
  Hayden Craddolph: Why?
• 1:01:05
  Hayden Craddolph: First 45 minutes?
• 1:01:05
  Hayden Craddolph: People are like what are we watching?
• 1:01:07
  Hayden Craddolph: Why are we just watching this, these, the silent, what's going on here?
• 1:01:08
  Carmen Lezeth: no, it was.
• 1:01:09
  Carmen Lezeth: It's brilliant, especially as you get older and you really appreciate it first of all, space odyssey 2001.
• 1:01:14
  Hayden Craddolph: That's a film you got to bring out every five to ten years.
• 1:01:17
  Carmen Lezeth: You do you got to bring?
• 1:01:18
  Hayden Craddolph: it back out.
• 1:01:19
  Hayden Craddolph: It's gonna affect you differently.
• 1:01:20
  Hayden Craddolph: That's right.
• 1:01:21
  Hayden Craddolph: Different point of view and how you've grown through the universe yeah, and it was man.
• 1:01:27
  Carmen Lezeth: Alma don't count when it comes to this.
• 1:01:31
  Carmen Lezeth: No, he's on marvel, so she's perfectly correct on the marvel thing.
• 1:01:36
  Hayden Craddolph: So yeah well, I don't know.
• 1:01:37
  Hayden Craddolph: They've had a couple strange films, the last few.
• 1:01:40
  Carmen Lezeth: They finally recovered with the big comic wolverine, really you want?
• 1:01:45
  Hayden Craddolph: Well, I mean at least it finally got an audience back in the seats, because I don't know what was going on there for a minute.
• 1:01:51
  Carmen Lezeth: I am looking forward to seeing the Christopher Reeve documentary, though oh, I am Actually I just think it was at AMC yesterday, Was it really?
• 1:02:01
  Hayden Craddolph: I definitely want to see it for sure.
• 1:02:02
  Carmen Lezeth: I definitely want to see that too.
• 1:02:03
  Hayden Craddolph: Maybe we should all see it and then talk about it, cause that's, that'd be great.
• 1:02:07
  Hayden Craddolph: He's the original Superman.
• 1:02:08
  Carmen Lezeth: In my opinion, he is the only Superman In my opinion.
• 1:02:11
  Carmen Lezeth: I saw that movie 19 times 19.
• 1:02:14
  Hayden Craddolph: I remember I went 19 times three and four.
• 1:02:18
  Hayden Craddolph: I don't know what they were doing with those two.
• 1:02:19
  Hayden Craddolph: Those don't exist.
• 1:02:20
  Carmen Lezeth: It's only one, he was number one best it's such a tragedy of a anyways.
• 1:02:25
  Carmen Lezeth: Okay, we won't go down that road because we're almost done with the show.
• 1:02:27
  Carmen Lezeth: Lois goes.
• 1:02:29
  Carmen Lezeth: You're holding me.
• 1:02:29
  Carmen Lezeth: Who's holding you?
• 1:02:30
  Carmen Lezeth: Exactly exactly right.
• 1:02:32
  Carmen Lezeth: What is your favorite curse word?
• 1:02:34
  Carmen Lezeth: You don't have to say it, you can just use the first letter I use a different curse word.
• 1:02:39
  Hayden Craddolph: I have a weird curse word okay, go ahead.
• 1:02:42
  Hayden Craddolph: I'm gonna say it, I'm gonna, I'm gonna really hopefully I don't lose any fans over this one, so I don't.
• 1:02:47
  Hayden Craddolph: I try not to curse, I curse it more in my private life.
• 1:02:51
  Hayden Craddolph: I try to curse in my private life.
• 1:02:54
  Carmen Lezeth: I never curse in front of my brother or something like that.
• 1:02:56
  Hayden Craddolph: But when I'm in the office I try not to curse in front of my students and my team and everything like that.
• 1:03:01
  Hayden Craddolph: But a word I use instead of a curse word is illiterate.
• 1:03:06
  @Haydenfilms: So if you use illiterate you're like oh that person can't read or write, and I just say that freaking illiterate.
• 1:03:15
  Hayden Craddolph: So I want to say something.
• 1:03:16
  Hayden Craddolph: I'm like that person's illiterate.
• 1:03:17
  Hayden Craddolph: Instead of calling them one of the harsher words, I just use the word illiterate.
• 1:03:20
  Hayden Craddolph: That's kind of like another Hadanisms.
• 1:03:24
  Carmen Lezeth: Hadanisms?
• 1:03:25
  Carmen Lezeth: I can't believe you're saying Haydenisms.
• 1:03:26
  Carmen Lezeth: Okay, Rick, what's your?
• 1:03:34
  Rick Costa: is it, darn Rick?
• 1:03:35
  Rick Costa: Don't swear at all.
• 1:03:36
  Rick Costa: It would be crap.
• 1:03:36
  Carmen Lezeth: But even that some people have a problem with you shouldn't say that, right, yeah, although I've called him a couple of times, he says he didn't.
• 1:03:39
  Carmen Lezeth: We've had a couple of debates where you did swear, but then you said you didn't, I did yeah, we're not going to talk about it now.
• 1:03:45
  Carmen Lezeth: I say mother flower, I say the B-I-T-C-H word.
• 1:03:51
  Carmen Lezeth: I'm from the street, I'm going to say it.
• 1:03:54
  Hayden Craddolph: I say those words.
• 1:03:55
  Hayden Craddolph: I say those words, I'm not going to front.
• 1:03:57
  Carmen Lezeth: I ain't even going to play it.
• 1:03:58
  Carmen Lezeth: They come out, they come out.
• 1:03:59
  Carmen Lezeth: Okay, what have two more?
• 1:04:02
  Carmen Lezeth: Okay, what profession other than your own would you like to attempt?
• 1:04:07
  Hayden Craddolph: To attempt, meaning that I never attempted.
• 1:04:10
  Carmen Lezeth: If you weren't doing what you're doing now, which is something that you love, what would you be doing?
• 1:04:21
  Hayden Craddolph: Yeah, obviously.
• 1:04:22
  Hayden Craddolph: When I graduated from college I was a pretty decent track runner, so I had some track records and everything like that.
• 1:04:25
  Hayden Craddolph: So I would, in another life I would like to be a collegiate track coach that I really have passion for that.
• 1:04:31
  Hayden Craddolph: It's just that the business world pays a little bit better than coaching sometimes, depending on what level you have.
• 1:04:37
  Hayden Craddolph: So definitely wouldn't mind being a track coach.
• 1:04:40
  Hayden Craddolph: Or I'm really super, super passionate about space travel and all that stuff.
• 1:04:46
  Hayden Craddolph: Science and NASA would be pretty cool too.
• 1:04:48
  Hayden Craddolph: So track it.
• 1:04:50
  Carmen Lezeth: Rick, what you got.
• 1:04:54
  Rick Costa: Possibly one thing, and I'm not saying it because you're here, carmen, but just I don't know if I would suck or not, but maybe, acting, try it.
• 1:05:02
  Carmen Lezeth: I know we've talked about that.
• 1:05:03
  Carmen Lezeth: I know that would be fun for you.
• 1:05:05
  Rick Costa: I think something else that could be interesting.
• 1:05:07
  Rick Costa: I'm thinking like Daniel Jackson kind of way, like an archaeologist type person.
• 1:05:11
  Carmen Lezeth: That's cool, oh cool, like from Stargate SG-1.
• 1:05:14
  Carmen Lezeth: Daniel Jackson, in case people didn't know what you meant by that, have you seen Stargate SG-1, hayden?
• 1:05:22
  Hayden Craddolph: Just a little bit of it.
• 1:05:27
  Carmen Lezeth: That is one, one program.
• 1:05:28
  Carmen Lezeth: He's really cool, and then the things that he likes makes him not cool.
• 1:05:32
  Rick Costa: Do you know?
• 1:05:33
  Carmen Lezeth: what I mean.
• 1:05:34
  Carmen Lezeth: It's so weird.
• 1:05:35
  Carmen Lezeth: Yeah, I know, and we're a huge Stargate SG one fans too on the show.
• 1:05:38
  Carmen Lezeth: So for me, I wish I could sing, if I could have done anything, and I wish I cannot say I could sing, but it would hurt everyone.
• 1:05:46
  Carmen Lezeth: But I wish I had a voice like Whitney Houston and that would have been what I wish I could do.
• 1:05:53
  Carmen Lezeth: I love singing.
• 1:05:54
  Carmen Lezeth: Okay, last one If heaven exists, what would you like to hear God say when you arrive at the pearly gates and just go with it?
• 1:06:02
  Hayden Craddolph: Great job.
• 1:06:03
  Hayden Craddolph: Really Okay, Rick because hopefully he sees that I made a difference in the world while I was here.
• 1:06:12
  Carmen Lezeth: You know what?
• 1:06:12
  Carmen Lezeth: Okay, go ahead, Rick, and then I'll say what my answer is.
• 1:06:15
  Rick Costa: There is a Bible verse that says well done thou good and faithful servant.
• 1:06:20
  Rick Costa: And yes, I would love to hear him say that, which is pretty much what Hayden said.
• 1:06:24
  Carmen Lezeth: I would love God to say that's the best you did.
• 1:06:27
  Carmen Lezeth: You need to go back.
• 1:06:28
  Carmen Lezeth: You need to go back, girl, Go back.
• 1:06:30
  Hayden Craddolph: Yeah, yeah.
• 1:06:31
  Carmen Lezeth: That's what I want.
• 1:06:32
  Carmen Lezeth: Uh-uh, that was not good enough.
• 1:06:34
  Carmen Lezeth: Go back, go back Do it over Hell.
• 1:06:36
  Hayden Craddolph: Yeah, get it over Sure.
• 1:06:39
  Carmen Lezeth: Oh my God, this was so much fun.
• 1:06:41
  Hayden Craddolph: See what happens.
• 1:06:42
  Hayden Craddolph: What happens when I show up at nine o'clock sharp.
• 1:06:45
  Carmen Lezeth: No, it was.
• 1:06:46
  Carmen Lezeth: You were here on time.
• 1:06:47
  Carmen Lezeth: It was great, but you also are a great kind of fun.
• 1:06:49
  Carmen Lezeth: It's not hard for you to talk at all.
• 1:06:52
  Hayden Craddolph: No, I love talking and thanks for allowing me the opportunity to talk and for everyone that was out there that's listening or will watch this on replay come check us out on October 25th, 26th, 27th.
• 1:07:04
  Hayden Craddolph: We want everyone there and we're looking forward to seeing you guys in person.
• 1:07:10
  Rick Costa: Yeah, if we ever have a Star Trek Star Wars battle, you're definitely invited.
• 1:07:12
  Hayden Craddolph: Oh, please Bring me in.
• 1:07:13
  Carmen Lezeth: You can come on anytime.
• 1:07:14
  Carmen Lezeth: This was really fun and I would love for you to come back and talk to us after you have the in-person festival at the end of October and let us know who won and maybe we can have a little recap again and let us know who won, and maybe we can have a little recap again.
• 1:07:28
  Hayden Craddolph: And then, yeah, we'd like to introduce you to some of the filmmakers at that point for sure, maybe we'll be a winner on the show that would be fantastic.
• 1:07:34
  Carmen Lezeth: That'd be great.
• 1:07:34
  Carmen Lezeth: Okay, we're gonna be in touch.
• 1:07:35
  Carmen Lezeth: Yeah, I'm gonna cut this off because it is one for an hour and 15 minutes.
• 1:07:39
  Carmen Lezeth: We're in.
• 1:07:40
  Carmen Lezeth: I'm so excited.
• 1:07:41
  Carmen Lezeth: I want to thank everyone.
• 1:07:42
  Carmen Lezeth: We've had a lot of viewers.
• 1:07:44
  Carmen Lezeth: Hayden, I think you hooked up your socials as well, right, you must have.
• 1:07:47
  Hayden Craddolph: I just put at Hayden Films is my name right there, so that's amazing.
• 1:07:50
  Carmen Lezeth: When you logged on, did you add your socials?
• 1:07:53
  Hayden Craddolph: I think we only added my LinkedIn just because I was running late.
• 1:07:57
  Hayden Craddolph: I think I just did LinkedIn.
• 1:07:58
  Carmen Lezeth: I think you have a lot of people watching this, so that's really great.
• 1:08:01
  Carmen Lezeth: So thank you so much, cause I can see the viewership here.
• 1:08:04
  Carmen Lezeth: That's why beautiful.
• 1:08:05
  Carmen Lezeth: So I'm just gonna say thank you so much, everyone for coming on the show.
• 1:08:09
  Carmen Lezeth: See us next time.
• 1:08:11
  Carmen Lezeth: Remember, it's all about the joy and uh, we'll see you then.
• 1:08:14
  Carmen Lezeth: Bye everyone, see ya, thanks for stopping by.
• 1:08:20
  Carmen Lezeth: All about the joy.
• 1:08:21
  Carmen Lezeth: Be better and stay beautiful.
• 1:08:23
  Carmen Lezeth: Folks.
• 1:08:23
  Carmen Lezeth: Have a sweet day.