Latest / Wedding Pros who are ready to grow - with Becca Pountney / Copywriting strategies for wedding pros with Jennie Hawkins

Transcript

Copywriting strategies for wedding pros with Jennie Hawkins · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Okay.
• 0:00
  What
• 0:01
  makes
• 0:01
  you
• 0:01
  different?
• 0:02
  So
• 0:02
  when
• 0:02
  I
• 0:02
  land
• 0:03
  on
• 0:03
  your
• 0:03
  website,
• 0:03
  I
• 0:04
  want
• 0:04
  to
• 0:04
  know
• 0:04
  what
• 0:05
  makes
• 0:05
  you
• 0:05
  different
• 0:06
  and
• 0:06
  I
• 0:06
  want
• 0:06
  you
• 0:06
  to
• 0:06
  tell
• 0:07
  me.
• 0:07
  Like
• 0:07
  you
• 0:07
  said,
• 0:08
  couples
• 0:08
  are
• 0:10
  thinking
• 0:10
  about
• 0:10
  themselves.
• 0:11
  They
• 0:12
  are
• 0:12
  making
• 0:12
  lots
• 0:13
  of
• 0:13
  decisions.
• 0:14
  This
• 0:14
  is
• 0:14
  where
• 0:14
  you
• 0:14
  want
• 0:15
  to
• 0:15
  be
• 0:15
  persuasive
• 0:16
  and
• 0:16
  you
• 0:16
  want
• 0:16
  to
• 0:16
  put
• 0:16
  your
• 0:17
  salesman
• 0:17
  hat
• 0:17
  on
• 0:18
  as
• 0:18
  well.
• 0:54
  I'm
• 0:55
  Becca
• 0:55
  Pountney,
• 0:55
  wedding
• 0:56
  business
• 0:56
  marketing
• 0:57
  expert,
• 0:57
  speaker
• 0:57
  and
• 0:58
  blogger,
• 0:58
  and
• 0:58
  you're
• 0:58
  listening
• 0:59
  to
• 0:59
  the
• 0:59
  Wedding
• 0:59
  Pros
• 1:00
  who
• 1:00
  Are
• 1:00
  Ready
• 1:00
  to
• 1:00
  Grow
• 1:01
  podcast.
• 1:02
  I'm
• 1:02
  here
• 1:02
  to
• 1:03
  share
• 1:03
  with
• 1:03
  you
• 1:03
  actionable
• 1:04
  tips,
• 1:04
  strategies
• 1:05
  and
• 1:05
  real
• 1:05
  life
• 1:05
  examples
• 1:06
  to
• 1:06
  help
• 1:07
  you
• 1:07
  take
• 1:07
  your
• 1:07
  wedding
• 1:08
  business
• 1:08
  to
• 1:08
  the
• 1:08
  next
• 1:08
  level.
• 1:09
  If
• 1:09
  you
• 1:09
  are
• 1:10
  an
• 1:10
  ambitious
• 1:10
  wedding
• 1:11
  business
• 1:11
  owner
• 1:11
  that
• 1:12
  wants
• 1:12
  to
• 1:12
  take
• 1:12
  your
• 1:12
  passion
• 1:13
  and
• 1:13
  use
• 1:13
  it
• 1:13
  to
• 1:14
  build
• 1:14
  a
• 1:14
  profitable,
• 1:14
  sustainable
• 1:15
  business
• 1:16
  doing
• 1:16
  what
• 1:16
  you
• 1:16
  love,
• 1:17
  then
• 1:17
  you're
• 1:17
  in
• 1:17
  the
• 1:17
  right
• 1:18
  place.
• 1:18
  Let's
• 1:19
  get
• 1:19
  going
• 1:19
  with
• 1:19
  today's
• 1:20
  episode.
• 1:21
  Today
• 1:21
  I'm
• 1:21
  chatting
• 1:22
  with
• 1:22
  wedding
• 1:22
  industry
• 1:22
  copywriter
• 1:23
  Jenny
• 1:23
  Hawkins.
• 1:24
  After
• 1:24
  15
• 1:25
  years
• 1:25
  working
• 1:25
  in
• 1:26
  marketing
• 1:26
  for
• 1:26
  brands
• 1:26
  including
• 1:27
  Tesla
• 1:27
  and
• 1:27
  Aston
• 1:28
  Martin,
• 1:28
  she
• 1:29
  decided
• 1:29
  to
• 1:29
  go
• 1:29
  ahead
• 1:29
  and
• 1:30
  set
• 1:30
  up
• 1:30
  her
• 1:30
  own
• 1:30
  business
• 1:31
  with
• 1:31
  one
• 1:31
  goal,
• 1:31
  to
• 1:32
  help
• 1:32
  wedding
• 1:32
  industry
• 1:33
  people
• 1:33
  use
• 1:34
  the
• 1:34
  power
• 1:34
  of
• 1:34
  copywriting
• 1:35
  and
• 1:35
  SEO
• 1:35
  to
• 1:36
  generate
• 1:36
  more
• 1:36
  visibility,
• 1:37
  more
• 1:37
  leads
• 1:37
  and
• 1:38
  and
• 1:38
  more
• 1:38
  sales.
• 1:38
  Jenny
• 1:39
  is
• 1:39
  based
• 1:39
  here
• 1:39
  in
• 1:40
  the
• 1:40
  UK
• 1:40
  and
• 1:40
  enjoys
• 1:41
  family
• 1:41
  life
• 1:41
  by
• 1:41
  the
• 1:42
  sea
• 1:42
  down
• 1:42
  in
• 1:42
  Devon.
• 1:43
  I
• 1:43
  cannot
• 1:43
  wait
• 1:44
  to
• 1:44
  find
• 1:44
  out
• 1:44
  more
• 1:44
  from
• 1:44
  her
• 1:45
  today.
• 1:45
  Jenny,
• 1:45
  welcome
• 1:46
  to
• 1:46
  the
• 1:46
  podcast.
• 1:47
  Hey.
• 1:48
  Hi.
• 1:48
  Hey,
• 1:48
  Becca,
• 1:49
  how
• 1:49
  are
• 1:49
  you?
• 1:49
  I
• 1:50
  am
• 1:50
  very
• 1:50
  well,
• 1:50
  thank
• 1:51
  you.
• 1:51
  Now,
• 1:51
  I
• 1:51
  have
• 1:52
  to
• 1:52
  say
• 1:52
  I
• 1:52
  am
• 1:52
  slightly
• 1:53
  jealous
• 1:53
  about
• 1:53
  how
• 1:54
  close
• 1:54
  you
• 1:54
  do
• 1:54
  live
• 1:55
  to
• 1:55
  the
• 1:55
  sea
• 1:55
  because
• 1:56
  where
• 1:56
  I
• 1:56
  am
• 1:56
  in
• 1:56
  Bedfordshire,
• 1:57
  we're
• 1:57
  about
• 1:57
  as
• 1:57
  far
• 1:58
  from
• 1:58
  the
• 1:58
  sea
• 1:58
  as
• 1:58
  you
• 1:58
  can
• 1:58
  get
• 1:59
  in
• 1:59
  the
• 1:59
  uk.
• 2:00
  And
• 2:00
  when
• 2:00
  I
• 2:00
  was
• 2:00
  down
• 2:00
  at
• 2:01
  university
• 2:01
  in
• 2:01
  Bournemouth,
• 2:02
  I
• 2:02
  could
• 2:02
  see
• 2:02
  the
• 2:02
  sea
• 2:03
  almost
• 2:03
  every
• 2:03
  day.
• 2:04
  Have
• 2:04
  you
• 2:04
  always
• 2:04
  lived
• 2:04
  by
• 2:05
  the
• 2:05
  sea
• 2:05
  or
• 2:05
  is
• 2:05
  that
• 2:05
  more
• 2:06
  of
• 2:06
  a
• 2:06
  recent
• 2:06
  thing?
• 2:07
  More
• 2:07
  of
• 2:07
  a
• 2:07
  recent
• 2:07
  thing.
• 2:08
  I
• 2:08
  grew
• 2:08
  up
• 2:09
  in
• 2:09
  land
• 2:10
  locked
• 2:10
  Derbyshire,
• 2:11
  so
• 2:12
  we
• 2:12
  were
• 2:12
  pretty
• 2:12
  much
• 2:13
  in
• 2:13
  the
• 2:13
  middle
• 2:13
  of
• 2:13
  the
• 2:13
  country.
• 2:15
  But
• 2:15
  yeah,
• 2:15
  I've
• 2:15
  always
• 2:16
  sort
• 2:16
  of,
• 2:16
  since
• 2:16
  I
• 2:17
  left
• 2:17
  home,
• 2:17
  I
• 2:17
  gravitated
• 2:18
  towards
• 2:18
  the
• 2:18
  sea.
• 2:19
  Now
• 2:19
  I've
• 2:19
  lived
• 2:19
  in
• 2:19
  Sydney,
• 2:21
  New
• 2:21
  Zealand,
• 2:21
  near
• 2:22
  the
• 2:22
  sea
• 2:22
  and
• 2:23
  yeah,
• 2:23
  now
• 2:23
  in
• 2:24
  Devon.
• 2:24
  So,
• 2:25
  yeah,
• 2:25
  I
• 2:26
  highly
• 2:26
  recommend
• 2:26
  it.
• 2:27
  Yeah,
• 2:27
  I
• 2:27
  think
• 2:27
  one
• 2:27
  day
• 2:28
  maybe
• 2:28
  I'll
• 2:28
  manage
• 2:28
  to
• 2:28
  get
• 2:29
  myself
• 2:29
  back
• 2:29
  to
• 2:29
  the
• 2:29
  seaside
• 2:30
  again.
• 2:30
  I
• 2:30
  would
• 2:30
  love
• 2:30
  to
• 2:31
  move
• 2:31
  back
• 2:31
  to
• 2:31
  Bournemouth.
• 2:31
  Maybe
• 2:32
  one
• 2:32
  day.
• 2:32
  It's
• 2:32
  on
• 2:33
  the
• 2:33
  list.
• 2:33
  Maybe
• 2:33
  I'll
• 2:34
  be
• 2:34
  one
• 2:34
  of
• 2:34
  those
• 2:34
  people
• 2:34
  that
• 2:34
  retire
• 2:36
  down
• 2:36
  there.
• 2:37
  Now,
• 2:37
  before
• 2:37
  we
• 2:37
  get
• 2:38
  into
• 2:38
  our
• 2:38
  conversation
• 2:38
  about
• 2:39
  copy,
• 2:39
  and
• 2:39
  I
• 2:39
  have
• 2:39
  a
• 2:39
  whole
• 2:40
  load
• 2:40
  of
• 2:40
  stuff
• 2:40
  that
• 2:40
  I
• 2:40
  want
• 2:40
  to
• 2:41
  chat
• 2:41
  to
• 2:41
  you
• 2:41
  about
• 2:41
  today.
• 2:41
  Whenever
• 2:42
  I
• 2:42
  have
• 2:42
  a
• 2:42
  guest
• 2:42
  on
• 2:43
  my
• 2:43
  podcast,
• 2:43
  particularly
• 2:43
  one
• 2:44
  that
• 2:44
  hasn't
• 2:44
  been
• 2:44
  on
• 2:44
  before,
• 2:45
  I
• 2:45
  always
• 2:45
  like
• 2:45
  to
• 2:45
  do
• 2:46
  a
• 2:46
  bit
• 2:46
  of
• 2:46
  a
• 2:46
  background
• 2:47
  Refresh
• 2:47
  so
• 2:48
  that
• 2:48
  the
• 2:48
  people
• 2:48
  listening
• 2:49
  understand
• 2:49
  who
• 2:49
  they're
• 2:49
  learning
• 2:50
  from
• 2:50
  and
• 2:50
  why
• 2:50
  they
• 2:50
  should
• 2:51
  listen
• 2:51
  to
• 2:51
  them.
• 2:51
  So
• 2:52
  take
• 2:52
  me
• 2:52
  back
• 2:53
  through
• 2:53
  a
• 2:53
  little
• 2:53
  bit
• 2:54
  of
• 2:54
  your
• 2:54
  career.
• 2:54
  I
• 2:54
  mentioned
• 2:55
  it
• 2:55
  a
• 2:55
  little
• 2:55
  bit
• 2:55
  as
• 2:56
  well
• 2:56
  in
• 2:56
  the
• 2:56
  intro,
• 2:57
  but
• 2:57
  how
• 2:57
  did
• 2:58
  you
• 2:58
  get
• 2:58
  started
• 2:59
  in
• 2:59
  the
• 2:59
  world
• 2:59
  of
• 2:59
  marketing
• 3:00
  and
• 3:00
  copywriting
• 3:01
  in
• 3:01
  the
• 3:01
  first
• 3:01
  place?
• 3:02
  Yeah,
• 3:02
  I
• 3:02
  just
• 3:02
  definitely
• 3:03
  didn't
• 3:03
  grow
• 3:03
  up
• 3:03
  thinking
• 3:04
  I
• 3:04
  was
• 3:04
  going
• 3:04
  to
• 3:04
  be
• 3:04
  a
• 3:04
  copywriter.
• 3:05
  Wasn't
• 3:05
  even
• 3:06
  on
• 3:06
  the
• 3:06
  agenda
• 3:07
  then.
• 3:07
  But
• 3:07
  I
• 3:08
  grew
• 3:08
  up
• 3:08
  basically
• 3:09
  riding
• 3:09
  horses,
• 3:10
  and
• 3:10
  I
• 3:11
  always
• 3:11
  wanted
• 3:11
  to
• 3:11
  work
• 3:12
  with
• 3:12
  horses.
• 3:12
  When
• 3:12
  I
• 3:12
  was
• 3:13
  older,
• 3:13
  that
• 3:13
  was
• 3:13
  my
• 3:13
  dream.
• 3:14
  I
• 3:14
  was
• 3:14
  a
• 3:14
  professional
• 3:15
  rider
• 3:15
  or
• 3:16
  a
• 3:16
  groom
• 3:16
  or
• 3:17
  something.
• 3:17
  I
• 3:17
  left
• 3:18
  school,
• 3:18
  I
• 3:18
  went
• 3:19
  to
• 3:19
  agricultural
• 3:20
  college.
• 3:20
  I
• 3:21
  did
• 3:21
  an
• 3:22
  amazing
• 3:22
  course
• 3:22
  which
• 3:23
  was
• 3:23
  like
• 3:23
  50%
• 3:23
  business
• 3:24
  and
• 3:25
  50%
• 3:25
  riding
• 3:25
  horses
• 3:26
  all
• 3:26
  day,
• 3:26
  and
• 3:27
  I
• 3:28
  loved
• 3:28
  it.
• 3:28
  But
• 3:29
  at
• 3:29
  the
• 3:29
  end
• 3:29
  of
• 3:29
  it,
• 3:29
  I'd
• 3:30
  done
• 3:30
  a
• 3:30
  bit
• 3:30
  of
• 3:30
  work
• 3:30
  experience
• 3:31
  and
• 3:31
  I'd
• 3:31
  realized
• 3:32
  very
• 3:32
  quickly
• 3:33
  there's
• 3:33
  a
• 3:34
  big
• 3:34
  difference
• 3:34
  between
• 3:35
  working
• 3:35
  in
• 3:35
  the
• 3:35
  industry
• 3:36
  and
• 3:36
  actually
• 3:36
  having
• 3:37
  it
• 3:37
  as
• 3:37
  a
• 3:37
  hobby.
• 3:38
  And
• 3:38
  what
• 3:38
  I
• 3:38
  really
• 3:38
  enjoyed
• 3:39
  about
• 3:39
  that
• 3:39
  course
• 3:39
  was
• 3:39
  actually
• 3:40
  a
• 3:40
  lot
• 3:40
  of
• 3:40
  the
• 3:40
  business
• 3:40
  side.
• 3:42
  So
• 3:42
  I
• 3:42
  ended
• 3:42
  up
• 3:42
  going
• 3:42
  to
• 3:42
  university,
• 3:43
  doing
• 3:43
  a
• 3:44
  business
• 3:44
  and
• 3:44
  marketing
• 3:44
  degree.
• 3:45
  And
• 3:45
  then
• 3:45
  afterwards,
• 3:46
  I
• 3:46
  magically
• 3:47
  somehow
• 3:48
  landed
• 3:48
  a
• 3:48
  job
• 3:49
  working
• 3:49
  as
• 3:50
  in
• 3:50
  the
• 3:50
  marketing
• 3:51
  and
• 3:51
  PR
• 3:51
  team
• 3:51
  for
• 3:52
  the
• 3:52
  Horse
• 3:52
  of
• 3:52
  Year
• 3:52
  show
• 3:53
  at
• 3:53
  Wembley
• 3:54
  Stadium.
• 3:54
  And
• 3:54
  I
• 3:55
  was
• 3:55
  like,
• 3:55
  oh,
• 3:55
  dream
• 3:56
  job.
• 3:56
  You
• 3:56
  know,
• 3:57
  it
• 3:57
  combined
• 3:57
  my
• 3:57
  love
• 3:57
  of
• 3:58
  horses.
• 3:58
  But
• 3:58
  I
• 3:58
  had
• 3:59
  this
• 3:59
  marketing
• 3:59
  side
• 4:00
  and
• 4:00
  I
• 4:00
  did
• 4:00
  that
• 4:00
  for
• 4:01
  a
• 4:01
  number
• 4:01
  of
• 4:01
  years.
• 4:02
  And
• 4:02
  then
• 4:02
  I
• 4:02
  went
• 4:03
  traveling
• 4:03
  for
• 4:03
  a
• 4:03
  while,
• 4:04
  worked
• 4:04
  in
• 4:04
  Australia
• 4:05
  and
• 4:05
  New
• 4:05
  Zealand,
• 4:06
  came
• 4:06
  back,
• 4:07
  worked
• 4:07
  in
• 4:07
  London,
• 4:08
  worked
• 4:08
  in
• 4:08
  marketing,
• 4:09
  and
• 4:09
  then,
• 4:10
  yeah,
• 4:10
  that's
• 4:10
  where
• 4:10
  my
• 4:11
  career
• 4:11
  kind
• 4:11
  of
• 4:11
  led
• 4:11
  me
• 4:12
  very
• 4:12
  much
• 4:12
  into
• 4:12
  those
• 4:12
  marketing
• 4:13
  roles.
• 4:13
  And
• 4:14
  then
• 4:14
  I
• 4:14
  ended
• 4:14
  up
• 4:15
  kind
• 4:15
  of
• 4:15
  specializing
• 4:16
  in
• 4:16
  more
• 4:16
  like
• 4:17
  digital
• 4:17
  marketing,
• 4:18
  website
• 4:18
  content.
• 4:19
  And
• 4:19
  my
• 4:20
  last
• 4:20
  couple
• 4:20
  of
• 4:20
  roles
• 4:21
  before
• 4:21
  I
• 4:21
  set
• 4:21
  up
• 4:21
  my
• 4:21
  own
• 4:21
  business
• 4:22
  was
• 4:22
  with
• 4:22
  Aston
• 4:23
  Martin,
• 4:24
  so
• 4:24
  in
• 4:24
  the
• 4:24
  automotive
• 4:25
  industry.
• 4:25
  And
• 4:26
  then
• 4:26
  I
• 4:26
  got
• 4:26
  the
• 4:26
  opportunity
• 4:27
  to
• 4:27
  go
• 4:27
  to
• 4:27
  California
• 4:28
  and
• 4:28
  I
• 4:28
  lived
• 4:29
  over
• 4:29
  there
• 4:29
  and
• 4:29
  worked
• 4:30
  for
• 4:30
  Tesla
• 4:30
  for.
• 4:31
  Well,
• 4:32
  I
• 4:32
  was
• 4:32
  over
• 4:32
  in
• 4:32
  California
• 4:33
  for
• 4:33
  about
• 4:33
  five
• 4:33
  years
• 4:34
  in
• 4:34
  the
• 4:34
  end,
• 4:34
  and
• 4:34
  I
• 4:35
  ended
• 4:35
  up
• 4:35
  being
• 4:35
  a
• 4:35
  senior
• 4:36
  manager
• 4:36
  for
• 4:37
  digital
• 4:37
  content
• 4:39
  and
• 4:39
  localization.
• 4:40
  So
• 4:40
  basically,
• 4:41
  I
• 4:41
  lived
• 4:41
  and
• 4:41
  breathed
• 4:42
  websites
• 4:43
  for.
• 4:43
  For
• 4:43
  a
• 4:44
  couple
• 4:44
  of
• 4:44
  years.
• 4:44
  What
• 4:44
  an
• 4:45
  exciting
• 4:45
  life
• 4:46
  history.
• 4:46
  There
• 4:46
  are
• 4:46
  so
• 4:46
  many
• 4:47
  things
• 4:47
  I
• 4:47
  could
• 4:47
  dig
• 4:47
  into
• 4:48
  just
• 4:48
  in
• 4:48
  that
• 4:48
  small
• 4:49
  thing.
• 4:49
  We
• 4:49
  could
• 4:49
  do
• 4:49
  a
• 4:49
  podcast
• 4:50
  just
• 4:50
  about
• 4:50
  your
• 4:50
  history.
• 4:51
  I
• 4:51
  want
• 4:51
  to
• 4:51
  go
• 4:51
  back
• 4:52
  to
• 4:52
  the
• 4:52
  Horse
• 4:52
  of
• 4:53
  the
• 4:53
  Year
• 4:53
  show
• 4:53
  to
• 4:53
  start
• 4:53
  with,
• 4:54
  though,
• 4:54
  because
• 4:54
  what
• 4:55
  I
• 4:55
  love
• 4:55
  about
• 4:55
  that,
• 4:55
  and
• 4:55
  it's
• 4:56
  something
• 4:56
  that
• 4:56
  I
• 4:56
  actually
• 4:56
  teach
• 4:57
  my
• 4:57
  kids.
• 4:57
  And
• 4:58
  when
• 4:58
  I
• 4:58
  did
• 4:58
  the
• 4:58
  school
• 4:58
  career
• 4:59
  fair,
• 4:59
  I
• 5:00
  talked
• 5:00
  to
• 5:00
  and
• 5:00
  I
• 5:00
  think
• 5:00
  we
• 5:00
  don't
• 5:01
  value
• 5:01
  it
• 5:01
  enough,
• 5:02
  is
• 5:02
  that
• 5:02
  we
• 5:02
  can
• 5:03
  live
• 5:03
  our
• 5:03
  dream
• 5:04
  and
• 5:04
  find
• 5:04
  work
• 5:05
  in
• 5:05
  our
• 5:05
  dream
• 5:05
  area.
• 5:06
  That's
• 5:06
  not
• 5:06
  necessarily
• 5:07
  the
• 5:07
  thing
• 5:07
  we
• 5:07
  thought
• 5:08
  we
• 5:08
  could
• 5:08
  do.
• 5:08
  So,
• 5:09
  for
• 5:09
  example,
• 5:09
  my
• 5:09
  daughter
• 5:10
  is
• 5:10
  very
• 5:11
  into
• 5:11
  soccer.
• 5:11
  Football.
• 5:12
  She
• 5:12
  loves
• 5:12
  playing
• 5:13
  football
• 5:13
  all
• 5:13
  the
• 5:13
  time,
• 5:13
  and
• 5:14
  that's
• 5:14
  her
• 5:14
  dream,
• 5:14
  to
• 5:14
  be
• 5:14
  a
• 5:14
  football
• 5:15
  player.
• 5:15
  And
• 5:15
  I
• 5:15
  always
• 5:15
  say
• 5:16
  to
• 5:16
  her,
• 5:16
  even
• 5:16
  if
• 5:16
  you
• 5:16
  don't
• 5:16
  make
• 5:16
  it
• 5:17
  as
• 5:17
  a
• 5:17
  football
• 5:17
  player,
• 5:17
  there's
• 5:18
  so
• 5:18
  many
• 5:18
  careers
• 5:19
  and
• 5:19
  jobs
• 5:19
  and
• 5:19
  opportunities
• 5:20
  for
• 5:20
  within
• 5:21
  football
• 5:21
  that
• 5:21
  you
• 5:21
  could
• 5:22
  do.
• 5:22
  So
• 5:22
  that
• 5:22
  must
• 5:22
  have
• 5:23
  just
• 5:23
  been
• 5:23
  incredible
• 5:23
  when
• 5:24
  you
• 5:24
  got
• 5:24
  that
• 5:24
  job
• 5:25
  and
• 5:25
  you
• 5:25
  got
• 5:25
  to
• 5:25
  work
• 5:26
  in
• 5:26
  the
• 5:26
  world
• 5:26
  of
• 5:26
  horses,
• 5:27
  but
• 5:27
  doing
• 5:27
  it
• 5:27
  in
• 5:28
  a
• 5:28
  slightly
• 5:28
  different
• 5:28
  way.
• 5:28
  It
• 5:29
  was.
• 5:29
  And
• 5:29
  you
• 5:29
  know
• 5:29
  what?
• 5:29
  I
• 5:30
  look
• 5:30
  back
• 5:30
  now
• 5:30
  and
• 5:30
  I
• 5:30
  basically
• 5:31
  pitched
• 5:31
  the
• 5:31
  company.
• 5:32
  I
• 5:32
  literally
• 5:33
  found
• 5:34
  this
• 5:34
  company
• 5:34
  that
• 5:34
  organized
• 5:35
  Horse
• 5:35
  the
• 5:35
  Year
• 5:35
  Show.
• 5:35
  I
• 5:36
  wrote
• 5:36
  them
• 5:36
  a
• 5:36
  letter.
• 5:36
  I
• 5:36
  think
• 5:36
  I
• 5:37
  was
• 5:37
  like
• 5:37
  24
• 5:38
  at
• 5:38
  the
• 5:38
  time,
• 5:38
  fairly
• 5:39
  fresh
• 5:39
  out
• 5:39
  of
• 5:39
  university,
• 5:40
  and
• 5:41
  they
• 5:41
  responded.
• 5:41
  And
• 5:42
  that
• 5:42
  was
• 5:42
  a
• 5:42
  real
• 5:42
  life
• 5:42
  lesson
• 5:43
  as
• 5:43
  well.
• 5:43
  And
• 5:43
  I
• 5:43
  use
• 5:43
  that
• 5:44
  today
• 5:44
  in
• 5:44
  my
• 5:44
  business.
• 5:45
  If
• 5:45
  I
• 5:45
  see
• 5:45
  someone,
• 5:46
  you
• 5:46
  know,
• 5:46
  you
• 5:46
  know,
• 5:46
  when
• 5:46
  I
• 5:47
  come
• 5:47
  on
• 5:47
  a
• 5:47
  podcast,
• 5:47
  it's
• 5:47
  like,
• 5:48
  I
• 5:48
  will
• 5:48
  pitch
• 5:48
  them
• 5:48
  and.
• 5:49
  Because
• 5:49
  the
• 5:49
  worst
• 5:50
  people
• 5:50
  can
• 5:50
  say
• 5:51
  is
• 5:51
  no.
• 5:51
  And
• 5:52
  so
• 5:52
  that
• 5:53
  was
• 5:53
  a
• 5:53
  big
• 5:53
  life
• 5:53
  lesson
• 5:54
  and
• 5:54
  it
• 5:55
  took
• 5:55
  me
• 5:55
  on
• 5:55
  a
• 5:55
  whole
• 5:55
  trajectory
• 5:56
  career
• 5:56
  wise.
• 5:57
  I
• 5:57
  didn't
• 5:57
  start
• 5:58
  off
• 5:58
  being
• 5:58
  the
• 5:58
  marketing
• 5:59
  or
• 5:59
  PR
• 5:59
  manager,
• 6:00
  but
• 6:00
  I,
• 6:00
  after
• 6:00
  a
• 6:01
  couple
• 6:01
  of
• 6:01
  years,
• 6:01
  I
• 6:01
  was
• 6:01
  promoted
• 6:02
  to
• 6:02
  that
• 6:02
  role,
• 6:04
  which
• 6:04
  was
• 6:04
  a
• 6:04
  great
• 6:04
  platform
• 6:05
  for
• 6:05
  the
• 6:05
  rest
• 6:06
  of
• 6:06
  my
• 6:06
  career.
• 6:07
  So,
• 6:07
  yeah,
• 6:08
  you're
• 6:08
  right.
• 6:08
  There
• 6:08
  is
• 6:09
  always.
• 6:09
  But
• 6:09
  you
• 6:09
  don't
• 6:10
  always
• 6:10
  know
• 6:10
  that
• 6:10
  when
• 6:10
  you're
• 6:11
  young.
• 6:11
  Obviously.
• 6:11
  I
• 6:12
  think
• 6:12
  one
• 6:12
  of
• 6:12
  the
• 6:12
  worst
• 6:12
  questions
• 6:12
  we
• 6:13
  can
• 6:13
  ask
• 6:13
  kids
• 6:13
  sometimes
• 6:14
  is
• 6:14
  what
• 6:14
  you
• 6:14
  want
• 6:14
  to
• 6:14
  be
• 6:14
  when
• 6:14
  you're
• 6:15
  older,
• 6:15
  because
• 6:15
  you
• 6:16
  just
• 6:16
  don't
• 6:16
  know.
• 6:17
  But,
• 6:17
  yeah,
• 6:18
  that
• 6:18
  was
• 6:19
  a
• 6:19
  great
• 6:20
  early
• 6:20
  start
• 6:20
  in
• 6:21
  my
• 6:21
  career.
• 6:21
  Yeah,
• 6:21
  I
• 6:22
  agree
• 6:22
  with
• 6:22
  you.
• 6:22
  And
• 6:22
  also,
• 6:22
  we
• 6:22
  end
• 6:23
  up
• 6:23
  putting
• 6:23
  people
• 6:23
  into
• 6:23
  boxes.
• 6:24
  Like,
• 6:24
  there's
• 6:24
  just
• 6:24
  these
• 6:25
  few
• 6:25
  careers
• 6:25
  that
• 6:25
  you
• 6:25
  can
• 6:26
  choose
• 6:26
  from.
• 6:26
  And
• 6:26
  actually
• 6:27
  there's
• 6:27
  a
• 6:27
  whole
• 6:28
  plethora
• 6:28
  in
• 6:28
  every
• 6:29
  industry
• 6:29
  of
• 6:29
  different
• 6:29
  things
• 6:30
  that
• 6:30
  we
• 6:30
  can
• 6:31
  be
• 6:31
  doing.
• 6:31
  So,
• 6:31
  yeah,
• 6:32
  absolutely.
• 6:32
  An
• 6:32
  important
• 6:32
  lesson,
• 6:33
  but
• 6:33
  also
• 6:33
  the
• 6:33
  confidence
• 6:34
  lesson
• 6:34
  to
• 6:34
  just
• 6:34
  ask
• 6:35
  the
• 6:35
  question,
• 6:35
  to
• 6:36
  just
• 6:36
  pitch
• 6:36
  to
• 6:36
  just
• 6:37
  why
• 6:37
  not?
• 6:37
  I
• 6:37
  always
• 6:38
  remember
• 6:38
  that's
• 6:38
  how
• 6:39
  my
• 6:39
  parents
• 6:39
  brought
• 6:40
  me
• 6:40
  up
• 6:40
  and
• 6:40
  that's
• 6:40
  how
• 6:40
  I'm
• 6:40
  trying
• 6:40
  to
• 6:41
  bring
• 6:41
  my
• 6:41
  kids
• 6:41
  up
• 6:41
  as
• 6:41
  well.
• 6:41
  It's
• 6:42
  like,
• 6:42
  well,
• 6:42
  if
• 6:42
  you
• 6:42
  want
• 6:42
  to
• 6:42
  work
• 6:42
  in
• 6:43
  television,
• 6:43
  why
• 6:43
  not
• 6:44
  not?
• 6:44
  Oh,
• 6:44
  it's
• 6:44
  never
• 6:45
  going
• 6:45
  to
• 6:45
  happen.
• 6:45
  But
• 6:45
  why
• 6:45
  not
• 6:46
  go
• 6:46
  find
• 6:46
  an
• 6:46
  opportunity,
• 6:47
  make
• 6:47
  it
• 6:47
  happen
• 6:48
  for
• 6:48
  yourself.
• 6:48
  Don't
• 6:48
  just
• 6:48
  sit
• 6:49
  back.
• 6:49
  And
• 6:49
  I
• 6:49
  think
• 6:49
  there's
• 6:50
  a
• 6:50
  lot
• 6:50
  of
• 6:50
  people
• 6:50
  listening,
• 6:51
  even
• 6:51
  in
• 6:51
  their
• 6:51
  businesses
• 6:52
  today
• 6:53
  who
• 6:53
  are
• 6:53
  missing
• 6:53
  out
• 6:53
  on
• 6:54
  opportunities
• 6:54
  because
• 6:55
  they're
• 6:55
  too
• 6:55
  scared
• 6:55
  to
• 6:56
  just
• 6:56
  ask
• 6:56
  the
• 6:56
  question
• 6:57
  or
• 6:57
  pitch
• 6:57
  to
• 6:58
  come
• 6:58
  on
• 6:58
  the
• 6:58
  podcast
• 6:58
  or,
• 6:59
  you
• 6:59
  know,
• 6:59
  someone
• 6:59
  pitched
• 7:00
  to
• 7:00
  me
• 7:00
  recently
• 7:00
  has
• 7:00
  Come
• 7:00
  on
• 7:00
  the
• 7:01
  podcast,
• 7:01
  someone
• 7:01
  I've
• 7:01
  worked
• 7:01
  with
• 7:02
  for
• 7:02
  a
• 7:02
  long
• 7:02
  time,
• 7:02
  and
• 7:02
  they're
• 7:03
  like,
• 7:03
  oh,
• 7:03
  it's
• 7:03
  taken
• 7:03
  me
• 7:04
  ages
• 7:04
  to
• 7:04
  do
• 7:04
  this.
• 7:04
  And
• 7:04
  I
• 7:05
  think,
• 7:05
  well,
• 7:05
  why?
• 7:05
  Because
• 7:05
  I
• 7:05
  would
• 7:06
  have
• 7:06
  said
• 7:06
  yes
• 7:06
  six
• 7:06
  months
• 7:06
  ago.
• 7:07
  You
• 7:08
  know,
• 7:08
  just
• 7:08
  ask
• 7:09
  the
• 7:09
  question.
• 7:09
  Because
• 7:10
  like
• 7:10
  you
• 7:10
  said,
• 7:10
  the
• 7:10
  worst
• 7:11
  thing
• 7:11
  that
• 7:11
  can
• 7:11
  happen
• 7:12
  is
• 7:12
  I
• 7:12
  go,
• 7:12
  oh,
• 7:13
  no.
• 7:13
  Or
• 7:13
  not
• 7:13
  at
• 7:13
  the
• 7:13
  moment,
• 7:14
  or
• 7:14
  not
• 7:14
  yet.
• 7:14
  But
• 7:15
  you're
• 7:15
  no
• 7:15
  further
• 7:16
  back.
• 7:16
  But
• 7:16
  actually,
• 7:17
  if
• 7:17
  you
• 7:17
  get
• 7:17
  a
• 7:17
  yes,
• 7:17
  it
• 7:18
  can
• 7:18
  propel
• 7:18
  you
• 7:18
  forward.
• 7:18
  Now
• 7:19
  let's
• 7:19
  forward
• 7:19
  on
• 7:20
  then
• 7:20
  to
• 7:20
  this
• 7:20
  California
• 7:21
  opportunity.
• 7:22
  I
• 7:22
  want
• 7:22
  to
• 7:22
  hear
• 7:22
  more
• 7:22
  about
• 7:22
  that
• 7:23
  because
• 7:23
  a
• 7:23
  dream
• 7:23
  of
• 7:23
  mine
• 7:24
  is
• 7:24
  to
• 7:24
  go
• 7:24
  and
• 7:24
  live
• 7:25
  in
• 7:25
  the
• 7:25
  States
• 7:25
  for
• 7:25
  five
• 7:25
  years.
• 7:26
  That
• 7:26
  sounds
• 7:26
  amazing.
• 7:27
  Was
• 7:27
  it
• 7:27
  all
• 7:27
  it
• 7:27
  was
• 7:27
  cracked
• 7:28
  up
• 7:28
  to
• 7:28
  be?
• 7:28
  How
• 7:29
  did
• 7:29
  that
• 7:29
  opportunity
• 7:29
  come
• 7:30
  about?
• 7:30
  What
• 7:30
  did
• 7:31
  you
• 7:31
  learn
• 7:31
  from
• 7:31
  your
• 7:31
  time
• 7:31
  out
• 7:32
  there?
• 7:32
  Yeah,
• 7:32
  so
• 7:33
  that
• 7:33
  opportunity
• 7:34
  came
• 7:34
  about
• 7:34
  moving
• 7:35
  to
• 7:35
  California.
• 7:36
  I
• 7:36
  followed
• 7:36
  a
• 7:36
  boy,
• 7:37
  specifically
• 7:37
  my
• 7:37
  husband,
• 7:38
  I
• 7:38
  just
• 7:38
  married.
• 7:39
  He.
• 7:39
  He
• 7:40
  was
• 7:40
  an
• 7:40
  automotive
• 7:40
  engineer.
• 7:41
  He
• 7:41
  is
• 7:41
  an
• 7:41
  automotive
• 7:42
  engineer.
• 7:42
  He
• 7:42
  worked
• 7:43
  at
• 7:43
  Jaguar
• 7:43
  Land
• 7:43
  Rover
• 7:44
  and
• 7:44
  he
• 7:44
  had
• 7:44
  the
• 7:44
  opportunity
• 7:45
  to
• 7:46
  go
• 7:46
  out
• 7:46
  and
• 7:46
  work
• 7:47
  for
• 7:47
  Tesla.
• 7:47
  So
• 7:48
  we
• 7:48
  went
• 7:48
  over
• 7:49
  on
• 7:49
  his
• 7:49
  kind
• 7:50
  of
• 7:50
  opportunity
• 7:51
  and
• 7:52
  we
• 7:52
  were
• 7:52
  living
• 7:52
  in
• 7:52
  Silicon
• 7:53
  Valley
• 7:53
  where
• 7:53
  all
• 7:53
  the
• 7:54
  big
• 7:54
  tech
• 7:54
  companies
• 7:54
  are.
• 7:55
  You've
• 7:55
  got
• 7:55
  Google,
• 7:55
  you've
• 7:56
  got
• 7:56
  Facebook,
• 7:57
  you
• 7:57
  know,
• 7:58
  obviously
• 7:58
  Tesla
• 7:58
  as
• 7:58
  well,
• 7:59
  Amazon
• 8:01
  and.
• 8:01
  But
• 8:02
  because
• 8:02
  I'd
• 8:02
  worked
• 8:03
  for
• 8:03
  Aston
• 8:03
  Martin,
• 8:04
  I.
• 8:04
  It
• 8:04
  was
• 8:05
  fairly
• 8:05
  easy,
• 8:05
  easy
• 8:06
  for
• 8:06
  me
• 8:06
  to
• 8:06
  get
• 8:07
  that
• 8:07
  work
• 8:07
  at
• 8:07
  Tesla.
• 8:08
  That
• 8:08
  was
• 8:09
  an
• 8:09
  opportunity
• 8:09
  there
• 8:09
  because
• 8:10
  of
• 8:10
  the
• 8:10
  sort
• 8:10
  of
• 8:10
  synergy
• 8:11
  of
• 8:11
  what
• 8:11
  I'd
• 8:11
  done
• 8:11
  before
• 8:12
  and
• 8:13
  was
• 8:13
  it
• 8:14
  cracked
• 8:14
  up.
• 8:14
  California
• 8:15
  is
• 8:15
  an
• 8:15
  amazing
• 8:16
  place
• 8:16
  to
• 8:16
  live.
• 8:17
  Like,
• 8:17
  amazing.
• 8:17
  I'm
• 8:17
  very
• 8:18
  much
• 8:18
  into
• 8:18
  running
• 8:18
  and
• 8:19
  cycling
• 8:19
  and
• 8:19
  the
• 8:19
  outdoor
• 8:20
  opportunities
• 8:20
  are
• 8:21
  amazing,
• 8:21
  the
• 8:21
  weather.
• 8:23
  But
• 8:23
  yeah,
• 8:24
  I
• 8:24
  would
• 8:24
  say
• 8:24
  after
• 8:24
  a
• 8:25
  while,
• 8:26
  the
• 8:26
  shine
• 8:26
  for
• 8:27
  me
• 8:27
  wore
• 8:27
  off.
• 8:28
  We
• 8:28
  had
• 8:28
  children
• 8:28
  out
• 8:28
  there.
• 8:29
  I
• 8:29
  wanted
• 8:29
  to
• 8:29
  be
• 8:29
  back
• 8:30
  living
• 8:31
  near
• 8:31
  family.
• 8:31
  That
• 8:32
  was
• 8:32
  a
• 8:32
  huge
• 8:32
  pull
• 8:32
  for
• 8:32
  me.
• 8:33
  We
• 8:33
  definitely
• 8:33
  came
• 8:33
  to
• 8:33
  a
• 8:33
  crossroads
• 8:34
  in
• 8:34
  our
• 8:34
  journey
• 8:34
  out
• 8:35
  there
• 8:35
  where
• 8:35
  we
• 8:35
  were
• 8:35
  like,
• 8:36
  should
• 8:36
  we
• 8:36
  stay
• 8:36
  or
• 8:36
  should
• 8:37
  we
• 8:37
  go?
• 8:37
  You
• 8:38
  know,
• 8:38
  had
• 8:38
  a
• 8:38
  green
• 8:38
  card
• 8:38
  application.
• 8:39
  Ultimately
• 8:40
  for
• 8:40
  me,
• 8:40
  it
• 8:41
  never
• 8:41
  felt
• 8:41
  like
• 8:41
  home
• 8:42
  and
• 8:42
  I
• 8:42
  never
• 8:43
  deeply
• 8:43
  connected
• 8:44
  with
• 8:44
  the
• 8:44
  country,
• 8:45
  if
• 8:45
  I'm
• 8:45
  honest.
• 8:46
  But
• 8:46
  the
• 8:46
  opportunities
• 8:47
  in
• 8:48
  terms
• 8:48
  of
• 8:48
  career
• 8:49
  and
• 8:49
  work
• 8:49
  were
• 8:49
  very
• 8:50
  good.
• 8:50
  I
• 8:50
  would
• 8:50
  say
• 8:51
  work
• 8:51
  life
• 8:51
  balance,
• 8:52
  especially
• 8:52
  in
• 8:52
  that
• 8:52
  industry.
• 8:52
  The
• 8:53
  tech
• 8:53
  industry
• 8:53
  that
• 8:54
  we
• 8:54
  worked
• 8:54
  in
• 8:54
  wasn't
• 8:55
  what.
• 8:56
  It
• 8:56
  wasn't
• 8:57
  easy.
• 8:57
  It
• 8:57
  was
• 8:57
  a
• 8:57
  very
• 8:57
  different
• 8:58
  work
• 8:58
  life
• 8:58
  balance
• 8:58
  to,
• 8:59
  I
• 8:59
  feel
• 8:59
  like
• 8:59
  what
• 8:59
  we
• 9:00
  have
• 9:00
  over
• 9:00
  here
• 9:00
  in
• 9:01
  Europe.
• 9:01
  And
• 9:01
  then
• 9:01
  when
• 9:01
  I
• 9:02
  had
• 9:02
  a
• 9:02
  baby
• 9:02
  out
• 9:02
  there
• 9:03
  and
• 9:03
  I
• 9:03
  worked
• 9:03
  for
• 9:03
  the
• 9:03
  company,
• 9:04
  I
• 9:04
  only
• 9:04
  got
• 9:05
  four
• 9:06
  months
• 9:06
  maternity
• 9:07
  leave
• 9:08
  and
• 9:08
  I
• 9:08
  actually
• 9:08
  ended
• 9:08
  up
• 9:08
  leaving
• 9:09
  Tesla
• 9:09
  just
• 9:09
  after
• 9:10
  my.
• 9:10
  After
• 9:10
  that
• 9:10
  maternity
• 9:11
  leave
• 9:11
  was
• 9:11
  ended
• 9:12
  because
• 9:12
  I
• 9:12
  just
• 9:12
  wasn't
• 9:13
  ready
• 9:13
  to
• 9:13
  go
• 9:13
  back.
• 9:13
  It
• 9:13
  was
• 9:14
  very,
• 9:14
  very
• 9:14
  short
• 9:14
  for
• 9:14
  Me.
• 9:15
  So,
• 9:15
  yeah,
• 9:16
  there
• 9:16
  are
• 9:16
  pros
• 9:16
  and
• 9:16
  cons,
• 9:17
  I
• 9:17
  would
• 9:17
  say.
• 9:18
  A
• 9:18
  lot
• 9:18
  of
• 9:18
  lessons
• 9:19
  learned.
• 9:19
  A
• 9:19
  lot
• 9:20
  of
• 9:20
  lessons
• 9:20
  learned.
• 9:20
  It
• 9:21
  could
• 9:21
  be
• 9:21
  along
• 9:21
  the
• 9:21
  way.
• 9:22
  Yeah,
• 9:22
  yeah.
• 9:23
  Amazing.
• 9:23
  And
• 9:23
  again,
• 9:24
  another
• 9:24
  opportunity
• 9:25
  where
• 9:25
  you
• 9:25
  as
• 9:25
  a
• 9:25
  family
• 9:26
  just
• 9:26
  said,
• 9:26
  yeah,
• 9:27
  why
• 9:27
  not?
• 9:27
  Let's
• 9:27
  go
• 9:27
  try
• 9:28
  it,
• 9:28
  let's
• 9:28
  go
• 9:28
  do
• 9:28
  it.
• 9:28
  And
• 9:28
  I'm
• 9:29
  sure
• 9:29
  you
• 9:29
  learned
• 9:29
  huge
• 9:30
  amount
• 9:30
  of
• 9:30
  things
• 9:30
  through
• 9:31
  that
• 9:31
  experience
• 9:32
  as
• 9:32
  well.
• 9:33
  Now,
• 9:33
  I'd
• 9:33
  love
• 9:33
  to
• 9:33
  know,
• 9:34
  before
• 9:34
  we
• 9:34
  kind
• 9:34
  of
• 9:35
  get
• 9:35
  into
• 9:35
  your
• 9:35
  more
• 9:35
  recent
• 9:36
  career
• 9:36
  and
• 9:36
  working
• 9:36
  in
• 9:37
  the
• 9:37
  wedding
• 9:37
  industry,
• 9:37
  there
• 9:38
  must
• 9:38
  have
• 9:38
  been
• 9:38
  lessons
• 9:39
  that
• 9:39
  you
• 9:39
  learned
• 9:39
  from
• 9:39
  working
• 9:40
  in
• 9:40
  marketing
• 9:40
  and
• 9:41
  corporate
• 9:41
  and
• 9:41
  things
• 9:41
  like
• 9:41
  that
• 9:42
  for
• 9:42
  some
• 9:42
  of
• 9:42
  these
• 9:43
  big
• 9:43
  companies.
• 9:43
  I
• 9:43
  know
• 9:44
  when
• 9:44
  I
• 9:44
  look
• 9:44
  back
• 9:44
  over
• 9:44
  my
• 9:45
  own
• 9:45
  career
• 9:45
  working
• 9:46
  in
• 9:46
  television
• 9:46
  and
• 9:46
  radio,
• 9:47
  there's
• 9:47
  still
• 9:47
  things
• 9:47
  that
• 9:48
  I
• 9:48
  use
• 9:48
  now
• 9:48
  that
• 9:49
  I
• 9:49
  learned
• 9:49
  from
• 9:49
  being
• 9:50
  in
• 9:50
  those
• 9:50
  big
• 9:50
  corporations.
• 9:51
  And
• 9:51
  although
• 9:51
  wedding
• 9:51
  businesses,
• 9:52
  obviously
• 9:52
  we
• 9:52
  don't
• 9:52
  have
• 9:53
  the
• 9:53
  budget
• 9:53
  that
• 9:53
  Tesla
• 9:54
  has
• 9:54
  or
• 9:54
  the
• 9:54
  budget
• 9:55
  that,
• 9:55
  you
• 9:55
  know,
• 9:55
  Aston
• 9:56
  Martin
• 9:56
  has
• 9:56
  for
• 9:56
  our
• 9:56
  marketing,
• 9:57
  there
• 9:57
  are
• 9:57
  still
• 9:58
  things
• 9:58
  we
• 9:58
  can
• 9:58
  learn
• 9:59
  and
• 9:59
  put
• 9:59
  into
• 9:59
  our
• 9:59
  own
• 10:00
  business.
• 10:00
  So
• 10:00
  is
• 10:00
  there
• 10:00
  any
• 10:01
  standout
• 10:01
  things
• 10:01
  that
• 10:01
  you
• 10:02
  learn
• 10:02
  from
• 10:02
  working
• 10:03
  for
• 10:03
  those
• 10:03
  companies?
• 10:04
  Yeah.
• 10:04
  So
• 10:04
  the
• 10:04
  biggest
• 10:05
  one
• 10:05
  for
• 10:05
  me
• 10:05
  is
• 10:06
  during
• 10:06
  my
• 10:06
  time
• 10:06
  at
• 10:07
  Tesla,
• 10:07
  like
• 10:07
  I
• 10:08
  said,
• 10:08
  my.
• 10:08
  My
• 10:08
  work
• 10:09
  was
• 10:09
  very
• 10:09
  much
• 10:09
  centered
• 10:10
  around
• 10:10
  their
• 10:11
  website.
• 10:12
  And
• 10:12
  they
• 10:12
  had,
• 10:12
  I
• 10:13
  think
• 10:13
  it
• 10:13
  was
• 10:13
  like
• 10:13
  18
• 10:14
  different
• 10:14
  website
• 10:14
  sites
• 10:15
  behind
• 10:16
  the
• 10:16
  scenes
• 10:16
  across,
• 10:17
  like,
• 10:17
  different
• 10:17
  languages,
• 10:18
  so
• 10:18
  about
• 10:19
  20,
• 10:19
  25
• 10:20
  different
• 10:20
  languages.
• 10:20
  So
• 10:21
  we
• 10:21
  manage
• 10:21
  a
• 10:21
  hell
• 10:21
  of
• 10:21
  a
• 10:21
  load
• 10:22
  of
• 10:22
  content
• 10:22
  for
• 10:23
  that.
• 10:23
  For
• 10:23
  Tesla,
• 10:24
  the
• 10:24
  biggest
• 10:25
  mindset
• 10:26
  I
• 10:26
  learned,
• 10:26
  regardless
• 10:27
  of
• 10:27
  tactics
• 10:27
  and
• 10:28
  things,
• 10:28
  was
• 10:28
  around
• 10:29
  your
• 10:29
  website
• 10:29
  is
• 10:30
  a
• 10:30
  sales
• 10:30
  tool.
• 10:30
  Like,
• 10:31
  Elon
• 10:31
  Musk
• 10:31
  at
• 10:31
  the
• 10:31
  time
• 10:32
  was
• 10:32
  very
• 10:32
  much
• 10:32
  focused
• 10:33
  on
• 10:33
  what
• 10:33
  Amazon
• 10:34
  was
• 10:34
  doing,
• 10:34
  what
• 10:34
  Jeff
• 10:35
  Bezos
• 10:35
  was
• 10:35
  doing
• 10:35
  in
• 10:36
  terms
• 10:36
  of
• 10:36
  that
• 10:36
  one
• 10:36
  click,
• 10:37
  like,
• 10:37
  making
• 10:37
  it
• 10:37
  easy
• 10:38
  to
• 10:38
  buy.
• 10:38
  He
• 10:38
  was
• 10:38
  trying
• 10:39
  to
• 10:39
  break
• 10:39
  down
• 10:39
  that
• 10:39
  whole
• 10:40
  thing
• 10:40
  of,
• 10:40
  you
• 10:40
  know,
• 10:40
  a
• 10:40
  car's
• 10:41
  a
• 10:41
  massive
• 10:41
  purchase.
• 10:42
  People
• 10:42
  need
• 10:42
  to
• 10:42
  go
• 10:42
  to
• 10:42
  a
• 10:42
  dealership,
• 10:43
  they
• 10:43
  need
• 10:43
  to.
• 10:45
  They
• 10:45
  need
• 10:45
  to
• 10:45
  go
• 10:45
  and
• 10:45
  test
• 10:46
  drive
• 10:46
  it.
• 10:46
  He
• 10:46
  wanted
• 10:47
  people
• 10:47
  to
• 10:47
  go
• 10:47
  on
• 10:47
  the
• 10:48
  website
• 10:48
  and
• 10:48
  he
• 10:48
  wanted
• 10:49
  them
• 10:49
  to
• 10:49
  buy,
• 10:49
  like,
• 10:50
  order
• 10:50
  a
• 10:50
  Tesla
• 10:51
  for
• 10:51
  thousands
• 10:51
  of
• 10:52
  dollars.
• 10:52
  Okay.
• 10:52
  And
• 10:53
  so
• 10:53
  that
• 10:53
  is
• 10:53
  the
• 10:53
  mindset
• 10:54
  that
• 10:54
  I
• 10:54
  very
• 10:54
  much
• 10:55
  bring
• 10:55
  into
• 10:55
  the
• 10:55
  world.
• 10:55
  I
• 10:55
  do
• 10:56
  now
• 10:56
  as
• 10:56
  a
• 10:56
  copywriter,
• 10:57
  I
• 10:57
  am
• 10:57
  very
• 10:57
  much
• 10:58
  like,
• 10:58
  if
• 10:58
  you
• 10:58
  have
• 10:58
  worked
• 10:59
  hard
• 10:59
  to
• 10:59
  get
• 10:59
  people
• 10:59
  to
• 10:59
  your
• 11:00
  website,
• 11:00
  do
• 11:00
  not
• 11:01
  lose
• 11:01
  the
• 11:01
  opportunity
• 11:02
  to
• 11:02
  convert
• 11:02
  them.
• 11:04
  So,
• 11:04
  yeah,
• 11:04
  that
• 11:04
  was
• 11:04
  the
• 11:05
  big.
• 11:05
  That's
• 11:05
  the
• 11:05
  biggest
• 11:06
  thing
• 11:06
  that
• 11:06
  I
• 11:06
  feel
• 11:06
  I
• 11:06
  still
• 11:07
  bring
• 11:07
  in
• 11:07
  into
• 11:08
  my.
• 11:08
  My
• 11:08
  work
• 11:08
  today
• 11:09
  in
• 11:09
  the
• 11:09
  wedding
• 11:09
  industry.
• 11:09
  And
• 11:10
  it's
• 11:10
  interesting
• 11:10
  because
• 11:11
  that
• 11:11
  seems
• 11:11
  like
• 11:11
  a
• 11:11
  ridiculous
• 11:12
  thing.
• 11:12
  It
• 11:12
  seems
• 11:13
  on
• 11:13
  the
• 11:13
  surface
• 11:13
  like,
• 11:14
  who's
• 11:14
  going
• 11:14
  to
• 11:14
  buy
• 11:14
  a
• 11:14
  Tesla
• 11:15
  in
• 11:15
  one
• 11:15
  click?
• 11:16
  When
• 11:17
  I
• 11:17
  think
• 11:17
  about
• 11:17
  it,
• 11:17
  for
• 11:17
  more
• 11:17
  than
• 11:18
  10
• 11:18
  seconds,
• 11:19
  actually,
• 11:19
  Tesla's
• 11:19
  done
• 11:19
  a
• 11:20
  good
• 11:20
  job.
• 11:20
  And
• 11:20
  actually
• 11:20
  if
• 11:21
  I
• 11:21
  wanted
• 11:21
  one,
• 11:21
  I
• 11:21
  probably
• 11:22
  would
• 11:22
  buy
• 11:22
  online
• 11:22
  without
• 11:23
  test
• 11:23
  driving
• 11:23
  it
• 11:23
  because
• 11:24
  I've
• 11:24
  seen
• 11:24
  enough
• 11:24
  Teslas
• 11:25
  and
• 11:25
  I've
• 11:25
  read
• 11:25
  enough
• 11:26
  about
• 11:26
  it
• 11:26
  to
• 11:26
  know.
• 11:26
  And
• 11:27
  so
• 11:27
  actually
• 11:27
  I
• 11:27
  think
• 11:27
  that's
• 11:28
  an
• 11:28
  interesting
• 11:28
  lesson
• 11:28
  as
• 11:29
  well,
• 11:29
  that
• 11:29
  just
• 11:29
  because
• 11:29
  something
• 11:30
  seems
• 11:30
  improbable
• 11:31
  doesn't
• 11:32
  mean
• 11:32
  that
• 11:32
  it
• 11:32
  wouldn't
• 11:32
  work.
• 11:33
  And
• 11:33
  I
• 11:33
  think,
• 11:33
  you
• 11:33
  know,
• 11:33
  that's
• 11:33
  why
• 11:34
  we
• 11:34
  see
• 11:34
  these
• 11:34
  business
• 11:35
  owners
• 11:36
  earning
• 11:36
  billions
• 11:36
  of
• 11:37
  pounds
• 11:37
  because
• 11:37
  they
• 11:37
  were
• 11:37
  willing
• 11:38
  to
• 11:38
  take
• 11:38
  a
• 11:38
  risk
• 11:38
  or
• 11:39
  willing
• 11:39
  to
• 11:39
  break
• 11:39
  the
• 11:39
  mold
• 11:40
  and
• 11:40
  do
• 11:40
  something
• 11:40
  different.
• 11:40
  And
• 11:41
  I
• 11:41
  think
• 11:41
  there's
• 11:41
  definitely
• 11:41
  stuff
• 11:42
  for
• 11:42
  us
• 11:42
  to
• 11:42
  learn
• 11:42
  from
• 11:42
  that
• 11:42
  as
• 11:42
  well.
• 11:43
  Okay,
• 11:43
  so
• 11:43
  you
• 11:43
  came
• 11:43
  back
• 11:43
  from
• 11:44
  California,
• 11:44
  back
• 11:45
  in
• 11:45
  the
• 11:45
  uk.
• 11:45
  At
• 11:45
  what
• 11:46
  point
• 11:46
  did
• 11:46
  you
• 11:46
  decide,
• 11:47
  I'm
• 11:47
  going
• 11:47
  to
• 11:47
  start
• 11:47
  my
• 11:47
  own
• 11:48
  business?
• 11:48
  I
• 11:49
  started
• 11:49
  my
• 11:50
  own
• 11:50
  business.
• 11:52
  So
• 11:52
  like
• 11:52
  I
• 11:52
  said,
• 11:52
  I
• 11:52
  had
• 11:53
  my
• 11:53
  first
• 11:53
  baby
• 11:54
  in
• 11:54
  California.
• 11:54
  I
• 11:55
  was
• 11:55
  still
• 11:55
  working
• 11:55
  at
• 11:55
  Tesla.
• 11:56
  I
• 11:56
  decided
• 11:57
  I
• 11:57
  wasn't
• 11:57
  going
• 11:57
  to
• 11:57
  go
• 11:58
  back.
• 11:58
  After
• 11:58
  four
• 11:58
  months,
• 11:59
  I
• 11:59
  decided
• 11:59
  to
• 11:59
  be
• 11:59
  a
• 11:59
  stay
• 11:59
  at
• 12:00
  home
• 12:00
  mom.
• 12:00
  But
• 12:01
  nine
• 12:01
  months
• 12:02
  after
• 12:02
  my
• 12:02
  baby
• 12:03
  was
• 12:03
  born,
• 12:03
  my
• 12:04
  head
• 12:04
  just
• 12:04
  began
• 12:05
  to
• 12:05
  be
• 12:05
  like,
• 12:05
  I
• 12:05
  need
• 12:05
  to
• 12:05
  do
• 12:06
  more.
• 12:06
  I
• 12:06
  stopped.
• 12:07
  I
• 12:07
  couldn't
• 12:07
  switch
• 12:07
  off.
• 12:07
  I
• 12:08
  was
• 12:08
  like,
• 12:08
  I
• 12:08
  still
• 12:08
  needed
• 12:09
  to
• 12:09
  work
• 12:10
  and
• 12:10
  be
• 12:10
  creative
• 12:11
  and
• 12:11
  being
• 12:11
  a
• 12:11
  stay
• 12:12
  at
• 12:12
  home
• 12:12
  mom
• 12:12
  wasn't,
• 12:14
  wasn't
• 12:14
  quite
• 12:14
  right
• 12:15
  for
• 12:15
  me.
• 12:15
  But
• 12:15
  I
• 12:15
  didn't.
• 12:16
  I
• 12:16
  wanted
• 12:16
  the
• 12:16
  flexibility.
• 12:17
  And
• 12:17
  at
• 12:17
  this
• 12:17
  time
• 12:18
  I
• 12:18
  discovered
• 12:18
  this
• 12:18
  whole
• 12:19
  world.
• 12:20
  Yeah,
• 12:20
  like
• 12:20
  business
• 12:21
  ownership,
• 12:21
  freelancing.
• 12:22
  So
• 12:23
  I
• 12:23
  would
• 12:23
  say
• 12:23
  after
• 12:24
  about
• 12:24
  a
• 12:24
  year
• 12:24
  I
• 12:24
  set
• 12:25
  up
• 12:25
  my
• 12:25
  own
• 12:25
  business
• 12:26
  which
• 12:26
  was
• 12:26
  very
• 12:27
  much
• 12:27
  around
• 12:28
  kind
• 12:29
  of
• 12:29
  offering
• 12:29
  all
• 12:29
  the
• 12:29
  things
• 12:30
  in
• 12:30
  terms
• 12:30
  of
• 12:30
  marketing,
• 12:31
  I
• 12:31
  would
• 12:31
  say
• 12:31
  outsourced
• 12:32
  marketing.
• 12:32
  I
• 12:32
  did
• 12:32
  some
• 12:33
  Facebook
• 12:33
  ads,
• 12:33
  I
• 12:33
  did
• 12:34
  social
• 12:34
  media
• 12:34
  management
• 12:35
  and
• 12:36
  it
• 12:36
  was
• 12:36
  great.
• 12:36
  I
• 12:36
  kind
• 12:37
  of
• 12:37
  worked
• 12:37
  with
• 12:37
  a
• 12:37
  few
• 12:37
  different
• 12:37
  clients
• 12:38
  and.
• 12:39
  But
• 12:39
  I
• 12:39
  discovered
• 12:40
  very
• 12:40
  early
• 12:40
  on
• 12:40
  that
• 12:40
  what
• 12:41
  I
• 12:41
  loved
• 12:41
  was
• 12:42
  the
• 12:42
  writing
• 12:42
  side
• 12:43
  and
• 12:43
  more
• 12:43
  to
• 12:44
  the
• 12:44
  point
• 12:44
  is
• 12:44
  writing
• 12:45
  to
• 12:45
  create
• 12:46
  action,
• 12:46
  to
• 12:46
  get
• 12:47
  a
• 12:47
  response,
• 12:47
  to
• 12:47
  get
• 12:47
  attention.
• 12:48
  During
• 12:48
  this
• 12:49
  process
• 12:49
  I
• 12:49
  discovered
• 12:50
  copywriting
• 12:51
  and
• 12:51
  yeah,
• 12:52
  that
• 12:52
  led
• 12:52
  me
• 12:52
  onto
• 12:52
  this
• 12:52
  whole
• 12:53
  trajectory
• 12:53
  of
• 12:53
  studying
• 12:54
  under
• 12:54
  some
• 12:54
  of
• 12:55
  the
• 12:55
  best
• 12:55
  copywriters
• 12:55
  in
• 12:56
  the
• 12:56
  world.
• 12:56
  I
• 12:56
  really
• 12:57
  deep
• 12:57
  dived
• 12:57
  into
• 12:57
  it.
• 12:58
  I
• 12:58
  already
• 12:58
  knew
• 12:59
  copywriting
• 13:00
  can
• 13:00
  take
• 13:00
  many
• 13:00
  different
• 13:00
  forms,
• 13:01
  but
• 13:01
  because
• 13:01
  of
• 13:01
  my
• 13:02
  experience
• 13:02
  at
• 13:02
  Tesla
• 13:03
  and
• 13:03
  working
• 13:03
  on
• 13:03
  the
• 13:03
  website,
• 13:04
  I
• 13:04
  was
• 13:04
  already
• 13:05
  a
• 13:05
  website
• 13:05
  geek,
• 13:06
  very
• 13:06
  passionate
• 13:07
  about
• 13:07
  websites
• 13:08
  and
• 13:08
  I
• 13:08
  knew
• 13:08
  early
• 13:09
  on
• 13:09
  that
• 13:09
  I
• 13:09
  would
• 13:09
  want
• 13:09
  to
• 13:10
  combine
• 13:10
  that
• 13:10
  copywriting
• 13:11
  and
• 13:12
  the
• 13:12
  website
• 13:12
  side
• 13:13
  as
• 13:13
  well.
• 13:13
  So
• 13:14
  it
• 13:14
  wasn't
• 13:15
  a
• 13:15
  linear
• 13:15
  journey
• 13:16
  at
• 13:16
  all.
• 13:16
  I
• 13:16
  worked
• 13:16
  with
• 13:16
  a
• 13:16
  few
• 13:17
  different
• 13:17
  clients,
• 13:17
  a
• 13:17
  few
• 13:17
  different
• 13:18
  industries
• 13:18
  and
• 13:19
  then
• 13:19
  eventually
• 13:19
  I
• 13:19
  really
• 13:19
  niched
• 13:20
  down
• 13:20
  into
• 13:21
  website
• 13:21
  copy.
• 13:22
  And
• 13:22
  later
• 13:23
  as
• 13:23
  I've
• 13:23
  moved
• 13:23
  into
• 13:23
  the
• 13:24
  wedding
• 13:24
  industry,
• 13:24
  it's
• 13:25
  also
• 13:25
  that
• 13:25
  SEO
• 13:25
  piece
• 13:26
  as
• 13:26
  well.
• 13:26
  And
• 13:26
  how
• 13:27
  did
• 13:27
  you
• 13:27
  end
• 13:27
  up
• 13:27
  working
• 13:28
  in
• 13:28
  the
• 13:28
  wedding
• 13:28
  Industry
• 13:29
  because
• 13:29
  that's
• 13:29
  very
• 13:29
  different
• 13:30
  from
• 13:30
  the
• 13:30
  automotive
• 13:31
  industry.
• 13:31
  It's
• 13:31
  a
• 13:31
  totally
• 13:32
  different
• 13:32
  kind
• 13:33
  of
• 13:33
  thing.
• 13:33
  So
• 13:33
  what
• 13:34
  was
• 13:34
  it
• 13:34
  about
• 13:34
  weddings
• 13:35
  that
• 13:35
  made
• 13:35
  you
• 13:35
  go,
• 13:35
  yeah,
• 13:36
  I'm
• 13:36
  going
• 13:36
  to
• 13:36
  niche
• 13:36
  into
• 13:36
  this?
• 13:36
  Yes.
• 13:37
  In
• 13:37
  the
• 13:37
  first
• 13:37
  couple
• 13:37
  of
• 13:38
  years
• 13:38
  I
• 13:38
  worked
• 13:39
  across
• 13:39
  different
• 13:39
  industries.
• 13:40
  I
• 13:40
  worked,
• 13:40
  I
• 13:41
  wrote
• 13:41
  about,
• 13:42
  you
• 13:42
  know,
• 13:42
  I
• 13:42
  wrote
• 13:42
  for
• 13:43
  physiotherapists,
• 13:43
  I
• 13:43
  wrote
• 13:44
  for
• 13:44
  travel
• 13:44
  agents,
• 13:45
  I
• 13:45
  wrote
• 13:45
  for
• 13:46
  tech
• 13:47
  companies
• 13:47
  and
• 13:48
  it
• 13:48
  was
• 13:48
  great.
• 13:48
  And
• 13:48
  I
• 13:48
  was
• 13:48
  always
• 13:49
  doing
• 13:49
  website
• 13:49
  copies
• 13:49
  and
• 13:50
  product
• 13:50
  descriptions
• 13:51
  about
• 13:51
  pages,
• 13:52
  homepages,
• 13:52
  sales
• 13:53
  pages.
• 13:53
  It
• 13:54
  was
• 13:54
  great.
• 13:54
  But
• 13:54
  I
• 13:54
  always
• 13:54
  had
• 13:55
  that
• 13:55
  feeling.
• 13:55
  I
• 13:55
  wanted
• 13:55
  to
• 13:56
  niche
• 13:56
  down
• 13:56
  into
• 13:56
  a
• 13:57
  specific
• 13:57
  industry.
• 13:58
  And
• 13:58
  then
• 13:58
  about
• 13:58
  18
• 13:59
  months
• 13:59
  ago,
• 14:00
  a
• 14:00
  lovely
• 14:00
  wedding
• 14:01
  planner
• 14:01
  based
• 14:02
  in
• 14:02
  Paris
• 14:02
  contacted
• 14:03
  me.
• 14:03
  She
• 14:03
  found
• 14:03
  me
• 14:04
  on
• 14:04
  Google.
• 14:05
  She'd
• 14:05
  been
• 14:05
  in
• 14:05
  business
• 14:06
  about
• 14:06
  10
• 14:07
  years
• 14:07
  and
• 14:07
  she
• 14:08
  wanted
• 14:08
  to
• 14:08
  up
• 14:08
  level
• 14:09
  her
• 14:09
  website
• 14:09
  copy
• 14:10
  and
• 14:11
  really
• 14:11
  also
• 14:12
  improve
• 14:12
  her
• 14:12
  SEO.
• 14:13
  And
• 14:13
  I
• 14:13
  ended
• 14:13
  up
• 14:13
  working
• 14:14
  with
• 14:14
  her
• 14:14
  and
• 14:14
  it's
• 14:15
  through
• 14:15
  working
• 14:15
  with
• 14:15
  her
• 14:15
  really,
• 14:16
  I
• 14:16
  just
• 14:16
  became
• 14:16
  sudden
• 14:17
  aware
• 14:17
  all
• 14:17
  these
• 14:18
  amazing
• 14:18
  wedding
• 14:19
  businesses
• 14:19
  out
• 14:19
  there
• 14:20
  and
• 14:21
  yeah,
• 14:22
  I
• 14:22
  just
• 14:22
  thought,
• 14:22
  right,
• 14:22
  let's,
• 14:23
  let's
• 14:23
  try
• 14:23
  this
• 14:23
  niche.
• 14:24
  And
• 14:24
  yeah,
• 14:25
  I
• 14:25
  haven't
• 14:25
  looked
• 14:25
  back.
• 14:25
  I
• 14:25
  worked
• 14:26
  with
• 14:26
  some
• 14:26
  amazing
• 14:26
  businesses
• 14:27
  and
• 14:28
  yeah,
• 14:28
  just
• 14:28
  really
• 14:28
  excited
• 14:29
  to
• 14:29
  niche
• 14:30
  down.
• 14:31
  It's
• 14:31
  just,
• 14:31
  yeah,
• 14:31
  something
• 14:32
  that
• 14:32
  I've
• 14:32
  been
• 14:32
  really,
• 14:32
  really
• 14:32
  enjoying.
• 14:33
  I'm
• 14:33
  biased,
• 14:34
  but
• 14:34
  I
• 14:34
  think
• 14:34
  you
• 14:34
  entered
• 14:35
  the
• 14:35
  best
• 14:35
  industry
• 14:35
  in
• 14:35
  the
• 14:35
  world.
• 14:36
  I
• 14:36
  think
• 14:36
  what
• 14:36
  I
• 14:36
  love
• 14:36
  about
• 14:37
  the
• 14:37
  wedding
• 14:37
  industry
• 14:37
  is
• 14:38
  that
• 14:38
  yes,
• 14:38
  it's
• 14:39
  a
• 14:39
  niche,
• 14:39
  but
• 14:39
  there's
• 14:40
  so
• 14:40
  much
• 14:40
  variety
• 14:40
  within
• 14:41
  it
• 14:41
  because
• 14:41
  actually,
• 14:42
  despite
• 14:42
  us
• 14:43
  being
• 14:43
  a
• 14:43
  niche,
• 14:44
  there
• 14:44
  are
• 14:44
  so
• 14:44
  many
• 14:44
  different
• 14:45
  business
• 14:45
  types
• 14:45
  within
• 14:46
  that
• 14:46
  niche
• 14:46
  that
• 14:46
  it
• 14:46
  just
• 14:47
  never
• 14:47
  gets
• 14:47
  boring.
• 14:47
  And
• 14:47
  there's
• 14:48
  more
• 14:48
  businesses
• 14:49
  being
• 14:49
  invented
• 14:49
  and
• 14:49
  new
• 14:49
  ideas
• 14:50
  and
• 14:50
  new
• 14:50
  thoughts
• 14:50
  and
• 14:51
  new
• 14:51
  trends
• 14:51
  coming
• 14:52
  all
• 14:52
  of
• 14:52
  the
• 14:52
  time.
• 14:53
  And
• 14:53
  I
• 14:53
  love
• 14:53
  being
• 14:54
  part
• 14:54
  of
• 14:54
  it.
• 14:54
  And
• 14:54
  I'm
• 14:54
  sure
• 14:54
  those
• 14:55
  people
• 14:55
  listening
• 14:56
  love
• 14:56
  being
• 14:56
  part
• 14:56
  of
• 14:57
  it
• 14:57
  too.
• 14:57
  And
• 14:57
  if
• 14:57
  you're
• 14:57
  listening
• 14:57
  to
• 14:58
  this
• 14:58
  and
• 14:58
  thinking
• 14:58
  about
• 14:59
  joining
• 14:59
  the
• 14:59
  wedding
• 14:59
  industry,
• 15:00
  let
• 15:00
  me
• 15:00
  tell
• 15:01
  you,
• 15:01
  it
• 15:01
  honestly
• 15:01
  is
• 15:02
  one
• 15:02
  of
• 15:02
  the
• 15:02
  best
• 15:02
  industries
• 15:03
  to
• 15:03
  work
• 15:03
  in
• 15:03
  because
• 15:03
  there's
• 15:04
  so
• 15:04
  much
• 15:04
  creativity,
• 15:05
  so
• 15:05
  much
• 15:05
  talent
• 15:05
  and
• 15:06
  so
• 15:06
  much
• 15:06
  joy
• 15:06
  in
• 15:07
  this
• 15:07
  industry
• 15:07
  and
• 15:08
  you
• 15:08
  will
• 15:08
  meet
• 15:08
  so
• 15:09
  many
• 15:09
  interesting
• 15:09
  people.
• 15:10
  So
• 15:10
  you
• 15:10
  joined
• 15:10
  the
• 15:10
  wedding
• 15:11
  industry
• 15:11
  and
• 15:11
  you
• 15:12
  are
• 15:12
  now
• 15:12
  officially
• 15:13
  a
• 15:13
  wedding
• 15:13
  industry
• 15:14
  copywriter.
• 15:15
  And
• 15:15
  you
• 15:15
  also
• 15:15
  help
• 15:15
  people
• 15:16
  with
• 15:16
  their
• 15:16
  SEO.
• 15:17
  Now,
• 15:17
  I
• 15:17
  think
• 15:17
  both
• 15:17
  of
• 15:18
  these
• 15:18
  are
• 15:18
  a
• 15:18
  little
• 15:18
  bit
• 15:18
  dark
• 15:19
  arts.
• 15:19
  People
• 15:20
  don't
• 15:20
  always
• 15:20
  understand
• 15:21
  SEO.
• 15:21
  They
• 15:21
  don't
• 15:22
  always
• 15:22
  understand
• 15:22
  what
• 15:22
  a
• 15:23
  good
• 15:23
  copywriter
• 15:23
  is
• 15:23
  or
• 15:24
  what
• 15:24
  copy
• 15:24
  is.
• 15:24
  I
• 15:25
  think
• 15:25
  often,
• 15:25
  you
• 15:26
  know,
• 15:26
  when
• 15:26
  people
• 15:26
  start
• 15:26
  out,
• 15:27
  they
• 15:27
  go
• 15:27
  ahead,
• 15:27
  they
• 15:27
  write
• 15:28
  their
• 15:28
  own
• 15:28
  website,
• 15:28
  it's
• 15:29
  just
• 15:29
  words
• 15:29
  on
• 15:29
  a
• 15:29
  page
• 15:30
  and
• 15:30
  I
• 15:30
  think
• 15:30
  it's
• 15:31
  only
• 15:31
  down
• 15:31
  the
• 15:32
  line
• 15:32
  then
• 15:32
  they
• 15:32
  start
• 15:32
  listening
• 15:33
  to
• 15:33
  episodes
• 15:33
  like
• 15:34
  this
• 15:34
  one
• 15:34
  or
• 15:34
  doing
• 15:35
  more
• 15:35
  learning
• 15:35
  or
• 15:35
  they
• 15:35
  Think,
• 15:36
  oh
• 15:36
  maybe,
• 15:36
  maybe
• 15:36
  copy
• 15:37
  is
• 15:37
  something
• 15:37
  I
• 15:37
  need
• 15:38
  to
• 15:38
  understand
• 15:38
  more
• 15:38
  about.
• 15:39
  So
• 15:39
  for
• 15:39
  anyone
• 15:40
  listening
• 15:40
  who
• 15:40
  thinks,
• 15:40
  well,
• 15:40
  what's
• 15:41
  the
• 15:41
  point
• 15:41
  of
• 15:41
  a
• 15:41
  copywriter?
• 15:42
  I
• 15:42
  can
• 15:42
  just
• 15:42
  do
• 15:42
  it
• 15:43
  myself.
• 15:43
  Can
• 15:43
  you
• 15:43
  give
• 15:44
  us
• 15:44
  a
• 15:44
  brief
• 15:44
  explanation
• 15:45
  about
• 15:45
  what
• 15:46
  makes
• 15:46
  good
• 15:46
  copy
• 15:47
  and
• 15:47
  what
• 15:47
  you
• 15:47
  actually
• 15:48
  do?
• 15:48
  Sure,
• 15:48
  yes.
• 15:48
  I'm
• 15:49
  going
• 15:49
  to
• 15:49
  take
• 15:49
  a
• 15:49
  step
• 15:49
  back
• 15:50
  and
• 15:50
  just
• 15:50
  say
• 15:50
  like,
• 15:50
  what
• 15:51
  is
• 15:51
  copywriting?
• 15:52
  So
• 15:52
  copywriting
• 15:53
  has
• 15:53
  its,
• 15:54
  at
• 15:54
  its
• 15:54
  heart
• 15:55
  is
• 15:55
  sales
• 15:55
  focused.
• 15:56
  It's
• 15:56
  like
• 15:57
  it's
• 15:57
  all
• 15:57
  about
• 15:58
  getting
• 15:58
  a
• 15:58
  sale
• 15:59
  or
• 15:59
  motivating
• 15:59
  someone
• 16:00
  to
• 16:00
  take
• 16:00
  action.
• 16:01
  So
• 16:01
  often
• 16:01
  it's
• 16:01
  used
• 16:02
  interchangeably
• 16:03
  nowadays
• 16:03
  with
• 16:03
  content
• 16:04
  writing.
• 16:05
  Content
• 16:05
  writing
• 16:06
  is
• 16:06
  informative
• 16:06
  and
• 16:07
  if
• 16:07
  you
• 16:07
  think
• 16:07
  about
• 16:07
  like
• 16:08
  top
• 16:08
  of
• 16:08
  a
• 16:08
  traditional
• 16:09
  sales
• 16:09
  funnel,
• 16:09
  you're
• 16:10
  thinking
• 16:10
  about
• 16:10
  where
• 16:10
  people
• 16:11
  are
• 16:11
  trying
• 16:11
  to
• 16:11
  find
• 16:11
  information
• 16:12
  about
• 16:12
  a
• 16:12
  product
• 16:13
  or
• 16:13
  a
• 16:13
  service.
• 16:13
  It's
• 16:14
  a
• 16:14
  blog
• 16:14
  post,
• 16:14
  it's,
• 16:15
  it's,
• 16:15
  it's
• 16:16
  providing
• 16:16
  information
• 16:17
  but
• 16:17
  not
• 16:17
  really
• 16:17
  wanting
• 16:18
  anyone
• 16:18
  to
• 16:18
  take
• 16:18
  or
• 16:19
  need
• 16:19
  anyone
• 16:19
  to
• 16:19
  take
• 16:19
  any
• 16:19
  action.
• 16:20
  Where
• 16:20
  copywriting
• 16:21
  is
• 16:21
  those
• 16:21
  sales
• 16:22
  pages,
• 16:22
  it's
• 16:22
  your
• 16:22
  website,
• 16:23
  it's
• 16:24
  product
• 16:25
  descriptions
• 16:25
  in
• 16:26
  E
• 16:26
  commerce.
• 16:26
  It's
• 16:27
  really
• 16:27
  getting
• 16:28
  people
• 16:29
  to
• 16:29
  understand
• 16:29
  what
• 16:29
  your
• 16:30
  product
• 16:30
  is,
• 16:30
  what
• 16:30
  makes
• 16:31
  you
• 16:31
  different,
• 16:31
  why
• 16:32
  they
• 16:32
  should
• 16:32
  buy
• 16:32
  from
• 16:32
  you.
• 16:33
  And
• 16:33
  it's
• 16:33
  at
• 16:33
  its
• 16:34
  hard,
• 16:34
  it's
• 16:34
  very
• 16:34
  persuasive
• 16:35
  type
• 16:35
  of
• 16:36
  writing.
• 16:36
  There
• 16:36
  is
• 16:37
  a
• 16:37
  point,
• 16:37
  yeah,
• 16:37
  I
• 16:37
  always
• 16:37
  encourage
• 16:38
  people
• 16:38
  to
• 16:38
  write
• 16:39
  their
• 16:39
  own
• 16:39
  copy
• 16:39
  and
• 16:40
  start
• 16:40
  to
• 16:40
  understand
• 16:41
  what
• 16:41
  copywriting
• 16:42
  is
• 16:42
  because
• 16:42
  it's
• 16:43
  a
• 16:43
  critical
• 16:44
  skill
• 16:44
  in
• 16:44
  your
• 16:44
  business.
• 16:45
  But
• 16:45
  there
• 16:45
  comes
• 16:45
  a
• 16:46
  point
• 16:46
  also
• 16:46
  where
• 16:46
  you
• 16:47
  need
• 16:47
  to
• 16:47
  be
• 16:47
  very
• 16:47
  strategic
• 16:48
  about
• 16:48
  the
• 16:48
  copy
• 16:49
  you
• 16:49
  write.
• 16:49
  So
• 16:49
  at
• 16:49
  that
• 16:50
  first
• 16:50
  kind
• 16:50
  of
• 16:50
  point
• 16:51
  in
• 16:51
  your
• 16:51
  business,
• 16:51
  you
• 16:52
  are
• 16:52
  really
• 16:52
  figuring
• 16:53
  out
• 16:53
  what
• 16:53
  you're
• 16:54
  offering,
• 16:54
  the
• 16:54
  types
• 16:54
  of
• 16:54
  clients
• 16:55
  you're
• 16:55
  working
• 16:55
  with.
• 16:57
  But
• 16:57
  then
• 16:57
  that
• 16:57
  next
• 16:58
  level
• 16:58
  up
• 16:58
  is
• 16:59
  when
• 16:59
  you
• 16:59
  need
• 16:59
  to
• 16:59
  get
• 16:59
  very
• 16:59
  strategic
• 17:00
  about
• 17:00
  your
• 17:00
  copy.
• 17:01
  And
• 17:01
  in
• 17:01
  terms
• 17:01
  of
• 17:02
  definitely
• 17:02
  the
• 17:02
  SEO,
• 17:03
  making
• 17:03
  sure
• 17:03
  you're
• 17:03
  getting
• 17:03
  found
• 17:04
  on
• 17:04
  Google
• 17:05
  is
• 17:05
  a
• 17:05
  big
• 17:05
  piece
• 17:05
  of
• 17:05
  it.
• 17:06
  And
• 17:06
  also
• 17:07
  making
• 17:07
  sure
• 17:08
  that
• 17:08
  you're,
• 17:09
  yeah.
• 17:10
  How
• 17:10
  you're
• 17:10
  different
• 17:10
  and
• 17:11
  why
• 17:11
  people
• 17:11
  should
• 17:11
  buy
• 17:12
  off
• 17:12
  you
• 17:12
  and
• 17:13
  purchase
• 17:13
  off
• 17:13
  you.
• 17:13
  And
• 17:14
  that's
• 17:14
  where
• 17:14
  persuasive
• 17:15
  copy
• 17:15
  comes
• 17:15
  in.
• 17:15
  I
• 17:16
  think
• 17:16
  it's
• 17:16
  really
• 17:16
  difficult
• 17:17
  sometimes
• 17:17
  as
• 17:17
  a
• 17:17
  business
• 17:18
  owner
• 17:18
  to
• 17:18
  know
• 17:18
  where
• 17:19
  to
• 17:19
  spend
• 17:19
  your
• 17:19
  money.
• 17:19
  And
• 17:20
  I
• 17:20
  think
• 17:20
  copy's
• 17:20
  an
• 17:21
  interesting
• 17:21
  one
• 17:21
  because
• 17:22
  it's
• 17:22
  something
• 17:22
  I've
• 17:22
  thought
• 17:23
  about
• 17:23
  a
• 17:23
  lot
• 17:23
  myself.
• 17:24
  I
• 17:24
  think
• 17:24
  I
• 17:24
  probably
• 17:25
  am
• 17:25
  at
• 17:25
  a
• 17:25
  point
• 17:25
  where
• 17:25
  I
• 17:25
  should
• 17:26
  be
• 17:26
  having
• 17:26
  a
• 17:26
  copywriter
• 17:27
  in
• 17:27
  my
• 17:27
  business.
• 17:27
  I've
• 17:28
  looked
• 17:28
  into
• 17:28
  it
• 17:28
  a
• 17:28
  couple
• 17:28
  of
• 17:28
  times,
• 17:29
  I
• 17:29
  thought
• 17:29
  about
• 17:29
  it
• 17:29
  a
• 17:29
  couple
• 17:30
  of
• 17:30
  times
• 17:30
  and
• 17:30
  it's
• 17:30
  not
• 17:30
  cheap
• 17:31
  and
• 17:31
  it
• 17:31
  shouldn't
• 17:31
  be
• 17:32
  cheap
• 17:32
  because
• 17:32
  the
• 17:32
  skill
• 17:33
  that
• 17:33
  you're
• 17:33
  doing
• 17:34
  is
• 17:34
  hard.
• 17:34
  Right.
• 17:35
  And
• 17:35
  you've
• 17:35
  worked
• 17:35
  for
• 17:35
  it
• 17:35
  and
• 17:36
  it
• 17:36
  should
• 17:36
  be
• 17:36
  something
• 17:36
  you
• 17:37
  Invest
• 17:37
  in.
• 17:37
  But
• 17:37
  I
• 17:37
  think
• 17:38
  it's
• 17:38
  really
• 17:38
  hard
• 17:38
  sometimes
• 17:39
  for
• 17:39
  us
• 17:39
  as
• 17:39
  business
• 17:39
  owners
• 17:40
  to
• 17:40
  see
• 17:40
  the
• 17:40
  connect
• 17:41
  between.
• 17:42
  Well,
• 17:42
  if
• 17:42
  I
• 17:42
  invest,
• 17:43
  invest
• 17:43
  X
• 17:43
  amount
• 17:43
  of
• 17:43
  money
• 17:44
  now,
• 17:44
  this
• 17:44
  is
• 17:45
  how
• 17:45
  it
• 17:45
  will
• 17:45
  benefit
• 17:46
  my
• 17:46
  business
• 17:46
  financially
• 17:47
  down
• 17:47
  the
• 17:47
  line.
• 17:48
  But
• 17:48
  presumably
• 17:49
  it
• 17:49
  does
• 17:50
  like
• 17:50
  tell
• 17:51
  me
• 17:51
  in
• 17:51
  layman's
• 17:51
  terms
• 17:52
  why
• 17:52
  I
• 17:52
  should
• 17:52
  invest,
• 17:53
  you
• 17:53
  know,
• 17:53
  a
• 17:53
  few
• 17:54
  thousand
• 17:54
  pounds
• 17:54
  in
• 17:54
  copy.
• 17:55
  What
• 17:55
  is
• 17:55
  it
• 17:55
  going
• 17:55
  to
• 17:56
  do
• 17:56
  for
• 17:56
  my
• 17:56
  business?
• 17:56
  Is
• 17:56
  it,
• 17:57
  is
• 17:57
  it
• 17:57
  because
• 17:57
  I'm
• 17:57
  going
• 17:57
  to
• 17:57
  get
• 17:58
  a
• 17:58
  better
• 17:58
  quality
• 17:58
  of
• 17:58
  client?
• 17:59
  Is
• 17:59
  it
• 17:59
  because
• 17:59
  I'm
• 17:59
  going
• 17:59
  to
• 18:00
  get
• 18:00
  more
• 18:00
  conversions?
• 18:01
  Where
• 18:01
  is
• 18:01
  the
• 18:01
  benefit
• 18:02
  going
• 18:02
  to
• 18:02
  be?
• 18:02
  Yeah.
• 18:03
  So
• 18:03
  apart
• 18:04
  from
• 18:04
  websites,
• 18:05
  I've
• 18:05
  also
• 18:05
  written
• 18:06
  things
• 18:06
  like
• 18:06
  emails,
• 18:07
  sales
• 18:07
  pages
• 18:08
  where
• 18:08
  you
• 18:09
  can
• 18:09
  really,
• 18:09
  really
• 18:09
  track
• 18:10
  the
• 18:10
  difference.
• 18:11
  So
• 18:11
  things
• 18:11
  like
• 18:11
  email
• 18:11
  open
• 18:12
  rates
• 18:12
  or
• 18:13
  email
• 18:13
  sequences
• 18:14
  for
• 18:14
  things
• 18:15
  webinars,
• 18:15
  this
• 18:15
  is
• 18:16
  outside
• 18:16
  the
• 18:16
  wedding
• 18:16
  industry,
• 18:17
  but
• 18:17
  things
• 18:17
  like
• 18:17
  that.
• 18:18
  You
• 18:18
  can
• 18:18
  really
• 18:18
  notice
• 18:18
  if
• 18:19
  you've
• 18:19
  got
• 18:19
  a
• 18:19
  strategy
• 18:19
  behind
• 18:20
  your
• 18:20
  copy
• 18:20
  and
• 18:21
  you
• 18:21
  are
• 18:21
  using
• 18:21
  some
• 18:21
  of
• 18:21
  these
• 18:22
  proven
• 18:22
  copywriting
• 18:23
  principles,
• 18:24
  it
• 18:24
  does
• 18:24
  start
• 18:24
  to
• 18:25
  make
• 18:25
  quite
• 18:25
  clearly
• 18:26
  make
• 18:26
  a
• 18:26
  difference.
• 18:26
  And
• 18:26
  you
• 18:26
  can
• 18:27
  start
• 18:27
  to
• 18:27
  put
• 18:27
  numbers
• 18:27
  on
• 18:28
  there
• 18:28
  like
• 18:28
  I
• 18:28
  know,
• 18:29
  100%
• 18:29
  show
• 18:30
  up
• 18:30
  rate
• 18:30
  for
• 18:30
  a
• 18:30
  webinar,
• 18:31
  for
• 18:31
  example,
• 18:31
  by
• 18:31
  using
• 18:32
  a
• 18:32
  strategy
• 18:33
  and
• 18:33
  solid
• 18:34
  copy
• 18:34
  websites.
• 18:35
  You
• 18:35
  are
• 18:35
  right.
• 18:36
  I
• 18:36
  would
• 18:36
  encourage
• 18:36
  everyone
• 18:37
  to
• 18:37
  kind
• 18:37
  of
• 18:37
  know
• 18:37
  what
• 18:38
  their
• 18:38
  conversion
• 18:39
  rate
• 18:39
  on
• 18:39
  the
• 18:39
  website
• 18:40
  is
• 18:40
  for
• 18:40
  a
• 18:40
  start
• 18:40
  and
• 18:41
  get
• 18:41
  close
• 18:41
  to
• 18:41
  those
• 18:41
  numbers.
• 18:42
  That's
• 18:42
  easy
• 18:43
  to
• 18:43
  do
• 18:43
  in
• 18:43
  terms
• 18:43
  of
• 18:44
  like
• 18:44
  your
• 18:44
  numbers
• 18:44
  and
• 18:44
  your
• 18:45
  tracking
• 18:45
  is
• 18:45
  easier
• 18:45
  to
• 18:46
  do
• 18:46
  on
• 18:46
  the
• 18:46
  SEO
• 18:47
  side
• 18:47
  by
• 18:47
  looking
• 18:47
  at
• 18:48
  analytics
• 18:48
  and
• 18:48
  Google
• 18:49
  Search
• 18:49
  console,
• 18:49
  but
• 18:50
  you
• 18:50
  can
• 18:50
  also
• 18:50
  look
• 18:50
  at
• 18:50
  your
• 18:51
  conversion
• 18:51
  rate.
• 18:51
  So
• 18:52
  how
• 18:52
  many
• 18:52
  people
• 18:53
  are
• 18:53
  visiting
• 18:53
  your
• 18:53
  website
• 18:55
  and
• 18:55
  how
• 18:55
  many
• 18:55
  people
• 18:56
  are
• 18:56
  taking
• 18:56
  that
• 18:56
  desired
• 18:57
  action?
• 18:57
  How
• 18:57
  many
• 18:57
  people
• 18:58
  are
• 18:58
  clicking
• 18:58
  on
• 18:58
  that
• 18:59
  money
• 18:59
  button
• 18:59
  which
• 19:00
  is
• 19:00
  like
• 19:00
  say,
• 19:00
  you
• 19:00
  know,
• 19:01
  contact
• 19:01
  me
• 19:01
  or
• 19:02
  book
• 19:02
  me
• 19:02
  or
• 19:03
  inquire
• 19:03
  now
• 19:03
  or
• 19:04
  whatever
• 19:04
  that
• 19:04
  money
• 19:04
  money
• 19:04
  button
• 19:05
  on
• 19:05
  your
• 19:05
  website
• 19:05
  is
• 19:06
  and
• 19:06
  have
• 19:07
  an
• 19:07
  idea
• 19:08
  in
• 19:08
  terms
• 19:08
  of
• 19:08
  investing
• 19:09
  in
• 19:09
  a
• 19:09
  copywriter,
• 19:10
  is
• 19:10
  it
• 19:10
  worthwhile?
• 19:11
  Actually
• 19:11
  a
• 19:11
  lot
• 19:11
  of
• 19:12
  my
• 19:12
  clients
• 19:12
  say
• 19:13
  that
• 19:13
  the
• 19:13
  whole
• 19:14
  process
• 19:14
  is.
• 19:15
  It's
• 19:15
  not
• 19:15
  just
• 19:15
  about
• 19:16
  words.
• 19:16
  Often
• 19:17
  on
• 19:17
  the
• 19:17
  website
• 19:17
  they're
• 19:18
  getting
• 19:18
  that
• 19:18
  whole
• 19:18
  package
• 19:19
  of
• 19:19
  making
• 19:20
  it
• 19:20
  super
• 19:20
  clear
• 19:21
  like
• 19:21
  who
• 19:21
  they
• 19:21
  are.
• 19:22
  It's
• 19:22
  the
• 19:22
  whole
• 19:22
  process.
• 19:23
  It's
• 19:23
  not
• 19:23
  just
• 19:23
  words.
• 19:24
  So
• 19:24
  they
• 19:24
  find
• 19:24
  out,
• 19:25
  you
• 19:25
  know,
• 19:25
  like
• 19:26
  having
• 19:26
  someone
• 19:26
  come
• 19:26
  in
• 19:26
  with
• 19:27
  fresh
• 19:27
  eyes
• 19:27
  and
• 19:27
  asking
• 19:28
  some
• 19:28
  deep
• 19:28
  questions
• 19:29
  and
• 19:29
  also
• 19:29
  doing
• 19:29
  lots
• 19:30
  of
• 19:30
  customer
• 19:30
  research
• 19:30
  and
• 19:31
  finding
• 19:31
  out
• 19:31
  why
• 19:32
  someone
• 19:32
  should
• 19:32
  book
• 19:33
  you
• 19:33
  and
• 19:33
  not
• 19:33
  someone
• 19:34
  else,
• 19:34
  why
• 19:34
  customers
• 19:35
  love
• 19:35
  you.
• 19:36
  You
• 19:37
  start
• 19:37
  to
• 19:37
  extract
• 19:38
  all
• 19:38
  these
• 19:38
  amazing
• 19:39
  messages
• 19:39
  that
• 19:39
  you
• 19:40
  can
• 19:40
  then
• 19:40
  put
• 19:40
  back
• 19:40
  into
• 19:41
  your
• 19:41
  copy
• 19:41
  and
• 19:42
  you
• 19:42
  can
• 19:42
  start
• 19:42
  to
• 19:42
  build
• 19:43
  that
• 19:43
  bigger
• 19:43
  picture.
• 19:44
  And
• 19:44
  I'm
• 19:44
  not
• 19:44
  saying
• 19:44
  that
• 19:45
  you
• 19:45
  can't
• 19:45
  do
• 19:46
  you
• 19:46
  know,
• 19:46
  often
• 19:46
  my,
• 19:47
  the
• 19:47
  clients
• 19:47
  I
• 19:47
  work
• 19:48
  with,
• 19:48
  they
• 19:48
  know
• 19:48
  their
• 19:48
  business
• 19:49
  inside
• 19:49
  out
• 19:49
  and
• 19:50
  they
• 19:50
  know
• 19:50
  their
• 19:50
  customers,
• 19:51
  but
• 19:51
  I'm
• 19:51
  not
• 19:51
  able
• 19:52
  to
• 19:52
  have
• 19:52
  the
• 19:52
  time
• 19:52
  and
• 19:53
  sometimes
• 19:53
  they
• 19:53
  just
• 19:53
  don't
• 19:54
  have
• 19:54
  that
• 19:54
  expertise
• 19:54
  to
• 19:55
  know
• 19:55
  how
• 19:55
  to
• 19:55
  draw
• 19:55
  that
• 19:55
  out
• 19:56
  and
• 19:56
  then
• 19:56
  translate
• 19:56
  that
• 19:57
  into
• 19:57
  strategic
• 19:57
  copy.
• 19:58
  And
• 19:59
  it's.
• 19:59
  Your
• 19:59
  website
• 20:00
  is
• 20:00
  basically
• 20:00
  your
• 20:00
  shop
• 20:01
  online.
• 20:01
  No
• 20:01
  matter
• 20:02
  what
• 20:02
  you
• 20:02
  do
• 20:02
  on
• 20:02
  Instagram
• 20:02
  or
• 20:03
  TikTok,
• 20:03
  you're
• 20:03
  trying
• 20:04
  to
• 20:04
  get
• 20:04
  people
• 20:04
  back
• 20:04
  onto
• 20:05
  your
• 20:05
  website
• 20:05
  and
• 20:05
  people
• 20:05
  are
• 20:06
  looking
• 20:06
  at
• 20:06
  your
• 20:06
  website
• 20:06
  and
• 20:07
  there's
• 20:07
  a
• 20:07
  disconnect
• 20:07
  between
• 20:08
  Instagram
• 20:08
  and
• 20:09
  TikTok
• 20:09
  and
• 20:09
  then
• 20:09
  your
• 20:10
  website
• 20:10
  people
• 20:11
  notice
• 20:11
  that
• 20:11
  disconnect
• 20:12
  as
• 20:12
  well.
• 20:12
  So
• 20:13
  it's
• 20:13
  super,
• 20:13
  super
• 20:13
  important
• 20:14
  to
• 20:14
  make
• 20:14
  sure
• 20:14
  everything
• 20:15
  is
• 20:15
  cohesive
• 20:15
  there
• 20:16
  as
• 20:16
  well.
• 20:16
  And
• 20:16
  also
• 20:17
  just
• 20:17
  the
• 20:17
  fresh
• 20:17
  ey
• 20:18
  thing
• 20:18
  is
• 20:18
  so
• 20:18
  valuable
• 20:19
  because,
• 20:19
  you
• 20:19
  know,
• 20:20
  I
• 20:20
  look
• 20:20
  at
• 20:20
  other
• 20:20
  people's
• 20:21
  websites
• 20:21
  and
• 20:21
  other
• 20:21
  people
• 20:22
  like
• 20:22
  I'll
• 20:22
  do
• 20:22
  marketing
• 20:23
  reviews
• 20:23
  for
• 20:23
  people
• 20:23
  all
• 20:24
  of
• 20:24
  the
• 20:24
  time
• 20:24
  and
• 20:24
  I
• 20:24
  can
• 20:24
  go
• 20:25
  in
• 20:25
  debt,
• 20:25
  but
• 20:25
  I
• 20:25
  struggle
• 20:26
  to
• 20:26
  do
• 20:26
  it
• 20:26
  for
• 20:26
  myself.
• 20:26
  I
• 20:27
  need
• 20:27
  someone
• 20:27
  else
• 20:27
  to
• 20:27
  do
• 20:27
  it
• 20:28
  for
• 20:28
  me.
• 20:28
  And
• 20:28
  so
• 20:28
  I
• 20:29
  think
• 20:29
  in
• 20:29
  anything,
• 20:30
  having
• 20:30
  someone
• 20:31
  else
• 20:31
  take
• 20:31
  a
• 20:32
  look
• 20:32
  at
• 20:32
  something
• 20:32
  and
• 20:32
  give
• 20:33
  some
• 20:33
  valuable
• 20:33
  input
• 20:34
  and
• 20:34
  see
• 20:34
  it
• 20:34
  from
• 20:34
  a
• 20:34
  different
• 20:34
  perspective
• 20:35
  is
• 20:35
  always
• 20:36
  incredibly
• 20:36
  valuable.
• 20:37
  And
• 20:37
  I've
• 20:37
  had
• 20:38
  some
• 20:38
  clients
• 20:38
  who've
• 20:38
  spent
• 20:39
  some
• 20:39
  really
• 20:39
  good
• 20:40
  money
• 20:40
  on
• 20:40
  good
• 20:41
  copywriters
• 20:41
  on
• 20:42
  their
• 20:42
  website
• 20:42
  and
• 20:42
  it
• 20:42
  has
• 20:43
  made
• 20:43
  a
• 20:43
  difference.
• 20:43
  And
• 20:43
  you
• 20:44
  can
• 20:44
  see
• 20:44
  it
• 20:44
  up
• 20:44
  levels
• 20:45
  the
• 20:45
  whole
• 20:45
  website
• 20:45
  because
• 20:45
  they
• 20:46
  have
• 20:46
  it
• 20:46
  designed
• 20:46
  and
• 20:46
  they
• 20:46
  have
• 20:47
  new
• 20:47
  copy
• 20:47
  and
• 20:47
  it
• 20:47
  just
• 20:47
  breathes
• 20:48
  new
• 20:48
  life
• 20:48
  into
• 20:49
  it
• 20:49
  and
• 20:49
  it
• 20:49
  brings
• 20:49
  them
• 20:49
  a
• 20:50
  higher
• 20:50
  quality
• 20:50
  of
• 20:50
  client
• 20:50
  and
• 20:51
  it
• 20:51
  helps
• 20:51
  them
• 20:51
  convert
• 20:52
  because
• 20:52
  they've
• 20:52
  already
• 20:52
  sold
• 20:53
  themselves
• 20:53
  before
• 20:53
  they
• 20:53
  even
• 20:54
  get
• 20:54
  on
• 20:54
  the
• 20:54
  call.
• 20:54
  So,
• 20:55
  yeah,
• 20:55
  absolutely.
• 20:55
  So,
• 20:56
  so
• 20:56
  valuable.
• 20:56
  Now,
• 20:57
  when
• 20:57
  we
• 20:57
  were
• 20:57
  talking
• 20:58
  about
• 20:58
  this
• 20:58
  episode,
• 20:59
  we
• 20:59
  had
• 20:59
  a
• 20:59
  bit
• 20:59
  of
• 20:59
  a
• 20:59
  conversation
• 21:00
  beforehand
• 21:01
  and
• 21:01
  you
• 21:01
  told
• 21:01
  me
• 21:01
  about
• 21:01
  something
• 21:02
  interesting
• 21:02
  that
• 21:03
  you
• 21:03
  did
• 21:03
  at
• 21:03
  the
• 21:03
  beginning
• 21:04
  of
• 21:04
  this
• 21:04
  year.
• 21:04
  So
• 21:04
  you
• 21:05
  basically,
• 21:05
  in
• 21:05
  Q1
• 21:06
  this
• 21:06
  year,
• 21:06
  you
• 21:07
  offered
• 21:07
  out
• 21:07
  some
• 21:08
  tough
• 21:08
  love,
• 21:09
  as
• 21:09
  you
• 21:09
  called
• 21:09
  them,
• 21:10
  web
• 21:10
  copy
• 21:10
  and
• 21:11
  SEO
• 21:11
  reviews.
• 21:12
  And
• 21:12
  in
• 21:12
  that
• 21:12
  process,
• 21:13
  I
• 21:13
  think
• 21:13
  you
• 21:13
  reviewed
• 21:14
  around
• 21:14
  20
• 21:14
  different
• 21:15
  wedding
• 21:15
  industry
• 21:16
  businesses
• 21:16
  looking
• 21:17
  at
• 21:17
  the
• 21:17
  SEO
• 21:18
  and
• 21:18
  their
• 21:18
  copy.
• 21:18
  And
• 21:19
  I
• 21:19
  love
• 21:19
  that
• 21:19
  you
• 21:19
  call
• 21:19
  it
• 21:19
  tough
• 21:20
  love,
• 21:20
  because
• 21:20
  I
• 21:20
  always
• 21:20
  say
• 21:21
  to
• 21:21
  people,
• 21:21
  if
• 21:21
  you
• 21:21
  want
• 21:21
  me
• 21:21
  to
• 21:22
  review
• 21:22
  something,
• 21:22
  be
• 21:22
  prepared
• 21:23
  for
• 21:23
  me
• 21:23
  to
• 21:23
  be
• 21:24
  honest.
• 21:24
  And
• 21:24
  I
• 21:24
  always
• 21:24
  say
• 21:25
  you
• 21:25
  have
• 21:25
  to
• 21:25
  ask
• 21:25
  yourself,
• 21:26
  do
• 21:26
  you
• 21:26
  really
• 21:26
  want
• 21:26
  to
• 21:27
  know?
• 21:27
  Because
• 21:28
  sometimes
• 21:28
  people
• 21:28
  ask
• 21:28
  for
• 21:29
  a
• 21:29
  review,
• 21:29
  but
• 21:29
  they
• 21:29
  actually
• 21:30
  just
• 21:30
  want
• 21:30
  you
• 21:30
  to
• 21:30
  tell
• 21:30
  them
• 21:31
  everything's
• 21:31
  fine.
• 21:31
  So
• 21:31
  I
• 21:32
  love
• 21:32
  immediately
• 21:33
  that
• 21:33
  you
• 21:33
  called
• 21:33
  it
• 21:33
  tough
• 21:34
  love.
• 21:34
  And
• 21:34
  I'm
• 21:34
  sure
• 21:34
  you
• 21:35
  found
• 21:35
  some
• 21:35
  amazing
• 21:36
  things
• 21:36
  for
• 21:36
  those
• 21:36
  businesses
• 21:37
  and
• 21:37
  I'm
• 21:37
  sure
• 21:37
  it's
• 21:37
  helped
• 21:38
  them
• 21:38
  move
• 21:38
  forward.
• 21:38
  But
• 21:39
  what's
• 21:39
  interesting
• 21:39
  is
• 21:40
  having
• 21:40
  done
• 21:40
  that
• 21:40
  exercise
• 21:41
  the
• 21:41
  beginning
• 21:41
  of
• 21:41
  this
• 21:42
  year,
• 21:42
  you've
• 21:42
  now
• 21:42
  seen
• 21:43
  some
• 21:43
  correlations,
• 21:44
  some
• 21:44
  things
• 21:44
  mistakes
• 21:45
  or
• 21:46
  opportunities
• 21:47
  where
• 21:47
  there's
• 21:47
  been
• 21:48
  similar
• 21:48
  things
• 21:49
  going
• 21:49
  on
• 21:49
  for
• 21:49
  the
• 21:49
  different
• 21:50
  businesses.
• 21:50
  And
• 21:50
  I
• 21:51
  think
• 21:51
  you're
• 21:51
  going
• 21:51
  to
• 21:51
  share
• 21:51
  a
• 21:52
  few
• 21:52
  of
• 21:52
  them
• 21:52
  with
• 21:52
  us
• 21:53
  today,
• 21:53
  which
• 21:53
  I'm
• 21:53
  super
• 21:53
  excited
• 21:54
  about.
• 21:54
  So,
• 21:55
  yeah,
• 21:55
  tell
• 21:55
  me
• 21:55
  what's
• 21:56
  probably
• 21:56
  the
• 21:56
  biggest
• 21:57
  thing,
• 21:57
  the
• 21:57
  one
• 21:58
  thing
• 21:58
  that
• 21:58
  comes
• 21:58
  to
• 21:58
  mind
• 21:59
  first
• 21:59
  from
• 21:59
  doing
• 22:00
  those
• 22:00
  audits
• 22:01
  that
• 22:01
  you
• 22:01
  think,
• 22:01
  yeah,
• 22:02
  more
• 22:02
  people
• 22:02
  need
• 22:02
  to
• 22:02
  know
• 22:03
  this.
• 22:03
  Good
• 22:03
  question.
• 22:03
  Yeah.
• 22:04
  So
• 22:04
  just
• 22:04
  to
• 22:04
  recap,
• 22:05
  like
• 22:05
  you
• 22:05
  said,
• 22:05
  I
• 22:05
  did
• 22:06
  20,
• 22:06
  I
• 22:06
  did
• 22:07
  14
• 22:07
  in
• 22:07
  Q1.
• 22:08
  6
• 22:08
  at
• 22:09
  the
• 22:09
  end
• 22:09
  of
• 22:09
  last
• 22:09
  year
• 22:10
  across
• 22:10
  many
• 22:10
  different
• 22:11
  types
• 22:11
  of
• 22:11
  wedding
• 22:12
  businesses.
• 22:12
  And
• 22:14
  it
• 22:14
  was
• 22:14
  a
• 22:14
  way
• 22:14
  for
• 22:15
  me
• 22:15
  to
• 22:15
  really
• 22:15
  understand,
• 22:16
  like,
• 22:17
  what.
• 22:17
  What
• 22:17
  was
• 22:17
  going
• 22:17
  on
• 22:18
  in
• 22:18
  the
• 22:18
  wedding
• 22:18
  industry.
• 22:18
  You
• 22:18
  know,
• 22:19
  as
• 22:19
  someone
• 22:19
  who's
• 22:19
  just
• 22:19
  kind
• 22:20
  in,
• 22:20
  I've
• 22:20
  worked
• 22:20
  with
• 22:20
  a
• 22:21
  lot
• 22:21
  of
• 22:21
  different
• 22:21
  industries,
• 22:21
  but
• 22:22
  what's
• 22:22
  going
• 22:22
  on
• 22:22
  in
• 22:22
  the
• 22:22
  wedding
• 22:23
  industry,
• 22:23
  what
• 22:23
  those
• 22:23
  common
• 22:24
  sort
• 22:24
  of
• 22:24
  themes
• 22:24
  or
• 22:24
  opportunities
• 22:25
  in
• 22:25
  terms
• 22:25
  of
• 22:25
  SEO
• 22:26
  and
• 22:26
  web
• 22:26
  copy.
• 22:27
  So
• 22:28
  the
• 22:28
  biggest
• 22:28
  thing
• 22:28
  for
• 22:29
  me
• 22:29
  is
• 22:29
  actually
• 22:30
  not
• 22:30
  even
• 22:30
  with
• 22:30
  my
• 22:31
  copywriter
• 22:31
  hat
• 22:31
  on,
• 22:32
  but
• 22:32
  with
• 22:32
  my
• 22:32
  SEO
• 22:32
  hat
• 22:33
  on,
• 22:33
  was
• 22:33
  the
• 22:34
  lack
• 22:34
  of
• 22:35
  SEO
• 22:36
  strategy,
• 22:37
  keyword
• 22:37
  strategy
• 22:38
  in
• 22:38
  particular,
• 22:39
  and
• 22:40
  missing
• 22:40
  out
• 22:41
  on
• 22:41
  getting
• 22:42
  your
• 22:42
  website
• 22:42
  found
• 22:43
  on
• 22:43
  Google.
• 22:43
  Basically,
• 22:45
  that
• 22:45
  was
• 22:45
  the
• 22:45
  biggest
• 22:45
  one.
• 22:46
  Especially
• 22:46
  if
• 22:46
  I
• 22:47
  would
• 22:47
  say
• 22:47
  if
• 22:47
  you
• 22:47
  are
• 22:48
  a
• 22:48
  local
• 22:49
  business
• 22:50
  and
• 22:50
  you've
• 22:51
  got
• 22:51
  people
• 22:51
  searching
• 22:52
  for
• 22:52
  your
• 22:52
  service
• 22:52
  and
• 22:53
  location,
• 22:54
  there
• 22:55
  was
• 22:55
  a
• 22:55
  big.
• 22:56
  There's
• 22:56
  a
• 22:56
  big
• 22:56
  opportunity
• 22:57
  often
• 22:58
  around
• 22:59
  getting,
• 22:59
  making
• 22:59
  your
• 23:00
  website
• 23:00
  optimized
• 23:01
  for
• 23:01
  Google.
• 23:01
  That
• 23:01
  was
• 23:02
  one
• 23:02
  of
• 23:02
  the
• 23:02
  biggest
• 23:02
  ones.
• 23:03
  I
• 23:03
  think
• 23:03
  one
• 23:03
  of
• 23:03
  the
• 23:03
  biggest
• 23:04
  hurdles
• 23:04
  immediately
• 23:05
  that
• 23:05
  I
• 23:05
  know
• 23:05
  that
• 23:06
  people
• 23:06
  listening
• 23:07
  will
• 23:07
  be
• 23:07
  saying,
• 23:07
  and
• 23:08
  it'd
• 23:08
  be
• 23:08
  interesting
• 23:08
  if
• 23:08
  you
• 23:08
  got
• 23:08
  any
• 23:09
  insight
• 23:09
  into
• 23:09
  this,
• 23:09
  is
• 23:10
  they
• 23:10
  don't
• 23:10
  know
• 23:11
  whether
• 23:11
  or
• 23:11
  not
• 23:12
  they're
• 23:12
  doing
• 23:12
  okay
• 23:12
  on
• 23:13
  Google.
• 23:13
  Like,
• 23:13
  they
• 23:13
  don't
• 23:14
  know
• 23:14
  what
• 23:14
  they
• 23:14
  don't
• 23:14
  know.
• 23:15
  So
• 23:15
  how
• 23:15
  would
• 23:15
  they
• 23:15
  find
• 23:16
  out
• 23:16
  whether
• 23:16
  or
• 23:17
  not
• 23:17
  they're
• 23:17
  ranking
• 23:17
  for
• 23:18
  any
• 23:18
  keywords?
• 23:19
  How
• 23:19
  would
• 23:19
  they
• 23:19
  find
• 23:20
  out
• 23:20
  whether
• 23:20
  what
• 23:20
  they're
• 23:21
  doing
• 23:21
  is
• 23:21
  working?
• 23:22
  Because
• 23:22
  it
• 23:22
  may
• 23:22
  be
• 23:23
  that
• 23:23
  they've
• 23:23
  tried
• 23:23
  to
• 23:23
  do
• 23:24
  something,
• 23:24
  they
• 23:24
  just
• 23:24
  don't
• 23:25
  really
• 23:25
  know
• 23:25
  what
• 23:25
  they're
• 23:25
  doing.
• 23:26
  Yeah,
• 23:26
  I
• 23:26
  thought
• 23:26
  about
• 23:27
  this
• 23:27
  a
• 23:27
  lot,
• 23:27
  actually.
• 23:27
  Like,
• 23:28
  what
• 23:28
  is
• 23:28
  that
• 23:28
  SEO?
• 23:30
  Why
• 23:30
  is
• 23:30
  SEO
• 23:31
  a
• 23:31
  kind
• 23:31
  of
• 23:31
  pain
• 23:31
  point,
• 23:31
  if
• 23:32
  you
• 23:32
  like?
• 23:32
  And
• 23:32
  I
• 23:32
  think
• 23:32
  when
• 23:33
  people
• 23:33
  set
• 23:33
  up
• 23:33
  a
• 23:33
  wedding
• 23:34
  pro,
• 23:34
  set
• 23:34
  up
• 23:34
  the
• 23:34
  website
• 23:35
  initially
• 23:35
  and,
• 23:36
  you
• 23:36
  know,
• 23:36
  you
• 23:36
  might
• 23:36
  have
• 23:37
  some
• 23:37
  thoughts
• 23:37
  on
• 23:37
  this.
• 23:37
  I
• 23:38
  feel
• 23:38
  like
• 23:38
  they
• 23:38
  go
• 23:39
  either
• 23:39
  create
• 23:39
  it
• 23:40
  themselves.
• 23:40
  Okay.
• 23:41
  And
• 23:41
  perhaps
• 23:41
  have
• 23:42
  limited
• 23:42
  SEO
• 23:43
  knowledge
• 23:43
  because
• 23:43
  they
• 23:44
  are
• 23:44
  a
• 23:44
  wedding
• 23:44
  planner,
• 23:44
  they
• 23:44
  are
• 23:45
  a
• 23:45
  photographer,
• 23:45
  they
• 23:45
  got.
• 23:46
  They're
• 23:46
  wearing
• 23:46
  all
• 23:46
  the
• 23:47
  hats
• 23:47
  and
• 23:48
  yeah,
• 23:48
  you're
• 23:48
  right.
• 23:48
  They
• 23:48
  might
• 23:49
  try
• 23:49
  and
• 23:49
  do
• 23:49
  a
• 23:49
  little
• 23:49
  bit
• 23:49
  of
• 23:50
  the
• 23:50
  SEO
• 23:50
  piece
• 23:51
  and
• 23:51
  then.
• 23:52
  Or
• 23:52
  they
• 23:52
  go
• 23:53
  to
• 23:53
  a
• 23:53
  web
• 23:53
  designer
• 23:54
  who
• 23:54
  says,
• 23:54
  yes,
• 23:55
  I
• 23:55
  can
• 23:55
  do
• 23:55
  the
• 23:55
  SEO,
• 23:56
  but
• 23:56
  ultimately
• 23:57
  they
• 23:57
  are
• 23:57
  a
• 23:57
  web
• 23:58
  designer
• 23:59
  or
• 23:59
  they
• 23:59
  might
• 23:59
  do
• 24:00
  a
• 24:00
  Little
• 24:00
  bit
• 24:00
  and
• 24:00
  then
• 24:00
  it
• 24:01
  kind
• 24:01
  of
• 24:01
  stops.
• 24:01
  Whereas
• 24:01
  SEO
• 24:02
  is,
• 24:03
  it's
• 24:03
  not
• 24:04
  a
• 24:04
  done
• 24:05
  and
• 24:05
  forget
• 24:05
  thing,
• 24:05
  although
• 24:06
  you
• 24:06
  can
• 24:06
  put
• 24:07
  the
• 24:07
  foundations
• 24:07
  down
• 24:08
  and
• 24:08
  make
• 24:08
  get
• 24:08
  a
• 24:09
  solid
• 24:09
  strategy
• 24:09
  in
• 24:09
  place.
• 24:10
  But
• 24:10
  there
• 24:10
  are
• 24:11
  ongoing
• 24:11
  bits
• 24:11
  and
• 24:11
  pieces
• 24:12
  you
• 24:12
  do
• 24:12
  need
• 24:12
  to
• 24:12
  do
• 24:12
  as
• 24:12
  well.
• 24:13
  So
• 24:13
  how
• 24:14
  do
• 24:14
  you
• 24:14
  know?
• 24:14
  So
• 24:15
  first
• 24:15
  of
• 24:15
  all,
• 24:15
  Google
• 24:16
  Search
• 24:16
  Console,
• 24:16
  if
• 24:17
  you
• 24:17
  don't
• 24:17
  already
• 24:17
  have
• 24:17
  that
• 24:18
  set
• 24:18
  up,
• 24:18
  it's
• 24:18
  a
• 24:18
  free
• 24:19
  tool.
• 24:19
  So
• 24:20
  make
• 24:20
  sure
• 24:20
  you're,
• 24:21
  you've
• 24:21
  got
• 24:21
  that
• 24:22
  set
• 24:22
  up
• 24:22
  for
• 24:22
  your
• 24:23
  website
• 24:23
  if
• 24:24
  you're
• 24:24
  not
• 24:24
  sure
• 24:24
  how
• 24:24
  to
• 24:24
  do
• 24:24
  it.
• 24:25
  This
• 24:25
  is
• 24:25
  going
• 24:25
  to
• 24:25
  sound
• 24:25
  very
• 24:26
  meta,
• 24:26
  but
• 24:26
  you
• 24:26
  can
• 24:26
  Google
• 24:27
  it.
• 24:27
  There
• 24:27
  are
• 24:27
  great
• 24:27
  videos
• 24:28
  on
• 24:28
  there
• 24:28
  and
• 24:29
  that
• 24:29
  collects
• 24:30
  data
• 24:30
  and
• 24:30
  shows
• 24:31
  the
• 24:31
  keywords
• 24:31
  that
• 24:32
  people
• 24:32
  are
• 24:32
  currently
• 24:32
  using
• 24:33
  to
• 24:34
  find
• 24:34
  your
• 24:34
  website.
• 24:35
  Okay.
• 24:36
  There's
• 24:37
  also
• 24:37
  a
• 24:38
  free
• 24:38
  website
• 24:38
  tool.
• 24:39
  There's
• 24:39
  a
• 24:39
  free
• 24:39
  and
• 24:40
  paid
• 24:40
  version
• 24:40
  and
• 24:41
  it's
• 24:41
  called
• 24:41
  ubersuggest.
• 24:42
  And
• 24:42
  if
• 24:42
  you
• 24:43
  use
• 24:43
  a
• 24:43
  free
• 24:43
  version,
• 24:44
  you
• 24:44
  get
• 24:45
  number
• 24:45
  of
• 24:46
  searches
• 24:47
  free.
• 24:47
  But
• 24:48
  you
• 24:48
  can
• 24:48
  basically
• 24:49
  put
• 24:49
  in
• 24:50
  your
• 24:50
  URL
• 24:51
  and
• 24:51
  it
• 24:51
  will
• 24:51
  spit
• 24:52
  out
• 24:52
  lots
• 24:52
  of
• 24:52
  valuable
• 24:53
  information.
• 24:53
  Audit
• 24:54
  your
• 24:54
  website
• 24:54
  basically
• 24:54
  in
• 24:55
  terms
• 24:55
  of
• 24:55
  SEO
• 24:55
  and
• 24:56
  it
• 24:56
  will
• 24:56
  show
• 24:56
  you
• 24:57
  like
• 24:57
  how
• 24:58
  you're
• 24:58
  doing
• 24:59
  and
• 24:59
  what
• 24:59
  keywords
• 25:01
  people
• 25:01
  are
• 25:01
  currently
• 25:02
  using
• 25:02
  to
• 25:02
  find
• 25:02
  your
• 25:03
  website
• 25:03
  and
• 25:04
  things
• 25:04
  like
• 25:04
  that.
• 25:05
  So,
• 25:06
  and
• 25:07
  you
• 25:07
  can
• 25:07
  also
• 25:08
  use
• 25:08
  keyword
• 25:09
  tools
• 25:10
  like
• 25:10
  I
• 25:10
  use
• 25:11
  use
• 25:11
  key
• 25:11
  search
• 25:12
  and
• 25:12
  that
• 25:12
  can
• 25:13
  show
• 25:13
  you
• 25:13
  keyword
• 25:14
  volume.
• 25:14
  So
• 25:15
  at
• 25:15
  the
• 25:15
  very,
• 25:15
  very
• 25:16
  first
• 25:16
  step,
• 25:16
  just
• 25:16
  put
• 25:17
  in
• 25:17
  there
• 25:17
  what
• 25:18
  keyword
• 25:18
  you
• 25:19
  think
• 25:19
  your
• 25:20
  clients
• 25:20
  or
• 25:21
  couples
• 25:21
  are
• 25:21
  using
• 25:21
  to
• 25:22
  find
• 25:22
  your
• 25:22
  service.
• 25:23
  Now
• 25:23
  often
• 25:24
  the
• 25:24
  problem
• 25:24
  is
• 25:24
  what
• 25:24
  we
• 25:25
  think
• 25:25
  our
• 25:25
  clients
• 25:26
  are
• 25:26
  using
• 25:26
  is
• 25:27
  very
• 25:27
  different
• 25:27
  actually
• 25:28
  what
• 25:28
  they're
• 25:28
  putting
• 25:28
  into
• 25:28
  Google.
• 25:29
  And
• 25:29
  I'll
• 25:29
  give
• 25:29
  you
• 25:29
  an
• 25:30
  example.
• 25:30
  So
• 25:30
  I
• 25:31
  did
• 25:31
  a
• 25:31
  tough
• 25:32
  love
• 25:32
  review
• 25:32
  for
• 25:33
  a
• 25:33
  lovely
• 25:34
  lady
• 25:34
  who
• 25:34
  made
• 25:35
  custom
• 25:36
  or
• 25:36
  bespoke
• 25:37
  wedding
• 25:37
  veils.
• 25:38
  And
• 25:38
  she
• 25:38
  was
• 25:39
  using
• 25:40
  bespoke
• 25:40
  wedding
• 25:41
  veils
• 25:41
  as
• 25:41
  a
• 25:42
  keyword
• 25:42
  on
• 25:42
  her
• 25:42
  wedding
• 25:43
  website
• 25:43
  in
• 25:43
  a
• 25:43
  couple
• 25:44
  of
• 25:44
  places.
• 25:44
  When
• 25:44
  I
• 25:45
  went
• 25:45
  in
• 25:45
  and
• 25:45
  did
• 25:45
  a
• 25:45
  little
• 25:45
  bit
• 25:45
  of
• 25:45
  keyword
• 25:46
  research,
• 25:47
  people
• 25:47
  were
• 25:47
  also
• 25:47
  searching
• 25:48
  for
• 25:48
  custom
• 25:49
  wedding
• 25:49
  veils,
• 25:49
  embroidered
• 25:50
  wedding
• 25:50
  veils,
• 25:51
  like
• 25:51
  lots
• 25:51
  of
• 25:52
  different
• 25:52
  terminology.
• 25:53
  So
• 25:53
  it's
• 25:53
  really
• 25:53
  good
• 25:54
  to
• 25:54
  just
• 25:54
  die.
• 25:54
  Nothing
• 25:55
  ever
• 25:55
  bad
• 25:55
  has
• 25:56
  come
• 25:56
  out
• 25:56
  of
• 25:56
  doing
• 25:56
  keyword
• 25:57
  research.
• 25:58
  Another
• 25:58
  example
• 25:59
  is
• 25:59
  I
• 25:59
  wrote
• 25:59
  a
• 25:59
  website
• 26:00
  for
• 26:00
  a
• 26:00
  real
• 26:00
  estate
• 26:00
  agent
• 26:01
  in
• 26:01
  America
• 26:02
  and
• 26:02
  that
• 26:02
  threw
• 26:02
  up
• 26:02
  a
• 26:03
  lot
• 26:03
  of
• 26:03
  different
• 26:03
  keywords
• 26:04
  around
• 26:04
  Realtor,
• 26:05
  which
• 26:05
  is
• 26:05
  a
• 26:05
  word
• 26:06
  they
• 26:06
  use
• 26:06
  over
• 26:06
  there
• 26:06
  in
• 26:06
  America.
• 26:07
  And
• 26:07
  also
• 26:07
  they
• 26:08
  do
• 26:08
  use
• 26:08
  real
• 26:08
  estate
• 26:09
  agents.
• 26:09
  So
• 26:09
  it's
• 26:09
  being
• 26:09
  really
• 26:10
  strategic
• 26:10
  and
• 26:10
  looking
• 26:10
  at
• 26:11
  what
• 26:11
  people
• 26:11
  are
• 26:11
  actually
• 26:12
  using.
• 26:13
  And
• 26:13
  then
• 26:13
  obviously
• 26:14
  you
• 26:14
  can
• 26:14
  actually
• 26:15
  actually
• 26:15
  also
• 26:15
  Google
• 26:16
  the
• 26:17
  keywords
• 26:17
  that
• 26:17
  you
• 26:18
  think
• 26:18
  or
• 26:18
  you
• 26:18
  know
• 26:19
  people
• 26:19
  are
• 26:19
  using
• 26:20
  and
• 26:20
  then
• 26:20
  see
• 26:20
  what
• 26:20
  comes
• 26:21
  up
• 26:21
  on
• 26:21
  Google
• 26:22
  itself.
• 26:22
  Because
• 26:22
  Google
• 26:23
  will
• 26:23
  often
• 26:23
  tell
• 26:23
  you
• 26:24
  what
• 26:24
  people
• 26:24
  are
• 26:25
  using.
• 26:25
  But
• 26:25
  there's
• 26:25
  Like
• 26:26
  a
• 26:26
  section
• 26:26
  called
• 26:27
  Related
• 26:28
  Searches
• 26:29
  or
• 26:29
  the
• 26:29
  featured
• 26:30
  snippet
• 26:30
  section.
• 26:31
  And
• 26:31
  Google
• 26:31
  will
• 26:32
  show
• 26:32
  you
• 26:32
  like
• 26:32
  other
• 26:33
  keyword
• 26:33
  ideas.
• 26:34
  So
• 26:34
  you
• 26:34
  start
• 26:34
  to
• 26:34
  get
• 26:35
  this
• 26:35
  bigger
• 26:35
  picture
• 26:36
  and
• 26:37
  then
• 26:37
  also
• 26:37
  you
• 26:37
  can
• 26:37
  look
• 26:38
  at
• 26:38
  whoever's
• 26:38
  coming
• 26:38
  up
• 26:39
  on
• 26:39
  like
• 26:39
  you
• 26:39
  say
• 26:40
  your
• 26:40
  competitor
• 26:40
  who's
• 26:40
  coming
• 26:41
  up
• 26:41
  on
• 26:42
  1,
• 26:42
  2
• 26:42
  or
• 26:43
  3
• 26:43
  or
• 26:43
  ranking
• 26:43
  in
• 26:43
  those
• 26:44
  top
• 26:44
  three
• 26:44
  positions
• 26:45
  and
• 26:45
  start
• 26:45
  to
• 26:46
  have
• 26:46
  little
• 26:46
  store
• 26:47
  around
• 26:47
  to
• 26:47
  see
• 26:47
  what
• 26:47
  they're
• 26:48
  using.
• 26:48
  And
• 26:48
  this
• 26:48
  just
• 26:49
  starts
• 26:49
  to
• 26:49
  get
• 26:49
  you
• 26:50
  thinking
• 26:50
  like
• 26:50
  an
• 26:50
  SEO
• 26:51
  strategist,
• 26:51
  which
• 26:52
  is
• 26:52
  the
• 26:52
  very,
• 26:52
  very
• 26:53
  first
• 26:53
  step.
• 26:53
  And
• 26:53
  then
• 26:54
  the
• 26:54
  second
• 26:54
  step
• 26:54
  is
• 26:54
  obviously
• 26:55
  where
• 26:55
  to
• 26:55
  put
• 26:55
  those
• 26:55
  keywords,
• 26:56
  which
• 26:56
  is
• 26:56
  the
• 26:56
  second
• 26:57
  step
• 26:57
  on
• 26:57
  your
• 26:57
  website,
• 26:58
  which
• 26:58
  is
• 26:58
  like
• 26:58
  the
• 26:58
  keyword
• 26:59
  placement
• 26:59
  side
• 27:00
  but
• 27:00
  as
• 27:00
  a
• 27:00
  starter.
• 27:01
  Do
• 27:01
  some
• 27:02
  keyword
• 27:02
  research,
• 27:02
  hit
• 27:03
  Google
• 27:03
  up
• 27:03
  and
• 27:03
  start
• 27:04
  having
• 27:04
  a
• 27:04
  play
• 27:05
  around.
• 27:05
  Yeah.
• 27:05
  So
• 27:06
  important
• 27:06
  in
• 27:06
  terms
• 27:06
  of
• 27:06
  keyword
• 27:07
  volume
• 27:07
  though.
• 27:08
  I
• 27:08
  think
• 27:08
  again
• 27:08
  this
• 27:09
  is
• 27:09
  another
• 27:09
  sticking
• 27:09
  point
• 27:10
  for
• 27:10
  people
• 27:10
  because
• 27:10
  obviously
• 27:11
  our
• 27:11
  volumes
• 27:11
  aren't
• 27:11
  necessarily
• 27:12
  huge.
• 27:13
  So
• 27:13
  for
• 27:13
  example,
• 27:13
  if
• 27:14
  we
• 27:14
  are
• 27:14
  are
• 27:14
  a
• 27:15
  wedding
• 27:15
  stationer
• 27:16
  in
• 27:16
  Kent
• 27:16
  and
• 27:17
  our
• 27:17
  keyword
• 27:17
  is
• 27:17
  wedding
• 27:18
  stationery
• 27:18
  Kent,
• 27:19
  it
• 27:19
  may
• 27:19
  not
• 27:19
  be
• 27:20
  a
• 27:20
  huge
• 27:20
  volume,
• 27:20
  but
• 27:21
  it
• 27:21
  may
• 27:21
  still
• 27:21
  be
• 27:21
  worth
• 27:22
  us
• 27:22
  ranking
• 27:23
  for.
• 27:23
  So
• 27:23
  is
• 27:23
  there
• 27:23
  like
• 27:24
  perimeters
• 27:24
  that
• 27:24
  we're
• 27:25
  looking
• 27:25
  for
• 27:25
  in
• 27:26
  those
• 27:26
  numbers
• 27:26
  when
• 27:26
  we're
• 27:27
  deciding
• 27:27
  which
• 27:27
  keywords
• 27:28
  to
• 27:28
  use?
• 27:28
  Yeah,
• 27:28
  that's
• 27:29
  a
• 27:29
  good
• 27:29
  point.
• 27:29
  I
• 27:30
  always
• 27:30
  think
• 27:31
  the
• 27:31
  tools
• 27:31
  that
• 27:31
  are
• 27:32
  on
• 27:32
  the
• 27:32
  low
• 27:32
  side
• 27:32
  in
• 27:32
  terms
• 27:33
  of
• 27:33
  numbers,
• 27:33
  like
• 27:34
  in
• 27:34
  terms
• 27:34
  of
• 27:34
  the
• 27:35
  keyword,
• 27:35
  like
• 27:35
  the
• 27:35
  volumes,
• 27:36
  I
• 27:36
  would
• 27:36
  always
• 27:36
  say
• 27:37
  they're
• 27:37
  a
• 27:37
  little
• 27:37
  bit
• 27:37
  higher
• 27:37
  than
• 27:38
  the
• 27:38
  tools
• 27:38
  often
• 27:38
  say.
• 27:39
  But
• 27:39
  also
• 27:39
  I
• 27:40
  would
• 27:40
  say
• 27:40
  that
• 27:41
  if
• 27:41
  people
• 27:41
  are
• 27:41
  searching
• 27:42
  in
• 27:42
  something
• 27:42
  like,
• 27:43
  I
• 27:43
  don't
• 27:43
  know,
• 27:43
  wedding
• 27:44
  photography,
• 27:44
  Yorkshire,
• 27:45
  that
• 27:45
  is
• 27:45
  a
• 27:45
  very
• 27:45
  highly
• 27:46
  intent
• 27:46
  transactional
• 27:47
  keyword.
• 27:48
  Okay,
• 27:48
  these
• 27:49
  are,
• 27:49
  Even
• 27:49
  if
• 27:50
  it's
• 27:50
  10
• 27:50
  people,
• 27:50
  they
• 27:51
  are
• 27:51
  10
• 27:51
  people
• 27:51
  who
• 27:52
  are
• 27:52
  looking
• 27:52
  for
• 27:52
  what
• 27:53
  you
• 27:53
  offer.
• 27:54
  So
• 27:54
  obviously
• 27:55
  where
• 27:56
  you
• 27:56
  spend
• 27:56
  your
• 27:56
  time
• 27:56
  in
• 27:57
  terms
• 27:57
  of
• 27:57
  your
• 27:57
  marketing,
• 27:58
  but
• 27:58
  it's
• 27:59
  totally
• 27:59
  up
• 27:59
  to
• 27:59
  you.
• 28:00
  But
• 28:00
  I
• 28:00
  would
• 28:00
  say
• 28:00
  if
• 28:00
  you
• 28:01
  get
• 28:01
  your
• 28:01
  SEO
• 28:01
  side,
• 28:02
  your
• 28:02
  SEO
• 28:03
  game
• 28:03
  strong
• 28:04
  and
• 28:04
  you
• 28:04
  can
• 28:04
  attract
• 28:05
  start
• 28:05
  to
• 28:05
  get
• 28:06
  traffic
• 28:06
  from
• 28:06
  high
• 28:06
  intent
• 28:07
  couples,
• 28:07
  that
• 28:08
  can
• 28:08
  only
• 28:08
  be
• 28:08
  a
• 28:08
  good
• 28:08
  thing
• 28:09
  because
• 28:09
  once
• 28:09
  it's
• 28:09
  set
• 28:09
  up,
• 28:09
  it's
• 28:10
  on
• 28:10
  repeat
• 28:10
  as
• 28:10
  well.
• 28:11
  It's
• 28:11
  not
• 28:11
  like
• 28:11
  Instagram
• 28:11
  where
• 28:12
  you're
• 28:12
  always
• 28:12
  on
• 28:12
  the
• 28:12
  visibility
• 28:13
  wheel.
• 28:13
  It's
• 28:13
  set
• 28:13
  up
• 28:14
  and,
• 28:14
  and
• 28:14
  it's,
• 28:14
  you
• 28:14
  know.
• 28:15
  Yeah,
• 28:15
  you
• 28:15
  have
• 28:15
  to
• 28:16
  kind
• 28:16
  of
• 28:16
  make
• 28:16
  tweaks
• 28:17
  and
• 28:17
  updates,
• 28:18
  but
• 28:18
  it's
• 28:18
  not
• 28:19
  like
• 28:19
  everyday
• 28:19
  like
• 28:20
  Instagram
• 28:20
  visibility.
• 28:21
  It's
• 28:21
  a,
• 28:21
  it's
• 28:22
  a
• 28:22
  long
• 28:22
  game.
• 28:22
  Amazing.
• 28:23
  Okay,
• 28:23
  so
• 28:23
  that's
• 28:24
  a
• 28:24
  great
• 28:24
  tip
• 28:24
  to
• 28:25
  start
• 28:25
  with
• 28:25
  on
• 28:25
  the
• 28:25
  SEO
• 28:26
  side
• 28:26
  of
• 28:26
  things.
• 28:26
  So
• 28:27
  go
• 28:27
  do
• 28:27
  your
• 28:27
  research,
• 28:28
  look
• 28:28
  at
• 28:28
  where
• 28:28
  you're
• 28:29
  maybe
• 28:29
  not
• 28:29
  focusing
• 28:30
  enough
• 28:30
  on
• 28:30
  keywords,
• 28:31
  do
• 28:31
  some
• 28:31
  keyword
• 28:31
  research,
• 28:31
  give
• 28:32
  Me
• 28:32
  something
• 28:32
  you
• 28:32
  learned
• 28:33
  on
• 28:33
  the
• 28:33
  copywriting
• 28:34
  side
• 28:34
  of
• 28:34
  things
• 28:34
  when
• 28:34
  you
• 28:35
  looked
• 28:35
  at
• 28:35
  these
• 28:35
  websites.
• 28:36
  Yeah.
• 28:36
  So
• 28:36
  fundamentally,
• 28:37
  this
• 28:37
  is
• 28:37
  a
• 28:37
  huge
• 28:38
  one,
• 28:38
  is
• 28:38
  you
• 28:38
  need
• 28:39
  to
• 28:39
  make
• 28:39
  your
• 28:39
  client
• 28:40
  the
• 28:40
  hero
• 28:41
  and
• 28:42
  you
• 28:42
  are
• 28:42
  the
• 28:42
  guide.
• 28:44
  So
• 28:44
  there's
• 28:44
  a
• 28:44
  lot
• 28:44
  of
• 28:45
  websites
• 28:45
  out
• 28:45
  there
• 28:46
  that
• 28:46
  are
• 28:46
  talking
• 28:46
  all
• 28:47
  about
• 28:47
  themselves.
• 28:48
  And
• 28:48
  the
• 28:48
  issue
• 28:48
  with
• 28:48
  that,
• 28:49
  it's
• 28:50
  very
• 28:50
  hard
• 28:50
  for
• 28:51
  people
• 28:51
  to
• 28:52
  connect.
• 28:53
  You
• 28:53
  know,
• 28:53
  we
• 28:53
  talk
• 28:53
  a
• 28:53
  lot
• 28:54
  about
• 28:54
  copyright
• 28:55
  copy
• 28:55
  that
• 28:55
  connects
• 28:56
  with
• 28:56
  people.
• 28:56
  And
• 28:56
  the
• 28:57
  way
• 28:57
  to
• 28:57
  do
• 28:57
  that
• 28:57
  is
• 28:57
  to
• 28:58
  make
• 28:58
  the,
• 28:58
  the,
• 28:59
  the
• 28:59
  reader
• 29:00
  the
• 29:00
  hero
• 29:00
  and
• 29:01
  really
• 29:01
  involve
• 29:01
  them.
• 29:02
  So
• 29:03
  rather
• 29:03
  than,
• 29:03
  it's
• 29:04
  like,
• 29:04
  you
• 29:04
  know,
• 29:04
  we
• 29:04
  offer
• 29:05
  full
• 29:05
  day
• 29:06
  coverage.
• 29:06
  It's.
• 29:07
  You'll
• 29:07
  get
• 29:07
  full
• 29:08
  day
• 29:08
  coverage
• 29:09
  so
• 29:09
  you
• 29:09
  can
• 29:09
  relive
• 29:10
  every
• 29:10
  tear,
• 29:11
  laugh
• 29:11
  and
• 29:12
  you
• 29:12
  know,
• 29:12
  try
• 29:12
  and
• 29:12
  condense,
• 29:13
  move
• 29:13
  or
• 29:13
  whatever
• 29:14
  that
• 29:14
  is.
• 29:14
  But
• 29:14
  you're
• 29:14
  immersing
• 29:15
  someone
• 29:16
  in
• 29:16
  the
• 29:16
  copy
• 29:17
  and
• 29:17
  you're
• 29:17
  sh.
• 29:18
  The
• 29:18
  energy.
• 29:19
  It's
• 29:19
  like
• 29:19
  going
• 29:19
  on
• 29:19
  a
• 29:20
  date
• 29:20
  with
• 29:20
  someone
• 29:20
  when
• 29:20
  they
• 29:21
  talk
• 29:21
  about
• 29:21
  themselves,
• 29:22
  it's
• 29:23
  not
• 29:23
  as
• 29:23
  off
• 29:24
  putting.
• 29:24
  Whereas
• 29:24
  actually
• 29:25
  if
• 29:25
  you
• 29:26
  have
• 29:26
  that
• 29:26
  conversation
• 29:27
  and
• 29:27
  write
• 29:27
  to
• 29:28
  them,
• 29:28
  write
• 29:28
  copy
• 29:29
  as
• 29:29
  if
• 29:30
  you
• 29:30
  know
• 29:30
  you're
• 29:30
  speaking
• 29:30
  to
• 29:31
  your
• 29:31
  very
• 29:32
  best
• 29:32
  favorite
• 29:33
  couple,
• 29:33
  it
• 29:33
  instantly
• 29:34
  becomes
• 29:35
  more
• 29:36
  conversational.
• 29:37
  It's
• 29:37
  more.
• 29:39
  Yeah,
• 29:39
  just
• 29:39
  more
• 29:39
  full
• 29:40
  of
• 29:40
  personality
• 29:41
  and
• 29:42
  it's
• 29:42
  just
• 29:42
  magnetic.
• 29:43
  If
• 29:43
  someone's
• 29:44
  writing
• 29:44
  something
• 29:44
  with
• 29:45
  the
• 29:45
  word
• 29:45
  you,
• 29:45
  you.
• 29:46
  You
• 29:46
  want
• 29:46
  to
• 29:46
  read
• 29:47
  it.
• 29:47
  Yeah.
• 29:47
  So
• 29:47
  true.
• 29:48
  And
• 29:48
  I
• 29:48
  see
• 29:48
  that
• 29:48
  all
• 29:49
  of
• 29:49
  the
• 29:49
  time.
• 29:49
  My,
• 29:50
  I
• 29:50
  go
• 29:50
  on
• 29:50
  wedding
• 29:50
  business
• 29:50
  websites,
• 29:51
  especially
• 29:51
  on
• 29:51
  the
• 29:52
  homepage,
• 29:52
  for
• 29:52
  some
• 29:52
  reason,
• 29:53
  the
• 29:53
  first
• 29:53
  thing
• 29:53
  they
• 29:53
  want
• 29:54
  to
• 29:54
  do
• 29:54
  is
• 29:54
  tell
• 29:54
  me
• 29:55
  how
• 29:55
  amazing
• 29:55
  they
• 29:55
  are.
• 29:55
  All
• 29:56
  of
• 29:56
  the
• 29:56
  time
• 29:56
  I'm
• 29:57
  like,
• 29:57
  save
• 29:57
  it
• 29:57
  for
• 29:57
  the
• 29:57
  about
• 29:58
  page.
• 29:58
  Let's
• 29:59
  make
• 29:59
  this
• 29:59
  about.
• 30:00
  Like,
• 30:00
  they
• 30:00
  don't
• 30:00
  care
• 30:01
  about
• 30:01
  your
• 30:02
  27
• 30:02
  different
• 30:02
  awards
• 30:03
  at
• 30:03
  this
• 30:03
  point.
• 30:03
  Like,
• 30:04
  they
• 30:04
  want
• 30:04
  to
• 30:04
  be
• 30:04
  bought
• 30:05
  into
• 30:05
  the
• 30:05
  dream
• 30:05
  first.
• 30:06
  And
• 30:06
  then
• 30:07
  maybe
• 30:07
  later
• 30:07
  down
• 30:07
  the
• 30:08
  line
• 30:08
  we
• 30:08
  can
• 30:08
  give
• 30:08
  them
• 30:08
  a
• 30:09
  bit
• 30:09
  of,
• 30:09
  you
• 30:09
  know,
• 30:09
  bit
• 30:10
  of
• 30:10
  credibility
• 30:10
  and
• 30:10
  that
• 30:11
  kind
• 30:11
  of
• 30:11
  thing.
• 30:11
  But
• 30:11
  I
• 30:12
  think
• 30:12
  a
• 30:12
  lot
• 30:12
  of
• 30:12
  wedding
• 30:13
  businesses,
• 30:13
  if
• 30:13
  they
• 30:13
  go
• 30:14
  on
• 30:14
  their
• 30:14
  homepage
• 30:14
  of
• 30:14
  their
• 30:15
  website,
• 30:15
  will
• 30:15
  realize
• 30:16
  the
• 30:16
  first
• 30:16
  thing
• 30:16
  they
• 30:16
  talk
• 30:16
  about
• 30:17
  is
• 30:17
  themselves
• 30:18
  and
• 30:18
  not
• 30:18
  the
• 30:18
  couple
• 30:19
  who
• 30:19
  are,
• 30:19
  you
• 30:19
  know,
• 30:19
  quite
• 30:20
  honestly,
• 30:20
  they're
• 30:20
  looking.
• 30:20
  They're
• 30:21
  selfish
• 30:21
  themselves.
• 30:21
  They
• 30:22
  want
• 30:22
  the
• 30:22
  best
• 30:22
  thing
• 30:22
  for
• 30:23
  their
• 30:23
  wedding
• 30:23
  day.
• 30:23
  They're
• 30:24
  not
• 30:24
  really
• 30:24
  interested
• 30:25
  about
• 30:25
  your
• 30:25
  business
• 30:26
  or
• 30:26
  giving
• 30:26
  you
• 30:26
  money.
• 30:26
  They
• 30:27
  just
• 30:27
  want
• 30:27
  to
• 30:27
  make
• 30:27
  sure
• 30:27
  they
• 30:27
  get
• 30:28
  the
• 30:28
  best
• 30:28
  service.
• 30:28
  So
• 30:29
  I
• 30:29
  definitely
• 30:29
  resonate
• 30:30
  with
• 30:30
  that
• 30:30
  one.
• 30:30
  And
• 30:31
  I
• 30:31
  think
• 30:31
  just
• 30:31
  changing
• 30:32
  some
• 30:32
  of
• 30:32
  those
• 30:32
  eyes
• 30:33
  to
• 30:33
  use
• 30:34
  and
• 30:34
  to
• 30:34
  talk
• 30:34
  with
• 30:35
  your
• 30:35
  couples
• 30:35
  in
• 30:35
  mind
• 30:35
  is
• 30:36
  a
• 30:36
  really,
• 30:36
  really
• 30:37
  simple
• 30:37
  way
• 30:37
  of
• 30:37
  updating
• 30:38
  the
• 30:38
  copy.
• 30:38
  Okay,
• 30:39
  give
• 30:39
  me
• 30:39
  one
• 30:39
  final
• 30:40
  thing
• 30:40
  then
• 30:40
  from
• 30:41
  either
• 30:41
  SEO
• 30:41
  or
• 30:42
  copywriting
• 30:42
  that
• 30:42
  you
• 30:43
  learn.
• 30:43
  Learned
• 30:43
  during
• 30:44
  this
• 30:44
  process
• 30:44
  because
• 30:44
  these
• 30:45
  are
• 30:45
  really,
• 30:45
  really
• 30:45
  helpful.
• 30:46
  Okay.
• 30:46
  What
• 30:47
  makes
• 30:47
  you
• 30:47
  different
• 30:48
  so
• 30:48
  When
• 30:48
  I
• 30:48
  land
• 30:49
  on
• 30:49
  your
• 30:49
  website,
• 30:49
  I
• 30:50
  want
• 30:50
  to
• 30:50
  know
• 30:50
  what
• 30:51
  makes
• 30:51
  you
• 30:51
  different
• 30:52
  and
• 30:52
  I
• 30:52
  want
• 30:52
  you
• 30:52
  to
• 30:53
  tell
• 30:53
  me.
• 30:53
  Like
• 30:53
  you
• 30:53
  said,
• 30:54
  couples
• 30:54
  are
• 30:56
  thinking
• 30:56
  about
• 30:56
  themselves.
• 30:57
  They
• 30:58
  are
• 30:58
  making
• 30:58
  lots
• 30:59
  of
• 30:59
  decisions.
• 31:00
  This
• 31:00
  is
• 31:00
  where
• 31:00
  you
• 31:00
  want
• 31:01
  to
• 31:01
  be
• 31:01
  persuasive
• 31:02
  and
• 31:02
  you
• 31:02
  want
• 31:02
  to
• 31:02
  put
• 31:02
  your
• 31:03
  salesman
• 31:03
  hat
• 31:03
  on
• 31:04
  as
• 31:04
  well.
• 31:05
  I
• 31:05
  worked,
• 31:06
  I
• 31:06
  know
• 31:06
  a
• 31:06
  lot
• 31:06
  of
• 31:06
  people
• 31:06
  say,
• 31:07
  oh,
• 31:07
  my
• 31:07
  wedding
• 31:07
  photographer,
• 31:07
  I
• 31:08
  don't
• 31:08
  know
• 31:08
  what
• 31:08
  makes
• 31:08
  me
• 31:08
  different.
• 31:09
  You
• 31:09
  know,
• 31:09
  there's
• 31:09
  nothing
• 31:10
  about
• 31:10
  me.
• 31:10
  And
• 31:10
  I
• 31:11
  know
• 31:11
  it
• 31:11
  is
• 31:11
  really
• 31:11
  hard
• 31:11
  and
• 31:12
  you
• 31:12
  do
• 31:12
  have
• 31:12
  to
• 31:12
  dig
• 31:13
  deep
• 31:13
  sometimes.
• 31:13
  But
• 31:14
  I.
• 31:14
  One
• 31:14
  of
• 31:14
  my
• 31:14
  first
• 31:15
  fun
• 31:15
  fact,
• 31:15
  one
• 31:15
  of
• 31:15
  my
• 31:15
  first
• 31:16
  copywriting
• 31:16
  Gigs
• 31:17
  was
• 31:17
  writing
• 31:17
  100
• 31:18
  product
• 31:18
  descriptions
• 31:19
  about
• 31:19
  mattresses.
• 31:20
  Okay?
• 31:21
  Now
• 31:21
  if
• 31:22
  I
• 31:22
  can
• 31:22
  find
• 31:23
  different
• 31:23
  things
• 31:23
  about
• 31:24
  100
• 31:24
  mattresses,
• 31:25
  I'm
• 31:25
  pretty
• 31:25
  sure
• 31:26
  there's
• 31:26
  something
• 31:26
  different
• 31:27
  about
• 31:27
  you
• 31:27
  as
• 31:27
  a
• 31:28
  wedding
• 31:28
  photographer,
• 31:28
  as
• 31:28
  a
• 31:29
  human
• 31:29
  being.
• 31:29
  Okay?
• 31:31
  So
• 31:31
  make
• 31:31
  it
• 31:31
  obvious
• 31:32
  and
• 31:32
  shout
• 31:32
  about
• 31:33
  it
• 31:33
  and
• 31:33
  don't
• 31:33
  make
• 31:34
  your
• 31:34
  couples
• 31:34
  work
• 31:35
  hard
• 31:35
  to
• 31:35
  figure
• 31:35
  it
• 31:36
  out
• 31:36
  because
• 31:37
  you
• 31:37
  are
• 31:37
  probably
• 31:37
  in
• 31:38
  a
• 31:38
  competitive
• 31:38
  market
• 31:39
  and
• 31:39
  if
• 31:40
  you
• 31:40
  think
• 31:40
  about
• 31:40
  the
• 31:40
  customer
• 31:41
  stage
• 31:41
  of
• 31:41
  awareness,
• 31:42
  awareness,
• 31:42
  they,
• 31:42
  they
• 31:43
  know
• 31:43
  what
• 31:43
  your
• 31:43
  product
• 31:44
  or
• 31:44
  service
• 31:44
  is.
• 31:44
  You
• 31:44
  don't
• 31:45
  have
• 31:45
  to
• 31:45
  spend
• 31:45
  a
• 31:45
  lot
• 31:45
  of
• 31:45
  time
• 31:45
  saying
• 31:46
  what
• 31:46
  wedding
• 31:46
  photography
• 31:47
  is.
• 31:47
  It's
• 31:47
  not
• 31:48
  like
• 31:48
  a
• 31:48
  technology
• 31:48
  product.
• 31:49
  But
• 31:49
  this
• 31:49
  is
• 31:49
  where
• 31:51
  you
• 31:51
  can
• 31:51
  really
• 31:52
  lean
• 31:52
  into
• 31:53
  that
• 31:54
  differential
• 31:54
  differentiation
• 31:55
  piece.
• 31:57
  And
• 31:57
  you
• 31:57
  can
• 31:58
  say
• 31:58
  things
• 31:58
  like,
• 31:58
  couples
• 31:59
  love
• 31:59
  working
• 31:59
  with
• 32:00
  me
• 32:00
  because
• 32:00
  X,
• 32:01
  Y
• 32:01
  and
• 32:01
  Z.
• 32:01
  Like
• 32:02
  on
• 32:02
  my
• 32:02
  about
• 32:02
  page,
• 32:03
  I
• 32:03
  have
• 32:03
  a
• 32:03
  section
• 32:04
  that
• 32:04
  says
• 32:04
  why
• 32:04
  I'm
• 32:05
  different
• 32:05
  to
• 32:05
  all
• 32:06
  those
• 32:06
  other
• 32:06
  copywriters
• 32:07
  out
• 32:07
  there.
• 32:08
  And
• 32:09
  yeah,
• 32:09
  be
• 32:09
  direct,
• 32:10
  be
• 32:10
  very
• 32:10
  specific.
• 32:11
  Use
• 32:11
  humor
• 32:12
  as
• 32:12
  well.
• 32:12
  If
• 32:12
  it's
• 32:12
  on
• 32:12
  brand
• 32:13
  for
• 32:13
  you,
• 32:13
  you.
• 32:13
  But
• 32:14
  don't
• 32:14
  make
• 32:14
  them
• 32:14
  figure
• 32:14
  it
• 32:15
  out.
• 32:15
  Don't
• 32:15
  make
• 32:15
  them
• 32:15
  have
• 32:15
  to
• 32:15
  jump
• 32:16
  around
• 32:16
  your
• 32:16
  website
• 32:17
  or
• 32:17
  get
• 32:17
  that
• 32:17
  feeling
• 32:18
  you
• 32:18
  can
• 32:18
  actually
• 32:19
  just
• 32:19
  tell
• 32:19
  them
• 32:19
  why
• 32:19
  you're
• 32:19
  different.
• 32:20
  I
• 32:20
  think
• 32:20
  again,
• 32:21
  sometimes
• 32:21
  people
• 32:21
  get
• 32:21
  stuck
• 32:22
  on
• 32:22
  this.
• 32:22
  Like
• 32:22
  you
• 32:22
  said,
• 32:23
  either
• 32:23
  they
• 32:23
  think
• 32:23
  nothing
• 32:23
  makes
• 32:24
  them
• 32:24
  different
• 32:24
  or
• 32:24
  they,
• 32:24
  they
• 32:25
  decide
• 32:25
  on
• 32:25
  something
• 32:25
  that
• 32:25
  makes
• 32:26
  them
• 32:26
  different
• 32:26
  which
• 32:26
  is
• 32:26
  actually
• 32:27
  the
• 32:27
  same
• 32:27
  as
• 32:27
  everyone
• 32:28
  else.
• 32:28
  And
• 32:29
  so
• 32:29
  they,
• 32:29
  they're
• 32:29
  like,
• 32:29
  oh,
• 32:30
  I'm
• 32:30
  different
• 32:30
  because
• 32:30
  I'm
• 32:31
  rustic
• 32:31
  and
• 32:32
  luxury
• 32:32
  and
• 32:32
  you
• 32:32
  know,
• 32:32
  and
• 32:33
  it's
• 32:33
  just
• 32:33
  the
• 32:33
  same
• 32:33
  words
• 32:34
  everyone
• 32:34
  else
• 32:34
  is
• 32:34
  using.
• 32:35
  Do
• 32:35
  you
• 32:35
  have
• 32:35
  any
• 32:35
  examples
• 32:36
  of
• 32:36
  maybe
• 32:37
  clients
• 32:37
  you've
• 32:37
  done
• 32:38
  this
• 32:38
  for?
• 32:38
  Or
• 32:38
  you
• 32:39
  know,
• 32:39
  how
• 32:39
  can
• 32:39
  you
• 32:39
  could
• 32:40
  a
• 32:40
  florist
• 32:41
  or
• 32:41
  a
• 32:41
  cake
• 32:41
  maker,
• 32:41
  how
• 32:42
  would
• 32:42
  they
• 32:42
  describe
• 32:43
  themselves
• 32:43
  in
• 32:43
  a
• 32:44
  way
• 32:44
  that
• 32:44
  shows
• 32:44
  that
• 32:45
  they're
• 32:45
  different?
• 32:45
  Yeah.
• 32:45
  So
• 32:46
  I
• 32:46
  worked
• 32:46
  with
• 32:46
  an
• 32:46
  amazing
• 32:47
  wedding
• 32:47
  stationer
• 32:48
  earlier
• 32:48
  this
• 32:49
  year
• 32:49
  and
• 32:49
  one
• 32:50
  of
• 32:50
  the
• 32:50
  things
• 32:50
  she
• 32:50
  did,
• 32:51
  she's,
• 32:52
  she's
• 32:52
  based
• 32:52
  in
• 32:52
  London
• 32:53
  and
• 32:53
  she
• 32:53
  is
• 32:54
  like
• 32:54
  the
• 32:54
  preferred
• 32:55
  wedding
• 32:55
  stationer
• 32:56
  for
• 32:57
  major
• 32:57
  five
• 32:58
  star
• 32:58
  hotels
• 32:58
  in
• 32:59
  London.
• 32:59
  Okay.
• 32:59
  And
• 32:59
  she's
• 33:00
  done
• 33:00
  with
• 33:00
  these
• 33:00
  Amazing
• 33:00
  curated
• 33:01
  collections.
• 33:01
  And
• 33:02
  it
• 33:02
  was
• 33:02
  kind
• 33:02
  of
• 33:02
  like
• 33:02
  buried
• 33:03
  in
• 33:03
  a
• 33:03
  way.
• 33:03
  It
• 33:03
  was
• 33:03
  mentioned,
• 33:04
  but
• 33:04
  it
• 33:04
  was
• 33:04
  buried
• 33:05
  in
• 33:05
  the
• 33:05
  website.
• 33:05
  I
• 33:06
  don't
• 33:06
  even
• 33:06
  know
• 33:06
  what
• 33:06
  page.
• 33:06
  And
• 33:07
  I
• 33:07
  was
• 33:07
  like,
• 33:07
  oh
• 33:07
  my
• 33:07
  gosh,
• 33:08
  this
• 33:08
  is
• 33:08
  like
• 33:09
  not
• 33:09
  many,
• 33:10
  if
• 33:10
  any
• 33:10
  other
• 33:11
  wedding
• 33:11
  stationers
• 33:12
  can
• 33:12
  put
• 33:12
  claim
• 33:13
  that
• 33:13
  you
• 33:13
  work
• 33:13
  with
• 33:13
  these
• 33:14
  amazing.
• 33:14
  Let's
• 33:15
  make
• 33:15
  this
• 33:15
  visible.
• 33:16
  So
• 33:16
  it
• 33:16
  can
• 33:16
  be
• 33:16
  something
• 33:16
  like
• 33:17
  that.
• 33:17
  It
• 33:17
  can
• 33:17
  be
• 33:17
  something
• 33:18
  like
• 33:18
  who
• 33:18
  you
• 33:18
  work
• 33:18
  with
• 33:19
  or
• 33:19
  the
• 33:19
  type.
• 33:19
  Like
• 33:19
  for
• 33:20
  me,
• 33:20
  for
• 33:20
  example,
• 33:20
  I
• 33:21
  talk
• 33:21
  a
• 33:21
  lot
• 33:21
  about
• 33:22
  copywriting
• 33:22
  and
• 33:23
  SEO,
• 33:23
  so
• 33:24
  there's
• 33:24
  not
• 33:24
  many
• 33:24
  copywriters
• 33:25
  who
• 33:25
  have
• 33:25
  that
• 33:26
  SEO
• 33:26
  knowledge.
• 33:27
  So
• 33:27
  for
• 33:27
  me,
• 33:27
  I
• 33:28
  build
• 33:28
  my
• 33:28
  messaging
• 33:29
  a
• 33:29
  lot
• 33:29
  around
• 33:30
  that
• 33:30
  and
• 33:30
  then
• 33:30
  also
• 33:30
  some
• 33:31
  of
• 33:31
  how
• 33:31
  I.
• 33:31
  Some
• 33:31
  of
• 33:31
  my
• 33:32
  processes
• 33:32
  as
• 33:32
  well.
• 33:34
  So
• 33:34
  yeah,
• 33:35
  it
• 33:35
  can
• 33:35
  be
• 33:35
  hard
• 33:35
  to
• 33:35
  see.
• 33:35
  It's
• 33:36
  basically
• 33:36
  just
• 33:36
  digging
• 33:37
  deep
• 33:37
  and
• 33:38
  also
• 33:38
  looking
• 33:38
  to
• 33:38
  your
• 33:38
  customers,
• 33:39
  like
• 33:39
  looking
• 33:39
  at
• 33:39
  some
• 33:40
  of
• 33:40
  those
• 33:40
  reviews.
• 33:40
  What
• 33:41
  are,
• 33:41
  what
• 33:41
  are
• 33:41
  customers
• 33:42
  raving
• 33:42
  about?
• 33:42
  What
• 33:43
  do
• 33:43
  they
• 33:43
  love
• 33:43
  about
• 33:43
  you?
• 33:44
  And
• 33:44
  it
• 33:44
  doesn't
• 33:44
  always
• 33:44
  have
• 33:45
  to
• 33:45
  be
• 33:45
  wildly,
• 33:46
  you
• 33:47
  know,
• 33:47
  you
• 33:47
  know,
• 33:48
  groundbreaking,
• 33:49
  but
• 33:49
  it
• 33:50
  needs
• 33:50
  to
• 33:50
  be
• 33:50
  meaningful
• 33:51
  and
• 33:51
  something,
• 33:52
  yeah.
• 33:52
  That
• 33:53
  can
• 33:53
  make
• 33:53
  you
• 33:54
  stand
• 33:54
  out
• 33:54
  from
• 33:54
  99%
• 33:55
  of
• 33:55
  the
• 33:55
  other
• 33:56
  competitors
• 33:56
  in
• 33:56
  your
• 33:57
  area.
• 33:57
  And
• 33:57
  I
• 33:57
  guess
• 33:57
  that's
• 33:58
  what
• 33:58
  a
• 33:58
  copywriter
• 33:59
  like
• 33:59
  you
• 33:59
  does.
• 33:59
  Well,
• 33:59
  is
• 34:00
  that
• 34:00
  when
• 34:00
  you
• 34:00
  work
• 34:00
  with
• 34:00
  a
• 34:01
  new
• 34:01
  client,
• 34:01
  you
• 34:01
  get
• 34:01
  that
• 34:02
  stuff
• 34:02
  out
• 34:02
  people
• 34:02
  by
• 34:03
  asking
• 34:03
  them
• 34:03
  the
• 34:04
  right
• 34:04
  questions,
• 34:04
  by
• 34:05
  asking
• 34:05
  them
• 34:05
  leading
• 34:06
  questions
• 34:06
  so
• 34:06
  that
• 34:06
  they
• 34:07
  start,
• 34:07
  start
• 34:07
  to,
• 34:07
  you
• 34:07
  know,
• 34:08
  this
• 34:08
  stuff
• 34:08
  flows
• 34:09
  from
• 34:09
  within
• 34:09
  them.
• 34:09
  I
• 34:09
  find
• 34:09
  that
• 34:10
  on
• 34:10
  the
• 34:10
  podcast
• 34:10
  all
• 34:10
  of
• 34:11
  the
• 34:11
  time.
• 34:11
  I'll
• 34:11
  start
• 34:11
  a
• 34:12
  conversation
• 34:12
  with
• 34:12
  someone
• 34:12
  before
• 34:13
  I
• 34:13
  hit
• 34:13
  record
• 34:13
  this.
• 34:13
  I
• 34:13
  don't
• 34:14
  know
• 34:14
  if
• 34:14
  I've
• 34:14
  got
• 34:14
  anything
• 34:14
  interesting
• 34:15
  to
• 34:15
  say.
• 34:15
  And
• 34:15
  then,
• 34:16
  you
• 34:16
  know,
• 34:16
  a
• 34:16
  bit
• 34:16
  like
• 34:16
  when
• 34:16
  we
• 34:17
  talked
• 34:17
  just
• 34:17
  in
• 34:17
  the
• 34:17
  first
• 34:18
  30
• 34:18
  seconds
• 34:18
  and
• 34:18
  you
• 34:19
  introduce
• 34:19
  yourself
• 34:19
  and
• 34:19
  your
• 34:19
  background
• 34:20
  and
• 34:20
  there
• 34:20
  was
• 34:20
  loads
• 34:21
  of
• 34:21
  interesting
• 34:21
  things
• 34:22
  to
• 34:22
  talk
• 34:22
  about
• 34:23
  because
• 34:23
  actually
• 34:24
  people
• 34:24
  have
• 34:24
  all
• 34:24
  this
• 34:24
  stuff
• 34:25
  within
• 34:25
  them,
• 34:25
  but
• 34:25
  they
• 34:25
  just
• 34:26
  don't
• 34:26
  realize
• 34:26
  it's
• 34:27
  interesting
• 34:27
  or
• 34:27
  exciting
• 34:28
  or
• 34:28
  different
• 34:29
  because
• 34:29
  it's
• 34:29
  the
• 34:29
  life
• 34:30
  they've
• 34:30
  lived.
• 34:30
  And
• 34:30
  so
• 34:30
  for
• 34:30
  them,
• 34:31
  it's
• 34:31
  just
• 34:31
  every
• 34:31
  day.
• 34:32
  Absolutely.
• 34:32
  I
• 34:32
  think
• 34:32
  like
• 34:33
  you
• 34:33
  said
• 34:33
  we
• 34:33
  said
• 34:33
  before,
• 34:33
  it's
• 34:34
  a
• 34:34
  process
• 34:34
  as
• 34:34
  well
• 34:34
  and
• 34:35
  giving
• 34:35
  it
• 34:35
  yourself
• 34:35
  space
• 34:36
  to
• 34:36
  really
• 34:36
  think
• 34:36
  about
• 34:37
  it.
• 34:37
  So
• 34:38
  for
• 34:38
  example,
• 34:38
  when
• 34:39
  I
• 34:39
  work
• 34:39
  with
• 34:39
  a
• 34:39
  client,
• 34:40
  first
• 34:40
  thing
• 34:40
  they
• 34:40
  do
• 34:40
  is
• 34:40
  this
• 34:41
  like
• 34:41
  questionnaire
• 34:42
  where
• 34:42
  I'm
• 34:42
  asking
• 34:42
  them
• 34:43
  all
• 34:43
  about
• 34:43
  who
• 34:43
  they've
• 34:44
  worked
• 34:44
  with,
• 34:45
  what
• 34:45
  led,
• 34:45
  you
• 34:46
  know,
• 34:46
  what's
• 34:46
  their
• 34:46
  origin
• 34:47
  story.
• 34:47
  And
• 34:47
  like
• 34:47
  you,
• 34:48
  I'm
• 34:48
  like,
• 34:48
  oh
• 34:48
  my
• 34:48
  God,
• 34:49
  why
• 34:49
  are
• 34:49
  you
• 34:49
  not
• 34:49
  shouting
• 34:50
  about
• 34:50
  this?
• 34:50
  You
• 34:50
  know,
• 34:50
  it's
• 34:51
  very,
• 34:51
  very
• 34:51
  rare
• 34:52
  that
• 34:52
  I
• 34:52
  don't
• 34:52
  work
• 34:52
  with
• 34:52
  someone.
• 34:53
  And
• 34:53
  I'm
• 34:53
  like,
• 34:54
  don't
• 34:54
  let
• 34:54
  this
• 34:54
  be
• 34:55
  your
• 34:55
  best
• 34:55
  kept
• 34:55
  secret.
• 34:56
  You
• 34:56
  know
• 34:56
  that
• 34:56
  original
• 34:57
  planner
• 34:57
  that
• 34:57
  I
• 34:57
  Worked
• 34:58
  with,
• 34:58
  she'd.
• 34:59
  She'd
• 34:59
  organized
• 35:00
  over
• 35:00
  400
• 35:01
  weddings
• 35:01
  in
• 35:02
  Paris.
• 35:02
  Okay.
• 35:03
  And
• 35:03
  it
• 35:03
  was
• 35:03
  not
• 35:03
  mentioned
• 35:04
  on
• 35:04
  her
• 35:04
  website.
• 35:04
  It
• 35:05
  was
• 35:05
  like,
• 35:05
  no,
• 35:05
  we
• 35:06
  need
• 35:06
  to
• 35:06
  be
• 35:06
  talking
• 35:06
  about,
• 35:07
  you
• 35:07
  know,
• 35:07
  that's
• 35:07
  a
• 35:08
  huge
• 35:08
  credibility
• 35:08
  booster.
• 35:09
  So,
• 35:10
  yeah,
• 35:10
  I
• 35:10
  guess
• 35:10
  the
• 35:11
  biggest
• 35:11
  takeaway
• 35:11
  there
• 35:11
  is
• 35:11
  also
• 35:12
  give
• 35:12
  yourself
• 35:13
  space
• 35:13
  to
• 35:14
  kind
• 35:14
  of
• 35:14
  look
• 35:14
  back
• 35:15
  at
• 35:15
  where
• 35:15
  you
• 35:15
  come
• 35:16
  in
• 35:16
  your
• 35:16
  business
• 35:16
  often.
• 35:16
  We've
• 35:17
  outgrown
• 35:17
  our
• 35:17
  business
• 35:17
  a
• 35:18
  little
• 35:18
  bit
• 35:18
  as
• 35:18
  well.
• 35:18
  You
• 35:18
  know,
• 35:19
  our
• 35:19
  business
• 35:19
  has
• 35:19
  moved
• 35:20
  on
• 35:20
  from
• 35:20
  when
• 35:20
  we
• 35:20
  first
• 35:20
  wrote
• 35:21
  our
• 35:21
  copy.
• 35:21
  So
• 35:21
  it's
• 35:21
  like,
• 35:22
  okay,
• 35:22
  let's
• 35:22
  look
• 35:22
  at
• 35:22
  the
• 35:22
  last
• 35:23
  two,
• 35:23
  three,
• 35:23
  four
• 35:23
  years,
• 35:24
  the
• 35:24
  weddings
• 35:24
  I've
• 35:25
  done.
• 35:26
  And
• 35:26
  yeah,
• 35:27
  really
• 35:27
  celebrate
• 35:28
  and
• 35:28
  bring
• 35:28
  that
• 35:28
  to
• 35:28
  life
• 35:29
  in
• 35:29
  your
• 35:29
  copy.
• 35:29
  Shout
• 35:30
  about
• 35:30
  it,
• 35:31
  love
• 35:31
  it.
• 35:31
  So
• 35:32
  much.
• 35:32
  Good
• 35:32
  stuff
• 35:32
  that.
• 35:33
  Jenny,
• 35:33
  I'm
• 35:33
  so
• 35:34
  glad
• 35:34
  you
• 35:34
  did
• 35:34
  all
• 35:34
  these
• 35:35
  audits
• 35:35
  at
• 35:35
  the
• 35:35
  beginning
• 35:36
  of
• 35:36
  the
• 35:36
  year
• 35:36
  and
• 35:36
  at
• 35:36
  the
• 35:37
  end
• 35:37
  of
• 35:37
  last
• 35:37
  year
• 35:37
  because
• 35:37
  there's
• 35:38
  been
• 35:38
  so
• 35:38
  many
• 35:39
  learnings
• 35:39
  for
• 35:39
  you
• 35:40
  that
• 35:40
  you've
• 35:40
  been
• 35:40
  able
• 35:40
  to
• 35:40
  share
• 35:41
  just
• 35:41
  a
• 35:41
  few
• 35:41
  of
• 35:41
  them
• 35:42
  today.
• 35:42
  And
• 35:42
  I'm
• 35:42
  sure
• 35:42
  if
• 35:42
  I
• 35:43
  get
• 35:43
  you
• 35:43
  back
• 35:43
  on
• 35:43
  in
• 35:43
  the
• 35:43
  future,
• 35:44
  we
• 35:44
  can
• 35:44
  share
• 35:45
  some
• 35:45
  more
• 35:45
  as
• 35:45
  well.
• 35:46
  But
• 35:46
  we
• 35:46
  do
• 35:46
  need
• 35:46
  to
• 35:47
  round
• 35:47
  this
• 35:47
  up.
• 35:48
  It's
• 35:48
  been
• 35:48
  a
• 35:48
  fantastic
• 35:49
  conversation
• 35:50
  and
• 35:50
  I
• 35:50
  could,
• 35:50
  as
• 35:51
  always
• 35:51
  with
• 35:51
  my
• 35:51
  guests,
• 35:51
  talk
• 35:52
  to
• 35:52
  you
• 35:52
  all
• 35:52
  day.
• 35:52
  Now
• 35:53
  I
• 35:53
  believe
• 35:53
  you've
• 35:54
  got
• 35:54
  a
• 35:54
  bit
• 35:54
  of
• 35:54
  a
• 35:55
  gift
• 35:55
  for
• 35:55
  some
• 35:55
  of
• 35:55
  my
• 35:55
  listeners.
• 35:56
  A
• 35:57
  document
• 35:58
  that's
• 35:58
  going
• 35:58
  to
• 35:58
  help
• 35:58
  them,
• 35:58
  particularly
• 35:59
  with
• 35:59
  their
• 35:59
  copywriting
• 36:00
  when
• 36:00
  it
• 36:00
  comes
• 36:00
  to
• 36:00
  blogs.
• 36:01
  So
• 36:01
  can
• 36:01
  you
• 36:01
  tell
• 36:01
  me
• 36:01
  a
• 36:01
  bit
• 36:02
  about
• 36:02
  that?
• 36:02
  Yeah,
• 36:02
  this
• 36:02
  is
• 36:02
  more
• 36:03
  SEO,
• 36:03
  but
• 36:04
  Ultimate
• 36:04
  Blog
• 36:05
  SEO
• 36:05
  Checklist.
• 36:06
  It's
• 36:06
  a
• 36:06
  nine
• 36:07
  page
• 36:07
  checklist
• 36:08
  and
• 36:08
  basically
• 36:09
  what
• 36:09
  I
• 36:09
  don't
• 36:09
  want
• 36:09
  you
• 36:10
  to
• 36:10
  do
• 36:10
  is
• 36:10
  write
• 36:11
  more
• 36:11
  content
• 36:11
  for
• 36:11
  your
• 36:12
  website
• 36:12
  that
• 36:12
  isn't
• 36:13
  optimized
• 36:14
  for
• 36:15
  Google.
• 36:15
  So
• 36:16
  I've
• 36:16
  got
• 36:16
  a
• 36:16
  checklist
• 36:16
  which
• 36:17
  will
• 36:17
  help
• 36:17
  you
• 36:17
  work
• 36:17
  through
• 36:18
  that.
• 36:18
  I
• 36:18
  also
• 36:18
  include
• 36:19
  13
• 36:19
  ways
• 36:20
  to
• 36:20
  drive
• 36:20
  more
• 36:20
  traffic
• 36:21
  to
• 36:21
  your
• 36:21
  blog.
• 36:21
  So
• 36:22
  what
• 36:22
  we
• 36:22
  don't
• 36:22
  want
• 36:22
  you
• 36:22
  to
• 36:22
  do
• 36:22
  is
• 36:23
  spend
• 36:23
  time
• 36:23
  writing
• 36:23
  a
• 36:23
  blog
• 36:24
  and
• 36:24
  then
• 36:24
  it
• 36:24
  just
• 36:24
  dies.
• 36:25
  We
• 36:25
  want
• 36:26
  to
• 36:26
  be
• 36:26
  driving
• 36:26
  traffic
• 36:27
  to
• 36:27
  it.
• 36:27
  And
• 36:28
  the
• 36:28
  reason
• 36:28
  I'm
• 36:28
  talking
• 36:28
  about
• 36:28
  blogs
• 36:29
  as
• 36:29
  well
• 36:29
  is
• 36:29
  because
• 36:29
  when
• 36:29
  I
• 36:30
  often
• 36:30
  look
• 36:30
  at
• 36:30
  my
• 36:30
  clients
• 36:32
  analytics
• 36:33
  and
• 36:33
  what,
• 36:33
  like
• 36:34
  what
• 36:34
  keywords
• 36:34
  or
• 36:35
  what
• 36:35
  pages
• 36:36
  are
• 36:36
  driving
• 36:36
  most
• 36:36
  traffic
• 36:37
  to
• 36:37
  the
• 36:37
  website,
• 36:37
  it
• 36:38
  will
• 36:38
  often
• 36:38
  be
• 36:38
  a
• 36:39
  blog
• 36:39
  post
• 36:39
  that
• 36:39
  they
• 36:39
  wrote
• 36:40
  four
• 36:40
  years
• 36:40
  ago.
• 36:41
  So
• 36:42
  blogs
• 36:42
  are
• 36:42
  still
• 36:42
  huge,
• 36:43
  hugely
• 36:43
  important.
• 36:44
  And
• 36:44
  I
• 36:45
  think
• 36:45
  this
• 36:45
  checklist
• 36:45
  will
• 36:46
  do
• 36:46
  a
• 36:46
  good
• 36:46
  job
• 36:46
  of
• 36:46
  making
• 36:47
  sure
• 36:47
  that
• 36:48
  that
• 36:48
  is
• 36:48
  optimized
• 36:49
  for
• 36:49
  Google.
• 36:49
  So
• 36:49
  Google,
• 36:50
  Google
• 36:50
  loves
• 36:50
  your.
• 36:51
  Loves
• 36:51
  your
• 36:51
  content.
• 36:52
  Fantastic.
• 36:52
  I'll
• 36:52
  make
• 36:53
  sure
• 36:53
  I
• 36:53
  put
• 36:53
  the
• 36:53
  link
• 36:54
  to
• 36:54
  that
• 36:54
  in
• 36:54
  the
• 36:54
  show
• 36:54
  notes
• 36:55
  so
• 36:55
  you
• 36:55
  can
• 36:55
  all
• 36:55
  go
• 36:55
  ahead
• 36:56
  and
• 36:56
  grab
• 36:56
  that
• 36:56
  from
• 36:57
  Jenny
• 36:57
  if
• 36:57
  you
• 36:57
  want
• 36:57
  to.
• 36:58
  And
• 36:58
  if
• 36:58
  you're
• 36:58
  not
• 36:58
  blogging
• 36:59
  at
• 36:59
  the
• 36:59
  moment.
• 36:59
  I
• 37:00
  know
• 37:00
  it's
• 37:00
  a
• 37:00
  word
• 37:00
  that
• 37:00
  you
• 37:00
  think,
• 37:01
  oh,
• 37:01
  I
• 37:01
  don't
• 37:01
  want
• 37:02
  to
• 37:02
  talk
• 37:02
  about
• 37:02
  blogging.
• 37:02
  It
• 37:02
  is
• 37:03
  still
• 37:03
  really
• 37:04
  helpful
• 37:04
  for
• 37:04
  being
• 37:04
  found
• 37:05
  on
• 37:05
  Google
• 37:05
  and
• 37:05
  the
• 37:05
  people
• 37:05
  that
• 37:06
  do
• 37:06
  it
• 37:06
  well
• 37:06
  and
• 37:07
  do
• 37:07
  it
• 37:07
  in
• 37:07
  an
• 37:07
  SEO
• 37:07
  optimized
• 37:08
  way
• 37:08
  are
• 37:08
  benefiting
• 37:09
  getting
• 37:09
  from
• 37:09
  it.
• 37:09
  So
• 37:10
  blogging
• 37:10
  works
• 37:11
  if
• 37:11
  you
• 37:11
  do
• 37:11
  it
• 37:11
  correctly.
• 37:12
  So
• 37:12
  absolutely
• 37:13
  go
• 37:13
  and
• 37:13
  grab
• 37:13
  that
• 37:13
  checklist
• 37:14
  that
• 37:14
  will
• 37:14
  really
• 37:14
  help
• 37:14
  you
• 37:14
  now.
• 37:15
  Jenny,
• 37:15
  I
• 37:15
  always
• 37:15
  end
• 37:16
  my
• 37:16
  podcast
• 37:16
  episodes
• 37:17
  by
• 37:17
  asking
• 37:17
  my
• 37:17
  guests
• 37:18
  the
• 37:18
  same
• 37:18
  question.
• 37:18
  So
• 37:18
  I'm
• 37:19
  going
• 37:19
  to
• 37:19
  pose
• 37:19
  that
• 37:19
  one
• 37:19
  to
• 37:19
  you
• 37:20
  now,
• 37:20
  which
• 37:20
  is
• 37:20
  what's
• 37:21
  one
• 37:21
  thing
• 37:21
  you
• 37:21
  personally
• 37:22
  wish
• 37:22
  you'd
• 37:23
  known
• 37:23
  sooner
• 37:23
  in
• 37:23
  your
• 37:24
  own
• 37:24
  business?
• 37:24
  Yeah,
• 37:25
  so
• 37:25
  for
• 37:25
  me
• 37:25
  it
• 37:26
  is
• 37:27
  a
• 37:27
  cash
• 37:28
  management
• 37:28
  system
• 37:29
  or
• 37:29
  a
• 37:29
  cash
• 37:29
  flow
• 37:29
  management
• 37:30
  system
• 37:30
  called
• 37:31
  Profit
• 37:31
  First.
• 37:31
  So
• 37:32
  when
• 37:32
  I
• 37:32
  first
• 37:32
  started
• 37:33
  my
• 37:33
  business,
• 37:34
  bearing
• 37:34
  in
• 37:34
  mind
• 37:34
  I've
• 37:35
  been
• 37:35
  employed
• 37:35
  for
• 37:36
  a
• 37:36
  number
• 37:36
  of
• 37:36
  years,
• 37:37
  I
• 37:37
  was
• 37:38
  very
• 37:38
  used
• 37:38
  to
• 37:38
  just
• 37:38
  getting
• 37:38
  my
• 37:38
  paycheck
• 37:39
  in.
• 37:39
  And
• 37:39
  yeah,
• 37:40
  here
• 37:40
  are
• 37:40
  my
• 37:40
  wages
• 37:40
  wages.
• 37:41
  The
• 37:41
  whole
• 37:42
  money
• 37:42
  management
• 37:42
  around
• 37:42
  my
• 37:43
  business
• 37:43
  was
• 37:43
  a
• 37:44
  very
• 37:44
  unknown
• 37:44
  area
• 37:45
  for
• 37:45
  me.
• 37:45
  So
• 37:46
  about
• 37:46
  I
• 37:46
  used
• 37:47
  to
• 37:47
  just
• 37:47
  had
• 37:48
  a
• 37:48
  business
• 37:48
  account,
• 37:48
  but
• 37:49
  I
• 37:49
  was
• 37:49
  never
• 37:49
  very
• 37:49
  sure
• 37:50
  how
• 37:50
  much
• 37:50
  to
• 37:50
  pay
• 37:50
  myself,
• 37:51
  how
• 37:51
  much
• 37:51
  I
• 37:51
  needed
• 37:52
  to
• 37:52
  kind
• 37:52
  of
• 37:52
  keep
• 37:52
  to
• 37:52
  side
• 37:53
  for
• 37:53
  taxes
• 37:53
  and
• 37:54
  operations.
• 37:55
  So
• 37:55
  about
• 37:56
  one
• 37:56
  or
• 37:56
  two
• 37:56
  years
• 37:56
  into
• 37:56
  my
• 37:57
  business
• 37:57
  I
• 37:57
  discovered
• 37:58
  the
• 37:58
  Profit
• 37:58
  first
• 37:59
  system.
• 38:00
  And
• 38:00
  basically
• 38:01
  that's
• 38:02
  where
• 38:02
  you
• 38:03
  have
• 38:04
  different
• 38:04
  pots
• 38:04
  of
• 38:04
  pots
• 38:05
  or
• 38:05
  bank
• 38:05
  accounts
• 38:06
  for
• 38:06
  your
• 38:06
  money.
• 38:06
  So
• 38:07
  I
• 38:07
  have
• 38:07
  one
• 38:07
  account
• 38:07
  where
• 38:07
  all
• 38:08
  my
• 38:08
  income
• 38:08
  comes
• 38:08
  in
• 38:09
  and
• 38:09
  then
• 38:09
  I
• 38:09
  strategically
• 38:10
  at
• 38:10
  the
• 38:10
  end
• 38:10
  of
• 38:10
  each
• 38:10
  each
• 38:10
  month
• 38:11
  take
• 38:11
  based
• 38:12
  on
• 38:12
  a
• 38:12
  percentage,
• 38:12
  take
• 38:13
  out
• 38:13
  say
• 38:14
  bits
• 38:14
  for
• 38:14
  tax
• 38:15
  operations
• 38:16
  and
• 38:16
  then
• 38:16
  my
• 38:16
  wages
• 38:17
  and
• 38:18
  I
• 38:18
  set
• 38:18
  up
• 38:19
  different
• 38:19
  accounts
• 38:19
  for
• 38:19
  it.
• 38:20
  So
• 38:20
  I
• 38:20
  have
• 38:20
  that
• 38:20
  peace
• 38:20
  of
• 38:20
  mind
• 38:21
  that
• 38:21
  I
• 38:22
  have
• 38:22
  a
• 38:22
  pot
• 38:23
  set
• 38:23
  up
• 38:23
  for
• 38:23
  my
• 38:23
  taxes.
• 38:24
  I
• 38:24
  know
• 38:24
  how
• 38:24
  much
• 38:25
  I'm
• 38:25
  paying
• 38:25
  myself.
• 38:26
  And
• 38:27
  yeah,
• 38:27
  just
• 38:27
  a
• 38:27
  much
• 38:28
  more
• 38:28
  strategic
• 38:28
  way
• 38:28
  of
• 38:29
  managing
• 38:29
  my
• 38:29
  money.
• 38:30
  So
• 38:30
  important.
• 38:30
  If
• 38:31
  you
• 38:31
  haven't
• 38:31
  ever
• 38:31
  read
• 38:32
  Profit
• 38:32
  First,
• 38:32
  I
• 38:32
  do
• 38:33
  recommend
• 38:33
  it,
• 38:33
  go
• 38:33
  and
• 38:34
  find
• 38:34
  it
• 38:34
  on
• 38:34
  Amazon.
• 38:35
  Or
• 38:35
  if
• 38:35
  you're
• 38:35
  like
• 38:35
  me
• 38:35
  and
• 38:36
  you're
• 38:36
  not
• 38:36
  very
• 38:36
  good
• 38:36
  at
• 38:36
  reading,
• 38:36
  reading
• 38:37
  a
• 38:37
  book,
• 38:37
  you
• 38:37
  can
• 38:37
  get
• 38:37
  it
• 38:37
  on
• 38:37
  Audible
• 38:38
  as
• 38:38
  well
• 38:38
  because
• 38:38
  I
• 38:38
  listened
• 38:39
  to
• 38:39
  it
• 38:39
  when
• 38:39
  I
• 38:40
  listened
• 38:40
  and
• 38:40
  went
• 38:40
  through
• 38:40
  Profit
• 38:41
  First.
• 38:41
  But
• 38:41
  I
• 38:41
  think
• 38:41
  it's
• 38:42
  a
• 38:42
  really
• 38:42
  important
• 38:42
  lesson
• 38:43
  actually.
• 38:43
  And
• 38:43
  it
• 38:43
  was
• 38:44
  one
• 38:44
  that
• 38:44
  I
• 38:44
  learned
• 38:44
  as
• 38:44
  well
• 38:45
  quite
• 38:45
  early
• 38:45
  on
• 38:45
  in
• 38:45
  my
• 38:45
  business.
• 38:46
  And
• 38:46
  I
• 38:46
  see
• 38:46
  business
• 38:46
  owners
• 38:47
  in
• 38:47
  the
• 38:47
  wedding
• 38:47
  industry
• 38:48
  making
• 38:48
  this
• 38:48
  mistake
• 38:48
  all
• 38:48
  the
• 38:49
  time
• 38:49
  when
• 38:49
  they're
• 38:49
  not
• 38:49
  really
• 38:49
  on
• 38:50
  top
• 38:50
  of
• 38:50
  their
• 38:50
  finances
• 38:51
  or
• 38:51
  they
• 38:51
  don't
• 38:51
  want
• 38:51
  to
• 38:51
  think
• 38:52
  about
• 38:52
  their
• 38:52
  finances.
• 38:52
  And
• 38:53
  what
• 38:53
  ends
• 38:53
  up
• 38:53
  happening
• 38:53
  is
• 38:54
  they
• 38:54
  end
• 38:54
  up
• 38:54
  making
• 38:54
  no
• 38:55
  money
• 38:55
  and
• 38:55
  working
• 38:55
  really
• 38:56
  hard.
• 38:56
  And
• 38:56
  actually
• 38:56
  it's
• 38:57
  only
• 38:57
  sometimes
• 38:58
  a
• 38:58
  few
• 38:58
  small
• 38:59
  tweaks
• 38:59
  and
• 38:59
  a
• 38:59
  few
• 38:59
  small
• 39:00
  Changes
• 39:00
  to
• 39:00
  the
• 39:00
  way
• 39:00
  they
• 39:01
  think
• 39:01
  about
• 39:01
  and
• 39:01
  manage
• 39:01
  their
• 39:02
  money.
• 39:02
  That
• 39:02
  makes
• 39:02
  a
• 39:02
  big
• 39:03
  difference.
• 39:03
  So
• 39:03
  yeah,
• 39:03
  that
• 39:04
  was
• 39:04
  a
• 39:04
  great
• 39:04
  one.
• 39:04
  I
• 39:05
  don't
• 39:05
  think
• 39:05
  anyone's
• 39:05
  ever
• 39:05
  said
• 39:05
  that
• 39:06
  in
• 39:06
  all
• 39:06
  of
• 39:06
  the
• 39:06
  episodes
• 39:07
  I've
• 39:07
  had
• 39:07
  of
• 39:07
  this
• 39:07
  podcast,
• 39:08
  so
• 39:08
  love
• 39:08
  it,
• 39:09
  love
• 39:09
  it,
• 39:09
  love
• 39:09
  it.
• 39:09
  Jenny,
• 39:10
  thank
• 39:10
  you
• 39:10
  so
• 39:10
  much.
• 39:10
  I've
• 39:11
  loved
• 39:11
  having
• 39:11
  a
• 39:11
  conversation
• 39:12
  with
• 39:12
  you
• 39:12
  today.
• 39:12
  I
• 39:13
  know
• 39:13
  there's
• 39:13
  loads
• 39:13
  more
• 39:13
  we
• 39:14
  could
• 39:14
  cover,
• 39:14
  so
• 39:14
  I
• 39:14
  may
• 39:14
  have
• 39:14
  to
• 39:15
  get
• 39:15
  you
• 39:15
  back
• 39:15
  again
• 39:15
  maybe
• 39:16
  next
• 39:16
  year,
• 39:16
  but
• 39:17
  thank
• 39:17
  you
• 39:17
  for
• 39:17
  your
• 39:17
  time.
• 39:18
  If
• 39:18
  people
• 39:18
  want
• 39:18
  to
• 39:19
  find
• 39:19
  out
• 39:19
  more
• 39:19
  about
• 39:19
  you
• 39:19
  and
• 39:20
  about
• 39:20
  your
• 39:20
  copywriting
• 39:20
  and
• 39:21
  SEO
• 39:21
  services,
• 39:21
  where's
• 39:22
  the
• 39:22
  best
• 39:22
  place
• 39:22
  for
• 39:22
  them
• 39:23
  to
• 39:23
  go?
• 39:23
  Yeah,
• 39:23
  so
• 39:23
  I
• 39:23
  hang
• 39:24
  out
• 39:24
  on
• 39:24
  Instagram
• 39:25
  Jenny
• 39:25
  Hawkins
• 39:26
  copywriter
• 39:26
  but
• 39:27
  also
• 39:27
  my
• 39:27
  website,
• 39:28
  jenny
• 39:28
  hawkins.com
• 39:29
  fantastic.
• 39:30
  And
• 39:30
  I
• 39:30
  was
• 39:30
  looking
• 39:31
  at
• 39:31
  your
• 39:31
  website
• 39:31
  today
• 39:32
  to
• 39:32
  have
• 39:32
  a
• 39:32
  look
• 39:32
  at
• 39:32
  your
• 39:33
  good
• 39:33
  copy
• 39:33
  on
• 39:34
  there
• 39:34
  and
• 39:34
  there
• 39:34
  are
• 39:34
  some
• 39:34
  great
• 39:35
  things
• 39:35
  as
• 39:35
  well.
• 39:35
  So
• 39:35
  do
• 39:36
  go
• 39:36
  and
• 39:36
  have
• 39:36
  a
• 39:36
  look.
• 39:36
  I
• 39:37
  always
• 39:37
  think
• 39:37
  looking
• 39:37
  at
• 39:38
  a
• 39:38
  copywriter's
• 39:38
  website
• 39:39
  is
• 39:39
  a
• 39:39
  good
• 39:39
  way
• 39:40
  to
• 39:40
  learn
• 39:40
  about
• 39:40
  how
• 39:41
  to
• 39:41
  do
• 39:41
  copy
• 39:41
  because
• 39:41
  they
• 39:42
  always
• 39:42
  have
• 39:42
  some
• 39:43
  good
• 39:43
  stuff
• 39:43
  on
• 39:43
  there.
• 39:44
  So
• 39:44
  go
• 39:44
  and
• 39:44
  have
• 39:44
  a
• 39:44
  look
• 39:44
  at
• 39:44
  Jenny's
• 39:45
  website
• 39:45
  as
• 39:45
  well.
• 39:45
  And
• 39:45
  again,
• 39:46
  I'll
• 39:46
  put
• 39:46
  all
• 39:46
  of
• 39:46
  the
• 39:46
  links
• 39:47
  in
• 39:47
  the
• 39:47
  show
• 39:47
  notes
• 39:48
  and
• 39:48
  I
• 39:48
  will
• 39:48
  also
• 39:48
  link
• 39:48
  to
• 39:49
  some
• 39:49
  of
• 39:49
  those
• 39:49
  tools
• 39:50
  that
• 39:50
  you
• 39:50
  recommended
• 39:51
  earlier
• 39:51
  as
• 39:52
  well
• 39:52
  so
• 39:52
  people
• 39:52
  can
• 39:52
  find
• 39:52
  them.
• 39:53
  Jenny,
• 39:53
  thank
• 39:53
  you
• 39:54
  so
• 39:54
  much
• 39:54
  for
• 39:54
  your
• 39:54
  time.
• 39:55
  I
• 39:55
  hope
• 39:55
  to
• 39:55
  see
• 39:55
  you
• 39:55
  in
• 39:56
  person
• 39:56
  somewhere
• 39:57
  very
• 39:57
  soon.
• 39:57
  Thanks
• 39:57
  Becca.
• 39:58
  Thank
• 39:58
  you
• 39:58
  so
• 39:58
  much.
• 39:59
  Great
• 39:59
  talking.
• 39:59
  Such
• 40:00
  a
• 40:00
  fantastic
• 40:00
  conversation
• 40:01
  with
• 40:01
  Jenny.
• 40:01
  I
• 40:02
  think
• 40:02
  it
• 40:02
  was
• 40:02
  a
• 40:02
  really
• 40:02
  interesting
• 40:03
  thing
• 40:03
  to
• 40:04
  think
• 40:04
  about
• 40:04
  these
• 40:04
  audits
• 40:05
  that
• 40:05
  she'd
• 40:05
  done
• 40:05
  and
• 40:05
  to
• 40:05
  see
• 40:06
  some
• 40:06
  of
• 40:06
  the
• 40:06
  lessons
• 40:06
  that
• 40:07
  we
• 40:07
  can
• 40:07
  learn
• 40:07
  from
• 40:08
  it.
• 40:08
  Both
• 40:08
  copywriting
• 40:09
  and
• 40:09
  SEO
• 40:09
  go
• 40:09
  hand
• 40:10
  in
• 40:10
  hand
• 40:10
  and
• 40:10
  they're
• 40:10
  key
• 40:11
  skills
• 40:11
  to
• 40:11
  have.
• 40:11
  I
• 40:11
  recently
• 40:12
  had
• 40:12
  Jenny
• 40:12
  inside
• 40:13
  the
• 40:13
  members
• 40:13
  lounge
• 40:13
  as
• 40:14
  well
• 40:14
  for
• 40:14
  my
• 40:14
  members
• 40:15
  where
• 40:15
  she
• 40:15
  talks
• 40:15
  in
• 40:16
  depth
• 40:16
  about
• 40:16
  copywriting
• 40:17
  for
• 40:17
  the
• 40:17
  next
• 40:17
  generation
• 40:18
  for
• 40:18
  Gen
• 40:18
  Z.
• 40:18
  If
• 40:19
  you're
• 40:19
  interested
• 40:19
  in
• 40:19
  hearing
• 40:20
  that
• 40:20
  full
• 40:20
  session,
• 40:21
  then
• 40:21
  why
• 40:21
  not
• 40:22
  consider
• 40:22
  becoming
• 40:22
  a
• 40:23
  member
• 40:23
  of
• 40:23
  the
• 40:23
  Wedding
• 40:23
  Pro
• 40:24
  Members
• 40:24
  lounge.
• 40:24
  And
• 40:24
  if
• 40:24
  you
• 40:24
  are
• 40:25
  a
• 40:25
  member
• 40:25
  and
• 40:25
  you
• 40:25
  haven't
• 40:25
  watched
• 40:26
  it
• 40:26
  yet,
• 40:26
  make
• 40:26
  sure
• 40:26
  you
• 40:26
  go
• 40:27
  and
• 40:27
  get
• 40:27
  catch
• 40:27
  up.
• 40:27
  I'll
• 40:28
  see
• 40:28
  you
• 40:28
  all
• 40:28
  next
• 40:28
  time.