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Inside the Playbook: Nick Groff on The CEO Mindset Every Artist Manager Needs
In this clip from The Manager’s Playbook, Nick Groff breaks down why great artist managers need to think like CEOs, not just operators.
Nick and Mauricio Ruiz discuss the modern manager’s role in building artist businesses, aligning teams, protecting long-term vision, and creating real growth around the artist.
They also get into equity, IP, joint ventures, manager commissions, hiring for emotional intelligence, building scalable teams, and why instinct is often just experience with better timing.
A sharp listen for artists, managers, aspiring music executives, and anyone trying to understand…
The skinny
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