Where's the Beef & Real Consumer Perspectives on Sustainability with Colleen Martin from Caddle
In this episode of The Food Professor Podcast, we welcome back to the show Colleen Martin from Caddle, who presented exclusive research on sustainability based on a survey of over 8,900 Canadians. Colleen revealed that 55% of consumers consider sustainability important when choosing products, but price sensitivity remains a key barrier. Millennials and Gen Z are more likely to prioritize eco-friendly choices, but affordability is challenging, especially for younger consumers. Colleen also discussed skepticism surrounding corporate greenwashing, with many respondents expressing distrust in…
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