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Buying a Wide Moat in a Consolidating Industry

Ania Aliev was so eager to buy her business, she worked the deal while in labor at the hospital. It's been worth it.

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Topics in Ania’s interview:

Rushing to get a deal closed before giving birth

Using her people skills to connect with sellers

Searching only in the Eastern US

Buying an AED sales and service company

Myths about AEDs

Figuring out the best pricing model

Lack of competition in the industry

Dealing with “Mom brain”

Willingness to say “I don’t know”

Stickiness of customers…

The skinny

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