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Gen Z Marketing and the Rise of AI Marketing OS
Digital Marketing Today explores the latest digital marketing news, techniques, and innovations shaping how brands connect, convert, and grow. In this episode, we break down two major developments influencing the future of marketing across SEO, EDMs, Google Ads, Meta advertising, CRM, paid social, and AI-powered workflows. First, we look at new research into Gen Z digital behavior and what it means for marketers. As younger audiences increasingly overthink online interactions, brands need to rethink how they communicate. This story reveals why clearer messaging, lower-friction customer…
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