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Latest / Business Class: The Global Tourism Leadership Conversation

Helping Small Businesses Thrive Through Tourism with Rachel Thompson from Visit Greater St. Cloud

Rachel Thompson, Executive Director of Visit Greater St. Cloud, joins Business Class to discuss destination stewardship, supporting small businesses, tourism leadership, and why the future of tourism still depends on human connection.

In this inspiring and surprisingly personal conversation, Rachel shares her journey from aspiring firefighter to hospitality leader, the importance of setting ambitious goals, and how tourism organizations can embrace technology without losing their humanity. Stephen and Rachel also explore storytelling, AI, Restaurant Week campaigns, team leadership, and the…

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