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Idea → Aisle: Ship Your Product Faster

Today, I’m joined by luxury knitwear designer Genevieve Sweeney, who’s been part of both our Retail By Design mastermind and the Stock Doctors programme.

In this conversation, she shares how those programmes helped her move a long-held idea into action, which was bringing part of her production in-house after nearly a decade in business. It’s a shift that’s given her more control over stock, space to test new products, and the ability to respond to demand more quickly.

We also talk about planning around seasonal sales, building customer loyalty, and managing creative work alongside the…

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