Revolutionizing Health Metrics: Richard Barnes, Founder & CEO of Select Research, on Body Volume Index (BVI)

The Brand Called You · Jul 10, 2026 · 45m

In this episode of TBCY, we sit down with Richard Barnes, Founder & CEO of Select Research and the visionary behind the groundbreaking Body Volume Index (BVI). Richard shares his journey from pioneering body-shape imaging in retail to revolutionizing health assessment with BVI—a powerful alternative to the nearly 200-year-old Body Mass Index (BMI). Discover how BVI leverages advanced imaging, MRI technology, and smartphone technology to deliver personalized health metrics, offering deeper insights for individuals, healthcare professionals, and organizations worldwide.

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