Latest / The Manager's Playbook
Inside the Playbook: Veikko Fuhrmann on The Hidden Tour Expenses Artists Don’t Understand
In this clip of The Manager’s Playbook, Mauricio Ruiz sits down with live touring specialist and Peso Pluma Tour Director Veikko Fuhrmann to explain why a tour guarantee does not always mean an artist is making money.
Veikko breaks down how tour offers are built, what guarantees and overages actually mean, how promoter splits work, and why every expense matters once a show moves past the guarantee.
They also get into arena and stadium logistics, curfews, overtime, runners, carnets, day sheets, settlement sheets, and the real business behind protecting artist profit on the road.
For artists…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.