EP 248: My Take on Black Friday Promos

The Business Of Strength Podcast · Nov 3, 2026 · 14m

On this episode of the Business of Strength Podcast, host Dan Goodman breaks down why he changed his mind on Black Friday and why gym owners should stop fighting the biggest buying season of the year.

Dan discusses:

- Why being contrarian just to be contrarian isn't a strategy

- The mistake Varsity House made with its first Black Friday offers

- Why your offer should focus on your core service, not low-margin products

- How to create a simple, friction-free offer people actually want to buy

- Why you need to turn up your marketing volume during the busiest buying season of the year

- Using…