Beyond vibes: Creator strategies to drive real effectiveness
Just 29% of creator ads outperform the average brand ad. Research from System 1, WPP Media and Tiktok uncovers what drives attention, emotion and brand recognition across creator content. System 1's Andrew Tindall and brand strategist Eugene Healey join WARC's Anna Hamill to break down creator effectiveness hacks, how to brief creators properly, and why so many marketers are using the wrong metrics to measure success. Guests: Andrew Tindall, Chief Advertising Officer, System1 Eugene Healey, Brand Strategist and Content Creator (@eugbrandstrat) Anna Hamill, Senior Editor, The WARC Podcast…
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