Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use a Skills Gap Analysis to Bridge to Their Next Role
Most mid-career marketers know what job they want next but not how to get there. In this episode, Lucas and Luna walk through a real-world example: a fintech demand generation manager targeting a product marketing role at a FAANG company. They break down the three-step skills gap analysis — identifying target role requirements, auditing current skills, and creating a ninety-day learning plan. Lucas shares a framework called the 'Gap-to-Goal Matrix' and explains how one marketer used it to close a critical missing credential within two months. Luna pushes back on the common mistake…
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