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From 24/7 Chaos to Successful Exit | Investor Perspectives With Brett Striker · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  This
• 0:08
  podcast
• 0:08
  on
• 0:09
  investor
• 0:09
  perspectives
• 0:10
  on
• 0:10
  retail
• 0:10
  and
• 0:10
  the
• 0:11
  consumer
• 0:11
  is
• 0:11
  brought
• 0:11
  to
• 0:11
  you
• 0:12
  by
• 0:12
  the
• 0:12
  Omnitalk
• 0:12
  Retail
• 0:13
  Podcast
• 0:13
  Network.
• 0:14
  Ranked
• 0:14
  in
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  the
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  top
• 0:15
  10%
• 0:15
  of
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  all
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  podcasts
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  globally
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  and
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  currently
• 0:17
  ranked
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  in
• 0:18
  the
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  top
• 0:18
  100
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  of
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  all
• 0:19
  business
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  podcasts
• 0:20
  on
• 0:20
  Apple
• 0:20
  Podcasts.
• 0:21
  The
• 0:21
  Omnitalk
• 0:22
  Retail
• 0:22
  Podcast
• 0:23
  Network
• 0:23
  is
• 0:23
  the
• 0:23
  network
• 0:24
  that
• 0:24
  we
• 0:24
  hope
• 0:24
  makes
• 0:24
  you
• 0:24
  feel
• 0:24
  a
• 0:25
  little
• 0:25
  smarter,
• 0:26
  but
• 0:26
  most
• 0:26
  importantly,
• 0:26
  a
• 0:27
  little
• 0:27
  happier
• 0:27
  each
• 0:27
  week,
• 0:28
  too.
• 0:28
  And
• 0:28
  today's
• 0:29
  podcast
• 0:29
  is
• 0:29
  just
• 0:29
  one
• 0:30
  of
• 0:30
  the
• 0:30
  many
• 0:30
  great
• 0:30
  podcasts
• 0:31
  you
• 0:31
  can
• 0:31
  find
• 0:31
  from
• 0:32
  us
• 0:32
  here
• 0:32
  at
• 0:32
  Omnitalk
• 0:33
  Retail
• 0:33
  alongside
• 0:34
  our
• 0:34
  Retail
• 0:35
  Daily
• 0:35
  Minute,
• 0:35
  which
• 0:35
  brings
• 0:36
  you
• 0:36
  a
• 0:36
  curated
• 0:36
  selection
• 0:37
  of
• 0:37
  the
• 0:37
  most
• 0:37
  important
• 0:37
  retail
• 0:38
  headlines
• 0:38
  every
• 0:39
  morning
• 0:39
  and
• 0:40
  our
• 0:40
  signature
• 0:40
  podcast,
• 0:41
  the
• 0:41
  Retail
• 0:41
  Fast
• 0:42
  Five,
• 0:42
  that
• 0:42
  breaks
• 0:42
  down
• 0:43
  each
• 0:43
  week.
• 0:43
  The
• 0:44
  top
• 0:44
  five
• 0:44
  headlines
• 0:45
  making
• 0:45
  waves
• 0:45
  in
• 0:45
  the
• 0:46
  world
• 0:46
  of
• 0:46
  omnichannel
• 0:47
  retailing.
• 0:47
  And
• 0:47
  that
• 0:48
  comes
• 0:48
  your
• 0:48
  way
• 0:49
  every
• 0:49
  Wednesday
• 0:50
  afternoon.
• 0:51
  Hello,
• 0:51
  everyone.
• 0:51
  We
• 0:52
  are
• 0:52
  your
• 0:52
  co
• 0:52
  hosts
• 0:52
  for
• 0:53
  today's
• 0:53
  interview.
• 0:53
  I
• 0:53
  am
• 0:54
  Chris
• 0:54
  Walton.
• 0:55
  And
• 0:55
  I'm
• 0:55
  Anne
• 0:55
  Mazinga.
• 0:56
  And
• 0:57
  today
• 0:57
  we
• 0:57
  are
• 0:57
  turning
• 0:58
  our
• 0:58
  attention
• 0:58
  to
• 0:58
  a
• 0:58
  topic
• 0:59
  that
• 0:59
  is
• 0:59
  on
• 0:59
  the
• 0:59
  mind
• 0:59
  of
• 1:00
  many
• 1:01
  entrepreneurs
• 1:01
  out
• 1:02
  there.
• 1:02
  I
• 1:02
  know
• 1:02
  it's
• 1:02
  on
• 1:02
  ours,
• 1:03
  isn't
• 1:03
  it,
• 1:03
  Ann?
• 1:04
  And
• 1:04
  that
• 1:04
  is
• 1:05
  how
• 1:05
  do
• 1:05
  you
• 1:05
  prepare
• 1:06
  your
• 1:06
  business
• 1:06
  for
• 1:07
  an
• 1:07
  exit?
• 1:08
  And
• 1:08
  to
• 1:08
  help
• 1:08
  us
• 1:08
  answer
• 1:09
  that
• 1:09
  question,
• 1:09
  we
• 1:09
  have
• 1:10
  invited
• 1:10
  an
• 1:10
  expert
• 1:11
  who
• 1:11
  has
• 1:11
  actually
• 1:11
  lived
• 1:12
  through
• 1:12
  that
• 1:12
  process
• 1:13
  and
• 1:13
  now
• 1:14
  works
• 1:14
  to
• 1:14
  help
• 1:14
  other
• 1:15
  entrepreneurs
• 1:16
  through
• 1:16
  it
• 1:16
  as
• 1:17
  well.
• 1:17
  Please
• 1:18
  join
• 1:18
  us
• 1:18
  in
• 1:18
  welcoming
• 1:19
  Brett
• 1:19
  Stryker
• 1:20
  to
• 1:20
  today's
• 1:20
  podcast.
• 1:21
  Brett
• 1:22
  is
• 1:22
  a
• 1:22
  longtime
• 1:22
  friend
• 1:23
  of
• 1:23
  omnitalk,
• 1:23
  was
• 1:24
  formerly
• 1:24
  the
• 1:24
  founder
• 1:25
  of
• 1:25
  Maddy
• 1:25
  and
• 1:25
  May's
• 1:26
  Popcorn,
• 1:26
  a
• 1:26
  business
• 1:27
  that
• 1:27
  he
• 1:27
  exited
• 1:28
  successfully,
• 1:28
  and
• 1:29
  he
• 1:29
  is
• 1:29
  now
• 1:29
  a
• 1:29
  professional
• 1:30
  EOS
• 1:30
  implementer.
• 1:31
  Brett,
• 1:32
  thank
• 1:32
  you
• 1:32
  for
• 1:32
  joining
• 1:33
  us
• 1:33
  and
• 1:33
  welcome
• 1:33
  to
• 1:34
  omnitalk.
• 1:35
  Yeah,
• 1:36
  thanks
• 1:36
  so
• 1:36
  much
• 1:36
  for
• 1:36
  having
• 1:36
  me.
• 1:37
  Been
• 1:37
  a
• 1:37
  longtime
• 1:38
  fan
• 1:38
  of
• 1:38
  yours
• 1:38
  and
• 1:39
  really
• 1:39
  excited
• 1:39
  to
• 1:40
  be
• 1:40
  part
• 1:40
  of
• 1:40
  this
• 1:40
  show.
• 1:41
  Well,
• 1:42
  Brett,
• 1:42
  we're
• 1:42
  so
• 1:42
  excited
• 1:43
  to
• 1:43
  have
• 1:43
  you.
• 1:44
  As
• 1:44
  Chris
• 1:44
  mentioned,
• 1:45
  you've
• 1:45
  been
• 1:45
  with
• 1:46
  us
• 1:46
  since
• 1:46
  the
• 1:46
  very,
• 1:46
  very
• 1:47
  beginning.
• 1:47
  But
• 1:48
  for
• 1:48
  those
• 1:48
  who
• 1:48
  might
• 1:48
  be
• 1:49
  meeting
• 1:49
  you
• 1:49
  for
• 1:49
  the
• 1:49
  very
• 1:50
  first
• 1:50
  time,
• 1:51
  why
• 1:51
  don't
• 1:51
  you
• 1:51
  tell
• 1:51
  us
• 1:52
  a
• 1:52
  little
• 1:52
  bit
• 1:52
  about
• 1:52
  yourself
• 1:53
  and
• 1:53
  about
• 1:53
  your
• 1:54
  journey
• 1:54
  from
• 1:55
  startup
• 1:55
  founder
• 1:56
  to
• 1:56
  now
• 1:56
  EOS
• 1:57
  implementer?
• 1:58
  Yeah,
• 1:59
  absolutely.
• 2:00
  So,
• 2:00
  yeah,
• 2:00
  former
• 2:01
  founder,
• 2:01
  CEO
• 2:03
  for
• 2:03
  Mattie
• 2:03
  Mae's
• 2:04
  Popcorn.
• 2:04
  It's
• 2:05
  a
• 2:05
  was
• 2:05
  consumer
• 2:06
  packaged
• 2:06
  good
• 2:07
  brand
• 2:07
  that
• 2:07
  I
• 2:07
  started
• 2:08
  from
• 2:08
  the
• 2:08
  ground
• 2:08
  up.
• 2:09
  And,
• 2:10
  you
• 2:11
  know,
• 2:11
  it
• 2:11
  was
• 2:11
  an
• 2:11
  incredible
• 2:12
  ride,
• 2:12
  but
• 2:13
  also
• 2:13
  really
• 2:13
  challenging.
• 2:14
  So
• 2:16
  started
• 2:16
  off
• 2:16
  with
• 2:17
  a
• 2:17
  great
• 2:17
  product,
• 2:18
  had
• 2:18
  a
• 2:18
  ton
• 2:19
  of
• 2:19
  passion
• 2:19
  in
• 2:19
  building
• 2:20
  the
• 2:20
  company.
• 2:21
  Before
• 2:22
  long,
• 2:22
  we
• 2:22
  took
• 2:22
  off.
• 2:23
  We
• 2:23
  were
• 2:23
  in
• 2:23
  over
• 2:23
  10,000
• 2:24
  stores
• 2:24
  in
• 2:25
  the
• 2:25
  US
• 2:25
  sold
• 2:26
  in
• 2:26
  retail
• 2:26
  stores
• 2:27
  and
• 2:27
  online.
• 2:29
  And
• 2:29
  yeah,
• 2:30
  so
• 2:30
  there
• 2:30
  were
• 2:31
  a
• 2:31
  lot
• 2:31
  of
• 2:31
  hard
• 2:31
  times,
• 2:31
  a
• 2:32
  lot
• 2:32
  of
• 2:32
  fun
• 2:32
  times,
• 2:32
  but
• 2:33
  learned
• 2:33
  a
• 2:33
  lot
• 2:33
  along
• 2:34
  the
• 2:34
  way.
• 2:36
  So
• 2:37
  as
• 2:37
  we
• 2:37
  were
• 2:37
  growing
• 2:37
  fast,
• 2:39
  eventually
• 2:39
  Sold
• 2:40
  the
• 2:40
  company
• 2:40
  to
• 2:40
  a
• 2:41
  larger
• 2:41
  competitor.
• 2:42
  And.
• 2:43
  And,
• 2:43
  you
• 2:44
  know,
• 2:44
  I
• 2:44
  was.
• 2:44
  I
• 2:44
  was
• 2:44
  wearing
• 2:45
  every
• 2:45
  hat
• 2:45
  in
• 2:46
  the
• 2:46
  business,
• 2:46
  so,
• 2:47
  running
• 2:47
  sales,
• 2:48
  managing
• 2:48
  production,
• 2:49
  leading
• 2:50
  people,
• 2:51
  and
• 2:51
  really
• 2:51
  just
• 2:52
  trying
• 2:52
  to
• 2:52
  hold
• 2:52
  it
• 2:52
  all
• 2:52
  together
• 2:53
  while
• 2:53
  trying
• 2:53
  to
• 2:54
  build
• 2:54
  this
• 2:54
  company.
• 2:54
  And
• 2:55
  what
• 2:56
  I
• 2:56
  didn't
• 2:56
  realize
• 2:56
  then
• 2:57
  was
• 2:57
  that,
• 2:57
  you
• 2:57
  know,
• 2:57
  many
• 2:58
  of
• 2:58
  those
• 2:58
  challenges
• 2:59
  that
• 2:59
  I
• 2:59
  was
• 2:59
  facing
• 3:01
  were
• 3:01
  typical
• 3:02
  of
• 3:02
  many
• 3:02
  other
• 3:03
  businesses,
• 3:03
  which
• 3:03
  I
• 3:04
  didn't
• 3:04
  realize
• 3:04
  at
• 3:04
  the
• 3:05
  time.
• 3:05
  So,
• 3:06
  you
• 3:07
  know,
• 3:07
  they
• 3:08
  weren't
• 3:08
  only
• 3:08
  people
• 3:09
  issues,
• 3:09
  but
• 3:09
  they
• 3:10
  were
• 3:10
  structural
• 3:10
  issues,
• 3:12
  you
• 3:12
  know,
• 3:12
  had
• 3:13
  trying
• 3:13
  to
• 3:13
  figure
• 3:13
  out
• 3:14
  what,
• 3:14
  you
• 3:15
  know,
• 3:15
  clarity
• 3:15
  on
• 3:16
  who
• 3:16
  owned
• 3:16
  what.
• 3:16
  And
• 3:17
  so
• 3:17
  anyways,
• 3:18
  there's
• 3:18
  a
• 3:18
  lot
• 3:18
  more
• 3:18
  to
• 3:19
  that,
• 3:19
  which
• 3:19
  I'm
• 3:19
  sure
• 3:19
  we'll
• 3:20
  get
• 3:20
  into.
• 3:20
  But
• 3:21
  yeah,
• 3:21
  it
• 3:22
  was.
• 3:22
  It
• 3:22
  was
• 3:22
  a
• 3:22
  fun
• 3:22
  ride
• 3:23
  and
• 3:25
  interesting
• 3:26
  journey.
• 3:26
  All
• 3:27
  right,
• 3:27
  so
• 3:27
  let's
• 3:27
  go
• 3:27
  into
• 3:27
  that
• 3:28
  a
• 3:28
  little
• 3:28
  bit.
• 3:29
  I'm
• 3:29
  not
• 3:29
  going
• 3:29
  to
• 3:29
  let
• 3:29
  you
• 3:30
  off
• 3:30
  the
• 3:30
  hook
• 3:30
  here,
• 3:30
  Brett.
• 3:31
  I
• 3:32
  want
• 3:32
  to
• 3:32
  get
• 3:32
  to
• 3:32
  things
• 3:32
  right
• 3:32
  off
• 3:33
  the
• 3:33
  bat.
• 3:33
  So.
• 3:33
  So
• 3:34
  let's
• 3:34
  go
• 3:34
  into
• 3:34
  what
• 3:34
  you
• 3:34
  just
• 3:34
  said
• 3:34
  a
• 3:35
  little
• 3:35
  bit
• 3:35
  more.
• 3:35
  I
• 3:35
  want
• 3:35
  to
• 3:36
  know
• 3:36
  what
• 3:36
  were.
• 3:37
  What
• 3:37
  were
• 3:37
  some
• 3:37
  of
• 3:38
  the
• 3:38
  problem
• 3:38
  areas
• 3:38
  that
• 3:39
  you
• 3:39
  and
• 3:39
  other
• 3:40
  founders
• 3:40
  that
• 3:40
  you
• 3:40
  work
• 3:41
  with?
• 3:41
  What
• 3:41
  are
• 3:41
  those
• 3:41
  problem
• 3:42
  areas
• 3:42
  that
• 3:42
  you
• 3:43
  typically
• 3:43
  enc
• 3:43
  encounter
• 3:44
  as
• 3:44
  you're
• 3:44
  trying
• 3:45
  to
• 3:45
  either
• 3:45
  scale
• 3:45
  your
• 3:46
  business
• 3:46
  and.
• 3:47
  Or
• 3:47
  exit
• 3:48
  your
• 3:48
  business,
• 3:48
  too?
• 3:49
  You
• 3:49
  know,
• 3:51
  there's
• 3:52
  a
• 3:52
  lot
• 3:52
  of
• 3:52
  people
• 3:52
  issues
• 3:53
  in
• 3:53
  business,
• 3:53
  and
• 3:53
  what
• 3:54
  I
• 3:54
  realized
• 3:54
  is
• 3:54
  that
• 3:54
  it
• 3:54
  wasn't
• 3:55
  only
• 3:55
  people
• 3:55
  issues.
• 3:56
  It
• 3:56
  was
• 3:56
  structural
• 3:57
  issues
• 3:58
  and
• 3:58
  getting
• 3:58
  clarity
• 4:00
  and
• 4:00
  alignment
• 4:01
  and
• 4:02
  people
• 4:03
  focused
• 4:03
  on
• 4:03
  the
• 4:04
  right
• 4:04
  things
• 4:04
  and
• 4:04
  the
• 4:05
  right
• 4:05
  roles.
• 4:05
  And
• 4:05
  so,
• 4:06
  you
• 4:06
  know,
• 4:06
  many
• 4:07
  of
• 4:07
  the
• 4:07
  common
• 4:08
  issues
• 4:08
  that
• 4:08
  I
• 4:08
  see
• 4:09
  in
• 4:09
  businesses
• 4:10
  of
• 4:10
  all
• 4:10
  size,
• 4:10
  it
• 4:10
  doesn't
• 4:11
  even
• 4:11
  need
• 4:11
  to
• 4:11
  be
• 4:11
  a
• 4:11
  startup
• 4:12
  business,
• 4:12
  is
• 4:13
  that,
• 4:13
  you
• 4:13
  know,
• 4:14
  there's
• 4:14
  a
• 4:14
  lack
• 4:14
  of
• 4:14
  focus,
• 4:15
  there's
• 4:15
  a
• 4:15
  lack
• 4:15
  of
• 4:16
  accountability,
• 4:17
  there's
• 4:18
  difficulty
• 4:19
  of
• 4:19
  letting
• 4:19
  go
• 4:19
  and
• 4:19
  delegating.
• 4:20
  And
• 4:21
  so
• 4:21
  whether
• 4:21
  you're
• 4:22
  a
• 4:22
  founder,
• 4:23
  a
• 4:23
  business
• 4:24
  leader,
• 4:25
  you
• 4:25
  know,
• 4:26
  we're
• 4:26
  built.
• 4:26
  We're
• 4:26
  great
• 4:27
  at
• 4:27
  building
• 4:27
  things
• 4:28
  from
• 4:28
  nothing.
• 4:29
  And
• 4:29
  what
• 4:30
  I
• 4:30
  found
• 4:30
  is
• 4:30
  that
• 4:30
  the
• 4:31
  habits
• 4:31
  that
• 4:31
  got
• 4:31
  me
• 4:31
  there
• 4:32
  weren't
• 4:32
  necessarily
• 4:33
  going
• 4:33
  to
• 4:33
  get
• 4:33
  me
• 4:33
  to
• 4:33
  that
• 4:34
  next
• 4:34
  level
• 4:34
  as
• 4:34
  I
• 4:35
  was
• 4:35
  trying
• 4:35
  to
• 4:35
  scale
• 4:35
  my
• 4:36
  business.
• 4:36
  And
• 4:36
  so,
• 4:37
  like
• 4:37
  I
• 4:37
  said,
• 4:37
  I
• 4:37
  thought
• 4:38
  it
• 4:38
  was
• 4:38
  just
• 4:38
  me
• 4:38
  and
• 4:38
  my
• 4:39
  size
• 4:39
  business,
• 4:39
  but
• 4:39
  I
• 4:40
  see
• 4:40
  it,
• 4:40
  you
• 4:40
  know,
• 4:40
  of
• 4:40
  all
• 4:41
  size
• 4:41
  businesses.
• 4:42
  And
• 4:42
  so,
• 4:43
  you
• 4:43
  know,
• 4:43
  you
• 4:43
  know,
• 4:43
  as
• 4:44
  we
• 4:44
  grow
• 4:44
  as
• 4:44
  a
• 4:44
  company,
• 4:45
  priorities
• 4:46
  start
• 4:47
  multiplying,
• 4:48
  roles
• 4:48
  get
• 4:48
  fuzzy,
• 4:49
  leaders
• 4:50
  end
• 4:50
  up
• 4:50
  spending
• 4:50
  all
• 4:51
  their
• 4:51
  time
• 4:51
  putting
• 4:52
  out
• 4:52
  fires
• 4:52
  just
• 4:52
  like
• 4:53
  I
• 4:53
  was.
• 4:54
  And
• 4:54
  instead
• 4:55
  of
• 4:55
  building
• 4:55
  the
• 4:55
  next
• 4:56
  phase
• 4:56
  of
• 4:56
  growth,
• 4:57
  and
• 4:57
  in
• 4:57
  retail
• 4:58
  especially,
• 4:59
  you
• 4:59
  know,
• 4:59
  it
• 4:59
  might
• 4:59
  mean
• 4:59
  chasing
• 5:00
  every
• 5:00
  new
• 5:01
  channel
• 5:01
  or
• 5:02
  partnership,
• 5:03
  but
• 5:03
  if
• 5:03
  you
• 5:03
  don't
• 5:03
  have
• 5:04
  that
• 5:04
  clear
• 5:04
  strategy
• 5:05
  or
• 5:06
  you're
• 5:06
  running
• 5:06
  operations
• 5:07
  on
• 5:07
  gut
• 5:07
  instincts
• 5:08
  rather
• 5:08
  than
• 5:08
  on
• 5:09
  data,
• 5:09
  it
• 5:09
  can
• 5:10
  be
• 5:10
  really
• 5:10
  challenging.
• 5:11
  So
• 5:12
  what
• 5:12
  I
• 5:13
  found
• 5:13
  running
• 5:13
  my
• 5:14
  business
• 5:14
  and
• 5:14
  now
• 5:14
  working
• 5:15
  with
• 5:15
  many
• 5:15
  other
• 5:15
  business
• 5:16
  leaders,
• 5:16
  is
• 5:17
  that
• 5:18
  what
• 5:18
  we
• 5:18
  need
• 5:18
  most,
• 5:19
  especially
• 5:19
  in
• 5:20
  the
• 5:20
  early
• 5:20
  stages,
• 5:20
  but
• 5:21
  definitely
• 5:21
  as
• 5:21
  we're
• 5:21
  scaling
• 5:22
  is
• 5:22
  structure.
• 5:23
  So
• 5:24
  with
• 5:24
  eos,
• 5:25
  we
• 5:25
  start
• 5:25
  with
• 5:25
  an
• 5:26
  accountability
• 5:26
  chart.
• 5:28
  Define
• 5:28
  who
• 5:29
  owns
• 5:29
  what
• 5:30
  and
• 5:31
  getting
• 5:32
  metrics
• 5:32
  in
• 5:32
  place.
• 5:33
  And
• 5:33
  once
• 5:33
  we
• 5:34
  start
• 5:34
  getting
• 5:34
  all
• 5:34
  of
• 5:35
  that
• 5:35
  going,
• 5:35
  that's
• 5:35
  when
• 5:36
  things
• 5:36
  really
• 5:36
  start
• 5:36
  to
• 5:37
  click,
• 5:37
  become
• 5:38
  more
• 5:38
  self
• 5:38
  sufficient
• 5:39
  and
• 5:39
  the
• 5:40
  business
• 5:40
  doesn't
• 5:40
  need
• 5:40
  to
• 5:40
  run
• 5:41
  you.
• 5:41
  You
• 5:41
  can
• 5:41
  actually
• 5:41
  run
• 5:42
  the
• 5:42
  business,
• 5:42
  which
• 5:42
  took
• 5:43
  me
• 5:43
  a
• 5:43
  long
• 5:43
  time
• 5:43
  to
• 5:44
  realize.
• 5:45
  So
• 5:46
  Brett,
• 5:46
  explain
• 5:47
  that
• 5:47
  a
• 5:47
  little
• 5:47
  bit
• 5:47
  more.
• 5:48
  I
• 5:48
  mean,
• 5:48
  what,
• 5:49
  what
• 5:49
  is
• 5:49
  eos?
• 5:50
  What
• 5:51
  does
• 5:51
  it
• 5:51
  mean?
• 5:51
  What
• 5:51
  does
• 5:52
  it
• 5:52
  stand
• 5:52
  for?
• 5:53
  And
• 5:53
  why
• 5:53
  is
• 5:54
  it
• 5:54
  so
• 5:54
  important
• 5:56
  for
• 5:57
  business
• 5:57
  owners
• 5:58
  to
• 5:58
  really
• 5:59
  embark
• 5:59
  on
• 5:59
  this
• 6:00
  process?
• 6:01
  Yeah,
• 6:01
  so
• 6:01
  eos,
• 6:02
  first
• 6:02
  of
• 6:02
  all,
• 6:03
  it
• 6:03
  stands
• 6:03
  for
• 6:03
  the
• 6:03
  entrepreneurial
• 6:04
  operating
• 6:04
  system.
• 6:06
  It's
• 6:06
  based
• 6:06
  on
• 6:06
  the
• 6:06
  book
• 6:06
  Traction
• 6:07
  written
• 6:07
  by
• 6:08
  Gino
• 6:08
  Wickman.
• 6:08
  So
• 6:09
  a
• 6:09
  lot
• 6:09
  of
• 6:09
  people
• 6:09
  get
• 6:10
  confused.
• 6:10
  Is
• 6:10
  it
• 6:10
  Traction
• 6:11
  or
• 6:11
  is
• 6:11
  it
• 6:11
  eos?
• 6:12
  EOS
• 6:13
  is
• 6:13
  an
• 6:13
  operating
• 6:14
  system
• 6:14
  based
• 6:15
  on
• 6:15
  the
• 6:15
  book
• 6:15
  Traction.
• 6:17
  So
• 6:17
  it's
• 6:17
  a
• 6:17
  simple,
• 6:18
  practical
• 6:18
  framework.
• 6:20
  There's
• 6:20
  many
• 6:21
  tools
• 6:21
  that
• 6:21
  have
• 6:21
  been
• 6:22
  around
• 6:22
  for
• 6:22
  100
• 6:22
  years,
• 6:23
  they'll
• 6:23
  be
• 6:23
  around
• 6:23
  for
• 6:24
  a
• 6:24
  thousand
• 6:24
  more.
• 6:25
  But
• 6:26
  really
• 6:26
  what
• 6:26
  we
• 6:27
  do
• 6:27
  at
• 6:27
  EOS
• 6:28
  is
• 6:28
  we
• 6:28
  help
• 6:29
  teams
• 6:29
  and
• 6:29
  leaders
• 6:29
  to
• 6:30
  get
• 6:30
  better
• 6:30
  at
• 6:30
  three
• 6:31
  things
• 6:31
  that
• 6:31
  we
• 6:31
  call
• 6:32
  vision,
• 6:32
  traction
• 6:33
  and
• 6:33
  healthy.
• 6:34
  So
• 6:35
  vision
• 6:35
  is
• 6:35
  first
• 6:35
  getting
• 6:36
  starting
• 6:37
  with
• 6:37
  the
• 6:37
  leadership
• 6:37
  team,
• 6:38
  getting
• 6:38
  them
• 6:38
  100%
• 6:39
  aligned
• 6:39
  on,
• 6:40
  you
• 6:40
  know,
• 6:40
  where
• 6:40
  are
• 6:41
  they
• 6:41
  going
• 6:41
  as
• 6:41
  an
• 6:41
  organization
• 6:43
  and
• 6:43
  clearly
• 6:43
  define
• 6:44
  priorities
• 6:44
  on
• 6:45
  how
• 6:45
  we're
• 6:45
  going
• 6:45
  to
• 6:45
  get
• 6:46
  there.
• 6:46
  And
• 6:46
  then
• 6:47
  traction
• 6:47
  is
• 6:48
  that
• 6:48
  execution.
• 6:49
  It's
• 6:49
  that
• 6:50
  discipline
• 6:50
  and
• 6:50
  accountability
• 6:52
  really
• 6:52
  that
• 6:52
  every
• 6:53
  leadership
• 6:53
  team
• 6:53
  is
• 6:54
  looking
• 6:54
  for.
• 6:55
  And
• 6:55
  then
• 6:55
  healthy
• 6:56
  is,
• 6:56
  is
• 6:56
  creating
• 6:57
  healthy
• 6:58
  functionality,
• 6:59
  fun
• 6:59
  loving,
• 7:00
  cohesive
• 7:00
  leadership
• 7:01
  teams.
• 7:01
  Because,
• 7:02
  you
• 7:02
  know,
• 7:03
  team
• 7:03
  health
• 7:03
  and
• 7:04
  trust
• 7:04
  is
• 7:05
  the
• 7:05
  ultimate
• 7:06
  competitive
• 7:06
  advantage.
• 7:08
  They're
• 7:08
  both
• 7:08
  so
• 7:08
  powerful,
• 7:09
  but
• 7:09
  they're
• 7:09
  both
• 7:09
  so
• 7:10
  rare.
• 7:11
  And
• 7:11
  so
• 7:12
  from
• 7:12
  there,
• 7:12
  as
• 7:13
  goes
• 7:13
  the
• 7:13
  leadership
• 7:14
  team,
• 7:14
  so
• 7:14
  goes
• 7:15
  the
• 7:15
  rest
• 7:15
  of
• 7:15
  the
• 7:15
  organization.
• 7:16
  So
• 7:16
  eventually
• 7:17
  you
• 7:17
  get
• 7:17
  to
• 7:17
  a
• 7:18
  point
• 7:18
  where
• 7:18
  everyone
• 7:19
  in
• 7:19
  the
• 7:19
  entire
• 7:19
  organization
• 7:21
  is
• 7:21
  crystal
• 7:22
  clear
• 7:22
  on
• 7:22
  that
• 7:22
  vision.
• 7:23
  They
• 7:23
  know
• 7:23
  where
• 7:23
  they're
• 7:24
  going
• 7:24
  as
• 7:24
  an
• 7:24
  organization.
• 7:25
  They
• 7:26
  know
• 7:26
  their
• 7:26
  role
• 7:26
  in
• 7:27
  helping
• 7:27
  us
• 7:27
  to
• 7:27
  get
• 7:27
  there.
• 7:28
  They're
• 7:29
  executing
• 7:29
  on
• 7:30
  that,
• 7:30
  on
• 7:31
  that
• 7:31
  vision
• 7:31
  with
• 7:32
  discipline
• 7:32
  and
• 7:33
  accountability
• 7:34
  day
• 7:34
  in
• 7:35
  and
• 7:35
  day
• 7:35
  out,
• 7:36
  week
• 7:36
  in
• 7:36
  and
• 7:36
  week
• 7:36
  out,
• 7:37
  and
• 7:37
  then
• 7:38
  all
• 7:38
  as
• 7:39
  a
• 7:39
  more
• 7:39
  healthy,
• 7:40
  functional,
• 7:41
  cohesive
• 7:42
  organization
• 7:43
  where
• 7:43
  everybody
• 7:43
  is
• 7:44
  really
• 7:44
  rowing
• 7:44
  in
• 7:44
  the
• 7:44
  same
• 7:45
  direction.
• 7:46
  So
• 7:46
  that
• 7:46
  in
• 7:46
  a
• 7:47
  nutshell,
• 7:47
  is
• 7:47
  really
• 7:47
  what
• 7:48
  EOS
• 7:48
  is.
• 7:49
  All
• 7:49
  right,
• 7:49
  so
• 7:49
  Brett,
• 7:50
  let's,
• 7:50
  let's,
• 7:51
  let's
• 7:51
  get
• 7:51
  to
• 7:51
  brass
• 7:51
  tacks.
• 7:52
  Let's
• 7:52
  get
• 7:52
  to
• 7:52
  brass
• 7:52
  tacks.
• 7:53
  So
• 7:53
  I'm
• 7:53
  curious,
• 7:53
  like,
• 7:54
  how
• 7:54
  does
• 7:54
  someone,
• 7:55
  if,
• 7:55
  if,
• 7:55
  if
• 7:56
  someone's
• 7:56
  buying
• 7:56
  into
• 7:57
  what
• 7:57
  you're
• 7:57
  Saying,
• 7:58
  and
• 7:58
  I
• 7:59
  know
• 7:59
  from
• 7:59
  talking
• 7:59
  to
• 7:59
  you
• 8:00
  that
• 8:00
  I
• 8:00
  found
• 8:00
  it
• 8:00
  really
• 8:00
  interesting
• 8:01
  myself.
• 8:01
  So
• 8:02
  like,
• 8:02
  if
• 8:02
  someone's
• 8:02
  buying
• 8:03
  into
• 8:03
  it,
• 8:04
  what
• 8:04
  happens
• 8:05
  from
• 8:05
  here?
• 8:05
  Like
• 8:05
  what's
• 8:06
  the
• 8:06
  first
• 8:06
  step
• 8:06
  if
• 8:06
  you
• 8:07
  want
• 8:07
  to,
• 8:07
  you
• 8:07
  know,
• 8:08
  embark
• 8:08
  on
• 8:08
  this
• 8:08
  kind
• 8:09
  of
• 8:09
  entrepreneurial
• 8:10
  operating
• 8:11
  system?
• 8:11
  Like
• 8:11
  how
• 8:11
  does
• 8:11
  it
• 8:12
  actually
• 8:12
  work?
• 8:13
  Yeah.
• 8:14
  So
• 8:14
  really
• 8:14
  the
• 8:14
  first
• 8:14
  step
• 8:15
  is
• 8:15
  just,
• 8:15
  is,
• 8:16
  is
• 8:16
  learning
• 8:16
  more
• 8:16
  about
• 8:17
  it.
• 8:17
  So
• 8:17
  in
• 8:18
  my,
• 8:18
  when
• 8:18
  I
• 8:18
  was
• 8:18
  building
• 8:18
  my
• 8:19
  company,
• 8:19
  I
• 8:19
  heard
• 8:20
  about
• 8:20
  EOS
• 8:20
  for
• 8:21
  years.
• 8:22
  I
• 8:22
  read
• 8:22
  the
• 8:22
  book
• 8:22
  Traction,
• 8:23
  took
• 8:24
  those
• 8:24
  tools
• 8:25
  and
• 8:25
  self
• 8:26
  implemented
• 8:26
  it
• 8:26
  for
• 8:27
  a
• 8:27
  handful
• 8:28
  of
• 8:28
  years.
• 8:29
  But
• 8:29
  as
• 8:29
  I
• 8:30
  was
• 8:30
  growing
• 8:30
  and
• 8:30
  as
• 8:31
  I
• 8:31
  was
• 8:31
  part
• 8:31
  of
• 8:31
  more
• 8:32
  CEO
• 8:33
  and
• 8:34
  business
• 8:34
  owner
• 8:35
  peer
• 8:35
  groups,
• 8:36
  people
• 8:36
  kept
• 8:37
  saying
• 8:37
  talk
• 8:37
  to
• 8:38
  an
• 8:38
  implementer.
• 8:39
  What
• 8:39
  I
• 8:40
  later
• 8:40
  learned
• 8:40
  is
• 8:40
  that
• 8:41
  it's
• 8:41
  difficult
• 8:42
  to
• 8:42
  run
• 8:42
  a
• 8:43
  business,
• 8:43
  facilitate
• 8:44
  meetings,
• 8:44
  get
• 8:45
  people
• 8:45
  to
• 8:45
  speak
• 8:45
  openly
• 8:46
  and
• 8:46
  honestly
• 8:47
  to
• 8:47
  you,
• 8:48
  and
• 8:49
  then
• 8:49
  just
• 8:49
  recognizing
• 8:49
  that
• 8:50
  oftentimes
• 8:51
  you
• 8:51
  do
• 8:51
  need
• 8:51
  some
• 8:51
  help.
• 8:52
  So
• 8:53
  once
• 8:53
  you've
• 8:53
  read
• 8:53
  Traction
• 8:54
  or
• 8:54
  you're,
• 8:55
  you
• 8:55
  know,
• 8:55
  hitting
• 8:56
  different
• 8:56
  ceilings,
• 8:57
  whether
• 8:57
  it's
• 8:58
  individually
• 8:58
  or
• 8:59
  organizationally
• 9:00
  or
• 9:00
  even
• 9:00
  departmentally,
• 9:01
  and
• 9:02
  you're
• 9:02
  making
• 9:02
  hires
• 9:03
  or
• 9:03
  people
• 9:03
  are
• 9:03
  leaving,
• 9:03
  there
• 9:04
  can
• 9:04
  be
• 9:04
  a
• 9:04
  whole
• 9:04
  bunch
• 9:04
  of
• 9:04
  different
• 9:05
  ceilings.
• 9:06
  Then
• 9:06
  the
• 9:06
  first
• 9:07
  step
• 9:07
  is
• 9:07
  really
• 9:08
  just
• 9:08
  having
• 9:08
  a
• 9:08
  conversation.
• 9:09
  The
• 9:09
  way
• 9:09
  that
• 9:09
  works
• 9:10
  is
• 9:11
  I
• 9:11
  meet
• 9:11
  with
• 9:12
  my
• 9:12
  clients,
• 9:12
  no
• 9:13
  charge
• 9:13
  for
• 9:13
  about
• 9:14
  an
• 9:14
  hour,
• 9:14
  hour
• 9:14
  and
• 9:14
  a
• 9:15
  half,
• 9:15
  talk
• 9:15
  through
• 9:16
  EOs,
• 9:17
  get
• 9:17
  their
• 9:18
  leadership
• 9:18
  team
• 9:18
  to
• 9:18
  understand
• 9:19
  what
• 9:19
  it's
• 9:19
  all
• 9:19
  about.
• 9:20
  Because
• 9:20
  at
• 9:20
  the
• 9:20
  end
• 9:20
  of
• 9:21
  the
• 9:21
  day
• 9:21
  it's
• 9:21
  getting
• 9:22
  going
• 9:22
  to
• 9:22
  be
• 9:22
  a
• 9:22
  leadership
• 9:23
  team
• 9:23
  thing
• 9:23
  that
• 9:24
  everybody's
• 9:24
  be
• 9:24
  going
• 9:25
  to
• 9:25
  be
• 9:25
  committed
• 9:25
  to.
• 9:26
  And
• 9:26
  so
• 9:27
  if
• 9:27
  that
• 9:27
  sounds
• 9:28
  like
• 9:28
  it's
• 9:28
  something
• 9:28
  that
• 9:29
  they're
• 9:29
  interested
• 9:29
  in,
• 9:30
  the
• 9:30
  next
• 9:30
  step
• 9:30
  is
• 9:31
  called
• 9:31
  the
• 9:31
  focus
• 9:31
  day.
• 9:32
  Focus
• 9:33
  day
• 9:33
  is
• 9:33
  a
• 9:34
  full
• 9:34
  day
• 9:34
  session.
• 9:35
  It's
• 9:35
  out
• 9:36
  of
• 9:36
  the
• 9:36
  office
• 9:36
  as
• 9:37
  every
• 9:37
  EOS
• 9:38
  session
• 9:38
  is.
• 9:38
  And
• 9:38
  the
• 9:38
  goal
• 9:39
  there
• 9:39
  is
• 9:39
  we
• 9:40
  want
• 9:40
  to
• 9:40
  get
• 9:40
  you
• 9:40
  guys
• 9:40
  working
• 9:41
  in
• 9:41
  the
• 9:41
  business
• 9:42
  rather
• 9:42
  than
• 9:42
  in
• 9:43
  the
• 9:43
  business
• 9:43
  because
• 9:43
  we
• 9:44
  spend
• 9:44
  so
• 9:44
  much
• 9:44
  time
• 9:45
  in
• 9:45
  the
• 9:46
  business.
• 9:46
  So
• 9:47
  we
• 9:47
  get
• 9:47
  out
• 9:47
  of
• 9:47
  the
• 9:48
  office,
• 9:48
  meet
• 9:48
  for
• 9:49
  a
• 9:49
  full
• 9:49
  day,
• 9:49
  no
• 9:50
  electronics,
• 9:51
  and
• 9:52
  again
• 9:52
  just
• 9:53
  focusing
• 9:53
  on
• 9:53
  the
• 9:53
  business,
• 9:54
  business
• 9:54
  and
• 9:54
  so
• 9:55
  getting
• 9:56
  out
• 9:56
  of
• 9:56
  the
• 9:56
  weeds.
• 9:56
  And
• 9:57
  we
• 9:57
  start
• 9:57
  with
• 9:58
  building
• 9:58
  the
• 9:59
  accountability
• 9:59
  chart.
• 10:00
  And
• 10:00
  that's
• 10:00
  really
• 10:00
  the
• 10:00
  first
• 10:01
  step
• 10:01
  on
• 10:01
  the
• 10:01
  very
• 10:02
  first
• 10:02
  day.
• 10:03
  And
• 10:04
  we're
• 10:04
  going
• 10:04
  to
• 10:04
  try
• 10:05
  to
• 10:05
  figure
• 10:05
  out
• 10:05
  what
• 10:05
  the
• 10:05
  right
• 10:06
  and
• 10:06
  best
• 10:06
  structure
• 10:07
  is
• 10:07
  for
• 10:07
  the
• 10:07
  organization.
• 10:09
  And
• 10:09
  I
• 10:09
  like
• 10:09
  to
• 10:10
  tell
• 10:10
  my
• 10:10
  clients,
• 10:10
  you
• 10:11
  know,
• 10:11
  I'm
• 10:11
  going
• 10:11
  to
• 10:12
  have
• 10:12
  you
• 10:12
  guys
• 10:12
  think
• 10:12
  about
• 10:13
  as
• 10:13
  if
• 10:13
  you
• 10:13
  guys
• 10:13
  were
• 10:14
  the
• 10:14
  board
• 10:14
  of
• 10:14
  advisors,
• 10:15
  if
• 10:15
  you
• 10:15
  were
• 10:15
  rebuilding
• 10:16
  this
• 10:16
  team,
• 10:17
  what
• 10:17
  does
• 10:17
  it
• 10:17
  look
• 10:18
  like
• 10:18
  if
• 10:18
  we
• 10:18
  forget
• 10:19
  how
• 10:19
  things
• 10:19
  have
• 10:19
  been
• 10:20
  done
• 10:20
  in
• 10:20
  the
• 10:20
  past
• 10:20
  or
• 10:21
  people
• 10:21
  that
• 10:21
  are
• 10:21
  in
• 10:22
  certain
• 10:22
  seats
• 10:22
  today,
• 10:23
  then
• 10:23
  we
• 10:24
  can
• 10:24
  really
• 10:24
  focus
• 10:24
  on
• 10:24
  building
• 10:25
  structure
• 10:25
  first,
• 10:26
  people
• 10:27
  second.
• 10:27
  So
• 10:28
  when
• 10:28
  we
• 10:28
  build
• 10:28
  that
• 10:28
  accountability
• 10:29
  chart,
• 10:30
  oftentimes
• 10:30
  we
• 10:31
  start
• 10:31
  realizing
• 10:31
  that
• 10:31
  a
• 10:32
  lot
• 10:32
  of
• 10:32
  people,
• 10:32
  a
• 10:32
  lot
• 10:33
  of
• 10:33
  the
• 10:33
  leaders
• 10:34
  oftentimes
• 10:34
  are
• 10:35
  we
• 10:35
  have
• 10:35
  two
• 10:36
  people
• 10:36
  doing
• 10:36
  the
• 10:36
  same
• 10:37
  thing.
• 10:38
  And
• 10:38
  so
• 10:38
  when
• 10:38
  you
• 10:38
  realize
• 10:39
  that
• 10:39
  if
• 10:39
  we
• 10:40
  have
• 10:40
  two
• 10:40
  people
• 10:40
  accountable,
• 10:41
  then
• 10:41
  nobody's
• 10:41
  accountable.
• 10:42
  So
• 10:43
  we
• 10:43
  start
• 10:43
  by
• 10:43
  figuring
• 10:44
  out
• 10:44
  that
• 10:44
  structure
• 10:45
  the
• 10:46
  right
• 10:46
  functions
• 10:47
  or
• 10:47
  seats,
• 10:48
  and
• 10:48
  then
• 10:48
  we
• 10:49
  figure
• 10:49
  out
• 10:49
  what
• 10:49
  those
• 10:49
  roles
• 10:50
  or
• 10:50
  responsibilities
• 10:51
  are
• 10:51
  for
• 10:51
  that,
• 10:52
  for
• 10:52
  each
• 10:53
  person
• 10:53
  on
• 10:53
  there,
• 10:53
  getting
• 10:54
  really
• 10:54
  crystal
• 10:54
  clear
• 10:54
  on
• 10:55
  that.
• 10:55
  And
• 10:56
  then
• 10:56
  so
• 10:57
  from
• 10:57
  there
• 10:58
  on
• 10:58
  the
• 10:58
  focus
• 10:59
  day,
• 10:59
  we
• 10:59
  start
• 10:59
  coming
• 11:00
  up
• 11:00
  with
• 11:00
  a
• 11:00
  scorecard,
• 11:01
  you
• 11:01
  know,
• 11:02
  KPIs
• 11:03
  weekly
• 11:03
  based
• 11:04
  action
• 11:05
  based
• 11:05
  leading
• 11:06
  indicator
• 11:06
  type
• 11:07
  numbers.
• 11:07
  We
• 11:08
  figure
• 11:08
  out,
• 11:08
  we
• 11:09
  what,
• 11:09
  we
• 11:09
  set
• 11:10
  what
• 11:10
  are
• 11:10
  called
• 11:10
  rocks,
• 11:11
  which
• 11:11
  are
• 11:11
  just
• 11:11
  90
• 11:12
  day
• 11:12
  business
• 11:12
  priorities.
• 11:14
  So
• 11:14
  we've
• 11:14
  got
• 11:14
  our
• 11:14
  vision,
• 11:15
  we're
• 11:15
  trying
• 11:15
  to
• 11:15
  figure
• 11:15
  out
• 11:16
  where
• 11:16
  we're
• 11:16
  trying
• 11:16
  to
• 11:16
  go,
• 11:17
  let's
• 11:17
  figure
• 11:17
  out
• 11:17
  what's
• 11:17
  most
• 11:18
  important,
• 11:19
  come
• 11:19
  up
• 11:19
  with
• 11:19
  three
• 11:19
  to
• 11:20
  seven
• 11:20
  priorities
• 11:20
  for
• 11:21
  the
• 11:21
  organization,
• 11:22
  not
• 11:22
  23,
• 11:23
  because
• 11:23
  if
• 11:23
  everything's
• 11:24
  important,
• 11:24
  then
• 11:24
  nothing's
• 11:25
  important.
• 11:25
  So
• 11:26
  we
• 11:26
  come
• 11:26
  up
• 11:26
  with
• 11:26
  three
• 11:27
  to
• 11:27
  seven
• 11:27
  rocks
• 11:28
  for
• 11:28
  the
• 11:28
  leadership
• 11:28
  team,
• 11:29
  three
• 11:29
  to
• 11:29
  seven
• 11:30
  rocks
• 11:30
  for
• 11:30
  each
• 11:30
  person
• 11:31
  on
• 11:31
  that
• 11:31
  leadership
• 11:32
  team.
• 11:33
  So
• 11:33
  that
• 11:34
  first,
• 11:34
  that's
• 11:34
  the
• 11:34
  first
• 11:35
  step
• 11:35
  is
• 11:35
  a
• 11:35
  focus
• 11:36
  day.
• 11:36
  And
• 11:36
  the
• 11:36
  way
• 11:37
  it
• 11:37
  goes
• 11:37
  from
• 11:37
  there
• 11:38
  is
• 11:39
  that,
• 11:39
  you
• 11:39
  know,
• 11:39
  we
• 11:39
  only
• 11:40
  move
• 11:40
  forward
• 11:40
  if
• 11:41
  the,
• 11:41
  if
• 11:41
  the
• 11:41
  company
• 11:42
  and
• 11:42
  the
• 11:42
  team
• 11:42
  is
• 11:42
  finding
• 11:43
  value.
• 11:44
  So
• 11:44
  I
• 11:44
  don't
• 11:45
  charge
• 11:45
  for
• 11:45
  the
• 11:45
  sessions
• 11:46
  unless
• 11:46
  at
• 11:47
  the
• 11:47
  end
• 11:47
  of
• 11:47
  the
• 11:47
  day
• 11:47
  they
• 11:47
  find
• 11:48
  it
• 11:48
  valuable,
• 11:48
  then
• 11:49
  they
• 11:49
  pay
• 11:49
  me.
• 11:49
  And
• 11:50
  if
• 11:50
  they
• 11:50
  don't
• 11:50
  find
• 11:50
  it
• 11:51
  value,
• 11:51
  we
• 11:52
  stop
• 11:52
  the
• 11:52
  process,
• 11:53
  no
• 11:53
  questions
• 11:53
  asked.
• 11:54
  So
• 11:54
  as
• 11:55
  a
• 11:55
  business
• 11:55
  owner
• 11:55
  who
• 11:56
  was
• 11:56
  doing
• 11:56
  eos,
• 11:56
  that
• 11:57
  was
• 11:57
  really
• 11:57
  nice
• 11:57
  for
• 11:58
  me
• 11:58
  because
• 11:58
  I
• 11:58
  realized
• 11:59
  that
• 11:59
  if
• 12:00
  I
• 12:00
  wasn't
• 12:00
  truly
• 12:00
  finding
• 12:01
  value,
• 12:01
  I
• 12:02
  could
• 12:02
  stop
• 12:02
  at
• 12:02
  any
• 12:02
  time.
• 12:03
  So
• 12:04
  just
• 12:04
  keeps
• 12:04
  me,
• 12:05
  keeps
• 12:05
  me
• 12:05
  as
• 12:05
  an
• 12:06
  implementer,
• 12:06
  providing
• 12:06
  a
• 12:07
  ton
• 12:07
  of
• 12:07
  value,
• 12:07
  keeps
• 12:07
  me
• 12:08
  on
• 12:08
  my
• 12:08
  toes,
• 12:08
  always
• 12:08
  trying
• 12:09
  to
• 12:09
  improve.
• 12:09
  And
• 12:10
  so
• 12:11
  that's
• 12:11
  where
• 12:12
  we
• 12:12
  start.
• 12:13
  Well,
• 12:14
  Brett,
• 12:14
  I
• 12:15
  ask
• 12:15
  you
• 12:15
  this
• 12:15
  because
• 12:16
  you
• 12:16
  were
• 12:16
  a,
• 12:17
  a
• 12:17
  former
• 12:17
  founder.
• 12:18
  You
• 12:18
  know
• 12:18
  how
• 12:18
  tight
• 12:19
  the
• 12:19
  budgets
• 12:20
  can
• 12:20
  be,
• 12:21
  both
• 12:21
  from
• 12:21
  a
• 12:22
  time
• 12:22
  perspective
• 12:23
  and
• 12:23
  from
• 12:23
  a
• 12:23
  monetary
• 12:24
  perspective.
• 12:25
  As
• 12:26
  an
• 12:26
  entrepreneur
• 12:27
  who's
• 12:27
  exploring
• 12:28
  this,
• 12:28
  the
• 12:29
  first,
• 12:29
  the
• 12:29
  first
• 12:30
  session
• 12:30
  is
• 12:30
  free.
• 12:31
  But
• 12:32
  what,
• 12:32
  what
• 12:32
  should
• 12:32
  I
• 12:33
  expect
• 12:33
  that
• 12:34
  I'm
• 12:34
  investing
• 12:34
  in
• 12:35
  here?
• 12:35
  Like,
• 12:35
  what
• 12:35
  are
• 12:35
  the
• 12:36
  things
• 12:36
  that
• 12:36
  I
• 12:36
  should
• 12:36
  expect
• 12:37
  to
• 12:37
  get
• 12:37
  out
• 12:37
  of
• 12:37
  this
• 12:38
  process?
• 12:38
  And
• 12:38
  why
• 12:39
  is
• 12:39
  it
• 12:39
  worth
• 12:40
  that
• 12:40
  investment,
• 12:41
  would
• 12:41
  you
• 12:41
  say
• 12:41
  from,
• 12:42
  from
• 12:42
  your
• 12:42
  perspective
• 12:43
  as
• 12:43
  a,
• 12:43
  as
• 12:43
  a
• 12:43
  business
• 12:43
  owner
• 12:44
  and
• 12:44
  entrepreneur?
• 12:45
  Yeah.
• 12:46
  So
• 12:46
  I
• 12:46
  think
• 12:46
  that
• 12:46
  the
• 12:47
  best
• 12:47
  thing
• 12:47
  that
• 12:48
  you
• 12:48
  can
• 12:48
  expect
• 12:48
  to
• 12:48
  get
• 12:49
  out
• 12:49
  of
• 12:49
  this
• 12:49
  process
• 12:50
  is
• 12:52
  clear
• 12:52
  vision,
• 12:53
  organizational
• 12:54
  health,
• 12:55
  with
• 12:55
  everybody
• 12:57
  sitting
• 12:57
  in
• 12:57
  the
• 12:58
  right
• 12:58
  seats,
• 12:58
  doing
• 12:59
  what
• 12:59
  they
• 12:59
  love
• 12:59
  to
• 12:59
  do,
• 13:00
  what
• 13:00
  they're
• 13:00
  doing
• 13:00
  best,
• 13:01
  and
• 13:01
  executing
• 13:02
  on
• 13:02
  that
• 13:02
  vision
• 13:03
  with
• 13:03
  discipline
• 13:03
  and
• 13:03
  accountability.
• 13:05
  And
• 13:05
  a
• 13:06
  lot
• 13:06
  of
• 13:06
  us
• 13:06
  business
• 13:07
  leaders,
• 13:08
  whether
• 13:08
  it's
• 13:08
  Entrepreneurs
• 13:09
  or
• 13:10
  executives,
• 13:11
  we
• 13:11
  have
• 13:11
  a
• 13:11
  lot
• 13:11
  of
• 13:11
  things
• 13:12
  on
• 13:12
  our
• 13:12
  plate.
• 13:13
  So
• 13:13
  EOS
• 13:14
  just
• 13:14
  really
• 13:14
  helps
• 13:15
  us
• 13:15
  to
• 13:15
  figure
• 13:15
  out
• 13:16
  what's
• 13:16
  most
• 13:16
  important,
• 13:17
  delegate
• 13:18
  the
• 13:18
  rest,
• 13:18
  and
• 13:19
  figure
• 13:20
  out
• 13:20
  who's
• 13:20
  best
• 13:21
  to
• 13:21
  delegate
• 13:21
  that
• 13:22
  stuff
• 13:22
  to.
• 13:23
  So
• 13:25
  the
• 13:25
  best
• 13:26
  thing
• 13:26
  you
• 13:26
  can
• 13:26
  expect
• 13:26
  with
• 13:27
  EOS
• 13:27
  when
• 13:27
  you
• 13:27
  show
• 13:28
  up
• 13:28
  is
• 13:29
  you
• 13:29
  just
• 13:29
  need
• 13:29
  to
• 13:29
  be
• 13:30
  open,
• 13:30
  honest,
• 13:30
  and
• 13:30
  committed.
• 13:31
  And
• 13:32
  you
• 13:33
  can't
• 13:33
  half
• 13:33
  implement
• 13:34
  accountability,
• 13:35
  is
• 13:35
  what
• 13:35
  I
• 13:35
  like
• 13:35
  to
• 13:35
  say.
• 13:36
  So
• 13:36
  if
• 13:36
  you're
• 13:36
  serious
• 13:36
  about
• 13:37
  change,
• 13:38
  you
• 13:38
  have
• 13:38
  to
• 13:38
  lean
• 13:38
  in.
• 13:39
  You
• 13:39
  have
• 13:39
  to
• 13:39
  trust
• 13:39
  the
• 13:40
  process.
• 13:41
  You
• 13:41
  have
• 13:41
  to
• 13:41
  give
• 13:42
  your
• 13:42
  leadership
• 13:42
  team
• 13:43
  permission
• 13:43
  to
• 13:43
  lead.
• 13:44
  And
• 13:44
  so
• 13:44
  the
• 13:45
  founders
• 13:45
  and
• 13:45
  the
• 13:45
  leaders
• 13:46
  who
• 13:46
  get
• 13:46
  the
• 13:46
  most
• 13:47
  out
• 13:47
  of
• 13:47
  EOS
• 13:48
  are
• 13:48
  the
• 13:48
  ones
• 13:49
  that
• 13:49
  recognize
• 13:50
  that
• 13:50
  the
• 13:50
  same
• 13:50
  instincts
• 13:51
  that
• 13:53
  got
• 13:53
  us
• 13:54
  there
• 13:54
  are
• 13:55
  the
• 13:55
  same
• 13:55
  blind
• 13:56
  spots
• 13:57
  eventually
• 13:57
  show
• 13:58
  up
• 13:58
  as
• 13:58
  we
• 13:58
  scale
• 13:58
  our
• 13:59
  business.
• 14:01
  So
• 14:02
  eos,
• 14:02
  it's
• 14:03
  simple,
• 14:03
  but
• 14:03
  it's
• 14:03
  not
• 14:03
  easy.
• 14:04
  It's
• 14:04
  a
• 14:04
  simple
• 14:04
  framework,
• 14:05
  simple
• 14:05
  tools,
• 14:06
  but
• 14:06
  it's
• 14:06
  not
• 14:06
  easy.
• 14:07
  It
• 14:07
  takes
• 14:07
  commitment,
• 14:08
  discipline,
• 14:09
  and
• 14:09
  accountability
• 14:10
  and
• 14:11
  making
• 14:11
  difficult
• 14:12
  people
• 14:12
  decisions.
• 14:13
  But
• 14:13
  if
• 14:13
  you
• 14:14
  implement
• 14:14
  eos,
• 14:15
  you
• 14:15
  can
• 14:15
  expect
• 14:15
  to
• 14:16
  truly
• 14:16
  get
• 14:17
  everything
• 14:17
  that
• 14:17
  you
• 14:17
  want
• 14:17
  out
• 14:18
  of
• 14:18
  your
• 14:18
  business.
• 14:19
  Run
• 14:19
  a
• 14:19
  better
• 14:20
  business,
• 14:20
  live
• 14:20
  a
• 14:20
  better
• 14:21
  life.
• 14:21
  And
• 14:21
  again,
• 14:22
  really,
• 14:22
  it
• 14:23
  set
• 14:23
  me
• 14:23
  up
• 14:23
  to
• 14:23
  be
• 14:23
  able
• 14:24
  to
• 14:24
  exit
• 14:24
  my
• 14:24
  business
• 14:25
  just
• 14:25
  because
• 14:25
  everything
• 14:25
  was
• 14:26
  much
• 14:26
  more
• 14:26
  clear
• 14:27
  and
• 14:27
  accounted
• 14:28
  for.
• 14:29
  So
• 14:29
  that
• 14:30
  makes
• 14:30
  sense,
• 14:30
  like
• 14:30
  clarity
• 14:31
  and
• 14:31
  roles,
• 14:31
  clarity
• 14:32
  and
• 14:32
  mission
• 14:33
  for
• 14:33
  the
• 14:34
  business
• 14:34
  and
• 14:34
  kind
• 14:34
  of
• 14:35
  what
• 14:35
  the
• 14:35
  next
• 14:35
  step
• 14:35
  step
• 14:36
  is.
• 14:36
  Are
• 14:36
  there
• 14:37
  other
• 14:37
  things
• 14:37
  that
• 14:38
  you've
• 14:38
  seen
• 14:38
  clients
• 14:39
  that
• 14:39
  you've
• 14:39
  worked
• 14:39
  with
• 14:40
  get
• 14:40
  out
• 14:40
  of
• 14:40
  it?
• 14:40
  Like,
• 14:41
  are
• 14:41
  there
• 14:41
  other,
• 14:42
  you
• 14:43
  know,
• 14:43
  like
• 14:43
  success
• 14:44
  stories
• 14:44
  that
• 14:45
  they've
• 14:45
  seen?
• 14:45
  Like,
• 14:45
  what
• 14:46
  have
• 14:46
  they
• 14:46
  been
• 14:46
  able
• 14:46
  to
• 14:46
  do
• 14:46
  for
• 14:47
  their
• 14:47
  business?
• 14:47
  Are
• 14:47
  they
• 14:47
  growing
• 14:48
  volume
• 14:49
  of
• 14:49
  sales?
• 14:50
  Are
• 14:50
  they
• 14:50
  able
• 14:50
  to
• 14:51
  expand
• 14:51
  into
• 14:51
  new
• 14:52
  markets?
• 14:52
  Like
• 14:52
  what,
• 14:53
  what
• 14:53
  are
• 14:53
  some
• 14:53
  things
• 14:53
  that
• 14:54
  people
• 14:54
  might
• 14:54
  expect
• 14:55
  to
• 14:55
  see
• 14:55
  once
• 14:55
  they
• 14:56
  have
• 14:56
  that
• 14:56
  kind
• 14:56
  of
• 14:57
  foundational
• 14:58
  leadership,
• 14:59
  clarity
• 14:59
  and
• 15:00
  alignment
• 15:00
  for
• 15:00
  the
• 15:00
  business.
• 15:02
  Yeah.
• 15:02
  So
• 15:02
  it's
• 15:02
  really
• 15:02
  all
• 15:03
  over
• 15:03
  the
• 15:03
  board.
• 15:04
  I
• 15:04
  have
• 15:04
  friends
• 15:05
  that
• 15:05
  were
• 15:05
  telling
• 15:06
  me
• 15:06
  to
• 15:06
  do
• 15:07
  EOS
• 15:07
  for
• 15:08
  my
• 15:08
  business
• 15:08
  that
• 15:09
  some
• 15:09
  of
• 15:09
  them
• 15:09
  doubled
• 15:10
  in
• 15:10
  revenue
• 15:10
  the
• 15:10
  first
• 15:11
  year
• 15:11
  alone.
• 15:11
  I
• 15:12
  have
• 15:12
  clients
• 15:12
  that
• 15:12
  have
• 15:13
  seen
• 15:14
  50
• 15:15
  to
• 15:15
  100%
• 15:15
  growth
• 15:16
  in
• 15:16
  that
• 15:16
  first
• 15:16
  year.
• 15:17
  My
• 15:18
  company,
• 15:19
  we
• 15:19
  had
• 15:20
  about
• 15:20
  50%
• 15:20
  growth
• 15:21
  in
• 15:21
  the
• 15:21
  first
• 15:21
  year
• 15:21
  alone.
• 15:22
  But
• 15:22
  one
• 15:23
  of
• 15:23
  the
• 15:23
  biggest
• 15:23
  outcomes
• 15:24
  that
• 15:25
  really
• 15:25
  isn't
• 15:25
  measurable
• 15:26
  is
• 15:26
  just
• 15:26
  the,
• 15:27
  the
• 15:27
  alignment
• 15:28
  with
• 15:28
  the
• 15:28
  team,
• 15:29
  the
• 15:30
  openness
• 15:30
  and
• 15:31
  the
• 15:31
  honesty
• 15:32
  that
• 15:34
  starts
• 15:34
  permeating
• 15:34
  throughout
• 15:35
  the
• 15:35
  organization
• 15:36
  where
• 15:36
  everybody
• 15:36
  feels
• 15:37
  heard,
• 15:37
  everybody
• 15:38
  is
• 15:38
  on
• 15:38
  the
• 15:38
  same
• 15:39
  page,
• 15:39
  everybody's
• 15:40
  crystal
• 15:40
  clear
• 15:40
  on
• 15:41
  their
• 15:41
  priorities.
• 15:42
  And
• 15:44
  as
• 15:44
  a
• 15:45
  business
• 15:45
  owner,
• 15:45
  for
• 15:45
  a
• 15:45
  long
• 15:46
  time,
• 15:46
  I
• 15:46
  thought
• 15:46
  that
• 15:46
  people
• 15:47
  truly
• 15:47
  understood
• 15:48
  my
• 15:48
  vision.
• 15:48
  I
• 15:48
  thought
• 15:49
  that
• 15:49
  I'd
• 15:49
  clearly
• 15:49
  communicated
• 15:50
  to
• 15:51
  them,
• 15:51
  and
• 15:52
  that
• 15:52
  was
• 15:52
  not
• 15:52
  the
• 15:52
  case.
• 15:53
  And
• 15:53
  so
• 15:53
  what
• 15:53
  EOS
• 15:54
  brought
• 15:55
  was,
• 15:56
  you
• 15:56
  know,
• 15:56
  everybody
• 15:57
  started
• 15:57
  Realizing
• 15:57
  their
• 15:58
  role
• 15:58
  in
• 15:58
  helping
• 15:58
  us
• 15:59
  to
• 15:59
  achieve
• 15:59
  that
• 15:59
  larger
• 16:00
  picture.
• 16:00
  So,
• 16:01
  you
• 16:01
  know,
• 16:01
  there's.
• 16:02
  There's
• 16:02
  big
• 16:02
  revenue
• 16:03
  improvements
• 16:03
  that
• 16:04
  you
• 16:04
  can
• 16:04
  expect,
• 16:04
  but
• 16:04
  you
• 16:05
  can
• 16:05
  also
• 16:05
  expect
• 16:05
  just
• 16:06
  healthier
• 16:06
  teams.
• 16:08
  The
• 16:08
  business
• 16:09
  becomes
• 16:09
  easier
• 16:09
  to
• 16:10
  run.
• 16:11
  And
• 16:11
  a
• 16:11
  huge
• 16:11
  reason
• 16:12
  why
• 16:12
  I
• 16:12
  was
• 16:12
  able
• 16:13
  to
• 16:13
  sell
• 16:13
  my
• 16:13
  business
• 16:13
  truly
• 16:14
  was
• 16:14
  eos.
• 16:15
  It
• 16:15
  set
• 16:16
  me
• 16:16
  up
• 16:16
  really
• 16:16
  well
• 16:17
  for
• 16:17
  a
• 16:17
  sale
• 16:18
  because
• 16:18
  not
• 16:19
  only
• 16:19
  was
• 16:19
  my
• 16:20
  plan
• 16:20
  on
• 16:21
  paper
• 16:22
  with
• 16:22
  one
• 16:22
  year
• 16:22
  plan,
• 16:23
  three
• 16:23
  year
• 16:23
  plan,
• 16:24
  10
• 16:24
  years,
• 16:25
  but
• 16:25
  we
• 16:25
  also
• 16:25
  were
• 16:26
  clear
• 16:26
  on
• 16:26
  what
• 16:26
  all
• 16:26
  the
• 16:27
  issues
• 16:27
  were.
• 16:28
  So
• 16:29
  not
• 16:29
  only
• 16:29
  we're
• 16:29
  showing
• 16:30
  all
• 16:30
  the
• 16:30
  good
• 16:30
  stuff,
• 16:30
  but
• 16:31
  I
• 16:31
  was
• 16:31
  able
• 16:31
  to
• 16:31
  talk
• 16:31
  to
• 16:32
  potential
• 16:32
  buyers
• 16:33
  about,
• 16:34
  hey,
• 16:34
  here's
• 16:34
  what
• 16:35
  we.
• 16:35
  Where
• 16:35
  we
• 16:35
  want
• 16:35
  to
• 16:36
  go,
• 16:36
  here's
• 16:36
  how
• 16:36
  we're
• 16:36
  going
• 16:37
  to
• 16:37
  get
• 16:37
  there,
• 16:37
  but
• 16:38
  here's
• 16:38
  the
• 16:38
  open,
• 16:38
  honest
• 16:39
  truth
• 16:39
  about
• 16:39
  what
• 16:40
  is
• 16:40
  going
• 16:40
  to
• 16:40
  hold
• 16:40
  us
• 16:41
  back.
• 16:41
  And
• 16:42
  so
• 16:42
  it
• 16:42
  just
• 16:42
  created
• 16:43
  that
• 16:43
  clear
• 16:44
  communication
• 16:44
  with
• 16:45
  the
• 16:45
  buyer
• 16:45
  also.
• 16:46
  So
• 16:47
  I
• 16:47
  have
• 16:48
  one
• 16:48
  friend,
• 16:48
  just
• 16:49
  as
• 16:49
  a
• 16:49
  quick
• 16:49
  story,
• 16:49
  Ann,
• 16:50
  was
• 16:51
  he
• 16:52
  implemented
• 16:52
  EOS
• 16:53
  in
• 16:53
  his
• 16:53
  business,
• 16:53
  went
• 16:54
  to
• 16:54
  Salesforce,
• 16:55
  and
• 16:56
  Salesforce
• 16:57
  looked
• 16:57
  at
• 16:57
  the
• 16:58
  EOS
• 16:58
  model
• 16:59
  and
• 16:59
  something
• 17:00
  we
• 17:00
  call
• 17:00
  vto
• 17:01
  and
• 17:01
  looked
• 17:02
  at
• 17:02
  his
• 17:02
  VTO
• 17:02
  and
• 17:02
  said,
• 17:03
  wow,
• 17:04
  to
• 17:04
  see
• 17:04
  this
• 17:06
  in
• 17:06
  your
• 17:06
  plan.
• 17:07
  He
• 17:07
  says
• 17:07
  it
• 17:08
  was
• 17:08
  one
• 17:08
  of
• 17:08
  the
• 17:08
  big
• 17:08
  reasons
• 17:09
  why
• 17:09
  Salesforce
• 17:10
  ended
• 17:10
  up
• 17:10
  investing
• 17:11
  in
• 17:11
  his
• 17:11
  business.
• 17:12
  And
• 17:12
  so
• 17:13
  see
• 17:13
  it
• 17:13
  time
• 17:14
  and
• 17:14
  time
• 17:14
  again.
• 17:16
  But,
• 17:16
  yeah,
• 17:16
  it's
• 17:17
  a
• 17:17
  powerful
• 17:17
  system.
• 17:18
  So,
• 17:18
  Brett,
• 17:19
  when
• 17:19
  I
• 17:19
  hear
• 17:19
  you
• 17:19
  talk
• 17:19
  like
• 17:20
  that,
• 17:20
  you
• 17:20
  know,
• 17:20
  one
• 17:20
  of
• 17:20
  the
• 17:20
  things
• 17:21
  that
• 17:21
  comes
• 17:21
  to
• 17:21
  mind
• 17:21
  for
• 17:22
  me
• 17:22
  is
• 17:22
  I
• 17:23
  remember
• 17:23
  Mark
• 17:23
  Cuban
• 17:25
  saying
• 17:25
  something
• 17:25
  a
• 17:25
  while
• 17:26
  back.
• 17:26
  He
• 17:26
  said,
• 17:26
  you
• 17:26
  know,
• 17:27
  there's
• 17:27
  a
• 17:27
  difference
• 17:27
  between
• 17:28
  a
• 17:28
  business
• 17:29
  and
• 17:29
  a
• 17:29
  hobby.
• 17:30
  And
• 17:30
  sometimes
• 17:31
  founders
• 17:31
  can
• 17:31
  get
• 17:32
  into
• 17:32
  something
• 17:33
  almost
• 17:33
  as
• 17:33
  a
• 17:33
  hobby
• 17:33
  or
• 17:34
  treat
• 17:34
  it
• 17:34
  as
• 17:34
  such.
• 17:36
  But
• 17:36
  then
• 17:37
  I
• 17:37
  think
• 17:37
  the
• 17:37
  thing
• 17:37
  I
• 17:37
  take
• 17:38
  away
• 17:38
  from
• 17:38
  listening
• 17:39
  to
• 17:39
  you
• 17:39
  or
• 17:39
  what
• 17:39
  you
• 17:40
  just
• 17:40
  said
• 17:40
  is
• 17:41
  that
• 17:41
  there's
• 17:41
  actually
• 17:41
  a
• 17:41
  calmness
• 17:42
  that
• 17:42
  potentially
• 17:43
  comes
• 17:44
  when
• 17:44
  you
• 17:44
  get
• 17:44
  your
• 17:45
  business
• 17:45
  running
• 17:45
  like
• 17:46
  an
• 17:46
  actual
• 17:46
  business,
• 17:47
  and
• 17:47
  you
• 17:47
  yourself
• 17:48
  can
• 17:48
  potentially
• 17:48
  step
• 17:49
  out
• 17:49
  of
• 17:49
  it.
• 17:50
  And
• 17:50
  it's
• 17:50
  more
• 17:50
  about
• 17:51
  the
• 17:51
  role
• 17:51
  at
• 17:51
  the
• 17:51
  end
• 17:52
  of
• 17:52
  the
• 17:52
  day
• 17:52
  that
• 17:52
  needs
• 17:52
  to
• 17:52
  get
• 17:53
  played
• 17:53
  versus
• 17:53
  being
• 17:54
  so
• 17:54
  endemic
• 17:55
  to
• 17:55
  a
• 17:55
  business's
• 17:56
  success.
• 17:56
  How
• 17:57
  do
• 17:57
  you
• 17:57
  think
• 17:57
  of
• 17:57
  that
• 17:57
  dichotomy,
• 17:58
  the
• 17:59
  hobby
• 17:59
  versus
• 18:00
  a
• 18:00
  business
• 18:00
  idea
• 18:01
  and
• 18:01
  everything
• 18:01
  I
• 18:01
  just
• 18:01
  said
• 18:02
  there?
• 18:02
  Yeah,
• 18:03
  it's
• 18:04
  a
• 18:04
  great
• 18:04
  question,
• 18:04
  Chris.
• 18:05
  You
• 18:06
  know,
• 18:07
  I
• 18:07
  think
• 18:07
  a
• 18:07
  lot
• 18:07
  of
• 18:07
  us
• 18:07
  start
• 18:08
  businesses
• 18:08
  because
• 18:09
  we
• 18:09
  have
• 18:09
  a
• 18:09
  great
• 18:09
  idea
• 18:10
  and
• 18:10
  it's
• 18:10
  something
• 18:10
  that
• 18:10
  we
• 18:10
  love
• 18:11
  to
• 18:11
  do
• 18:12
  or
• 18:12
  we
• 18:12
  think
• 18:13
  it
• 18:13
  sounds
• 18:13
  fun.
• 18:14
  When
• 18:14
  I
• 18:14
  was
• 18:14
  running
• 18:15
  my
• 18:15
  business
• 18:15
  and
• 18:15
  started
• 18:15
  my
• 18:16
  business,
• 18:17
  I
• 18:17
  loved
• 18:17
  creating
• 18:18
  the
• 18:18
  business,
• 18:18
  but
• 18:19
  I
• 18:19
  didn't
• 18:19
  realize
• 18:19
  that
• 18:20
  what
• 18:20
  I
• 18:20
  didn't
• 18:20
  like
• 18:20
  was
• 18:21
  operating
• 18:21
  the
• 18:21
  business.
• 18:22
  I'm
• 18:23
  a
• 18:23
  visionary.
• 18:24
  I
• 18:24
  love
• 18:24
  creating
• 18:25
  things.
• 18:26
  And
• 18:27
  within
• 18:27
  the
• 18:27
  first
• 18:28
  five
• 18:28
  years,
• 18:28
  things
• 18:29
  were
• 18:29
  really
• 18:29
  growing
• 18:29
  fast.
• 18:30
  I
• 18:30
  was
• 18:30
  having
• 18:30
  A
• 18:30
  lot
• 18:30
  of
• 18:30
  fun
• 18:31
  with
• 18:31
  it.
• 18:31
  But
• 18:31
  suddenly
• 18:31
  we
• 18:32
  reached
• 18:32
  a
• 18:32
  scale
• 18:33
  where
• 18:34
  before
• 18:34
  I
• 18:35
  knew
• 18:35
  it,
• 18:35
  I
• 18:35
  was
• 18:35
  really
• 18:36
  involved
• 18:36
  in
• 18:36
  operations.
• 18:37
  And
• 18:37
  it
• 18:37
  took
• 18:38
  a
• 18:38
  lot
• 18:38
  out
• 18:38
  of
• 18:38
  me.
• 18:39
  And
• 18:40
  so
• 18:41
  one
• 18:41
  of
• 18:41
  the
• 18:41
  things
• 18:41
  that
• 18:42
  EOS
• 18:44
  helped
• 18:44
  me
• 18:45
  to
• 18:45
  realize
• 18:45
  was
• 18:45
  that,
• 18:46
  you
• 18:47
  know
• 18:47
  what?
• 18:47
  The
• 18:47
  business
• 18:47
  can
• 18:48
  actually
• 18:48
  be
• 18:48
  fun
• 18:49
  again.
• 18:49
  And
• 18:50
  whether
• 18:50
  you're
• 18:51
  an
• 18:51
  entrepreneur
• 18:51
  or
• 18:52
  founder
• 18:52
  or
• 18:52
  just
• 18:53
  an
• 18:53
  executive,
• 18:54
  we
• 18:54
  have
• 18:54
  a
• 18:55
  whole
• 18:55
  bunch
• 18:55
  of
• 18:56
  issues
• 18:56
  that
• 18:56
  we're
• 18:56
  working
• 18:57
  on
• 18:57
  on
• 18:57
  any
• 18:57
  given
• 18:58
  day.
• 19:00
  We
• 19:00
  found
• 19:00
  that
• 19:00
  there's
• 19:00
  about
• 19:01
  136
• 19:02
  issues
• 19:02
  going
• 19:02
  on
• 19:03
  at
• 19:03
  any
• 19:03
  given
• 19:03
  time
• 19:04
  and
• 19:04
  any
• 19:04
  given
• 19:04
  day.
• 19:05
  So
• 19:05
  as
• 19:05
  leaders,
• 19:05
  we
• 19:06
  got
• 19:06
  a
• 19:06
  ton
• 19:06
  of
• 19:06
  things
• 19:07
  we
• 19:07
  got
• 19:07
  to
• 19:07
  work
• 19:07
  through.
• 19:08
  And
• 19:08
  so
• 19:08
  what
• 19:08
  we
• 19:09
  typically
• 19:09
  do
• 19:09
  is
• 19:09
  we
• 19:09
  know
• 19:10
  we've
• 19:10
  got
• 19:10
  a
• 19:10
  ton
• 19:10
  of
• 19:10
  issues
• 19:11
  and
• 19:11
  sometimes
• 19:12
  we'll
• 19:12
  write
• 19:12
  them
• 19:13
  down,
• 19:13
  sometimes
• 19:13
  we'll
• 19:14
  track
• 19:14
  them,
• 19:14
  but
• 19:15
  rarely
• 19:16
  do
• 19:16
  we
• 19:16
  ever
• 19:16
  really
• 19:17
  focus
• 19:17
  on
• 19:17
  what
• 19:18
  are
• 19:18
  the
• 19:18
  most
• 19:18
  important
• 19:18
  issues
• 19:19
  that
• 19:19
  we
• 19:19
  need
• 19:19
  to
• 19:19
  solve
• 19:20
  this
• 19:20
  week.
• 19:21
  And
• 19:21
  so
• 19:21
  if
• 19:21
  we're
• 19:22
  not
• 19:22
  focused
• 19:22
  on
• 19:22
  what
• 19:22
  are
• 19:23
  the
• 19:23
  most
• 19:23
  important
• 19:23
  priorities
• 19:24
  to
• 19:24
  solve
• 19:24
  this
• 19:24
  week
• 19:25
  and
• 19:25
  have
• 19:26
  a
• 19:26
  process
• 19:26
  and
• 19:26
  a
• 19:27
  set
• 19:27
  of
• 19:27
  tools
• 19:27
  to
• 19:27
  help
• 19:28
  us
• 19:28
  do
• 19:28
  that,
• 19:29
  we
• 19:29
  end
• 19:29
  up
• 19:29
  kicking
• 19:30
  the
• 19:30
  most
• 19:30
  important
• 19:31
  issues
• 19:32
  down
• 19:32
  the
• 19:32
  road.
• 19:33
  We
• 19:33
  end
• 19:33
  up
• 19:33
  keeping
• 19:34
  our
• 19:34
  business
• 19:34
  together
• 19:35
  with
• 19:35
  duct
• 19:35
  tape
• 19:36
  and
• 19:36
  twine,
• 19:36
  and
• 19:36
  eventually
• 19:37
  it
• 19:37
  explodes.
• 19:38
  And
• 19:39
  so,
• 19:39
  you
• 19:39
  know,
• 19:39
  for
• 19:40
  me,
• 19:40
  it
• 19:40
  was
• 19:41
  this
• 19:41
  constant
• 19:42
  feeling
• 19:42
  of
• 19:42
  being
• 19:42
  overwhelmed,
• 19:43
  knowing
• 19:43
  I
• 19:43
  had
• 19:44
  a
• 19:44
  ton
• 19:44
  of
• 19:44
  things
• 19:44
  to
• 19:44
  do
• 19:45
  and
• 19:45
  just
• 19:45
  not
• 19:46
  getting
• 19:46
  everything
• 19:46
  done.
• 19:47
  And
• 19:48
  so
• 19:48
  that
• 19:48
  was
• 19:48
  part
• 19:49
  of,
• 19:49
  you
• 19:49
  know,
• 19:49
  the
• 19:50
  hobby
• 19:50
  versus
• 19:51
  the
• 19:51
  business.
• 19:51
  And
• 19:51
  what
• 19:51
  I
• 19:52
  realized
• 19:52
  is
• 19:52
  that,
• 19:53
  okay,
• 19:53
  to
• 19:53
  turn
• 19:54
  this
• 19:54
  into
• 19:54
  a
• 19:54
  real
• 19:54
  business,
• 19:55
  I
• 19:55
  need
• 19:55
  a
• 19:55
  framework
• 19:56
  for
• 19:56
  prioritizing
• 19:58
  solving
• 19:58
  issues,
• 19:59
  and
• 19:59
  not
• 19:59
  just
• 19:59
  solving
• 20:00
  issues,
• 20:00
  but
• 20:00
  solving
• 20:00
  the
• 20:01
  most
• 20:01
  important,
• 20:02
  most
• 20:02
  challenging
• 20:03
  issues
• 20:03
  first
• 20:04
  and
• 20:05
  then
• 20:05
  coming
• 20:05
  back
• 20:05
  and
• 20:06
  dealing
• 20:06
  with
• 20:07
  the
• 20:07
  less
• 20:07
  important
• 20:08
  issues.
• 20:08
  And
• 20:09
  so
• 20:10
  part
• 20:10
  of
• 20:10
  the
• 20:10
  reason
• 20:10
  that
• 20:11
  my
• 20:11
  business
• 20:12
  went
• 20:12
  from
• 20:12
  a
• 20:12
  hobby
• 20:13
  to
• 20:13
  an
• 20:13
  actual
• 20:13
  business
• 20:14
  was
• 20:14
  I
• 20:15
  suddenly
• 20:15
  had
• 20:15
  a
• 20:16
  structure
• 20:16
  with
• 20:17
  my
• 20:17
  team
• 20:17
  every
• 20:18
  week
• 20:18
  where
• 20:19
  we
• 20:19
  were
• 20:19
  clear
• 20:19
  on
• 20:19
  what
• 20:19
  was
• 20:20
  most
• 20:20
  important.
• 20:21
  We
• 20:21
  were
• 20:21
  holding
• 20:21
  each
• 20:21
  other
• 20:21
  accountable
• 20:22
  to
• 20:22
  getting
• 20:22
  that
• 20:23
  those
• 20:23
  done
• 20:24
  and
• 20:24
  solving
• 20:24
  the
• 20:24
  most
• 20:25
  important
• 20:25
  issues
• 20:25
  first.
• 20:26
  Once
• 20:27
  we
• 20:27
  started
• 20:27
  doing
• 20:27
  that
• 20:28
  and
• 20:28
  I
• 20:28
  realized
• 20:28
  that
• 20:28
  everybody
• 20:29
  was
• 20:29
  involved
• 20:29
  in
• 20:30
  that,
• 20:30
  and
• 20:30
  then
• 20:30
  I
• 20:30
  could
• 20:30
  take
• 20:30
  this
• 20:31
  huge
• 20:31
  sigh
• 20:31
  of
• 20:32
  relief
• 20:32
  and
• 20:33
  go
• 20:33
  from
• 20:33
  working
• 20:34
  on
• 20:34
  the
• 20:34
  business
• 20:34
  247
• 20:35
  to
• 20:36
  leaving
• 20:36
  at
• 20:37
  5
• 20:37
  and
• 20:37
  not
• 20:38
  having
• 20:38
  to
• 20:38
  work
• 20:38
  on
• 20:38
  the
• 20:38
  weekends.
• 20:39
  And
• 20:39
  it
• 20:40
  was.
• 20:40
  I
• 20:40
  didn't
• 20:41
  believe
• 20:41
  it
• 20:41
  could
• 20:41
  happen,
• 20:41
  but
• 20:41
  it
• 20:42
  really
• 20:42
  did.
• 20:43
  Yeah,
• 20:43
  that's
• 20:43
  a
• 20:44
  great
• 20:44
  point.
• 20:44
  That's
• 20:45
  a
• 20:45
  really
• 20:45
  good
• 20:45
  nugget
• 20:46
  too,
• 20:46
  to
• 20:46
  make
• 20:47
  sure
• 20:47
  everyone
• 20:47
  hears
• 20:48
  a
• 20:48
  business.
• 20:49
  A
• 20:49
  business
• 20:49
  at
• 20:49
  the
• 20:50
  end
• 20:50
  of
• 20:50
  the
• 20:50
  day
• 20:50
  is
• 20:50
  not
• 20:50
  really
• 20:50
  a
• 20:50
  business
• 20:51
  if
• 20:51
  it
• 20:51
  requires
• 20:52
  a
• 20:52
  single
• 20:53
  individual,
• 20:53
  a
• 20:54
  single
• 20:54
  individual,
• 20:54
  or,
• 20:55
  you
• 20:55
  know,
• 20:55
  if
• 20:55
  I
• 20:55
  think
• 20:55
  about
• 20:56
  it,
• 20:56
  even
• 20:56
  multiple
• 20:57
  specific
• 20:57
  individuals
• 20:58
  to
• 20:58
  be
• 20:59
  a
• 20:59
  part
• 20:59
  of
• 20:59
  the
• 20:59
  business,
• 21:00
  because
• 21:01
  then
• 21:01
  it's
• 21:01
  not
• 21:01
  a
• 21:01
  going
• 21:02
  concern
• 21:02
  if
• 21:02
  any
• 21:02
  of
• 21:02
  those
• 21:03
  individuals
• 21:03
  or
• 21:03
  people
• 21:04
  leave.
• 21:04
  So
• 21:04
  it's
• 21:04
  really
• 21:04
  important.
• 21:05
  It's
• 21:05
  a
• 21:05
  really
• 21:05
  important
• 21:06
  thing
• 21:06
  to
• 21:06
  keep
• 21:06
  in
• 21:07
  mind
• 21:07
  as
• 21:08
  we
• 21:08
  have
• 21:08
  this
• 21:08
  discussion
• 21:09
  as
• 21:09
  you're
• 21:09
  trying
• 21:10
  to
• 21:10
  build
• 21:10
  any
• 21:11
  business
• 21:11
  for
• 21:11
  those
• 21:12
  listening
• 21:12
  out
• 21:12
  there.
• 21:13
  So.
• 21:13
  All
• 21:13
  right.
• 21:13
  The
• 21:13
  one
• 21:14
  question
• 21:14
  I
• 21:14
  still
• 21:14
  have
• 21:14
  for
• 21:14
  you,
• 21:15
  though,
• 21:15
  is,
• 21:15
  having
• 21:16
  been
• 21:16
  through
• 21:16
  this
• 21:16
  process
• 21:17
  yourself,
• 21:18
  is
• 21:18
  there
• 21:18
  anything
• 21:18
  you
• 21:19
  look
• 21:19
  back
• 21:19
  on
• 21:19
  that
• 21:20
  you
• 21:20
  wish
• 21:20
  you
• 21:20
  had
• 21:21
  done
• 21:21
  differently?
• 21:23
  Your
• 21:24
  listeners
• 21:24
  may
• 21:24
  be
• 21:25
  rolling
• 21:25
  their
• 21:25
  eyes
• 21:25
  and
• 21:25
  saying,
• 21:26
  oh,
• 21:26
  of
• 21:26
  course
• 21:26
  he'd
• 21:26
  say
• 21:27
  this,
• 21:27
  but
• 21:27
  it's
• 21:27
  really
• 21:27
  the
• 21:27
  truth
• 21:28
  is
• 21:28
  that
• 21:28
  I
• 21:28
  wish
• 21:28
  I
• 21:28
  had
• 21:29
  started
• 21:29
  it
• 21:29
  sooner.
• 21:30
  Traction
• 21:31
  sat
• 21:31
  on
• 21:32
  my
• 21:32
  bookshelf
• 21:32
  for,
• 21:32
  like,
• 21:33
  two
• 21:33
  years.
• 21:33
  My
• 21:33
  friends
• 21:34
  would
• 21:34
  say,
• 21:34
  just
• 21:34
  read
• 21:34
  the
• 21:34
  book.
• 21:35
  Traction
• 21:36
  finally
• 21:36
  did
• 21:36
  that.
• 21:36
  And
• 21:36
  I
• 21:37
  was
• 21:37
  like,
• 21:37
  oh,
• 21:37
  this
• 21:37
  makes
• 21:37
  a
• 21:38
  ton
• 21:38
  of
• 21:38
  sense.
• 21:39
  But
• 21:39
  I
• 21:40
  held
• 21:40
  off
• 21:40
  on
• 21:40
  bringing
• 21:40
  on
• 21:41
  an
• 21:41
  implementer
• 21:41
  for
• 21:42
  a
• 21:42
  long
• 21:42
  time
• 21:42
  because
• 21:43
  it's
• 21:43
  a
• 21:43
  commitment.
• 21:44
  You
• 21:44
  know,
• 21:45
  as
• 21:45
  an
• 21:45
  owner,
• 21:46
  I
• 21:46
  wasn't
• 21:47
  thrilled
• 21:47
  about
• 21:48
  being
• 21:48
  accountable
• 21:49
  to
• 21:49
  my
• 21:49
  team.
• 21:50
  I
• 21:50
  wasn't
• 21:50
  thrilled
• 21:51
  about
• 21:52
  process.
• 21:52
  I
• 21:52
  always
• 21:53
  felt
• 21:53
  like
• 21:54
  process
• 21:54
  was
• 21:55
  stifling.
• 21:55
  But
• 21:55
  what
• 21:56
  I
• 21:56
  realized
• 21:56
  was
• 21:56
  that
• 21:57
  having
• 21:57
  a
• 21:58
  process
• 21:58
  actually
• 21:58
  gave
• 21:59
  me
• 21:59
  more
• 21:59
  time
• 21:59
  back,
• 22:00
  gave
• 22:00
  me
• 22:00
  more
• 22:00
  time
• 22:01
  to
• 22:01
  focus
• 22:02
  on
• 22:02
  building
• 22:02
  the
• 22:02
  business
• 22:03
  and
• 22:03
  doing
• 22:03
  the
• 22:03
  things
• 22:03
  that
• 22:03
  I'd
• 22:04
  love
• 22:04
  to
• 22:04
  do.
• 22:05
  So
• 22:05
  luckily,
• 22:06
  I
• 22:06
  had
• 22:06
  some
• 22:06
  investors
• 22:07
  that
• 22:07
  really
• 22:07
  stayed
• 22:08
  on
• 22:08
  me
• 22:08
  and
• 22:08
  saying,
• 22:08
  hey,
• 22:09
  we're
• 22:09
  only
• 22:09
  going
• 22:09
  to
• 22:09
  put
• 22:09
  more
• 22:10
  money
• 22:10
  in
• 22:10
  if
• 22:10
  you
• 22:10
  really
• 22:11
  bring
• 22:11
  on
• 22:11
  an
• 22:12
  implementer.
• 22:13
  And
• 22:13
  so
• 22:13
  when
• 22:13
  I
• 22:14
  did
• 22:14
  that,
• 22:14
  and
• 22:14
  I
• 22:14
  had
• 22:15
  a
• 22:15
  third
• 22:15
  party
• 22:16
  come
• 22:16
  in
• 22:16
  and
• 22:16
  facilitate
• 22:17
  our
• 22:17
  meetings
• 22:18
  and
• 22:18
  call
• 22:19
  out
• 22:19
  people
• 22:19
  that
• 22:20
  were
• 22:20
  holding
• 22:20
  back
• 22:21
  and
• 22:21
  calling
• 22:21
  out
• 22:22
  those
• 22:22
  elephants
• 22:22
  in
• 22:22
  the
• 22:23
  rooms
• 22:23
  and
• 22:24
  gave
• 22:24
  me
• 22:24
  and
• 22:24
  my
• 22:24
  team
• 22:25
  the
• 22:25
  ability
• 22:25
  to
• 22:25
  focus
• 22:26
  on
• 22:26
  the
• 22:27
  strategy
• 22:27
  and
• 22:28
  working
• 22:28
  on
• 22:29
  the
• 22:29
  business,
• 22:30
  I
• 22:30
  truly
• 22:31
  wish
• 22:31
  it
• 22:31
  was
• 22:31
  something
• 22:31
  that
• 22:31
  I
• 22:31
  had
• 22:32
  done
• 22:32
  sooner.
• 22:34
  So
• 22:34
  that's
• 22:35
  my
• 22:35
  answer
• 22:35
  for
• 22:35
  you,
• 22:35
  Chris.
• 22:37
  Got
• 22:37
  it.
• 22:38
  Got
• 22:38
  it,
• 22:38
  man.
• 22:38
  Well,
• 22:39
  wow.
• 22:40
  Thank
• 22:40
  you
• 22:40
  so
• 22:40
  much.
• 22:41
  I
• 22:41
  really
• 22:41
  appreciate
• 22:42
  your
• 22:42
  candor
• 22:42
  throughout
• 22:43
  this
• 22:43
  entire
• 22:43
  interview,
• 22:44
  Brett.
• 22:45
  You've
• 22:45
  been
• 22:45
  really
• 22:45
  open
• 22:46
  and
• 22:46
  honest
• 22:46
  with
• 22:46
  us,
• 22:47
  and
• 22:47
  so
• 22:47
  it's
• 22:47
  really
• 22:47
  great
• 22:48
  to
• 22:48
  hear
• 22:48
  your
• 22:48
  perspective.
• 22:49
  And
• 22:49
  overall,
• 22:50
  I
• 22:50
  think
• 22:50
  our
• 22:50
  listeners
• 22:51
  are
• 22:51
  going
• 22:51
  to
• 22:51
  find
• 22:51
  this
• 22:52
  a
• 22:52
  very
• 22:52
  useful
• 22:53
  conversation,
• 22:54
  and
• 22:54
  it's
• 22:54
  no
• 22:54
  doubt
• 22:55
  something
• 22:55
  that
• 22:55
  our
• 22:55
  listeners,
• 22:56
  particularly
• 22:56
  those
• 22:56
  in
• 22:57
  the
• 22:57
  startup
• 22:57
  space,
• 22:57
  or
• 22:58
  if
• 22:58
  they're
• 22:58
  entrepreneurs
• 22:58
  themselves,
• 22:59
  are
• 22:59
  likely
• 23:00
  definitely
• 23:00
  going
• 23:01
  through.
• 23:01
  So
• 23:01
  hearing
• 23:01
  it
• 23:02
  firsthand
• 23:02
  from
• 23:02
  you,
• 23:03
  both
• 23:03
  as
• 23:04
  a
• 23:04
  founder
• 23:04
  and
• 23:04
  now
• 23:05
  as
• 23:05
  an
• 23:05
  implementer,
• 23:05
  trying
• 23:06
  to
• 23:06
  help
• 23:06
  people
• 23:06
  on
• 23:06
  the
• 23:07
  other
• 23:07
  side
• 23:07
  of
• 23:07
  it,
• 23:08
  it's
• 23:08
  gotta
• 23:08
  be
• 23:08
  incredibly
• 23:09
  valuable.
• 23:09
  I
• 23:09
  know
• 23:09
  it
• 23:10
  is
• 23:10
  for.
• 23:10
  For
• 23:10
  Ann
• 23:10
  and
• 23:11
  for
• 23:11
  myself,
• 23:11
  so.
• 23:12
  So
• 23:12
  I
• 23:12
  imagine
• 23:12
  we're
• 23:12
  gonna
• 23:13
  have
• 23:13
  a
• 23:13
  lot
• 23:13
  of
• 23:13
  people
• 23:13
  wanting
• 23:14
  to
• 23:14
  reach
• 23:14
  out
• 23:14
  to
• 23:15
  you
• 23:15
  for
• 23:15
  a
• 23:15
  whole
• 23:16
  host
• 23:16
  of
• 23:16
  reasons
• 23:17
  here,
• 23:17
  Brett.
• 23:18
  So
• 23:18
  be,
• 23:18
  first
• 23:19
  of
• 23:19
  all,
• 23:19
  be
• 23:19
  on
• 23:19
  the
• 23:19
  lookout
• 23:20
  for
• 23:20
  those
• 23:20
  inquiries.
• 23:21
  But,
• 23:21
  but
• 23:21
  for
• 23:22
  those
• 23:22
  that
• 23:22
  are
• 23:22
  interested,
• 23:23
  what's
• 23:23
  the
• 23:23
  best
• 23:23
  way
• 23:23
  for
• 23:24
  them
• 23:24
  to
• 23:24
  get
• 23:24
  in
• 23:24
  touch
• 23:24
  with
• 23:24
  you
• 23:25
  should
• 23:26
  they
• 23:26
  want
• 23:26
  to
• 23:26
  pick
• 23:27
  your
• 23:27
  brain?
• 23:27
  So
• 23:28
  they
• 23:28
  can
• 23:28
  connect
• 23:28
  with
• 23:28
  me
• 23:28
  on
• 23:29
  LinkedIn
• 23:29
  Brett
• 23:29
  Stryker.
• 23:30
  They
• 23:30
  can
• 23:31
  email
• 23:31
  me
• 23:31
  Brett
• 23:31
  Strikermail.com
• 23:34
  and
• 23:35
  Brett
• 23:36
  Strykerosworldwide.com
• 23:38
  as
• 23:38
  well.
• 23:39
  So
• 23:40
  I'm
• 23:41
  always
• 23:41
  available.
• 23:41
  I'd
• 23:42
  love
• 23:42
  to
• 23:43
  answer
• 23:43
  any
• 23:44
  questions.
• 23:44
  Even
• 23:45
  if
• 23:45
  they
• 23:45
  read
• 23:45
  the
• 23:45
  book
• 23:45
  Traction,
• 23:46
  have
• 23:46
  some
• 23:46
  questions.
• 23:47
  At
• 23:48
  the
• 23:48
  end
• 23:48
  of
• 23:48
  the
• 23:48
  day,
• 23:48
  there
• 23:48
  really
• 23:49
  is
• 23:49
  a
• 23:49
  better
• 23:49
  way
• 23:50
  and
• 23:50
  companies
• 23:51
  of
• 23:51
  all
• 23:51
  sizes,
• 23:52
  I've
• 23:52
  seen
• 23:52
  it
• 23:52
  now,
• 23:53
  is
• 23:53
  that
• 23:54
  there
• 23:54
  is
• 23:54
  an
• 23:54
  answer
• 23:55
  to.
• 23:56
  I
• 23:56
  like
• 23:56
  to
• 23:56
  say
• 23:56
  we
• 23:56
  have
• 23:56
  the
• 23:57
  cure
• 23:57
  for
• 23:57
  business
• 23:57
  cancer.
• 23:58
  We
• 23:58
  can
• 23:59
  really
• 23:59
  help
• 24:00
  and
• 24:00
  you
• 24:01
  don't
• 24:01
  have
• 24:01
  to
• 24:01
  be
• 24:02
  stuck
• 24:02
  in
• 24:02
  the
• 24:02
  business
• 24:03
  and
• 24:03
  worrying
• 24:04
  all
• 24:04
  the
• 24:04
  time.
• 24:05
  There
• 24:05
  is
• 24:05
  a
• 24:05
  structure
• 24:06
  for
• 24:06
  it.
• 24:06
  So
• 24:06
  even
• 24:07
  if
• 24:07
  your
• 24:07
  listeners
• 24:08
  want
• 24:08
  to
• 24:08
  call
• 24:08
  the
• 24:09
  vent,
• 24:09
  I'm
• 24:09
  happy
• 24:09
  to
• 24:10
  do
• 24:10
  that,
• 24:11
  but
• 24:11
  I'd
• 24:11
  love
• 24:11
  to
• 24:12
  talk
• 24:12
  with
• 24:12
  anybody
• 24:13
  that
• 24:13
  has
• 24:13
  any
• 24:13
  questions.
• 24:14
  Well,
• 24:15
  thanks
• 24:15
  again,
• 24:15
  Brett.
• 24:16
  Today's
• 24:16
  podcast
• 24:16
  was
• 24:17
  produced
• 24:17
  by
• 24:17
  Ella
• 24:18
  Sirjord.
• 24:18
  Please
• 24:19
  let
• 24:19
  us
• 24:19
  know
• 24:19
  what
• 24:19
  you
• 24:19
  thought
• 24:19
  of
• 24:20
  our
• 24:20
  interview
• 24:20
  with
• 24:20
  Brett
• 24:20
  on
• 24:21
  social
• 24:21
  media.
• 24:21
  And
• 24:21
  as
• 24:21
  always,
• 24:22
  on
• 24:22
  behalf
• 24:22
  of
• 24:22
  all
• 24:22
  of
• 24:23
  us
• 24:23
  here
• 24:23
  at
• 24:23
  omnitalk,
• 24:24
  be
• 24:24
  careful
• 24:24
  out
• 24:25
  there.