Latest / B2B Marketing: The Provocative Truth
Reworking the B2B sales model with Kate Cox, CMO at BrightBid
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves.
Kate provides a detailed analysis of the changing buying dynamics and convincingly makes the case for marketing to have jurisdiction over critical early sales activities. Listen to find out how B2B marketers can fine-tune their tech stack and take a progressive approach to business development.
Kate is a proven CMO with experience driving strong growth for recurring revenue businesses in the B2B, B2B2C and B2C sectors…
The skinny
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