Latest / Online Business Uncovered: Simple Strategies for Female Entrepreneurs / 77: Creating digital offers that sell themselves

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77: Creating digital offers that sell themselves · Online Business Uncovered: Simple Strategies for Female Entrepreneurs

• 0:00
  SPEAKER_00: Hello and welcome to the Digitally She Does It Show.
• 0:04
  SPEAKER_00: This is episode 77, and in today's episode, I'm going to be talking about creating digital offers that practically sell themselves.
• 0:13
  SPEAKER_00: So let's jump right in and let's get started.
• 0:20
  SPEAKER_00: Welcome to the Digitally She Does It Show.
• 0:23
  SPEAKER_00: I'm your host Karen and I'm here to lift the lid on what it actually takes to create a successful business.
• 0:30
  SPEAKER_00: If you are an ambitious creative ready to build a business on your own terms and without compromise, then this podcast is perfect for you.
• 0:38
  SPEAKER_00: With my award-winning approach to marketing and expert knowledge in creating online courses, this show will leave you feeling inspired, energized, and ready to bring those big dreams to life.
• 0:48
  SPEAKER_00: Join me each week for a dose of motivation and marketing know-how, along with actionable step-by-step strategies to help you accelerate your businesses' growth.
• 0:57
  SPEAKER_00: So let's dive in and don't forget to subscribe to all my upcoming episodes, which drop every Wednesday.
• 1:19
  SPEAKER_00: Now, in today's episode, I'm going to be talking about how to create digital products that practically sell themselves.
• 1:26
  SPEAKER_00: So I'm sticking on the theme of digital products, and I just want to break it down and share with you some tips to help you create digital products that's actually going to sell.
• 1:38
  SPEAKER_00: There's no point creating things in your business if there's no audience and you're not going to get those sales.
• 1:44
  SPEAKER_00: So today I just want to share with you some things that will help you if you are currently in the process of creating things in your business, or maybe you're even thinking about it.
• 1:55
  SPEAKER_00: Today I'm going to share with you some of those tips.
• 1:59
  SPEAKER_00: But before I do, I want to tell you about something exciting that I'm launching this week.
• 2:06
  SPEAKER_00: I have been in this space for a while, the um digital product space, and I absolutely love it.
• 2:14
  SPEAKER_00: And what it does for me for my business is that it brings time back, it gives me time to focus my energies and my efforts into the creating things that I know supports my business's growth, and I have seen a tremendous amount of change in my business, in how I feel about my business, and my enjoyment levels have just skyrocketed because I'm able to create things that I know will serve, will make a difference, and that makes a difference to my business.
• 2:47
  SPEAKER_00: So, what I set out to do a while back is to help other service-based providers move online and create products and offers that they can sell with confidence and ease because it does make a difference.
• 3:35
  SPEAKER_00: This week I am launching the Digital Creators Hub, and I'm really excited about it because I've been working on it for a while.
• 3:43
  SPEAKER_00: But this is something that is going to help aspiring digital creators like yourselves get started in the online world because my goal, either with this podcast or with the hub, is to provide what people need to help them get started, and the best thing is it's completely free by accessing the digital creators hub.
• 4:05
  SPEAKER_00: You are going to get free access to a treasure trove of benefits, and these benefits are gonna help you to get started online.
• 4:16
  SPEAKER_00: You are going to get online business resources that I have created to help you get started, they have been created to support you on your digital journey.
• 4:27
  SPEAKER_00: I have included business planning tools, so I've included my business planner, which is a template that I have created to help get you started.
• 4:36
  SPEAKER_00: It's in Notion, it's absolutely brilliant, and it's a great place to start planning your online business.
• 4:45
  SPEAKER_00: I'm also providing time-saving templates as well because we're all time poor and we need help where we can get it, so you can get access to the ready-to-use social media templates that it's going to streamline your content creation and it's going to help you build your online audience more efficiently.
• 5:05
  SPEAKER_00: And then I'm providing recommended tools and apps that I absolutely love because when you're in the online world, you there is tech involved, and that in itself can be overwhelming.
• 5:18
  SPEAKER_00: So I've broke I've broken it all down and I've provided all my favorite tools that have helped me build my business and that I wouldn't be able to live without.
• 5:26
  SPEAKER_00: So get yourself over to the digital creators hub and get yourself signed up.
• 5:33
  SPEAKER_00: As I said, this is completely free and it has been designed to support you as you build your online business.
• 5:41
  SPEAKER_00: Now to access this free hub, pop over to my website www.pink-lemondigital.com forward slash hub.
• 5:51
  SPEAKER_00: There's no better time to get started than now, and everything in the hub has been designed to help get you started.
• 6:00
  SPEAKER_00: So go and get access to the hub today.
• 6:04
  SPEAKER_00: Okay, so let's talk about digital products and how to create irresistible offers that practically sell themselves.
• 6:14
  SPEAKER_00: So digital products are goods that can be consumed in a digital form.
• 6:20
  SPEAKER_00: So unlike physical products, which require things like manufacturing, shipping, and storage, digital products are delivered online and they're delivered obviously through the internet, which means you can get instant access.
• 6:33
  SPEAKER_00: So things like ebooks, online courses, software, digital arts, even music downloads, templates, webinars, memberships, they are all digital products, and business owners often have the ability to create digital products easily in their business because the likelihood is that you are most likely using something on a day-to-day basis that can be packaged up and sold to other entrepreneurs or business owners that need what you have.
• 7:09
  SPEAKER_00: Now, the great thing about digital products is that you literally build it once and then you sell it on repeat.
• 7:15
  SPEAKER_00: As an entrepreneur who is running a business or growing a business, it's something that can sort of sit in the background and you can make money from whilst you're busy doing other things, and that is the attraction of creating digital products.
• 7:30
  SPEAKER_00: That's why being able to move your business online and sell online will help your business to grow because it's scalable, and the great thing is that you know there is some upfront effort, but once you've done that, you can then sell it on repeat, and that's going to be what is going to help bring time back into the business because if you're making money from other revenue sources, it means that you can spend your time doing the things that you actually want to do.
• 7:58
  SPEAKER_00: So that's the benefit of creating digital products in your business.
• 8:03
  SPEAKER_00: But I think before you get to that point of actually getting it out there and selling it, there are a few things that you need to do beforehand so that you can create offers that are going to sell.
• 8:16
  SPEAKER_00: Because here's the thing: there's no point creating offers that we think our audience needs.
• 8:23
  SPEAKER_00: We have to be so sure that what we're creating, there's a demand for.
• 11:12
  SPEAKER_00: So you need to look for gaps in your market and understand where things are not being delivered.
• 11:20
  SPEAKER_00: So it might be that you are serving your ideal client, and maybe you're having conversations and discussions around things that they are struggling with, and maybe you're noticing that nobody is providing the thing that's needed to resolve this challenge.
• 11:40
  SPEAKER_00: So, therefore, that could be a gap in your market that you can then fill.
• 11:45
  SPEAKER_00: So, the more you know about your audience, the more conversations you have, the more research you do, the better informed that you're going to be, and the more effective your offers are going to be as well.
• 11:57
  SPEAKER_00: I think it's really important to get clear on what niche you are serving so that you know exactly who you are targeting.
• 12:06
  SPEAKER_00: When I work with clients in the branding studio, and we I carry out a brand discovery session, which is what I always do at the start of a project.
• 12:15
  SPEAKER_00: This is where I sort of deep dive into their business and I find out about what they do and who they serve and all of that good stuff.
• 12:22
  SPEAKER_00: The amount of times that clients have said to me when I've asked them who is your ideal client and they have turned around and said, Everyone.
• 12:30
  SPEAKER_00: Now you cannot serve everyone, it is impossible.
• 12:34
  SPEAKER_00: All you're going to do is dilute your efforts, and your message is going to get lost.
• 12:40
  SPEAKER_00: It's going to get lost because when you're not being specific, you're being vague, and when you're being vague, your message will not land with anyone.
• 12:49
  SPEAKER_00: So when you are looking at creating digital products, you need to really understand your niche, your ideal client, and you need to really get to the bones of exactly what they are looking for, so that when you are in the selling process, the selling part of the journey, you can really streamline your messaging and you can really target that person that you want to buy your products.
• 13:18
  SPEAKER_00: So getting really clear on that up front is really important.
• 13:23
  SPEAKER_00: I cannot stress this enough.
• 13:25
  SPEAKER_00: So start by carrying out market research, identify exactly what niche you're in, and have a look at market trends and look at your competitors and what they're doing and the services and the products they're offering.
• 13:39
  SPEAKER_00: Get really clear on who is doing what in your market because this is going to fill you with ideas and inspiration and also insights as well.
• 13:51
  SPEAKER_00: Because if your competitors are not providing a solution to a specific problem, then you know that is a gap that you can fill.
• 13:59
  SPEAKER_00: The other thing to do is you must identify the needs of your ideal clients.
• 14:05
  SPEAKER_00: So understand their challenges and their pain points, and you can do this by carrying out surveys and interviews and even focus groups.
• 14:16
  SPEAKER_00: So if you work with your ideal client and you have done service-based work with them, carry out a survey with them or ask to interview them and have a conversation.
• 14:29
  SPEAKER_00: Sometimes that's all it takes to find out what is missing.
• 14:34
  SPEAKER_00: So don't be afraid to have a conversation with them because you may be able to identify recurring problems or things that have not been met just by having a conversation.
• 14:48
  SPEAKER_00: And then also think about your skills and interest as well.
• 14:51
  SPEAKER_00: Where does your expertise lie?
• 14:54
  SPEAKER_00: What skills are you bringing to the table?
• 14:56
  SPEAKER_00: And what are you interested in as well?
• 14:59
  SPEAKER_00: Because this is going to fuel your ideas when you start brainstorming ideas around products to create.
• 15:07
  SPEAKER_00: So get really clear on your skills because there's no point creating something that you're not passionate about.
• 15:14
  SPEAKER_00: You have to bring that passion into it.
• 15:16
  SPEAKER_00: I have to say, I absolutely love the work I do.
• 15:20
  SPEAKER_00: I love serving digital creatives, I love supporting their journey and helping them to get started because I know the difference it's going to make to their business.
• 15:30
  SPEAKER_00: And I like to think that even through this podcast, I bring that passion with me because I'm so passionate about what we are doing here, the impact that we are creating, and how we can really serve people at a greater level.
• 15:45
  SPEAKER_00: Don't ever underestimate what you bring to the table and what you're able to do because what you think might be easy for you may be a really big challenge for somebody else, and what you can give them could create an amazing impact that leads to an incredible transformation.
• 16:03
  SPEAKER_00: So it's really important to bring that passion to the table and to really choose something that you just know that you're going to bring heart and soul to.
• 18:33
  SPEAKER_00: That's what's going to help you stand out in a crowded marketplace.
• 18:37
  SPEAKER_00: So creating a compelling product that's going to sell is a combination of understanding what your customers need and then designing a solution that is effective.
• 18:50
  SPEAKER_00: Now, there are plenty of tools on the market to help you create your product.
• 18:55
  SPEAKER_00: One of my favorite tools that I absolutely love is Canva, and I know Canva is quite popular.
• 19:02
  SPEAKER_00: A lot of entrepreneurs are using Canva, it's really easy to use, they have a brilliant interface so that you can literally pick it up and get going with it.
• 19:12
  SPEAKER_00: And it comes loaded with templates as well.
• 19:16
  SPEAKER_00: So if you are thinking about creating a checklist or a cheat sheet or an ebook or a guide of some kind, you're most likely going to find a template in Canva that you can start with.
• 19:29
  SPEAKER_00: Now, what I will say here is never settle with a template, always make it your own and develop it in your own way.
• 19:39
  SPEAKER_00: So once you've created your product, then it's going to be time to think about selling it.
• 19:44
  SPEAKER_00: Now, one of the things that I would advise anybody to do before they actually jump into promoting online is to work on the messaging.
• 19:54
  SPEAKER_00: Messaging is absolutely vital here.
• 19:58
  SPEAKER_00: In fact, next week's episode, I'm going to talk about messaging because it's pivotal to being able to sell something.
• 20:06
  SPEAKER_00: You have an offer and you want to get it in front of the right people, and you want them to feel the desire about buying it, but in order to do that, you need to have really effective messaging, and this is where a lot of entrepreneurs struggle because they don't know what to say, how to say it, and sometimes who to say it to.
• 20:26
  SPEAKER_00: So messaging is absolutely paramount.
• 20:29
  SPEAKER_00: The thing about selling digital products is that it takes time to find the right formula that's going to work for you.
• 20:37
  SPEAKER_00: There are lots of things out there on the market that tell you how to do X, Y, and Z and why you must do that because it's the silver bullet that you need to make whatever you're doing work for you.
• 20:51
  SPEAKER_00: And I've been doing this long enough to know that actually everybody is unique, we all have different customer bases, we all are offering different things, and where we show up is different as well.
• 21:06
  SPEAKER_00: And there is no magic bullet that is going to make selling digital products easy.
• 21:13
  SPEAKER_00: What makes sell it easy is showing up and being consistent and putting the work in and then figuring out what works for you, and that takes time, it takes time to build a successful business, it takes time to create products that sell, it takes time to even work out what selling strategy is right for you and your business.
• 21:37
  SPEAKER_00: But what I do believe is that by putting in the time and showing up and doing the work and sticking with it, that's what's going to lead to success.
• 21:49
  SPEAKER_00: And when you have a product that you can sell on repeat that brings you in recurring revenue every day, every week, every month, every year, then that makes starts to make your business look very different, and that's what starts to bring in the freedom into your life as well.
• 22:06
  SPEAKER_00: So, everything I've shared with you today, the steps are important.
• 22:11
  SPEAKER_00: You need to really understand who your audience are, you need to do the research, you need to carry out viability through validating ideas and brainstorming ideas, spending time mapping ideas out and then creating things that you can then go on to sell.
• 22:28
  SPEAKER_00: But I think when it comes to selling, the most important thing I believe that people need to understand is that it takes time to figure out what will actually work.
• 22:41
  SPEAKER_00: So you have to spend time working on your messaging, you have to spend time streamlining your brand, making sure everything, all of your assets are matching.
• 22:51
  SPEAKER_00: So when you do put stuff out there, your audience know it's you, and you have to keep at it.
• 22:57
  SPEAKER_00: And that might be you have to keep reiterating and making changes, but once you figure out what works, then the payoff is so worth it.
• 23:07
  SPEAKER_00: Thank you for listening to today's episode.
• 23:10
  SPEAKER_00: I hope you found this episode of value, and of course, please feel free to share it with others who you may think will also benefit from listening to today's episode.
• 23:19
  SPEAKER_00: If you are feeling inspired and would like to know more about how to get started online, then please go and visit my website www.pink-lemondigital.com forward slash hub and go and get free access to the digital creators hub.
• 23:37
  SPEAKER_00: You will find a treasure trove of goodies to help you get started online.
• 23:43
  SPEAKER_00: I will be back next week with another episode, but until then, have a great week.
• 23:51
  SPEAKER_00: I hope you enjoyed this episode of the Digitally She Does It Show.
• 23:55
  SPEAKER_00: Don't forget to check out the show notes for all the links and resources mentioned in today's episode.
• 24:00
  SPEAKER_00: New episodes drop every week on a Wednesday, so why not rate and subscribe so you never miss an episode?
• 24:06
  SPEAKER_00: Thank you for tuning in today, and I will see you next time.