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How To Turn Books into Thought Leadership Assets | Kevin Anderson | 703
What does it really take to turn a book into a business asset instead of a vanity project?
In this episode of Leveraging Thought Leadership, Peter Winick sits down with Kevin Anderson, CEO of Kevin Anderson & Associates to unpack what authors get wrong about publishing, platform, and the real role a book plays in growing authority. Kevin makes the case that a strong book is not just about writing well. It is about aligning the message, the market, and the outcome from the very beginning.
Kevin brings a practical lens to the publishing world. He explains why authors should bring in expert…
The skinny
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