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Rolls-Royce to nearly double Goodwood plant amid demand for bespoke cars
Rolls-Royce is set to nearly double the size of its Goodwood plant in West Sussex as part of a £300 million investment by owner BMW. The company says the expansion is less about producing more vehicles than about meeting increasingly complex customer demands. These can range from interiors lined with 3,000 iridescent feathers to cars built in tribute to an owner’s pet. According to Rolls-Royce sales director Julian Jenkins, the average buyer is now 43, down from 56 in 2010. He says many newer clients are young entrepreneurs from technology, cryptocurrency and AI industries.
Each car is made…
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