9. Associations Thrive - Mike Bober, President & CEO of the Pet Advocacy Network, on a Successful Rebrand
How do you take a 50-year old brand and refresh it to make it more relevant, recognizable and easily understood? How do you create excitement on Capitol Hill for your industry, members and issues?
In this episode of Associations Thrive, host Joanna Pineda interviews Mike Bober, President & CEO of the Pet Advocacy Network. Mike introduces the Pet Advocacy Network (formerly PIJAC), shares his journey to becoming President and CEO, and then shares how Pet Advocacy is thriving through:
A rebrand from PIJAC (Pet Industry Joint Advisory Council) to the Pet Advocacy Network. Mike talks about why…
The skinny
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