Desigual's Aleksandra Olszewska on Reinventing a Brand, Bridging Digital and Store & What's Next With AI | Live from Paris
Live from the Vusion Podcast Studio at NRF's Big Show Europe in Paris, Omni Talk's Chris Walton sits down with Aleksandra Olszewska, Global Commercial and Digital Director at Desigual, for a candid conversation on brand reinvention and where digital and store leadership meet.
Aleksandra traces her path from studying literature to leading digital, CRM, and now commercial strategy at Desigual, explains why a digital-first background makes the move into store easier, and walks through Desigual's five-year brand reinvention — including the "diet phase" that came before the brand's bold return…
The skinny
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